Why this role matters
External influencers in industry analyst and sourcing advisory firms engage closely with our customers, competitors, regulators and investors, the media and wider financial community, so are both an important channel to market and source of insight. The analyst and consultant relations (ACR) programme in Global focuses on developing and strengthening influencer relationships to:
- Improve market perception of BT by persuading them to represent BT in the best possible light.
- Improve win chance in in client opportunities at all stages of the sales cycle.
- Glean vital sources of market intelligence trends and potential opportunities.
- Bring outside knowledge, feedback and advice into BT.