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[GUEST POST] Trends: Influencers Aspire For Market Maker Status by Ray Wang / Constellation

The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers

Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.

Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer.

Ray Wang named IIAR Analyst of the Year 2009

London, 25 August 2009: The Institute of Industry Analyst Relations (IIAR) today named Ray Wang, most recently Vice President, Principal Analyst with Forrester Research Inc., as its Analyst of the Year for the second year running. Ray was nominated by a global survey of 137 analyst relations professionals. Runners up for the title were Jon Collins …

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The Superstars: Ray Wang, Jeremiah Owyang and Deb Schultz join Charlene Li at Altimeter

Pop quiz… Question: what do you get if you combine the analyst of the year (Ray Wang), the analyst blogger of the year  and author of Groundswell: Winning in a World Transformed by Social Technologies (Charlene Li), the most influential social media analyst (Jeremiah Owyang) and the previous lead of the Social Media Lab at …

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While Gartner goes after AMR, Forrester goes after…

… Strategic Oxygen! While Gartner (NYSE:IT)  decided to buy out AMR and fill a coverage gap in SCM, with hindsight a strategy hinted in Cannes (well maybe?). The Gartner-AMR deal certainly has caused a bit of a stir, with over 6000 hits in the blogosphere! While I’m on that news item, I must add thatGartner …

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IIAR Analyst of the Year 2009 (Part 2)

Honesty, integrity, knowledge, curiosity, insight, passion, respect and influence These characteristics were repeatedly highlighted when AR Pro’s were asked to identify the analyst house and individual who they wanted to recognise as being the best in the industry. This second post in the “analyst of the year” series aims to highlight individuals and firms who …

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Is shooting on the referee productive?

Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted …

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Around Ray Wang from Forrester in 10 questions

This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research …

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IIAR launches the AR Cafe with opportunity to meet Ray Wang

The IIAR is launching the AR Cafe with an opportunity to meet Forrester Research Vice President and Principal Analyst, Ray Wang, on November 11th in London. The AR Cafe is an opportunity to meet analysts and network with other members in an informal setting. Members who would like to come along, please drop a line …

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Analyst of the year 2009 (part 1)

In a year where analysts have had to prove their worth to fight back against the reduction in discretionary spend, we would like to applaud those companies and individuals who have shown a commitment to providing a service that goes above and beyond what is expected. This series of blog posts will showcase the results …

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