Around Ben Woo from Neuralytix in 10 questions
In this interview Ben Woo, MD & Chief Strategist at Neuralytix, Inc. explains a little more about his background and company. Ben founded the company two years ago having worked as Programme VP at IDC for five years where he was responsible for advising clients on the evolution and trends relating to data storage systems. He… Read More →
Around Phil Fersht from HfS Research in 10 Questions
Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting… Read More →
Don’t forget to vote – IIAR Analyst of the Year 2012!
If you’ve not yet voted then please take this opportunity to give your top-rated analyst a boost and nominate them for this year’s IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year. We’ve worked hard to make this year’s survey a robust reflection of AR pros’ perspective on top-rated analysts and analyst firms… Read More →
IIAR US Teleconference with Ovum MD – Q&A session
This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly… Read More →
Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum
Our next IIAR Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your diaries: Thursday… Read More →
[GUEST POST] Will the real leader please stand up?
Guest post from @stcrossgroup on AR professionals career development: Will the real leader please stand up?
IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program
The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations… Read More →
IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester
The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed… Read More →
IIAR UK Networking Event Attracts Top Analysts
More than 35 top-name analysts attended last week’s IIAR UK networking event in a gathering that saw some 70 analyst and AR professionals get together on a (rare!) sunny afternoon. It was a fantastic few hours in which Gartner, Forrester, IDC, Informa and Ovum were all well represented. We were also lucky to be able… Read More →
[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe
Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission. Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise. See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →
Downfall: Gartner MQ and learnings
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists). Share this…FacebookTwitterLinkedinemailPinterest
[Guest Post] Have online channels changed the nature of influence?
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice? Share this…FacebookTwitterLinkedinemailPinterest
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner
Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was… Read More →
[Guest Post] Identifying influencers by apparent importance vs real trust
Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets. Share this…FacebookTwitterLinkedinemailPinterest
Next IIAR discussion group call on AR measurement and evaluation
Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for… Read More →
Best practice AR at the Mobile World Congress: panel discussion highlights
Yesterday the IIAR had a great turn-out for its teleconference on best practice analyst relations at the Mobile World Congress this February in Barcelona. The discussion was exceptional and the featured panelists included: • AMDOCS, Brian McManus • CCS Insight, Ben Wood • Ericsson, Peter Olofsson • Vodafone, Janine Aitken-Young. Here are some of the… Read More →
[Guest post] Blogger relations at SAP by Michael Krigsman
My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers. Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead,… Read More →
Join the IIAR for a teleconference on AR best practice at Mobile World Congress
Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment? Share this…FacebookTwitterLinkedinemailPinterest
What are the right staffing levels for AR?
There’s been an interesting conversation recently on one of the LinkedIn on recommended staffing levels for dedicated AR people in companies -reproduced here. Share this…FacebookTwitterLinkedinemailPinterest
The British Are Coming! Datamonitor stalks Gartner analysts
Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it. Share… Read More →
[GUEST POST] So Where AR You Going? – part 2
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape. Share this…FacebookTwitterLinkedinemailPinterest
[GUEST POST] So Where AR You Going? – part 1
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began…. Read More →
Gartner Wields the Most Influential Influencers, Peers, Not Analysts
A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →
New IIAR Secretary Appointed
The IIAR (@iiar) is pleased to announce the appointment of Henrietta Lacey-Gutsell as the new IIAR Secretary. Share this…FacebookTwitterLinkedinemailPinterest
Gartner Shares New Insights at March 24th IIAR London Forum
Gartner presented their strategy and positioning update at the IIAR London Forum on Thursday 24th March. Read on for a quick summary. Share this…FacebookTwitterLinkedinemailPinterest
5 Criteria for Right-Sizing AR Teams
Note: This was cross-posted from IIAR board member Evan Quinn’s blog: link. An AR friend of mine recently asked if there was a formula or guideline for right-sizing AR teams. Unfortunately, there is no simple formula to the staffing question, but off the top of my head there are five factors that contribute to determining… Read More →
The IIAR at IDC Directions, Boston and San Jose
At IDC Directions on March 9th in Boston and on March 15th in San Jose, approximately 80 AR professionals attended the IDC-IIAR luncheon programme. Share this…FacebookTwitterLinkedinemailPinterest
Frost & Sullivan to Present Webinar on 8th April
The IIAR is delighted to host a Webinar with Frost & Sullivan and speakers John Lake / Strategic Account Manager, and Adrian Drozd / Research Manager / Principal Analyst, Telecoms on the 8/4/11. Share this…FacebookTwitterLinkedinemailPinterest
[Job Posting] Strategy Analytics Seeks Analyst for Enterprise Mobility
In order to extend our research leadership in enterprise mobility, Strategy Analytics, is offering an outstanding career opportunity for a disciplined and results-driven team member to join our Wireless Enterprise Strategies (WES) team. A strong desire for success, visibility in a highly dynamic industry, and a background within the wireless telecommunications, enterprise IT and/or market… Read More →
Around Barry Wilderman from Wilderman Associates in 10 questions
Today’s star analyst in our reasonabis Barry Wilderman,ex-META Group and Lawson, now running an independent firm, Wilderman Associates. Share this…FacebookTwitterLinkedinemailPinterest
IIAR members feel Forrester rise, Bloor falls
At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →
Follow on Twitter
IIAR on Facebook
Find us on LinkedIn
Contact the IIAR