Last minute tips for @CeBIT by @MrNesJo and @YveKaupp with insights from @pascalmatzke #archat
The IIAR will be in attendance at the AR Luncheons at IDC Directions 2014 on the 11th of March in Santa Clara, CA and the 19th of March in Boston, MA. Please come by the IIAR table and say hello to John Gallagher (IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara… Read More →
[ANALYST NEWS] @ConstellationRG announces today @PeterKim joins @RWang0’s crew as Chief Strategy Officer #archat #crchat. By @Alyssa4AR http://wp.me/p9yEt-3Wy
The @IIAR announces its German chapter, led by @YveKaupp #archat
Date: 19th March 2014 Time: 4pm (UK Time) Location: IIAR Webinar (more…)
IIAR Webinar: how to prep for CeBIT – join @YveKaupp @MrNesjo and @DuncanChapple tomorrow at 1600 CET #archat
The IIAR is holding a UK Forum, in London, on the 5th March 2014, with 2 panels to discuss “Ethics in the Analyst Industry” and the “Value of Social Media in Analyst Engagements”. Both topics overlap and are at the forefront of today’s Analyst Relations practice. Free to attend for all IIAR Members, new members… Read More →
The IIAR Webinar with NelsonHall’s CEO, John Willmott (@John_NH, LinkedIn), on the 6th February 2014, provided an overview of NelsonHall’s new vendor evaluation tool “NEAT” (NelsonHall Vendor Evaluation and Assessment Tool. According to Purchasing Insight the terms “Purchasing” and “Procurement” are often used, incorrectly and as alternatives. So what is the difference between purchasing and procurement? Procurement is the… Read More →
Ex. @ovum chief @hbazuma joins @451Research #archat http://wp.me/p9yEt-3lD
Around Rajesh Ranjan from @EverestGroup in 10 Questions wp.me/p9yEt-3cU #archat
The role involves the implementation of strategic Industry Analyst engagement programmes for both Vodafone Group and Vodafone UK. These will be specifically designed to increase Vodafone’s reputation – at both a local and international level – with this key external influencer group. The Industry Analyst Relations Manager works alongside the Senior Industry Analyst Relations Manager… Read More →
NetApp is looking for a Senior Manager to join their AR team in Sunnyvale, CA. This member of the team will be responsible for the program’s success with one of the company’s market segments. Reporting to the Senior Manager of Worldwide AR, this position will accelerate and evolve the existing AR program helping the company… Read More →
Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence. As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →
Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic. AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as… Read More →
This interview of chat with Dane Anderson / CEO Springboard Research by @SAJEIdeas contains a few learnings that are applicable to other geographies, in particular that personal relationships matter more than in the USA.
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape.
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began…. Read More →
A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →
Following the successful IIAR Forums with Ovum, the firm has decided to hold regular calls for the AR community. The first AR Community Call will be on Thursday 19th May 2011 at 0900 PDT / 1200 EDT / 1700 BST / 1800 CEST.
Informa (parent of Datamonitor and Ovum) buy Forrester research.
It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing but with… Read More →
Summary of @tpohlman @forrester briefing at the @iiar London Forum #playbooks
By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1…. Read More →
By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be… Read More →
By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the… Read More →
The IIAR will be hosting a free cocktail reception for AR managers in Palo Alto, CA on Wednesday, Sept. 19 at the Westin Hotel from 5:30-7:30 PM. This reception is being sponsored by the IIAR in conjunction with the AR Insights ARchitect User Forum 2012, which is running the following day (Sept. 20) from 9AM-3PM… Read More →
Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research where he was Vice President and been Services Director for IDC. He is… Read More →
By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),… Read More →
On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives. During this… Read More →
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →
The July IIAR London Forum, hosted by Waggoner-Edstrom in Covent Garden, was well attended by IIAR members. IDC analyst Martin Canning was joined by Philippe de Marcillac, Executive Vice President, International Business Units and provided valuable insight into IDCs global operations and coverage.
We still have a few places left for next Tuesday’s Forum which features an IDC update with analyst Martin Canning, Vice President, IDC EMEA. Members should please RSVP to the secretary’s invitation.
David Vellante is the co-founder of The Wikibon Project and graciously accepted our invitation to answer our infamous “Around in 10 questions” interview – many thanks to him for sharing his insights!
IDC EMEA is hiring the three following positions: Research Analyst, Services EMEA ; Consulting Manager, Services EMEA ; Senior Research Analyst, Energy insights.
Our next IIAR London Forum is set for Tuesday, July 27th. We are delighted to welcome guest analyst Martin Canning, Vice President of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places… Read More →
Best practices shared during launch meeting of IIAR India Chapter.
Recently iSupply made their intentions known that they were going to buy Screen Digest. Ben Keen (the man in charge of SD in London) spoke to be on the phone yesterday and shared with me his diplomatic answers regarding how things were going to change…
The IIAR is delighted to host a teleconference led by OVUM/Datamonitor on Tuesday 29th June 2010 from 16:00 BST to 17:00 BST / 11:00 EST/8:00 PDT. Eamonn Kennedy, Research and Analysis Director at Datamonitor, will be with us to introduce the Black Book of Outsourcing. The Black Book of Outsourcing: what AR professionals need to know about the world’s… Read More →
Social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.
James McGovern has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?