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How Big is the IT Research Market ?

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected… Read More →

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board) In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as… Read More →

IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When?  DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Abstract from Paper – The relationship between industry… Read More →

[Job Posting] Senior Analyst post at Informa, Broadband & TV – UK

£Excellent + bonus + benefits. Reporting to the Head of Broadband & TV Research. Fantastic West End location, international travel. An exciting opportunity has arisen for a Senior Analyst to join the Broadband & TV team of Informa Telecoms & Media’s Industry Research division. The team is already one of the division’s fastest-growing, and is… Read More →

What’s happening at Yankee Group?

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at… Read More →

[Job Posting] Deloitte Seeks AR Manager – Boston, USA

Analyst Relations (AR) is a highly specialized marketing discipline whose purpose is to facilitate a two-way information exchange between vendors and industry analysts, such as Gartner, Forrester and AMR.  Outbound communications from the firm to the analysts are designed to gain mind share and favorably position the firm’s services against competitors.  By influencing analyst opinions of these… Read More →

IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is… Read More →

How I took the IIAR certification test…and lived to tell the tale

I have to start this post with a confession. I’ve been on the IIAR Board for nearly 10 months and only recently got around to taking the IIAR Certified Professional exam. Shame on me. But like a lot of other IIAR members I suspect, I was put  off by misconceptions about the test. So having gone through… Read More →

IIAR ANALYST OF THE YEAR – Voting open!

The 2011 survey to find the IIAR Analyst of the Year is now open. Our search for the industry’s top-rated analyst and analyst firm has begun. This year, to reflect the changing analyst landscape, we have introduced a new category – ‘Best New Analyst Firm’. This is for a firm that has been set up… Read More →

Drinking from a fire hose

Why do you need AR when you have PR?

I’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing? However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully… Read More →

[Job Posting] Influencer Relations Manager: 12mth contract – Bucks, UK

SAS is the largest privately held software company in the world. We have grown revenue every year since our foundation – $2.4B in 2010. For every $100 our customers give us today, we invest $23 in R&D to protect their competitive edge in the future – about twice the industry average. SAS features in The… Read More →

[Job Posting] PR/AR Manager – Tampa, US

Public Relations/Analyst Relations Manager for I.T. Asset Management & Service Management Software – Tampa, Florida THE COMPANY AND SITUATION: A global leader in the provision of Service Management and Asset Management software solutions to I.T. Professionals now has a market-beating USP and requires an articulate person with experience in either or both of Public Relations… Read More →

IIAR Discussion Group: Training the analyst spokesperson

A panel of experts will be sharing their advice in a best practice call on training the analyst spokesperson on Wednesday 21st September, 4-5pm BST / 11-12pm ET / 8-9am PT. If you’ve ever wondered how to tell your CEO he needs training, or been confronted by a salesperson who refuses to believe press and… Read More →

IIAR Board Election open! Cast your votes now!

Voting for the IIAR board election is now open! All IIAR members in good standing should have received the candidate profiles and a ballot paper. If you are a member in good standing and have not received these items please contact Keith Mitchell at: kmitchell@analystrelations.org. Voting closes on 31 December, so please be sure to cast… Read More →

IIAR APJ Forum on 12th Dec 2012

Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →

[JOB POSTING] Director of Product Marketing, Analyst Relations, Box – Los Altos, CA (San Francisco Bay Area)

Director of Product Marketing, Analyst Relations Box – Los Altos, CA (San Francisco Bay Area) Job Description At Box, we’re rethinking – and disrupting – the traditional enterprise software markets. Box is at the heart of major shifts in consumerization of IT, new worker expectations and having secure access to business content wherever they need it on… Read More →

IIAR offered free access to Constellation’s Connected Enterprise LiveStream!

Good news for IIAR members! They have been offered free access to the LiveStream of Constellation’s Connected Enterprise event 2012, being held in California, US from November 9 to 11. Here is the link to the schedule: http://connectedenterprise.ontrackevents.com/schedule.cfm (more…) Share this…FacebookTwitterLinkedinemailPinterest

Results announced – IIAR Analyst of the Year 2012!

On Tuesday 30th and Wednesday 31st October the IIAR will be holding a series of calls to announce the winners of this year’s IIAR Analyst of the Year and IIAR Analyst Firm of the Year 2012. The calls will be led by IIAR Board member and APJ chapter lead – Dave Noble – who masterminded the new… Read More →

IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November

On Wednesday 7th November, 3:30pm CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Cafe. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →

Reminder to Register for the March 24 IIAR London Forum

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts,Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit. We still have a few places left,… Read More →

IDC-IIAR Luncheons at IDC Directions: March 9th Boston, March 15th San Jose

Going to IDC Directions in Boston or San Jose in March, or thinking about it? You are invited to attend a special luncheon co-hosted by the IIAR at IDC’s U.S. Directions for analyst relations professionals. Besides networking with fellow AR people, there will be presentations by IDC EVP Crawford DelPrete and Barbara French, founder of… Read More →

March IIAR London Forum Features Gartner

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts, Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit. Members should RSVP to… Read More →

[GUEST POST] Trends: Influencers Aspire For Market Maker Status by Ray Wang / Constellation

The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring… Read More →

Berlecon Research logo (IIAR website)

Smart move: PAC buys Berlecon

Today Pierre Audoin Consultants (PAC) bought Berlin-based analyst and consulting firm Berlecon Research. It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market…. Read More →

[ANALYST FIRM NEWS] Constellation goes green

Constellation Research Inc, a next generation research analyst and advisory firm helping clients navigate emerging and disruptive technologies, announced today that Adrian Bowles has joined as a Vice-President & Principal Analyst. Bowles will focus on technologies and practices that support sustainable business growth. Share this…FacebookTwitterLinkedinemailPinterest

Reminder to Attend Jan 20th IIAR London Forum

The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature a discussion with Ovum analysts. Brett Azuma, Senior Vice President at Ovum will be joined by Tim Jennings and Carter Lusher. We still have a few places left, and non-members are invited… Read More →

Jan 12th IIAR Discussion Group for Mobile World Congress

Yesterday’s Teleconference on best practice AR for GSM featured Liz Pellegrino, Program Director for GSM, Elizabeth Rainge, IDC analyst, and Jon Peet, Head of Industry Analyst Relations, Nokia Siemens Networks. The panelists shared their expertise and recommendations for getting the most out of Mobile World Congress taking place in Barcelona in February. They also discussed… Read More →

[JOB OPENING] Analyst Relations Manager at RightNow

The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product… Read More →

[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →

[JOB POSTING] Senior Analyst Relations Manager, Frankfurt

[THIS JOB IS POSTED ON BEHALF OF PSD, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT]   Senior Analyst Relations Manager (m/f) Location: Frankfurt am Main As Senior Analyst Relations Manager you contribute pro-actively to the corporate communication strategy. You act as the primary liaison with all relevant internal groups in planning and implementing… Read More →