Tag Archives | IIAR Best Practices Paper

IIAR Best Practices Webinar: Strategic Analyst Tiering For Digital Business

This new IIAR Best Practices Paper will be resented by Susan Galer (@smgaler, LinkedIn) in an IIAR Webinar moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board, this how-to webinar is designed to go beyond textbook best practices, providing step-by- step techniques you can put in place immediately to:susan-galer

  • cut through the noise and determine which analysts really matter to your company
  • forge ahead even when you don’t have a business plan from internal stakeholders
  • match your organization’s objectives to the analyst’s true scope of influence
  • answer hard questions to bridge the gap between expectations and reality

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Want to write an IIAR white paper? Need help in getting it down on paper?

Ludovic and Ani hard at work

Writing buddies at work

IIAR Writing Buddy Scheme

Do you want to write an IIAR white paper, but don’t have the time or resources to work on a piece by yourself? Are you looking for a writing buddy?

The IIAR has built a large library of white papers, but there is room for more.

In an effort to encourage the further sharing and dissemination of knowledge about AR practices, the IIAR has now put in place a ‘writing buddy’ scheme to help IIAR members publish papers on some aspect of AR practice. Continue Reading →

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IIAR Best Practice Paper: AR Maturity Model, Peggy O’Neil

Here’s a little quizz on how mature is your analyst relation practice. Ready to be surprised?

 

  1. How often are you surprised by an important analyst report impacting your company?

    1. All the time, my life sucks.

    2. Every now and then my morning is ruined.

    3. Not often, sometimes a peripheral analyst will write something unexpected without checking in.

    4. It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.

    5. Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue Reading →

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IIAR Best Practice Paper: Who are industry analysts and what do they do?

IIAR Best Practice Paper: who are the analysts and what do they do?Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. Continue Reading →

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IIAR Best Practice Webinar: A practical guide to measurement

Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the 20th June 11th July 2013.

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IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass, by Charmaine Chan and Ludovic Leforestier

The IIAR AR Compass, by Charmaine Chan and Ludovic Leforestier (SOSM)One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals.  Continue Reading →

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[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest

By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon)

In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the impact of an analyst briefing’. The IIAR will be holding a webinar with Richard on October 4th to hear more about his book and IIAR members wishing to buy his book will receive a 50% discount.

Most analyst firms, including Gartner, do not charge for analyst briefings. Savvy PR professionals take advantage of this to get early recognition of their clients. The analyst briefing is one of the most important ways to influence a vendor’s position in the all important Gartner Magic Quadrant. With Gartner, the vetting process is more stringent than for an inquiry, which is another opportunity to interact with key analysts but is reserved for paying clients.  You have to fill out a briefing request and send it in. You should know beforehand which analysts you want on the call; if you appeal to more than one, you may get several on the call. A briefing is a rare opportunity to get a full hour of an analyst’s time. Follow this guide to maximize the impact of your analyst briefings. Continue Reading →

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[GUEST POST] It’s the quality of the quantity that counts…..

Today’s post is from Mark Duke (blog, @marcduke, LinkedIn), who is an independent AR consultant. See also this post on AR measurements by @elliewarner.

I picked up on Forrester AR discussion about examples of the quantified business value generated by AR. (see here) for full details. Continue Reading →

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Why and how should you tier the analysts?

This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.

1. IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here:
http://sagecircle.wordpress.com/2009/11/10/gartner-and-forrester-are-not-tier-1/

2. Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.

Read also the conversation here:
http://technobabble2dot0.wordpress.com/2007/04/27/what-makes-a-tier-1-analyst/

Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).

 

IIAR Best Practice Paper on tiering

 

Other AR Best Practice posts

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IIAR Discussion Group: IIAR Best Practices Paper “Making The Case for AR”

This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR.

Over the past eighteen months, most companies have been seriously affected by the global economic recession. In many cases, budgets across all departments have been trimmed to the bone; but Analyst Relations (AR) programs seem to have been particularly hard hit. Increasingly, AR teams are asking:

– What can we do to keep at least the base of our budget intact?

– How can I defend my AR budget?

– How do I make the case for AR?

The IIAR Best Practices Paper, “Making the Case for Analyst Relations,” by Tom Ryan (@tom_asg  LinkedIn) and Rob Kolokousis (@rob_ASGLinkedIn) identifies the four principles for building solid executive-level sponsorship for your AR program. Continue Reading →

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Latest IIAR Best Practice Paper – Making the Case for Analyst Relations

By Thomas Ryan (LinkedIn)

Over the past eighteen months, most companies have been seriously affected by the global economic recession. In many cases, budgets across all departments have been trimmed to the bone; but Analyst Relations (AR)  programs seem to have been particularly hard hit. Increasingly, AR teams are asking:

  • What can we do to keep at least the base of our budget intact?
  • How can I defend my AR budget?

or more generally,

  • How do I make the case for AR?

The IIAR’s latest Best Practice Paper, “Making the Case for Analyst Relations,” identifies the four principles for building solid executive-level sponsorship for your AR program.  Each principle is explored in terms of how AR programs today are effectively – and ineffectively – applying the principle’s key elements.  Examples from successful AR programs are provided to illustrate how each principle can be adapted to your organization’s culture, objectives, and expectations. Continue Reading →

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Latest IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering

By Susan Galer (@smgaler, LinkedIn)

Everyone knows the industry analyst relations landscape has changed with firm consolidations, resultant influencer moves and content proliferation across an explosion of new channels. In a headlong rush to understand and exploit this new world, it’s easy to get reactive and lose focus on what really matters: having the right information to make the right decisions about working in the best way with analysts most relevant to an organization’s business objectives.

The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges. It’s designed to help teams get the in-depth knowledge needed for accurate decision-making about who to engage with and why. Included are answers and suggestions for handling difficult situations thereby mapping advice to situations faced every day.

In many ways, analyst tiering is foundational to industry analyst relations program success. Armed with information about who analysts are and how they form opinions, practitioners can figure out how to work together for mutual advantage. When done correctly, analyst tiering positions the industry analyst relations team as trusted advisors, and lays the groundwork for relationship building to achieve organizational success. We welcome your thoughts and feedback on this important topic.

 

IIAR members can access this paper on our extranet: Industry Analyst Tiering for Business in the Real World

 

 

IIAR Best Practice Paper on tiering

 

Other AR Best Practice posts