Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned… Read More →
Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was… Read More →
IIAR webinar and IIAR café with @ovum_ict on the 26/6 #archat
Quick take from @lludovic on @cxp and @pac_consultants merger #archat
What’s going on at @OvumICT? By @DMRossiter #archat
Date: May 29, 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar – Register here or use the FORM below Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets… Read More →
IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event The IIAR German Chapter announces its first “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich. We will have an official part where Simon Jones (LinkedIn, @MrNesjo),… Read More →
IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner… Read More →
The UK Chapter of the IIAR is delighted to announce the date for this year’s IIAR Summer Networking (Party) Event, very kindly sponsored, once again, by Tata Consultancy Services. It will be held on the evening of Tuesday 15th July, kicking off at 5pm BST. So SAVE-the-DATE now. We have exclusive use of a stunning penthouse bar overlooking London (right next to St… Read More →
The IIAR Analyst Relations Professional of the Year 2014 winner is… @ClareLoxley, followed by @signeloenberg @AndreaTEdwards and @CDennington #archat #ARPOTY
The 2011 survey to find the IIAR Analyst of the Year is now open. Our search for the industry’s top-rated analyst and analyst firm has begun. This year, to reflect the changing analyst landscape, we have introduced a new category – ‘Best New Analyst Firm’. This is for a firm that has been set up… Read More →
I’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing? However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully… Read More →
SAS is the largest privately held software company in the world. We have grown revenue every year since our foundation – $2.4B in 2010. For every $100 our customers give us today, we invest $23 in R&D to protect their competitive edge in the future – about twice the industry average. SAS features in The… Read More →
Public Relations/Analyst Relations Manager for I.T. Asset Management & Service Management Software – Tampa, Florida THE COMPANY AND SITUATION: A global leader in the provision of Service Management and Asset Management software solutions to I.T. Professionals now has a market-beating USP and requires an articulate person with experience in either or both of Public Relations… Read More →
A panel of experts will be sharing their advice in a best practice call on training the analyst spokesperson on Wednesday 21st September, 4-5pm BST / 11-12pm ET / 8-9am PT. If you’ve ever wondered how to tell your CEO he needs training, or been confronted by a salesperson who refuses to believe press and… Read More →
The IIAR will be holding its next UK Forum on Thursday 29th September, 3:45 – 6:30pm followed by an informal networking dinner. Included in this session will be an analyst panel on social media and case study around AR with sales. (more…)
The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. (more…)
Our client is a leading software vendor in the OSS/BSS market and is currently seeking to hire a Senior Marketing Manager – Analyst Relations. DIMENSION & SCOPE: Create and manage analyst relations opportunities to broaden our revenue generation, both in-year and years out, across various market segments, e.g., cable, utilities and telecoms. Primary role: Plan… Read More →
Managing Industry Analyst relations you will manage and lead the development and implementation of an effective global industry analyst relations program and work closely with the Global Senior Manager for PR. The role will include identifying/building beneficial relationships with strategic analysts relevant to the company. You will facilitate analyst briefings, research and recommend appropriate courses… Read More →
This individual will oversee the development and implementation of Broadcom’s first cross company Industry Analyst Relations Program. This person will manage Broadcom’s relationship and engagement strategy with all major firms and serve as the Company’s key point of contact, communication and coordination on a global basis. This role will also lead the organization and management of market research and… Read More →
[GUEST POST] The Final Countdown… or how to survive attending MWC 2013 By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy
IIAR is delighted to let you know that our next UK Forum will be held on March 7th at 4pm GMT in London (near Victoria)!
3 mn with Fred Munch from @pac_consultants #archat
Today, we’re profiling Duncan Brown (@duncanwbrown)who has just come back to the analyst world as Director at PAC. Read on to discover his challenge and addictions.
IIAR Café and Webinar with PAC on Wed 20th Feb 2013 http://wp.me/p9yEt-1mC
On January 3rd 451 Group announced the acquisition of Yankee Group from Alta Communications (private equity firm) for an undisclosed sum. All Yankee Group employees are to be retained and the company will operate as an independent division of the 451 Group adding the 18 analysts (and 7 affiliate analysts) of Yankee Group to the… Read More →
The IIAR announces its new Board: @agi_A, @CDennington, @bgeeke, @lludovic, @theskillsconxn.
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012.
Voting for the IIAR board election is now open! All IIAR members in good standing should have received the candidate profiles and a ballot paper. If you are a member in good standing and have not received these items please contact Keith Mitchell at: email@example.com. Voting closes on 31 December, so please be sure to cast… Read More →
Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →
Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
Quocirca published back in 2007 a report on out how not to treat members of the analyst community -it should certainly be compulsory reading for anyone entering the world of AR.
As a result of several requests, for the second year the IIAR will host a best practice AR teleconference focused on the Mobile World Congress (MWC), which takes place in Barcelona this February. The event is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed… Read More →
The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature Brett Azuma, Senior Vice President at Ovum. Members should RSVP to Jane Courtenay, jcourtenay(at)analystrelations(dot)org.
The IIAR Analyst of the year 2010 winners are: Recap of the IIAR Analyst of the year 2010 winners: Phil Fersht / Horses for Sources, Gartner, Phil Dawson / Gartner, John Rymer / Forrester, Liz Herbert / Forrester, Dane Anderson / Gartner, Phil Fhersht / Horses for Sources, Chris Barnard / IDC, Thomas Murphy /… Read More →
Philip Carnelley joins Pierre Audoin Consultants as Research Director, focussing on consulting services in software and application services markets.
In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was… Read More →
The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm. We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR. TPI, Luke Mansell, Director HfS, Euan Davis,… Read More →
Today’s star analyst in our Around in 10 Questions series is Jim Morrish, at Analysys Mason.
The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm. We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR. TPI, Luke Mansell, Director HfS, Euan… Read More →
Group Manager, Industry Analyst Relations Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and… Read More →
Burson-Marsteller’s Technology Practice has an opening at the Manager level. This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The manager would be responsible for… Read More →
IDC EMEA is hiring the three following positions: Research Analyst, Services EMEA ; Consulting Manager, Services EMEA ; Senior Research Analyst, Energy insights.
Analyst Relations Manager, Client Services at Bite Communications – San Francisco Bay Area
McAfee seeks an AR specialist, based in their Californian HQ.
Symantec is looking for a seasoned AR professional for approximately 8 to 10 hours a week managing a variety of AR tasks, including: · Social Media and Analyst Monitoring Activities · Analyst Scheduling (Inquiries, Briefings, Consultations) · Program Management (leadership reports, best practice projects, etc.) Requirements: Minimum 3 years experience in AR or related field Familiarity with industry… Read More →
Waggener Edstrom is looking for a Senior Account Executive to join their Microsoft Windows Client team performing Analyst Relations
Junior Account Manager Analyst Relations at Metia in London, United Kingdom | LinkedIn Job Description Support key accounts in their analyst relations programmes: • Suggest and plan appropriate AR activity against client roadmap and objectives with your line manager • Identify relevant analysts for particular activities and manage the briefing process • Be pro-active in presenting… Read More →
SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD The Senior PR/Marketing Manager will be a technosavvy evangelist who drives the company’s service vision and ensures that the messages to the marketplace and press are compelling and consistent. They will be a key member of inter-disciplinary leadership teams to develop strategic, succinct and effective service and marketing initiatives. This… Read More →
Job posted on netapp.com: Netapp: PR and AR Manager – EMEA Job Summary Job Summary: The AR/PR manager is a key function under Corporate Marketing and the role will ensure that processes and initiatives from Corporate are understood, adopted and tracked across EMEA with the field marketing teams. The role will work closely with country… Read More →