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Around Pete Marston from IDC in 10 questions

By on Thursday 18th March 2021 in IDC, IIAR Around In 10 Questions 1

Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services.

Peter Marston / Research Director, IDC

1. What are your coverage areas?

I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and managing applications. Key research areas center on cloud, DevOps, CI/CD, modern application delivery, application modernization, and next-generation application management.

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IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

By on Sunday 14th March 2021 in AOTY, AR Best practices, Avasant, CCS Insights, IDC, IIAR Webinar, Upcoming 0

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid.

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

The panel will feature

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[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

By on Sunday 7th March 2021 in AR Best practices, Guest Posts, Guest posts – AR pros 0
Peggy O'Neil for the IIAR>

I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by vendors who, while they might need to prioritize Gartner because of their unquestioned end user influence, have not reserved any bandwidth to work with the smaller outfits.

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

By on Friday 18th December 2020 in 451 Group, AOTY, ARPOTY, Dennington AR, Destrier AR, IIAR Agency Of The Year, IIAR Analyst Of The Year, IIAR AR Professional of the Year, IIAR AR Team of the Year, Informatica, Oracle, Spotlight AR 3

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team 

London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year 2020, Analyst Relations (AR) Professional, AR Team and AR Agency of the Year 2020 at its (virtual) annual gala event.

“This was an incredible year as AR professionals were tasked with evolving AR programs to fully digital formats and realigning programs as many organisations grappled with the impact the pandemic has had on their businesses.”

–Aniruddho Mukherjee / IIAR Board Member (@aniruddho, LinkedIn)

An in-depth presentation for IIAR> Members will detail additional findings from the annual survey over multiple sessions in Q1 2021.

  • Analysts Deep Dive: 3 R’s of Analyst Relations – Thursday 4th February 2021, 1600 GMT – registration link (IIAR> members only)
  • The AR Best Practices : Insights on Building the best AR Team – Thursday 25th February 2021, 1600 GMT – registration link (IIAR> members only)
  • Analyst Pet Peeves : Things AR pros should pay attention to – Thu 18 Mar 2021, 1600 GMT – registration link (IIAR> members only)

Don’t miss out, register now!

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

By on Tuesday 20th October 2020 in AR, AR Best practices, AR debates, Forrester, Gartner, IDC, IIAR Analyst Of The Year, IIAR Tragic Quadrant, IIAR UK, IIAR Webinar, Omdia, Ovum 0
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The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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Duncan Brown returns to IDC (again)

By on Tuesday 3rd March 2020 in Destrier AR, IDC, IIAR, IIAR News, IT Analysis Firms, People on the move 1

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown (LinkedIn / @duncanwbrown) takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

IDC’s Duncan Brown
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A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

By on Wednesday 27th November 2019 in 451 Group, AOTY, AR, CCS Insights, Cignal AI, Constellation, Forrester, Gartner, HFS Research, IDC, IIAR, IIAR Press Release, IoT Analytics, IT Analysis Firms 4

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. 

Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.

This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more! 

Without further ado, the Analyst Relations community has spoken and the winners are….

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The IIAR Tragic Quadrant 2018

By on Friday 11th October 2019 in 451 Group, AOTY, AR, AR Best practices, CCS Insights, EJL Wireless, ESG, Everest Group, Forrester, Gartner, HFS Research, IDC, IHS, IIAR, IIAR Tragic Quadrant, ISG, IT Analysis Firms, Kuppinger Cole & Partner, Lopez Research, Mobile Experts, NelsonHall, Novarica, Ovum 4

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous Gartner ‘Magic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

By on Tuesday 5th February 2019 in AR debates, Guest Posts, Guest posts – Analysts, IDC, IDC Financial Insights, Informa, IT Analysis Firms, Omdia, Ovum 0

By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd.

Barry Rabkin / Market Insights GroupI was fortunate to become an insurance industry analyst in 1997.

Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to, what was to prove a very lucky event in hindsight, being caught up in a purge from John Hancock, becoming a management consultant. After eight years as a management consultant, I got and grabbed the opportunity to become an insurance industry analyst. I definitely found my true professional love being a part of the analyst community. [One difference between a management consultant and an analyst? Analysts don’t have to be nice!]

My insurance industry analyst experience included leading or launching and leading insurance strategic advisory services in the US and the UK. Looking back at those experiences at META Group, Financial Insights (IDC), and Ovum, these highlights standout to me. BTW Before going into my highlights I want to state that I respected all three firms for not being just vertical (i.e. industry) analyst firms but instead were homes for analysts from a large variety of IT and Telco disciplines as well as having vertical analysts. Continue Reading →

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IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

By on Tuesday 4th December 2018 in 451 Group, AOTY, AR, Gartner, IDC, IIAR, IIAR Analyst Of The Year, IIAR Press Release, Ovum 5

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners… Continue Reading →

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[JOB POST] Research Lead, Services Research, IDC / London, Frankfurt or Copenhagen

By on Wednesday 7th November 2018 in IDC, Jobs -Analyst roles 0

IDC Europe is looking for a Research Lead to build out its services research. The successful candidate will report to the management of IDC European Enterprise Research Group.

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

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[JOB POST] Senior Research Analyst, Personal Computing Devices, IDC / London, UK

By on Tuesday 6th November 2018 in IDC, Jobs -Analyst roles 0

IDC’s Personal Computing Devices research group in Europe is looking for a Senior research analyst to support the expansion of its research and business.

This is a highly visible position that requires the candidate to develop cutting-edge qualitative and quantitative research for IDC’s exceptionally diverse base of clients that includes hardware and software vendors and providers of IT services. A successful candidate will be a subject-matter expert on personal computers (notebooks, desktops, workstations and gaming computers), and related technologies, and will have a strong knowledge of distribution and commercial channels. The focus of the role is to develop ongoing syndicated research and custom research for specific projects, as well as be a key quantitative contributor to the IDC Personal Computing Devices Tracker Program.

IDC’s PCD research helps IT Vendors and end users understand the impact of personal devices and emerging technologies on their business plans and execution. These emerging technologies include Cognitive Computing, Robotics, Mobile Systems, Advanced Security, among other leading-edge technologies. We are looking for innovative thinkers to take a dynamic role within the team, promoting and supporting industry-specific IT market research.  Candidates should bring extensive knowledge especially in the analysis of the value and trends of IT investment across industry sectors and among small and medium-sized companies.  The candidate will work with industry leaders to identify and analyze strategic business issues and key use cases for a wide range of technology solutions.

The role is based in London, and will involve some travel, predominantly in Europe but occasionally to other regions.

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Around Giorgio Nebuloni from IDC in 10 questions

By on Tuesday 4th September 2018 in IDC, IIAR Around In 10 Questions 0

We have had the pleasure for Giorgio Nebuloni (LinkedIn, gnebuloni) taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western Europe.

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[JOB POSTING] Research Lead, Infrastructure, IDC – UK / Germany

By on Wednesday 18th July 2018 in IDC, Jobs -Analyst roles 0

Overview

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and Event Company.

About the position

IDC Europe is looking for a Research Lead to build out its European infrastructure research. The successful candidate will report to the management of IDC European Infrastructure group. The role is located either at our London office or office in Germany: Frankfurt / Munich.

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IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

By on Friday 23rd March 2018 in AR, AR Best practices, IDC, IDC Financial Insights, IIAR Discussion Group, IIAR UK, IIAR Webinar 2

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with IDC with Aniruddho Mukherjee and Ludovic Leforestier

IDC may be amongst the top IIAR Analyst Firm of the Year 2017 but are you getting the best value from your relationship? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a push by IDC for running joint events, buying new CS which themselves are granular subset of the larger IDC CS access. As the analysts manage the P&L, they too seem to want to push buying multiple granular CS. Continue Reading →

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Around Margaret Adam from IDC in 10 Questions

By on Friday 16th February 2018 in AOTY, IDC, IIAR Analyst Of The Year, IIAR Around In 10 Questions 3

Margaret Adam / IDC for the IIAR around in 10 questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (@madam_idc, LinkedIn, blog) with our world famous ten questions.

 

  1. What are your coverage areas?
    Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP, ISV, etc) to new routes to market (marketplaces and cloud service brokerages) to non-traditional partners (start-ups, strategy consulting, industry cloud, digital agencies etc). Essentially, I look at routes to market and advise our customers on the optimum route to market in Europe both in the short term and longer term. Continue Reading →
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[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

By on Thursday 25th May 2017 in AR, CCgroup, Guest Posts, Guest posts – AR pros, IDC, IIAR, IIAR Analyst Webinar, IIAR Webinar 3

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup.

IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how are they handling organisational change since their change of ownership, earlier this year? These were just some of the questions posed by Industry Analyst Relations professionals at a recent IIAR webinar and networking session with…

Dan Timberlake (UK&I MD, VP Sales, EMEA), Tom Meyer (GVP Research EMEA, @tomtxt), and Mathew Heath (EMEA Marketing Director, himself the brains behind the always-entertaining @IDC_EMEA account).
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IIAR> webinar: IDC exclusive update

By on Thursday 4th May 2017 in Events, IDC, IIAR, IIAR Analyst Webinar, IIAR AR café, IIAR Webinar 1

Tom Meyer / GVP IDC EMEA (LinkedIn, @tomtxt) and Dan Timberlake /UK MD IDC (LinkedIn)  will be giving IIAR members an exclusive overview of IDC on the 18th May 2017 both in person and by webinar with a deeper dive into some of the interesting areas such as

  • Major themes in the industry and how IDC is responding
  • Faster development of new areas
  • Actionability of IDC product on vendor / buyer side
  • Buyer tools
  • Interactions w/ customers and how they are changing
  • Customer engagement / experience
  • What IDC is supporting customers with

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