Tag Archives | IIAR Salary Survey

IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade

2021 IIAR> Salary Survey logo

Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end.

 IIAR> Members are invited to a webinar where a panel led by Simon Burton (LinkedIn, @CB_Resourcing) and Maribeth Eisenmann (LinkedIn) / CB Resourcing with Crystal Golighty (LinkedIn, @crysgolightly) / ARInsights and  Ludovic Leforestier (LinkedIn@lludovic) / IIAR Board Member based on survey results we will address the following questions:

  • What are the salary ranges in key sectors and regions?
  • Are education and years of experience rewarded?
  • Is it all about firm and team size?
  • Does managing a team necessarily mean a higher salary?
  • How do salaries compare with those previous surveys?

Date: Tuesday 30th March 2021

Time: 0800 PDT, 1100:00 EDT, 1600 BST, 1700 CEST, 2030 IST (check your time zone)

Location: Zoom webinar, register using the link below.

IIAR> Register

Full IIAR> Salary Survey findings for IIAR> Members

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Full press release from CB Resourcing

New Research Shows Analyst Relations Roles Attract Growing Salary Premium, Hiring Goes Global

IIAR> survey by CB Resourcing – sponsored by ARInsights – shows unique trends for AR roles


LONDON, April 6, 2021 /PRNewswire/ — The 2021 IIAR> Salary Survey – conducted by recruitment specialist CB Resourcing on behalf of the Institute of Industry Analyst Relations (IIAR>) and sponsored by ARInsights – shows analyst relations salaries trends exhibit unique traits compared to other communication roles.

  • Over half of new senior analyst relations (AR) roles are now advertised with a global remit and flexible location between the USA or Europe, a significant and recent change for positions historically centred in Silicon Valley and around Boston
  • Analyst relations professional salaries significantly increased over the last decade, going from under 5% of salaries over $175,000 in 2010 to nearly 50% in 2021
  • There is now data that salaries are higher in the US with a 30% salary differential between the US and Europe, which has reduced from a 34% difference in 2017

* Software vendors offer the highest compensation packages in the tech industry for AR roles

“As we can see from this data, the analyst relations profession has matured significantly with many more experienced professionals, and yet there is still significantly increased competition for talent at the senior end of the market. The shift to hybrid working over 2020 has, however, created increased opportunities for firms to seek senior talent outside the traditional North American hubs,” said Simon Burton (@CB_ResourcingLinkedIn), CB Resourcing Managing Director.

“The 2021 survey contained some surprising findings; in particular, it seems the combination of the pandemic and salary over-inflation on the West US Coast has drastically accelerated the globalisation of the influencer and analyst relations profession, with European companies hiring on the Eastern Seaboard and US-headquartered companies offering roles on a global basis,” said Ludovic Leforestier (@lludovicLinkedIn), IIAR> Co-Founder and Board Member.

Crystal Golightly (@ARInsights@crysgolightlyLinkedIn), Vice President of Customer Experience and Operations at ARInsights, said: “Given the impact that analyst reports and ratings have on purchase decisions, AR is a strategic priority at many organisations today, especially technology companies. Accordingly, there’s high demand for AR professionals who can regularly and effectively keep relevant analysts well-informed – driving positive business outcomes. It’s no surprise that companies are seeking skilled practitioners with years of experience and that salaries are increasing – matching the value that AR pros bring to the table.”

CB Resourcing is a leading recruitment firm with specialisation in industry research, analyst relations and knowledge management.

The IIAR> is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Find us on www.analystrelations.org and follow us on @iiar.

Founded in 2004 and backed by Polaris Growth Fund, ARInsights provides the market-leading SaaS platform for managing analyst relations (AR) programs. Our flagship solution, ARchitect, along with multiple complementary products, enables hundreds of leading companies to increase awareness and enhance knowledge-sharing with all the industry analysts that influence their business. ARInsights helps measurably improve the efficiency and productivity of AR professionals every day. For more information, visit www.arinsights.com.

The full survey will be available to IIAR members from the 12th April as well as abbreviated results sent to participants.

Analyst relations (AR) is a highly specialised function, driving conversations between technology vendors consultancies and BPO’s, on one side to gain insights and ensure their products and offerings are positioned with influencers and industry analysts on the other side. By doing this, AR professionals also assist influencers and industry analysts to knowledgeably position those offerings in the market by offering analysis and advisory to their audiences and subscribers. Examples of industry analysis firms include Gartner, the inventor of the Gartner Magic Quadrant, Forrester, IDC, Omdia and many other tech industry luminaries.

SOURCE: CB Resourcing

Previous IIAR> Salary Surveys

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How much are you worth? Introducing the IIAR Salary Survey

IIAR/CB Resourcing Salary Survey

As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are not often well understood -for instance whether analysts relation professionals manage research budgets, are the lead on one or several research firms, have a global remit, etc.

Sounds familiar? Continue Reading →

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IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000

The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been hard to get clear data until this month when the IIAR published its first AR salaries survey.

Online job sites like Simply Hired, which are often used for more junior AR roles, says that its AR vacancies have an average salary of $67,000; around 30% more than public relations. However, even those impressive figures conceal the value that large companies place on the ability of senior AR managers to turn around details.

Average salaries for AR professionals are between $110,000 and $130,000 a year, with higher salaries for global responsibilities and lower salaries for managers working in PR agencies. While AR people are normally in billion-dollar revenue firms, the turnover of AR staff is extremely low: reflecting the deep expertise needed to get to world-class standard. It’s no wonder that AR specialists are also called on to lead activities like market intelligence, influencer relations and media relations.

The IIAR surveyed 89 managers in the niche analyst relations community. A full presentation of the results is available to IIAR members at http://bit.ly/2010SalarySurvey

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Last chance to participate in the IIAR salary survey!

The IIAR salary survey closes on Tuesday May 11th.

Please help us to benchmark AR salaries by taking a moment to fill in the short questionnaire at http://bit.ly/aAoZQT.

It should take no more than 5-10 minutes to complete. All responses will be kept strictly confidential and only aggregate results will be used for statistical analysis after removal of any identifying information. All respondents will receive an executive summary of the results, and the abstracted/anonymised results will be made available to IIAR members.


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Know your worth! The IIAR Salary Survey

In applying for a job recently, I had to select from a 24 page list of ‘industry-stardard’ job titles, to find one that matched my actual job title the most accurately. Guess what I ended up putting? Senior Manager, Public Relations. Well, it was either that or Senior Manager, Marketing. I wondered if the recipient would make the connection with the actual job title on my CV – Senior Manager, International Analyst Relations. I wasn’t hopeful.

As AR professionals, we often run into challenges related to what it is we actually do. Sometimes it might be trying to explain your job to someone you meet at a party. Preferably without them glazing over. Or, as in my recent case, trying to match a generic job title from a preconceived list of ‘proper’ jobs to my actual AR role.

One of the more serious problems, though, is the lack of any real data on AR salaries.

If any of you have ever tried to use one of those online salary comparison sites, it will typically list Public Relations when you enter Analyst Relations. It’s not that we take offence, it’s just that the PR market is so much more developed and larger than the AR world, that the results are far from accurate. And in these times when supply outweighs demand, and many AR professionals are competing for jobs, solid evidence to assess – and prove –  your worth is invaluable.

The IIAR is therefore asking all its members to anonymously complete the latest AR Salary Survey to give us all a clearer idea of who should be paid what.

The results, to be published anonymously, will provide a benchmark on AR salaries, and salary ranges depending on experience, geography and coverage.

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