[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest
By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the… Read More →
REMINDER: IIAR to host cocktail reception for AR managers, Sept. 19 in Palo Alto
The IIAR will be hosting a free cocktail reception for AR managers in Palo Alto, CA on Wednesday, Sept. 19 at the Westin Hotel from 5:30-7:30 PM. This reception is being sponsored by the IIAR in conjunction with the AR Insights ARchitect User Forum 2012, which is running the following day (Sept. 20) from 9AM-3PM… Read More →
Around Phil Hassey from capioIT in 10 questions
Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research where he was Vice President and been Services Director for IDC. He is… Read More →
Gartner completes acquisition of IDEAS International
By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),… Read More →
IIAR Teleconference – Measuring the Success of AR: HP Case Study
On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives. During this… Read More →
IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →
IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific
By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president… Read More →
Claus Egge – Rest in Peace
We’re very sad to hear that Claus Egge has passed away. Claus was a lovely man and a great analyst. For those who knew him, the world is now a poorer place. Our sympathies go to his family, friends and colleagues. If you would like to send a message, his colleagues at Rainmaker Files have… Read More →
Around Ben Woo from Neuralytix in 10 questions
In this interview Ben Woo, MD & Chief Strategist at Neuralytix, Inc. explains a little more about his background and company. Ben founded the company two years ago having worked as Programme VP at IDC for five years where he was responsible for advising clients on the evolution and trends relating to data storage systems. He… Read More →
Around Phil Fersht from HfS Research in 10 Questions
Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting… Read More →
[GUEST POST] How should AR pros use online channels to increase influence on their target prospects?
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers. Share this…FacebookTwitterLinkedinemailPinterest
Next IIAR discussion group on linking AR with sales
Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would… Read More →
Gartner is growing, its end-user influence as well
Interesting comment from Carter in his post about Gartner’s earnings Gartner Q4 and full year 2009 earnings – implications for analyst relations and research clients » SageCircle Blog: AR teams should use Gartner’s growth in enterprise clients as an education tool with stakeholders and executive sponsors. Rather than experiencing shrinking influence in this recession, Gartner… Read More →
[GUEST POST] Measuring online influence
This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of… Read More →
[GUEST POST] What are My Secret AR Weapons?
Gues post from John Simonds on his secret AR weapons: relationship, back channel, getting best spokesperson Share this…FacebookTwitterLinkedinemailPinterest
Downfall: Gartner MQ and learnings
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists). Share this…FacebookTwitterLinkedinemailPinterest
[Guest Post] Have online channels changed the nature of influence?
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice? Share this…FacebookTwitterLinkedinemailPinterest
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner
Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was… Read More →
[Guest Post] Identifying influencers by apparent importance vs real trust
Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets. Share this…FacebookTwitterLinkedinemailPinterest
Next IIAR discussion group call on AR measurement and evaluation
Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for… Read More →
[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai
Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence. As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →
Around Pim Bilderbeek from The METISfiles in 10 questions
IIAR interview of @pbilderbeek from @metisfiles Share this…FacebookTwitterLinkedinemailPinterest
[Job Posting] Large ICT Company Seeks AR Manager – Mumbai, India
Manager, Corporate Analyst Relations The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence. As an integral part of Corporate Marketing, this function will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →
IIAR discussion group – So Where AR You Going?
Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic. AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as… Read More →
Reminder: next IIAR Forum is on the 26th May, theme is Green IT
The next IIAR London Forum will take place on Thursday, May 26th, 1545 to 1830 in Central London on, ‘IT As A Catalyst for Green Innovation – Best Practices for Analyst Relations and Influencer Relations’. Share this…FacebookTwitterLinkedinemailPinterest
IIAR Cafe with Carter Lusher – 12 May 2011
On Thursday 12th May 2011 the IIAR will be hosting an IIAR Café for its members in London, UK from 5:30-7:30pm. (more…) Share this…FacebookTwitterLinkedinemailPinterest
IIAR teleconference – IDC VP European Research
An introduction to VP of European Research, Dr. Jane Doorly – Monday 9th May, 4-5pm BST (more…) Share this…FacebookTwitterLinkedinemailPinterest
[GUEST POST] So Where AR You Going? – part 2
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape. Share this…FacebookTwitterLinkedinemailPinterest
[GUEST POST] So Where AR You Going? – part 1
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began…. Read More →
Gartner Wields the Most Influential Influencers, Peers, Not Analysts
A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →
Around Clive Longbottom from Quocirca in 10 questions
This ’email interview’ is the first of -we hope- a long series, in which we will open the IIAR Blog to analysts and get their insight on the industry. Being the quickest off the mark, the privilege to test this format comes to Clive Longbottom, the founder of Quocirca. Read below on his unabridged views… Read More →
How do we decide that analysts are important?
A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →
A dream for a collaborative AR platform
Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →
Gartner to present at IIAR January Forum
Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman. Share this…FacebookTwitterLinkedinemailPinterest
IIAR members feel Forrester rise, Bloor falls
At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →
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