Tag Archives | IT analysis firms

[Guest Post] IIAR UK Forum – Sales and Social Media Debated

Contributor: David Rossiter, Head of Sunesis Analyst Relations and Director, Harvard PR

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London.

It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences.

Fionnula Fitzsimons gave an absolutely excellent presentation on AR and sales. It was interesting, insightful and practical. Anyone in AR who needs to get their sales teams on board and demonstrate the value that AR can add to the sales cycle should make sure they get a copy of her presentation (downloadable by IIAR members from Huddle).

And then, we had an excellent panel debate on how analysts use social media with Richard Edwards (Ovum), Dale Vile (Freeform Dynamics) and Dean Bubley (Disruptive Analysis). Robert De Souza of IPsoft chaired a lively discussion. Continue Reading →

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[Job Posting] Senior Analyst post at Informa, Broadband & TV – UK

£Excellent + bonus + benefits. Reporting to the Head of Broadband & TV Research. Fantastic West End location, international travel.

An exciting opportunity has arisen for a Senior Analyst to join the Broadband & TV team of Informa Telecoms & Media’s Industry Research division. The team is already one of the division’s fastest-growing, and is poised for further expansion and development. Continue Reading →

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What’s happening at Yankee Group?

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at anytime). Continue Reading →

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IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:
What’s the value of social media to Asia/Pacific AR professionals?
  • Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
  • Mandi Bateson – Director, Digital, Hill & Knowlton
  • Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) Continue Reading →
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IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is looking for ideas on how to make the AR process more efficient in terms of working with Gartner.  We have arranged for a time so that European IIAR members can also participate.

Agenda:

10 mins – Update from Gartner: Recent/pending changes at Gartner impacting AR

35 mins – Feedback for Gartner:  Ideas, questions, discussion focused on what changes at Gartner would help facilitate AR processess

If you would like to participate please email me to reserve your place. This call is only open to members of the IIAR.

 

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IIAR North American Forum Call

The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. Continue Reading →

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[IIAR Teleconference] Phones hot up over a crisis in the industry

Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals.

Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD  (Lighthouse AR) told members, “Most analysts now receive far less information from vendors and as a result are much less likely to recommend vendors than they were a year or two ago. That slows down the sale cycle.”  Continue Reading →

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Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter.

  1. What are your coverage areas?
    I research and advise a specific role, the technology marketing professional. I help them to be successful in their marketing processes, organization and automation by relating best practices.
  2.  What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is changing dramatically. Analysts are still influencers but that aspect of their game is receding. They are taking on new functions and delivering insights to new audiences and in new ways. Continue Reading →
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Green ICT debated at May 26th IIAR London Forum

Defining ‘Green IT’ in the eyes of the analyst community was a topic of much discussion at last week’s IIAR London Forum. Panellists argued that Green ICT was meaningless when it was used to only represent rather superficial initiatives and not tackle real programmes of change in reducing corporate energy consumption. The value of smart metering and smart grids was also discussed with some scepticism expressed over the true value of smart grids in particular for the outside world.

The remainder of the session saw David Taylor, IIAR Board member, talk about recent updates and host a very popular AR clinic. Notes of these sessions can be found on huddle under ‘Files’ / ‘IIAR London Forums’.

Our thanks go to the guest panellists: David Metcalfe, David Mitchell, Saverio Romeo and moderator, Martin Atherton.

IIAR members can download notes from the session and Ovum’s energy research agenda via huddle.

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IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona.

This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help shape and influence planned topic areas for 2011. Take a 45-minute break away from the hectic meetings scheduled and maximise your stay by networking with peers in the analyst and influencer relations community in a relaxed setting. Hosting the Cafe will be Ed Capps from ARInsights.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

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Smart move: PAC buys Berlecon

Berlecon Research logo (IIAR website)Today Pierre Audoin Consultants (PAC, @pac_consultants) bought Berlin-based analyst and consulting firm Berlecon Research (@nicoledufft). It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market.

Berlecon has long been a strong M&A target, something we which noted long ago; In 2005 I commented that both PAC and Berlecon would fit together nicely if Ovum wanted to expand. Despite the premature death in 2006 of the firm’s talented founder, Thorsten Wichmann, the firm has held on to a data-heavy approach (reflecting its distinct reliance on economic analysis).

Indeed, at times the firm is quite belligerent against its competitors’ data quality: I translated one of these broadsides, and it gives a good flavour of the firm’s pride. This evidence-based approach has allowed it to build strong relationships with public sector clients, especially regulators and those concerned with open source solutions. Its partnership with the Fraunhofer Institute gives it a capacity to evaluate emergent technology that’s rather different from larger analysts firms focussed on already-mature solutions. Continue Reading →

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Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer (I know it’s no longer called RAS and Dataquest, but the new names don’t sound nearly as good). Continue Reading →

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