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IIAR Best Practices Webinar: Strategic Analyst Tiering For Digital Business

By on Tuesday 27th September 2016 in AR, AR Best practices, IIAR Best Practices Paper, IIAR Webinar 1

This new IIAR Best Practices Paper will be resented by Susan Galer (@smgaler, LinkedIn) in an IIAR Webinar moderated by Ludovic Leforestier ( LinkedIn @lludovic), Bearing Point and IIAR Board, this how-to webinar is designed to go beyond textbook best practices, providing step-by- step techniques you can put in place immediately to:susan-galer

  • cut through the noise and determine which analysts really matter to your company
  • forge ahead even when you don’t have a business plan from internal stakeholders
  • match your organization’s objectives to the analyst’s true scope of influence
  • answer hard questions to bridge the gap between expectations and reality

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IIAR Forum and Webinar – How well do you know 451 Research?

By on Tuesday 27th September 2016 in 451 Group, AR, IIAR AR café, IIAR Webinar 0

451 Penny Jones, William Fellows, James Stanton451 Research has been growing rapidly over the past few years, with an analyst team of 120+ and a diversified set of data-driven research services.  James Stanton, (@stantonibus, LinkedIn), SVP Marketing will provide an overview of the company. He will be accompanied by William Fellows, VP and Founder of 451, (@wif, LinkedIn)  and Penny Jones, (@PennyJones451, LinkedIn), a Senior Analyst focused on European Services who will provide an overview of her coverage area and help answer questions on how best to engage the 451 Analyst team.

Moderated by Ludovic Leforestier ( LinkedIn @lludovic), Bearing Point and IIAR Board member. Continue Reading →

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IIAR Webinar: The HfS Research-As-a-Service Model -“Thriving in a Market that Refuses to Change”

By on Wednesday 21st September 2016 in Events, HFS Research, IIAR, IIAR Webinar 0

The enfant terrible of the industry analysis industry (with maybe a very traditional business model, see The mysterious HfS business model… revealed) will provide an update to IIAR Members on Horses for Sources Research. Presented by HfS founder, Chief Analyst Officer and twice IIAR Analyst of The Year (in 2011 and 2010) Phil Fersht  (LinkedIn, @pfersht) and Barbra McGann, EVP Research (LinkedIn, @SheridanMcGann). HfS

The webinar will be chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovic, LinkedIn).

Agenda:

  • About HfS
  • Today’s Analyst Industry
  • Aligning the Future of Tech with the Future of Research
  • The HfS Blueprint methodology and how it’s shaping the future analyst model
  • Wrap-up:  Where do we go from here?

When: Thursday 29th September
Time: 17.00 GMT/ 18.00 CET/ 9am PDT/ 12noon EDT
IIAR Members Register Here

This webinar is open to IIAR members, non members should contact the IIAR Community Manager.

See also

 

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IIAR London Forum: Creating AR impact – are agencies an asset or a threat

By on Wednesday 7th September 2016 in AR, AR Agencies, AR Best practices, AR debates, Events, Heavy Reading, IIAR, IIAR Forum, IIAR UK 0

To kickstart Q3 and the forthcoming events season, the U.K. Chapter of the IIAR  has organised an evening of healthy debate, intelligent content and responsible drinking.

The topic for our panel discussion is an evergreen one: should vendors keep AR in-house or could they benefit from external support? panel discussion2

Agenda – Wednesday 14th September 2016 – London

  • 1800: Welcome drinks
  • 1815: Welcome note & update by the IIAR Board
  • 1830: Tutorial: Case studies in Effective External AR support, Dominic Pannell /Buzz Method (LinkedIn, @buzzmethod)
  • 1900: Panel discussion – Creating AR impact – are agencies an asset or a threat?
    Chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovic, LinkedIn) with

  • 2000: Analyst firm spotlight with Aditya Kishore / Heavy Reading (an Informa company)
  • 2045: Drinking Class on Gin presented by Paulina Michelak, By The Bottle
  • 2115: networking sponsored by Tenderlake and By The Bottle – Networking Through Responsible Drinking

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German Chapter Stammtisch in Munich beer garden

By on Friday 15th July 2016 in AR, AR Best practices, Crisp Research, Events, IIAR, IIAR AR café, IIAR Germany, IIAR Networking Event 0

The IIAR German Chapter is planning a networking event in  a Munich Beer Garden, AR professionals and analysts alike are invited. One of Munich’s famous beer gardens will provide a great relaxed environment in which to exchange news and experiences of the AR world. Screen Shot 2015-09-24 at 10.07.55

As a key topic for this Stammtisch, we’ve chosen “How Analyst Relations and Sales need to become best friends”. Understanding the changing sourcing patterns in the wake of digitization is key for Analyst Relations Professionals aiming at supporting effectively sales and marketing.

Crisp Research will speak about the changing business models of analyst houses vis-à-vis the digital transformation and the changing sourcing strategies.  Continue Reading →

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IIAR Summer Party 2016: All aboard

By on Wednesday 1st June 2016 in Events, IIAR, IIAR Networking Event, IIAR UK 0

This year’s summer party is set to be a great event, the setting is one of London’s unique and iconic venues – the HMS Belfast, and is once again, kindly sponsored by Tata Consultancy Services.

IIAR members and Analysts dust off your glad rags and come rock the boat,  join us aboard a vessel which is steeped in history and naval charm for an evening of drinks, canapés and networking. Continue Reading →

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IIAR Webinar with G2 Crowd: Why Peer Review Sites Matter: Influence and the digital buyer

By on Monday 23rd May 2016 in Events, G2 Crowd, IIAR, IIAR Webinar, IT Analysis Firms, Peer Review Sites 2

Mike Fauscette / G2 CrowdWhy Peer Review Sites Matter: Influence and the digital buyer
Presented by Mike Fauscette (LinkedIn, @mfauscette), Chief Research Officer at G2 Crowd.
Moderated by Ludovic Leforestier ( LinkedIn @lludovic), BearingPoint and IIAR Board

When: Thursday 22 September 2016
Time: 0800 PST/ 1100 EDT/ 1630 BST/ 1730 CEST

The Internet and mobile technologies have changed the way people interact and created a population that is always on and always connected. This new connectivity and interaction patterns have opened up many new business innovation and opportunities, but at the same time has led to behavioral changes that are creating frictions and unmet expectations among employees, partners and customers/prospects. For many companies this manifests as a “sales” problem but is, in fact a buyer behavioral “problem”. Buyers are looking to new sources of information, sharing past experiences and in general influenced in new ways and by different I information sources. Continue Reading →

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IIAR Best Practice Paper: Agile Analyst Relations

By on Saturday 27th February 2016 in AR, AR Best practices, Destrier AR, IIAR, IIAR Best Practices Paper, IIAR Germany, IIAR Webinar 6
Horst Kuchling, Yvonne Kaupp and Simon Jones (from left to right) German IIAR Chapter

Horst Kuchling, Yvonne Kaupp and Simon Jones (from left to right) German IIAR Chapter

One of the biggest misconceptions about Analyst Relations is that you need megabucks or unlimited budgets in order to succeed. Of course, having the financial muscle to engage with analysts will ultimately get you further – and help drive deeper relationships with your Tier One analysts, but you can also do it on a budget. Continue Reading →

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IIAR Christmas Party kicks of the festive season with a bang….

By on Friday 4th December 2015 in Events, IIAR, IIAR Networking Event 0

The Christmas season took off with a bang last night with the IIAR Christmas Party taken place in the heart of DIGITAL UK in the Shoreditch Hotel. Attending were around 100 people from the Analyst community including around 70 industry analysts and 30 AR Pros. The analyst community was represented by analysts from Gartner, Forrester, PAC, IDC, IHS, Constellation and many others.

The event was kindly sponsored by Dell. From their perspective, the evening provided a fantastic networking opportunity in a fun and festive setting. The impressive turnout and the wide variety of analysts and AR professionals in attendance, created the ideal environment to catch up with existing analyst connections as well as establish new relationships with the ever-growing EMEA analyst community. 2015 has certainly been a busy year for all and the IIAR Christmas drinks were a great way to celebrate the successes of the year as we look towards an exciting 2016.

The other highlight of the evening was the announcement of the Analyst Firm and Analyst of the year. See Analyst of the Year 2015

A massive thanks to Jaqui and Carol for helping organize the event

Wishing Everyone a Fantastic Christmas Holiday and a Prosperous New Year !!

 

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3rd German Chapter Stammtisch in Munich

By on Tuesday 17th November 2015 in AR, IIAR, IIAR AR café, IIAR Germany 0

It’s been a lively dMunich city center, Germanyiscussion. The third German chapter IIAR Stammtisch end of October, in Munich gathered AR professionals and analysts speaking about the strategic role that analyst relations play in companies of different sizes and countries.

In a group of 9 we kicked off the AR discussion with an intro round at 7pm and didn’t stop until we realised it has gotten late. As a topic we had chosen “how is AR for medium-sized companies different to AR for large companies” and while it is clear that smaller companies can learn from the big players, we raised the questions, whether there is anything to learn as well the other way around. Continue Reading →