Tag Archives | IIAR Analyst Of The Year

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

IIAR Tragic Quadrant 2018 v02 with 451 Research, ESG, Everest Group, Forrester, Gartner, HfS Research, IDC, Kuppinger Cole & Partner, NelsonHall, Ovum, EJL Wireless, Lopez Research, Mobile Experts, Novarica, TECHnalysis
IIAR Tragic Quadrant 2018 v02

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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IIAR Analyst Of The Year 2018 – The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners Continue Reading →

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We know if you’ve been good or bad.

You better watch out, you better not cry, you better not pout… even if you don’t win an award at the IIAR Analyst of the Year 2018 awards.

Votes have been cast, opinions shared and the winners are emerging from the data. As you read this, the data is being crunched to identify the winners in the IIAR Analyst of the Year Awards for 2018. But if you want to find out which analysts and firms are scooping the big prizes, you’ll have to join us for the IIAR Christmas Party.

Yes next week sees the much-loved IIAR Christmas Party taking place in Central London, for a night of drinks, nibbles and celebrations of a year well-spent. In addition you’ll have ample opportunity to swap notes with the best of your peers and share a beverage with the crème de la crème of the analyst world. Continue Reading →

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IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →

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Who is the IIAR Analyst of the Year 2017?

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight.

The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well, actually we have three, but more about that shortly). Announced at the IIAR Christmas Party, kindly sponsored by Criteo, we celebrated the successes of some of the industry’s favourite thinkers and most serious strategists. Continue Reading →

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The IIAR Tragic Quadrant for 2017

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AOTY

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture. Continue Reading →

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Who will be the IIAR Analyst of the Year 2016?

The IIAR mainframe has been humming once again… and the IIAR Analyst of the Year 2016 winners will be announced tomorrow (6th December 2016) at the IIAR Christmas Party in London. Last year’s vote was a close run thing, with a number of analysts fighting it out. Our winner Julie Short  (LinkedIn@JulieDShort) at Gartner just pipped several other strong contenders. This year, however, analyst relations pros have voted for a clear winner. One analyst seemingly stands out amongst all others. 2016 has been a year for revolutions. This result also promises to upset the apple cart!

Stay tuned…

 

AOTY Continue Reading →

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Around Dan Bieler from Forrester in 10 questions

16zu9 Dan Bieler, Forrester ResearchToday we ask our probing questions of Dan Bieler from Forrester. Dan (Linkedin@DSBieler) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals

 

1. What are your coverage areas?

Key focus areas include customer engagement strategies, the mobile mind shift, and digital transformation. Continue Reading →

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Around Errol Rasit from Gartner in 10 Questions

Today we ask our probing questions of Errol Rasit from Gartner. Errol (Linkedin@ErrolRasit) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?Errol Rasit / Gartner for the IIAR Around 10 Questions series

I typically describe my coverage as all things in the data center that you can kick, not that I would advise it. Percussive maintenance is not a first option! This translates to servers, storage, integrated systems, Hyperconvergence, and a special interest in in-memory computing. I also run a global team of analyst who specialize in Data Center Infrastructure technologies. We focus on both technology provider and end-user advice. Continue Reading →