AR debates

2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

Research In Action logo

IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany …

IIAR> Webinar with Research In Action Read More »

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR> Best practice Paper – Future Shock: The Coming State of Analyst Relations

The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / Criteo Global Influencer Relations Director. This new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations …

IIAR> Best practice Paper – Future Shock: The Coming State of Analyst Relations Read More »

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

What is the future of Analyst Relations looking like?  How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and …

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th Read More »

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant …

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract? Read More »

Duncan Chapple / Kea - For the IIAR blog

[GUEST POST] Moving AR into IR…..

Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a …

[GUEST POST] Moving AR into IR….. Read More »

IIAR> Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it …

IIAR> Webinar: Crisp Research outlines European expansion Read More »

Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM World

2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less …

2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold Read More »

[GUEST POST] The secret trick to working with sales

Working with sales is easy. Just think like a salesperson! Working with sales should come naturally to a marketer once you get into the head of your sales colleagues.  More than once I have been accused by my colleagues of “sounding like a salesman”.  While not often meant as a compliment, that’s how I take …

[GUEST POST] The secret trick to working with sales Read More »

Constellation and the curse of the (not so) magic quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries …

Constellation and the curse of the (not so) magic quadrant Read More »

The 3 analysts: cheerleader, amplifier, naysayer, illustration for blog post by Jonathon Gordon / EMI on the IIAR website

[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists

Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner.  Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier.  That’s the theory anyway, the reality …

[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists Read More »

“How to take on the Digital Wave”

A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less …

“How to take on the Digital Wave” Read More »

Click to tweet - illustration on post by Jonathon Gordon / EMI on the IIAR blog

[GUEST POST] Analyst value does not equal word count

Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned …

[GUEST POST] Analyst value does not equal word count Read More »

The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was …

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics Read More »

[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place …

[GUEST POST] The importance of business ethics Read More »