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IIAR London Forum, 5th March 2014 – Ethics and Social Media

By on Thursday 13th February 2014 in Celent, ethics, IIAR, IIAR Forum, IIAR Networking Event, Quocirca, Redmonk 5

The IIAR is holding a UK Forum, in London, on the 5th March 2014, with 2 panels to discuss “Ethics in the Analyst Industry” and the “Value of Social Media in Analyst Engagements”. Both topics overlap and are at the forefront of today’s Analyst Relations practice. Free to attend for all IIAR Members, new members… Read More →

Bridging the Gap between Procurement and Purchasing

By on Tuesday 11th February 2014 in IIAR, NelsonHall 0

The IIAR Webinar with NelsonHall’s CEO, John Willmott (@John_NH, LinkedIn), on the 6th February 2014, provided an overview of NelsonHall’s new vendor evaluation tool “NEAT” (NelsonHall Vendor Evaluation and Assessment Tool. According to Purchasing Insight the terms “Purchasing” and “Procurement” are often used, incorrectly and as alternatives. So what is the difference between purchasing and procurement? Procurement is the… Read More →

IIAR Webinar: NelsonHall’s New Vendor Evaluation – 6th Feb 4pm GMT

By on Monday 20th January 2014 in IIAR, IIAR Webinar, NelsonHall 1

IIAR Webinar: NelsonHall’s New Vendor Evaluation – 6th February 2014 The IIAR is delighted to host a webinar on NelsonHall’s new vendor evaluation and sourcing managers’ tool which was launched in October last year. The call is scheduled for Thursday, February, 6th at 4:00pm GMT/11:00am EST. John Willmott (LinkedIn, @John_NH), CEO at NelsonHall, present the… Read More →

[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan

By on Tuesday 12th July 2011 in AR Best practices, AR debates, Frost & Sullivan, Guest Posts, Guest posts – Analysts, IIAR, IIAR Discussion Group, IT Analysis Firms 2

A New Approach to Market Analysis for the Evolving Mobile Communications Industry  An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost  The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice… Read More →

[Job Posting] VMware Seeks Senior AR Manager (Palo Alto, CA)

By on Thursday 30th June 2011 in AR, Jobs -AR roles 1

Sr. Manager, Analyst Relations, Cloud Infrastructure Location: Palo Alto, California VMware (NYSE: VMW) is the global leader in virtualization and cloud infrastructure, two areas that consistently rank as top priorities among CIOs. VMware delivers award-winning, customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. Our solutions help organizations of all… Read More →

[Job Posting] Forrester – Associate Account Manager, London

By on Monday 27th June 2011 in AR, Jobs -AR roles 0

Associate Account Manager, Selling To Technology Industry Professionals Reporting to the Technology Industry Regional Sales Manager, the Associate Account Manager (AAM) has an assigned sales quota that requires cultivating and managing strong relationships with existing Forrester clients. The AAM renews and upsells existing clients by demonstrating value to customers’ critical business issues; works with other… Read More →

[Job Posting] Managing Director of Industry Analyst Relations, Technology Practice

By on Wednesday 22nd June 2011 in AR, Jobs -AR roles 0

Managing Director of Industry Analyst Relations, Technology Practice Location: The Director/MD can be based in Boston, New York City, Chicago, San Francisco or DC. Burson-Marsteller’s Technology Practice has an opening at the Director (VP) or Managing Director (SVP) level.  This is a high profile position working with major global clients.  Analyst relations experience is required such… Read More →

[Job Posting] Vodafone AR Manager Opportunity, UK

By on Tuesday 24th May 2011 in AR, Jobs -AR roles 1

The role involves the implementation of strategic Industry Analyst engagement programmes for both Vodafone Group and Vodafone UK.  These will be specifically designed to increase Vodafone’s reputation – at both a local and international level – with this key external influencer group. The Industry Analyst Relations Manager works alongside the Senior Industry Analyst Relations Manager… Read More →

[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

By on Thursday 19th May 2011 in AR, IIAR, Jobs -AR roles 0

Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

IIAR Forum – Forrester’s Latest Strategy

By on Thursday 4th October 2012 in Forrester, IIAR, IIAR Forum, IT Analysis Firms 2

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing but with… Read More →

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

By on Wednesday 26th September 2012 in AR, AR debates, Gartner Magic Quadrant, Guest Posts, Guest Posts – Other, IIAR, IIAR Forum 8

By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1…. Read More →

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

By on Wednesday 12th September 2012 in AR, AR Best practices, AR briefing tips, Guest Posts, Guest posts – AR pros, IIAR 0

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be… Read More →

[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest

By on Friday 7th September 2012 in AR, AR Best practices, AR briefing tips, Guest Posts, Guest posts – AR pros, IIAR 3

By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the… Read More →

Around Phil Hassey from capioIT in 10 questions

By on Wednesday 5th September 2012 in IIAR, IIAR Around In 10 Questions, IT Analysis Firms 1

Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research  where he was Vice President and been Services Director for IDC. He is… Read More →

Gartner completes acquisition of IDEAS International

By on Thursday 30th August 2012 in Gartner, IIAR, IT Analysis Firms 0

By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),… Read More →

Around Douglas Hayward from IDC in 10 questions

By on Tuesday 17th August 2010 in AR, IDC, IIAR, IIAR Around In 10 Questions 0

Today’s star analyst in our reasonably priced Around in 10 Questions series is Douglas Hayward from at IDC. You can find Douglas at Twitter under @douglashayward. 1. What are your coverage areas? From October 2010 (earlier in reality), I’ll be co-ordinating IDC’s Western European IT services and business services forecasts (business services basically means business… Read More →

[JOB OPENING] Analyst Relations Manager at RightNow

By on Thursday 7th January 2010 in Jobs -AR roles 0

The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product… Read More →

[JOB OPENING] Managers of AR ar Kronos

By on Monday 5th October 2009 in Jobs -AR roles 0

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →

Jobs page on the IIAR site

By on Thursday 1st May 2008 in IIAR, Jobs -AR roles, SageCircle 0

The IIAR maintains a job postings page on its web site:The Institute of Industry Analyst Relations Posting is free for advertisers, just drop an email to our secretary: hkirkman at analystrelations dot org. Sage Circle also has a jobs page, mostly for US positions.