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Click to tweet - illustration on post by Jonathon Gordon / EMI on the IIAR blog

[GUEST POST] Analyst value does not equal word count

Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned… Read More →

The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was… Read More →

IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

Date: May 29, 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar – Register here or use the FORM below Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets… Read More →

IIAR Stammtisch in Munich – 24th June 14

IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event The IIAR German Chapter announces its first  “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich. We will have an official part where Simon Jones (LinkedIn, @MrNesjo),… Read More →

The IIAR UK Summer Networking event is back, Bigger and Better than ever!

The UK Chapter of the IIAR is delighted to announce the date for this year’s IIAR Summer Networking (Party) Event, very kindly sponsored, once again, by Tata Consultancy Services. It will be held on the evening of  Tuesday 15th July, kicking off at 5pm BST. So SAVE-the-DATE now. We have exclusive use of a stunning penthouse bar overlooking London (right next to St… Read More →

[Job Posting] PR/AR Manager – Tampa, US

Public Relations/Analyst Relations Manager for I.T. Asset Management & Service Management Software – Tampa, Florida THE COMPANY AND SITUATION: A global leader in the provision of Service Management and Asset Management software solutions to I.T. Professionals now has a market-beating USP and requires an articulate person with experience in either or both of Public Relations… Read More →

[Job Posting] Senior AR Manager in OSS/BSS market – UK

Our client is a leading software vendor in the OSS/BSS market and is currently seeking to hire a Senior Marketing Manager – Analyst Relations. DIMENSION & SCOPE:   Create and manage analyst relations opportunities to broaden our revenue generation, both in-year and years out, across various market segments, e.g., cable, utilities and telecoms. Primary role: Plan… Read More →

[Job Posting] Senior AR Manager – Cambridge, UK

Managing Industry Analyst relations you will manage and lead the development and implementation of an effective global industry analyst relations program and work closely with the Global Senior Manager for PR. The role will include identifying/building beneficial relationships with strategic analysts relevant to the company. You will facilitate analyst briefings, research and recommend appropriate courses… Read More →

[Job Posting] Broadcom – Opening for Senior Industry AR Manager (CA, US)

This individual will oversee the development and implementation of Broadcom’s first cross company Industry Analyst Relations Program. This person will manage Broadcom’s relationship and engagement strategy with all major firms and serve as the Company’s key point of contact, communication and coordination on a global basis. This role will also lead the organization and management of market research and… Read More →

A New Year and a New Owner for Yankee Group – the 451 Group

On January 3rd 451 Group announced the acquisition of Yankee Group from Alta Communications (private equity firm) for an undisclosed sum. All Yankee Group employees are to be retained and the company will operate as an independent division of the 451 Group adding the 18 analysts (and 7 affiliate analysts) of Yankee Group to the… Read More →

IIAR Board Election open! Cast your votes now!

Voting for the IIAR board election is now open! All IIAR members in good standing should have received the candidate profiles and a ballot paper. If you are a member in good standing and have not received these items please contact Keith Mitchell at: kmitchell@analystrelations.org. Voting closes on 31 December, so please be sure to cast… Read More →

IIAR APJ Forum on 12th Dec 2012

Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →

Join the IIAR for AR Best Practice Teleconference at Mobile World Congress

As a result of several requests, for the second year the IIAR will host a best practice AR teleconference focused on the Mobile World Congress (MWC), which takes place in Barcelona this February. The event is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed… Read More →

January IIAR London Forum Features Ovum

The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature Brett Azuma, Senior Vice President at Ovum. Members should RSVP to Jane Courtenay, jcourtenay(at)analystrelations(dot)org.

The IIAR Analyst of the Year 2010

The IIAR Analyst of the year 2010 winners are: Recap of the IIAR Analyst of the year 2010 winners: Phil Fersht / Horses for Sources, Gartner, Phil Dawson / Gartner, John Rymer / Forrester, Liz Herbert / Forrester, Dane Anderson / Gartner, Phil Fhersht / Horses for Sources, Chris Barnard / IDC, Thomas Murphy /… Read More →

Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was… Read More →

[Job Posting] VMware Seeks Group Manager, Industry Analyst Relations

Group Manager, Industry Analyst Relations Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and… Read More →

[JOB POSTING] Burson-Marsteller’s Technology Practice Seeks Industry Analyst Relations (IAR) / PR Manager

Burson-Marsteller’s Technology Practice has an opening at the Manager level. This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The manager would be responsible for… Read More →

[JOB POSTING] Symantec Seeks US AR Manager

Symantec is looking for a seasoned AR professional for approximately 8 to 10 hours a week managing a variety of AR tasks, including: ·         Social Media and Analyst Monitoring Activities ·         Analyst Scheduling (Inquiries, Briefings, Consultations) ·         Program Management (leadership reports, best practice projects, etc.) Requirements: Minimum 3 years experience in AR or related field Familiarity with industry… Read More →

[JOB POSTING] Junior Account Manager Analyst Relations at Metia in London

Junior Account Manager Analyst Relations at Metia in London, United Kingdom | LinkedIn Job Description Support key accounts in their analyst relations programmes: • Suggest and plan appropriate AR activity against client roadmap and objectives with your line manager • Identify relevant analysts for particular activities and manage the briefing process • Be pro-active in presenting… Read More →

[JOB OPENING] SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD

SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD The Senior PR/Marketing Manager will be a technosavvy evangelist who drives the company’s service vision and ensures that the messages to the marketplace and press are compelling and consistent. They will be a key member of inter-disciplinary leadership teams to develop strategic, succinct and effective service and marketing initiatives. This… Read More →

[JOB OPENING] EMEA PR and AR Manager – NetApp

Job posted on netapp.com: Netapp: PR and AR Manager – EMEA Job Summary Job Summary: The AR/PR manager is a key function under Corporate Marketing and the role will ensure that processes and initiatives from Corporate are understood, adopted and tracked across EMEA with the field marketing teams. The role will work closely with country… Read More →