Our current working environment has been a challenge for everyone, sector to sector. Workers have been uprooted from usual routines and practices; some have flourished, finding inspiration from their sofas, while others have been stifled by children, pets, and noisy neighbours. Despite this upheaval, we have had to adjust and adapt in the best way possible. Whilst some “norms” have fallen by the wayside, others have been embraced and formulated into a more efficient and enhanced way of working from home.Continue Reading →
Tag Archives | ARInsights
It’s free to attend and a great way to network with other AR Professionals.
After the ARInsights cocktail hour, please join the IIAR at 3SIXTY Bar at the Hyatt Regency San Francisco Airport on Wednesday, November 14, 2018 from 8 to 9 pm for a quick meet & greet.
Events create a lot of stress for AR teams, often stretching them to a creaking point. They account for an large proportion of the overall AR budget, their organisation consumes the team and put great demands on executive time. Nothing can go wrong, and no detail can be overlooked. AR teams are tasked with creating personalided analyst and executive agendas that can have no conflicts, while making sure that analysts and executives are left with no idle time.
In this webinar, Crystal Golightly (LinkedIn, @crysgolightly) / ARInsights will share best practices how to take the stress out of organising analyst events gathered by working with clients such as Oracle, Cognizant, Infor and many others.
To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.
Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants. Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.
Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task. Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.
See also the following IIAR Best Practice papers (membership required):
- An Introduction to Measurement and Evaluation in Industry Analyst Relations
Author: Ellie Warner (LinkedIn, @elliewarner)
- The AR Compass (post) (paper on Huddle – Members only) (slideshare presentation -public)
Authors: Charmaine Chan (
@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn)