IIAR Guest post

The 3 analysts: cheerleader, amplifier, naysayer, illustration for blog post by Jonathon Gordon / EMI on the IIAR website

[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists

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Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner.  Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier.  That’s the theory anyway, the reality […]

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Click to tweet - illustration on post by Jonathon Gordon / EMI on the IIAR blog

[GUEST POST] Analyst value does not equal word count

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Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned

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The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

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Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was

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