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Albert Pang

IIAR Webinar Featuring Apps Run The World – 24th March, 2015

What: Webinar and post-event get-together Where: Central London location confirmed to all who register When: 24th Mar 2015, webinar starts 17:00 UK , 18:00 CET, 13:00 ET, 10:00 PT Who: All AR Professionals are welcome, IIAR Membership not required Join Apps Run The World and its leaders including President Albert Pang (@appsruntheworld) and Research Manager Miso Markovski (@glusce) for… Read More →

Yvonne Kaupp

“Why should I speak with him and her”

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications… Read More →

Yvonne Kaupp

IIAR Germany Stammtisch Event – 22nd Jan 15

Where: Munich – Location confirmed to all who register When: 22nd January 2015, from 7pm to 10pm Who: All AR Professionals are welcome, IIAR Membership not required Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar. We… Read More →

dell-blue_spot hi-res

IIAR Jingle Bells c/o Dell

With nearly 150 Analysts and AR Professionals confirmed to attend on the night, the 9th December, it seemed as though all arrived together to share a glass (or two, or three, or more) at the IIAR Christmas Party. The private room at the Convent Garden hostelry, complete with roaring fire and Christmas decorations was, at… Read More →

IIAR Election Results – The New 2015 Board

The IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.   Debleena Paul (@Debleena_Paul, LinkedIn) Industry Analyst Relations Lead at SapientNitro Europe: Location, UK. Yvonne Kaupp (@YveKaupp, LinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International. Location,… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It… Read More →

Liberty Small

New! US-based IIAR Networking Events in November and December

Analyst Relations:  it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too.  Especially when you’re the only one at your company who does what you do . . . or even knows what you do! As AR professionals, we are… Read More →

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1…. Read More →

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be… Read More →

Constellation Research continues expansion with digital marketing appointment

By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in… Read More →

[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest

By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the… Read More →

IIAR Teleconference – Measuring the Success of AR: HP Case Study

On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives. During this… Read More →

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →

IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations… Read More →

Ovum logo - IIAR website

[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

Join the IIAR at the UK London Forum – 4th December

Places at the IIAR London Forum are filling up fast, don’t panic though, there is still room for more ! With a great agenda of two discussion panels discussing two key AR topics, full details immediately below and here, make sure you book your place now. To attend this Forum, register directly via this >LINK<. The… Read More →

IIAR London Forum on 4th December

This, not to miss Forum, has just got better, there are now two panel discussions … New panel discussion – Selling your company on the value of professional analyst relations … It can sometimes be a challenging task to sell the value of professional analyst relations to the business. We’ve all been asked time after time,… Read More →

IIAR UK Forum – Save the Day – 4th December 2013.

On 4th December the IIAR UK Chapter will be hosting the November forum delayed by the storms. As advertised before this will be a unique session. For our panel discussion we already have confirmed: Ron Baillie (Strategy and Architecture Director at Tullow Oil), Simon Niven (Global Head of Technology Services at Freshfields Bruckhaus Deringer) Alistair… Read More →

Around Peyman Mestchian of Chartis Research in 10 questions

Today we ask our infamous ten probing questions to Peyman Mestchian (LinkedIn) from Chartis Research. 1. What are your coverage areas? I cover risk and compliance technology or “RiskTech” for short. This is a relatively broad market sector. Sub-segments of our coverage include financial risk (market, credit, liquidity), operational risk, financial crime risk and energy trading… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

On Wednesday 13th November, 7:30am CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →

[JOB POSTING] Seagate – Senior Manager, Corporate Communications EMEA – Maidenhead, UK.

Seagate – Senior Manager of Corporate Communications The Senior Manager of Corporate Communications will be located in our Maidenhead, U.K. location. The Senior Manager will be a key member in helping to develop and execute strategic media and analyst relations initiatives to increase awareness of the Seagate brand and adoption of Seagate product lines. The successful candidate will have… Read More →

[GUEST POST] “This position has now been filled” – IIAR and Job Postings

By Caroline Dennington / Symantec (@CDennington, LinkedIn). When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after… Read More →

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne……. Read More →

Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team? This is your chance. Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm. As well as Ray, we’re delighted to have… Read More →

IIAR London Forum: Meet R “Ray” Wang and discuss the future of the industry analyst

You’ve almost certainly heard of R “Ray” Wang. First with Altimeter and now with Constellation Research, Ray is positioning himself at the forefront of a new breed of analysts. He and his colleagues are setting out to challenge the monopoly of the existing big firms by introducing new business models and approaches.  Agree with him or not, Ray is… Read More →

Informa presents on “Operator Strategies”

We are pleased to announce that Informa will be presenting some of its latest research around, “Operator Strategies: The Growing Lure of B2B2C Opportunities” on Thursday 9th February at 4pm GMT / 11am ET / 8am PT. Delivering the presentation will be Informa’s Chief Research Officer, Mark Newman (pictured). Discussion agenda: How over-the-top players took the value out of consumer… Read More →

[GUEST POST] Timing is everything

There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to… Read More →

Frédéric Munch named President of the Board of Pierre Audoin Consultants

December 15, 2011 – The Supervisory Board of Pierre Audoin Consultants (PAC), European leader in market research and strategic consulting on the software and IT services market, has named Frédéric Munch as Head of the Board. Frédéric Munch will take official charge of his new responsibilities from December 15, 2011. Frédéric Munch brings with him a rich… Read More →

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012. Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume… Read More →

HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. … Read More →

IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000

The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been… Read More →

[Job Posting] Polycom Seeks Director, Industry Analyst Relations for California

Polycom is seeking a senior evangelist to drive industry analyst relations at Polycom. The successful candidate will be responsible for creating and executing Polycom’s strategic and tactical AR relationship program and will also be the key spokesperson for this very important community. Polycom’s industry analyst relations program is designed to enhance Polycom’s brand, support sales… Read More →

[Job Posting] Analyst Relations – Account Executive/ Senior Account Executive, Octopus Communications

Octopus is looking for a confident, grounded person to join our AR team. You may have a PR background but ideally will also bring with you existing AR experience and a real interest in progressing further into this field. A real hands-on role with exposure to all levels of influencer communications. Share this…FacebookTwitterLinkedinemailPinterest

[Job Posting] Senior AR Specialist, JDA (MA, TX, AZ / USA)

JDA is looking for a Senior Analyst Relations Specialist. As part of the communications team this position will contribute to an analyst relations program that ensures regular, two-way communication with global industry analysts in the supply chain management, retail and enterprise management software space. This position will be located in Cambridge, MA, preferred or Dallas,… Read More →

[Job Posting] Part-time Position as IIAR Secretary

Part-time position available for IIAR secretary, approximately 2 days per week. Manage administration of small non-profit organisation including: membership applications and renewals, maintain acounts, manage events program including bi-monthly London Forums and monthly teleconferences, manage blog & Huddle postings, and bi-monthly newsletter. Share this…FacebookTwitterLinkedinemailPinterest

[Job Posting] Silicon Valley Opportunity for Senior AR Director

The Senior Director, Corporate Industry Analyst Relations is responsible for managing the relationships between the company and industry analysts that cover the IT networking industry. This position also manages a global team of Analyst Relations personnel that support the company’s various disciplines in the industry analyst community. Share this…FacebookTwitterLinkedinemailPinterest

[JOB POSTING] Analyst & Influencer Relations Lead EMEA / Microsoft

The head of regional influencer communications for EMEA will define and executing on a traditional industry analyst program across EMEA, as well as developing a strategy and execution plan for communicating with and leveraging key bloggers, pundits and other influencers to create positive momentum, perception and buzz about Microsoft. Share this…FacebookTwitterLinkedinemailPinterest

[JOB POSTING] Senior Manager, IT Influencer Relations / SAP (Palo Alto, CA)

Senior Manager, IT Influencer Relations PURPOSE AND OBJECTIVESAs a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts). (more…) Share this…FacebookTwitterLinkedinemailPinterest