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IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we… Read More →

Click to tweet - illustration on post by Jonathon Gordon / EMI on the IIAR blog

[GUEST POST] Analyst value does not equal word count

Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned… Read More →

The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was… Read More →

IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

Date: May 29, 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar – Register here or use the FORM below Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets… Read More →

IIAR Stammtisch in Munich – 24th June 14

IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event The IIAR German Chapter announces its first  “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich. We will have an official part where Simon Jones (LinkedIn, @MrNesjo),… Read More →

[GUEST POST] Timing is everything

There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to… Read More →

[Job Posting] AR Manager vacancy at Amazon – Seattle, USA

Amazon Web Services (AWS) is seeking an experienced, highly-intelligent, personable, and detail-oriented manager to join our analyst relations (AR) team.  Cloud computing is arguably one of the most impactful developments in technology within the last 20 years and AWS is a pioneer and leader in the field.  The AWS cloud computing platform is used today… Read More →

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012. Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume… Read More →

HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. … Read More →

IIAR APJ Forum and Christmas Drinks – Sydney, Australia

The IIAR APJ will be getting together ahead of the Christmas holidays for an in-person Forum and networking drinks on Tuesday 6 December in Sydney. The IIAR APJ Forum meeting will be held from 4pm – 6pm in North Sydney to discuss member requirements and plans for the coming year. This is a members-only session…. Read More →

IIAR Appoints New USA West Coast Chapter Lead

I am delighted to announce that Hannah Hyman has been appointed as our new Chapter Lead representing the IIAR west coast. Hannah is currently part of the IT Influencer Relations team at SAP, covering analyst relations for Services and Support topics. Hannah has been in the technology industry for most of her career. Most recently,… Read More →

IIAR UK Gets Festive!

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS  Thursday 8th  December, 3pm onwards   What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus… Read More →

[Job Posting] PR/AR Manager for Numara in Tampa, USA

The AR / PR Manager will be responsible for driving awareness and foster relations with key influencers and customer segments within our market. The role requires responsibility for building and executing a measurable strategy that improves Numara’s awareness and understanding at the analyst, press, consultant, strategic partners, channel and end user levels. The AR/PR Manager… Read More →

UK Chapter Summer Party Set to be Bigger Than Ever: Tues 16th July, 5pm til late

If you want a chance to catch up with your key analysts, get introduced to some important new faces in the industry and meet your AR peers then don’t miss the UK Chapter of the IIAR’s upcoming Summer Party and Networking Event. We’ve ordered lots of glorious sunshine, booked an awesome venue exclusively for the… Read More →

IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June. The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best… Read More →

Summer time & the party is coming: you’re all invited to the IIAR UK Summer Party & Networking event

It is that time of year. Look out the window and you can tell. Yes, it’s summer. Which surely means it must be party time… So, with no further ado, the IIAR’s UK Chapter is delighted to announce its annual Summer Party and Networking Event, which this year is kindly sponsored by Tata Consultancy Services…. Read More →

IIAR Webinar: Best Practices in Measurement (to be rescheduled in July)

Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July. The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the… Read More →

IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss: What’s the value of social media to Asia/Pacific AR professionals? Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester Mandi Bateson – Director, Digital, Hill & Knowlton Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) (more…) Share this…FacebookTwitterLinkedinemailPinterest

IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is… Read More →

From the horse’s mouth

We tweeted earlier this week about some changes afoot at the Horses (formally known as HfS Research) and Phil came back galloping with some comments, which we’re only too happy to relay below. This answers a few questions indeed. I’ll write up something later. (more…) Share this…FacebookTwitterLinkedinemailPinterest

IIAR North American Forum Call

The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. (more…) Share this…FacebookTwitterLinkedinemailPinterest

[IIAR Teleconference] Phones hot up over a crisis in the industry

Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals. Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD  (Lighthouse AR) told members,… Read More →

Four ways analysts must respond to the crisis

The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root… Read More →

Wednesday July 27th: IIAR Virtual Lunch with Mike Harris, GVP, Gartner

The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group. Share this…FacebookTwitterLinkedinemailPinterest

Around Jennifer Belissent from Forrester in 10 questions

Jennifer Belissent, PhD. is  a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog… Read More →

[JOB OPENING] Analyst Relations Manager at RightNow

The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product… Read More →

[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →

[JOB POSTING] Senior Analyst Relations Manager, Frankfurt

[THIS JOB IS POSTED ON BEHALF OF PSD, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT]   Senior Analyst Relations Manager (m/f) Location: Frankfurt am Main As Senior Analyst Relations Manager you contribute pro-actively to the corporate communication strategy. You act as the primary liaison with all relevant internal groups in planning and implementing… Read More →