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Tag Archives | Informatica

[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

By on Sunday 7th March 2021 in AR Best practices, Guest Posts, Guest posts – AR pros 0
Peggy O'Neil for the IIAR>

I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by vendors who, while they might need to prioritize Gartner because of their unquestioned end user influence, have not reserved any bandwidth to work with the smaller outfits.

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[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill

By on Monday 26th October 2020 in AR, AR Best practices, Guest Posts, Guest posts – AR pros 0
Peggy O'Neill, Senior Director Analyst Relations @ Informatica

If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group.

If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations job postings that have come through in 2020 so far. Nearly 60 jobs have been posted at IIAR’s job section on the its website (they appear earlier on the IIAR< Member365 extranet) when in previous years it’s normally a fraction of that.

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

By on Friday 5th July 2019 in ARPOTY, IIAR AR Professional of the Year, IIAR Around In 10 Questions 1
Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneill, LinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

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[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill

By on Tuesday 8th May 2018 in AR, AR Best practices, Guest Posts, Guest posts – AR pros 2

Peggy O'Neill, Senior Director Analyst Relations @ InformaticaI’m the most hated person at my company today.

Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that any references to analyst research requires permission. I got a lot of eye rolling in response, but luckily no serious push back. Continue Reading →

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IIAR Analyst Relations Professional of the Year 2016

By on Wednesday 6th July 2016 in ARPOTY, IIAR AR Professional of the Year, IIAR AR Team of the Year 2

The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Relations Professional of the Year 2016 and the IIAR AR Team of the Year 2016

IIAR AR Professional of the Year

London, Wednesday 6th July 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

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