Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on… Read More →
Director of Product Marketing, Analyst Relations Box – Los Altos, CA (San Francisco Bay Area) Job Description At Box, we’re rethinking – and disrupting – the traditional enterprise software markets. Box is at the heart of major shifts in consumerization of IT, new worker expectations and having secure access to business content wherever they need it on… Read More →
Good news for IIAR members! They have been offered free access to the LiveStream of Constellation’s Connected Enterprise event 2012, being held in California, US from November 9 to 11. Here is the link to the schedule: http://connectedenterprise.ontrackevents.com/schedule.cfm (more…)
It is with infinite sadness that I’ve heard yesterday I not only lost a dear friend but the industry is also mourning a respected thinker, an always friendly smile, a witty and smart analyst, and more. We are all poorer without David. David, not to be confused with David Mitchell Smith who we hope is… Read More →
The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year AND THE WINNERS ARE… (more…)
By: Duncan Chapple, Consultancy Director at Loudhouse This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst… Read More →
On Tuesday 30th and Wednesday 31st October the IIAR will be holding a series of calls to announce the winners of this year’s IIAR Analyst of the Year and IIAR Analyst Firm of the Year 2012. The calls will be led by IIAR Board member and APJ chapter lead – Dave Noble – who masterminded the new… Read More →
On Wednesday 7th November, 3:30pm CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Cafe. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →
On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable. The… Read More →
On Wednesday, October 17th at 6pm PT, there will be an informal get together for AR professionals and analysts at the SeaStar Bellevue. This is a free event and all are welcome to attend. This meeting provides a great opportunity to relax after a hard day’s work while utilising the time for some valuable networking…. Read More →
Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.
Scheduling is one of my pet peeves, simply because locking diaries for a briefing between an exec and an analyst is complicated. They’re just usually really busy and travel so much they have a better chance to bump into each other in an aiport lounge than on a conference call! I sometimes think it’s easier… Read More →
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →
Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.
Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but… Read More →
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement… Read More →
Where I’d like to leave you for now (and that’s a great start for the comment thread) is that it seems that at the large firms have lost some of thinking agility while growing up but they are still the influence kings when it comes to influencing deals. On the other side, there are lots… Read More →
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
A panel of experts will be sharing their advice in a best practice call on training the analyst spokesperson on Wednesday 21st September, 4-5pm BST / 11-12pm ET / 8-9am PT. If you’ve ever wondered how to tell your CEO he needs training, or been confronted by a salesperson who refuses to believe press and… Read More →
The IIAR will be holding its next UK Forum on Thursday 29th September, 3:45 – 6:30pm followed by an informal networking dinner. Included in this session will be an analyst panel on social media and case study around AR with sales. (more…)
The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. (more…)
Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals. Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD (Lighthouse AR) told members,… Read More →
The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root… Read More →
The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group.
Jennifer Belissent, PhD. is a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog… Read More →
Last night IIAR members and analysts from across Europe came together at a networking event hosted in London. It proved incredibly popular with over 70 attendees from across 19 different analyst firms and 25 technology firms or AR agencies. The event was sponsored by AxiCom and we would like to extend a huge ‘thank you’ to… Read More →
A New Approach to Market Analysis for the Evolving Mobile Communications Industry An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice… Read More →
The IIAR will be hosting a summer party on Thursday 14th July, 5pm onwards in central London. While the weather is nice (kind of!) and before event season kicks in, we thought what better way to spend an evening, than chatting with industry peers over a cold drink. It’s a chance to catch up with… Read More →
Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →
We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will replace Gene Hall as co-CEOs…. Read More →
In the second of our series of ‘email interviews’, we open up the IIAR blog to Robin Bloor (@robinbloor) of Hurwitz & Associates (and yes, the founder of Bloor Research) to share his views on the industry.
This ’email interview’ is the first of -we hope- a long series, in which we will open the IIAR Blog to analysts and get their insight on the industry. Being the quickest off the mark, the privilege to test this format comes to Clive Longbottom, the founder of Quocirca. Read below on his unabridged views… Read More →
A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →
Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →
Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman.
At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →