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IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president… Read More →

Claus Egge – Rest in Peace

We’re very sad to hear that Claus Egge has passed away. Claus was a lovely man and a great analyst.  For those who knew him, the world is now a poorer place. Our sympathies go to his family, friends and colleagues. If you would like to send a message, his colleagues at Rainmaker Files have… Read More →

IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations… Read More →

IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed… Read More →

Next IIAR discussion group on linking AR with sales

Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would… Read More →

Gartner is growing, its end-user influence as well

Interesting comment from Carter in his post about Gartner’s earnings Gartner Q4 and full year 2009 earnings – implications for analyst relations and research clients » SageCircle Blog: AR teams should use Gartner’s growth in enterprise clients as an education tool with stakeholders and executive sponsors. Rather than experiencing shrinking influence in this recession, Gartner… Read More →

[GUEST POST] Measuring online influence

This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of… Read More →

[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner

Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices.   Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was… Read More →

[Guest Post] Identifying influencers by apparent importance vs real trust

Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets. Share this…FacebookTwitterLinkedinemailPinterest

Next IIAR discussion group call on AR measurement and evaluation

Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for… Read More →

Best practice AR at the Mobile World Congress: panel discussion highlights

Yesterday the IIAR had a great turn-out for its teleconference on best practice analyst relations at the Mobile World Congress this February in Barcelona. The discussion was exceptional and the featured panelists included: • AMDOCS, Brian McManus • CCS Insight, Ben Wood • Ericsson, Peter Olofsson • Vodafone, Janine Aitken-Young. Here are some of the… Read More →

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[GUEST POST] So Where AR You Going? – part 1

I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began…. Read More →

Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →

5 Criteria for Right-Sizing AR Teams

Note:  This was cross-posted from IIAR board member Evan Quinn’s blog: link. An AR friend of mine recently asked if there was a formula or guideline for right-sizing AR teams. Unfortunately, there is no simple formula to the staffing question, but off the top of my head there are five factors that contribute to determining… Read More →

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →

A dream for a collaborative AR platform

Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →

IIAR members feel Forrester rise, Bloor falls

At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →