In a business context, Twitter is more than just a popularity contest; it’s not just about attracting the highest number of ‘Followers’. Much like Analyst Relations, it’s about your target market, open communication, engagement and ultimately, influence. The list of Top Analyst Tweeters is a useful gauge of which analysts use twitter most effectively –… Read More →
IIAR analyst of the year survey For the past few years, the IIAR has sought to indentify the analysts and firms who deserve recognition. In a world where most firms are only contacted by vendors because we want to brief or learn something from them, it is appropriate that once per year we pause and… Read More →
Did this ever happened in your organisation: a sale rep from the industry analyst firms pops in and and start selling their research to people who have no budget… Read on for tips on how to not be seein as the “no man”!
We still have a few places left for next Tuesday’s Forum which features an IDC update with analyst Martin Canning, Vice President, IDC EMEA. Members should please RSVP to the secretary’s invitation.
David Vellante is the co-founder of The Wikibon Project and graciously accepted our invitation to answer our infamous “Around in 10 questions” interview – many thanks to him for sharing his insights!
Are you hitting the AR glass ceiling?
Next week the IIAR Analyst of the Year survey will be launched. This is an annual award that AR pros vote on to praise the analysts who they think are the best. What questions do you want to ask?
Our next IIAR London Forum is set for Tuesday, July 27th. We are delighted to welcome guest analyst Martin Canning, Vice President of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places… Read More →
Register for the Webcast: The Impact of Social Media on the Analyst Industry A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang Wednesday, July 21st at 5pm-6pm UK, 9am-10am Pacific Tag is #SocialAnalyst, Link for topic recommendations: http://bit.ly/9IBfmF Over the past dozen years I have been in numerous briefings with analysts… Read More →
Best practices shared during launch meeting of IIAR India Chapter.
Do you want your favourite analyst to be recognised? Do you feel that enough recognition is given to your preferred analyst house? If you have answered ‘yes’ to any of the above questions – please fill in the analyst of the year survey now. This survey is open to everyone who works in AR. Send… Read More →
Today we hear from Ben Wood who is a director at CCS Insight and one of the best known analysts in the mobile world. He and others in the CCS Insight team can be found blogging here. 1. What are your coverage areas? CCS Insight specialises in research about the mobile and wireless industry —… Read More →
Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →
Quis custodiet ipsos custodes? Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR). In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly… Read More →
In the second of our series of ‘email interviews’, we open up the IIAR blog to Robin Bloor (@robinbloor) of Hurwitz & Associates (and yes, the founder of Bloor Research) to share his views on the industry.
There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they… Read More →
In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to… Read More →
The IIAR is now on Facebook. Come along and join us.
Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part… Read More →
Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →