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July IIAR London Forum Features IDC Speaker

Our next IIAR London Forum is set for Tuesday, July 27th.  We are delighted to welcome guest analyst Martin Canning, Vice President  of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places… Read More →

Webcast: Impact of Social Media on the Analyst Industry

Register for the Webcast: The Impact of Social Media on the Analyst Industry A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang Wednesday, July 21st at 5pm-6pm UK, 9am-10am Pacific Tag is #SocialAnalyst, Link for topic recommendations: http://bit.ly/9IBfmF Over the past dozen years I have been in numerous briefings with analysts… Read More →

iSuppli (intends to) buy Screen Digest

Recently iSupply made their intentions known that they were going to buy Screen Digest. Ben Keen (the man in charge of SD in London) spoke to be on the phone yesterday and shared with me his diplomatic answers regarding how things were going to change…

IIAR Discussion Group – OVUM to Discuss the Black Book of Outsourcing

The IIAR is delighted to host a teleconference  led by OVUM/Datamonitor on Tuesday 29th June 2010 from 16:00 BST to 17:00 BST / 11:00 EST/8:00 PDT. Eamonn Kennedy, Research and Analysis Director at Datamonitor, will be with us to introduce the Black Book of Outsourcing. The Black Book of Outsourcing: what AR professionals need to know about the world’s… Read More →

Blog readership continues to double

Readership of the IIAR’s blog has continued to rise over the last few months. In fact, the number of visitors doubled in February, March and April. David’s post on Ethics and Independence Among Industry Analysts has caught huge attention, as has Jonny’s Analyst of the year survey. The next most-read article was about our 2007… Read More →

Around R. David Hofferberth of Service Performance Insight in 12 questions

Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →

Analyst of the year – submit your answers today

Quis custodiet ipsos custodes? Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR). In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly… Read More →

Ethics and Independence Among Industry Analysts

There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they… Read More →

Gartner improves the vendor briefing process

In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to… Read More →