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IIAR Election Results – The New 2015 Board

The IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.   Debleena Paul (@Debleena_Paul, LinkedIn) Industry Analyst Relations Lead at SapientNitro Europe: Location, UK. Yvonne Kaupp (@YveKaupp, LinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International. Location,… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It… Read More →

Liberty Small

New! US-based IIAR Networking Events in November and December

Analyst Relations:  it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too.  Especially when you’re the only one at your company who does what you do . . . or even knows what you do! As AR professionals, we are… Read More →

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best… Read More →

IIAR Christmas Party – 9th December 2014

There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries. This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday… Read More →

IDC_Blue_Logo

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection (more…)

A New Year and a New Owner for Yankee Group – the 451 Group

On January 3rd 451 Group announced the acquisition of Yankee Group from Alta Communications (private equity firm) for an undisclosed sum. All Yankee Group employees are to be retained and the company will operate as an independent division of the 451 Group adding the 18 analysts (and 7 affiliate analysts) of Yankee Group to the… Read More →

IIAR APJ Forum on 12th Dec 2012

Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →

[Guest Post] Humpty Gartner’s Logic

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on… Read More →

[Guest Post] Analysts are treated inhumanely

By: Duncan Chapple, Consultancy Director at Loudhouse  This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst… Read More →

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1…. Read More →

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be… Read More →

[JOB POSTING] Symantec – EMEA Corporate Communication Programme Manager – Reading, UK

Symantec – EMEA Corporate Communication Programme Manager Symantec makes the world a safer place by helping people, businesses and governments protect and manage their information so they can focus on achieving their goals. As the fourth largest independent software company in the world, Symantec has operations in more than 40 countries with 475 out of Fortune’s… Read More →

Bridging the Gap between Procurement and Purchasing

The IIAR Webinar with NelsonHall’s CEO, John Willmott (@John_NH, LinkedIn), on the 6th February 2014, provided an overview of NelsonHall’s new vendor evaluation tool “NEAT” (NelsonHall Vendor Evaluation and Assessment Tool. According to Purchasing Insight the terms “Purchasing” and “Procurement” are often used, incorrectly and as alternatives. So what is the difference between purchasing and procurement? Procurement is the… Read More →

[JOB POSTING] Fujitsu – Director of Analyst Relations – Location USA or UK

Fujitsu – Director of Analyst Relations – Corporate Communications, International Business Job Purpose – Owns the overall vision and strategy for Fujitsu analyst relations, in line with executive priorities, company direction, and corporate communications plan; develops, proposes, and helps execute analyst relations strategic plan to position Fujitsu as a global ICT player through building strong relationships… Read More →

IIAR Webinar: NelsonHall’s New Vendor Evaluation – 6th Feb 4pm GMT

IIAR Webinar: NelsonHall’s New Vendor Evaluation – 6th February 2014 The IIAR is delighted to host a webinar on NelsonHall’s new vendor evaluation and sourcing managers’ tool which was launched in October last year. The call is scheduled for Thursday, February, 6th at 4:00pm GMT/11:00am EST. John Willmott (LinkedIn, @John_NH), CEO at NelsonHall, present the… Read More →

[JOB POSTING] Avaya – Analyst Relations Senior Manager – US-CA-Santa Clara

Avaya Inc – Senior Analyst Relations Manager Oversees strategic relations by proactively positioning company products, solutions, services and thought leadership within the analyst community. Accountable for the market share messaging, management, communications, and analysis with finance, product management, and investor relations. Develops, implements, and coordinates communication strategies that enhance the delivery of consistent, credible messages… Read More →

[JOB POSTING] Sitecore – Senior Industry Analyst Relations Manager – Location “Virtual”

Sitecore – Senior Industry Analyst Relations Manager Sitecore seeks a Senior Industry Analyst Relations Manager to drive strategic and consistent communication programs to industry analysts. This member of the Sitecore Strategic Engagement team will be responsible for driving a high impact AR program to gain mind share and build analyst champions around Sitecore’s Digital Marketing… Read More →

[JOB POSTING] Kofax -Analyst Relations Manager – California, USA

Kofax – Analyst Relations Manager to manage the Global AR program. Key Responsibilities The successful candidate must have a firm grasp of the analyst industry and its unique concerns as it pertains to the IT enablement of businesses, as well as the ability to be an effective influencer to the entire relevant analyst community. This… Read More →

IIAR London Forum: 4th December 2013 – Report

This IIAR Forum, kindly hosted by Fleishman Hillard in Covent Garden, was well attended by more than 20 members plus the panel members for the two discussion sessions… Selling your company on the value of professional analyst relations, hosted by David Rossiter (Sunesis). Panel members… Bill Reed – Analyst Relations Manager at AGT International Tim… Read More →

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray… Read More →

IIAR UK Forum: Come and meet Ovum’s Senior Management Team

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London… Read More →

Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This… Read More →

IIAR US Teleconference: Getting to Know Nucleus Research

On Thursday 19th April at 8am PST / 11am EST / 4pm BST the CEO of Nucleus Research, Ian Campbell, will be delivering a presentation to the IIAR. If you’ve ever wondered what the company is about and their area of research then this is the perfect opportunity to learn more. Discussion will also include how… Read More →

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne……. Read More →

Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team? This is your chance. Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm. As well as Ray, we’re delighted to have… Read More →

IIAR London Forum: Meet R “Ray” Wang and discuss the future of the industry analyst

You’ve almost certainly heard of R “Ray” Wang. First with Altimeter and now with Constellation Research, Ray is positioning himself at the forefront of a new breed of analysts. He and his colleagues are setting out to challenge the monopoly of the existing big firms by introducing new business models and approaches.  Agree with him or not, Ray is… Read More →

[Job Posting] Silicon Valley Opportunity for Senior AR Director

The Senior Director, Corporate Industry Analyst Relations is responsible for managing the relationships between the company and industry analysts that cover the IT networking industry. This position also manages a global team of Analyst Relations personnel that support the company’s various disciplines in the industry analyst community. Share this…FacebookTwitterLinkedinemailPinterest

[JOB POSTING] Analyst & Influencer Relations Lead EMEA / Microsoft

The head of regional influencer communications for EMEA will define and executing on a traditional industry analyst program across EMEA, as well as developing a strategy and execution plan for communicating with and leveraging key bloggers, pundits and other influencers to create positive momentum, perception and buzz about Microsoft. Share this…FacebookTwitterLinkedinemailPinterest

[JOB POSTING] Senior Manager, IT Influencer Relations / SAP (Palo Alto, CA)

Senior Manager, IT Influencer Relations PURPOSE AND OBJECTIVESAs a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts). (more…) Share this…FacebookTwitterLinkedinemailPinterest

[JOB POSTING] Analyst Relations Director Europe / Tata Consultancy Services

Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues. The successful candidate will join a dedicated team of AR professionals that handle… Read More →

[Job Posting] AR Manager / Infosys (London)

Infosys is hiring a European based AR Manager to work in our Canary Wharf, London office supporting our European AR efforts along with some of our business units. minimum 2 years of AR experience in EMEA in-house experience and outsourcing industry experience preferable Please send CV to Wendy_Shlensky@infosys.com     Share this…FacebookTwitterLinkedinemailPinterest

[Job Posting] Analyst Relations Senior Associate / Burson-Marsteller (Boston, NYC or San Francisco)

Burson-Marsteller’s Technology Practice has an opening at the Senior Associate level (5-7 years exp).  This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The Senior Associate would be… Read More →