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IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

Date: May 29, 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar – Register here or use the FORM below Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets… Read More →

IIAR Stammtisch in Munich – 24th June 14

IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event The IIAR German Chapter announces its first  “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich. We will have an official part where Simon Jones (LinkedIn, @MrNesjo),… Read More →

The IIAR UK Summer Networking event is back, Bigger and Better than ever!

The UK Chapter of the IIAR is delighted to announce the date for this year’s IIAR Summer Networking (Party) Event, very kindly sponsored, once again, by Tata Consultancy Services. It will be held on the evening of  Tuesday 15th July, kicking off at 5pm BST. So SAVE-the-DATE now. We have exclusive use of a stunning penthouse bar overlooking London (right next to St… Read More →

[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place… Read More →

IIAR Bangalore Forum meet to discuss the Indian AR community

The recent IIAR Bangalore Forum, hosted by Aarti Patil (WNS / IIAR India Chapter Lead) proved a huge success and the perfect networking opportunity for AR professionals in India. Discussion focused on key highlights of the changing landscape of the Indian analyst relations (AR) community. This encompassed the evolving approach needed, maturing expectations and tools… Read More →

[Job Posting] Fujitsu AR Manager – München, Germany

Fujitsu is looking for an AR Manager to drive their AR program in the CEMEAI region. The role will be to provide internal consultancy on AR topics to marketing teams and senior executives, working closely with global AR team colleagues. The successful candidate will serve as an internal evangelist and “go to” person for all… Read More →

[Job Posting] Director, Analyst Relations for VMware – US

Reporting to the Head of Global Communications who reports to VMware’s Chief Marketing Officer, this candidate will lead VMware’s global analyst relations program. Location: Palo Alto, US Specific Responsibilities –       Driving the development and execution of a multi-dimensional analyst relations strategy that supports the company’s vision, desired long term position, and specific go-to-market themes. –       Managing… Read More →

IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET. After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would… Read More →

[Guest Post] IIAR UK Forum – Sales and Social Media Debated

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula Fitzsimons gave… Read More →

IIAR USA Virtual Forum: Overview and update from TBR

We are pleased to announce the next IIAR USA Virtual Forum will be held with analyst firm, TBR, on Wednesday, 26th October at 11:30 am ET / 8:30 am PT / 4:30 pm GMT for 45 minutes. The presenter of this call will be TBR President and Founder, Jon Lindy.  (more…) Share this…FacebookTwitterLinkedinemailPinterest

IIAR Snapshot of late September events

We’re really busy with some great events on topics you have asked us to cover. If you’ve not yet had the opportunity to take a look at what’s coming up, in the next week alone, here’s a quick recap: Thursday 22nd September, 11am ET / 8am PT  IIAR USA Virtual Forum with Jeff Golterman, Gartner… Read More →

Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Analyst events: is booze better than a booth? IIAR London Forum concluded successfully on 7 March 2013 http://wp.me/p9yEt-1om Share this…FacebookTwitterLinkedinemailPinterest

A New Year and a New Owner for Yankee Group – the 451 Group

On January 3rd 451 Group announced the acquisition of Yankee Group from Alta Communications (private equity firm) for an undisclosed sum. All Yankee Group employees are to be retained and the company will operate as an independent division of the 451 Group adding the 18 analysts (and 7 affiliate analysts) of Yankee Group to the… Read More →

BARC CXP logo (IIAR website)

Le CXP and BARC merge: ignore local firms at your perils

BARC and Le CXP announced last week they were merging. BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI.  Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time,… Read More →

Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →

[Job Posting] VMware Seeks Group Manager, Industry Analyst Relations

Group Manager, Industry Analyst Relations Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and… Read More →

[JOB POSTING] Burson-Marsteller’s Technology Practice Seeks Industry Analyst Relations (IAR) / PR Manager

Burson-Marsteller’s Technology Practice has an opening at the Manager level. This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The manager would be responsible for… Read More →

[JOB POSTING] Symantec Seeks US AR Manager

Symantec is looking for a seasoned AR professional for approximately 8 to 10 hours a week managing a variety of AR tasks, including: ·         Social Media and Analyst Monitoring Activities ·         Analyst Scheduling (Inquiries, Briefings, Consultations) ·         Program Management (leadership reports, best practice projects, etc.) Requirements: Minimum 3 years experience in AR or related field Familiarity with industry… Read More →

[JOB POSTING] Junior Account Manager Analyst Relations at Metia in London

Junior Account Manager Analyst Relations at Metia in London, United Kingdom | LinkedIn Job Description Support key accounts in their analyst relations programmes: • Suggest and plan appropriate AR activity against client roadmap and objectives with your line manager • Identify relevant analysts for particular activities and manage the briefing process • Be pro-active in presenting… Read More →

[JOB OPENING] SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD

SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD The Senior PR/Marketing Manager will be a technosavvy evangelist who drives the company’s service vision and ensures that the messages to the marketplace and press are compelling and consistent. They will be a key member of inter-disciplinary leadership teams to develop strategic, succinct and effective service and marketing initiatives. This… Read More →

[JOB OPENING] EMEA PR and AR Manager – NetApp

Job posted on netapp.com: Netapp: PR and AR Manager – EMEA Job Summary Job Summary: The AR/PR manager is a key function under Corporate Marketing and the role will ensure that processes and initiatives from Corporate are understood, adopted and tracked across EMEA with the field marketing teams. The role will work closely with country… Read More →