Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020
The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team London, Friday 18th December 2020. The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →
Announcing the IIAR> Awards 2020!
At the IIAR>, we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Analyst of the Year 2020 (more…)
IIAR> German Chapter Christmas Meet-up and Chat
Tech meets kitsch: A Christmas 2019 window display in Munich Join us for a pre-Christmas meet-up on Monday, 21 December, hosted by the IIAR> German Chapter. Grab a drink of your choice, whether it’s spiced tea or a mulled wine, and join our interactive chat about The AR Experience in 2020. (more…)
IIAR> Webinar: IDC in 2021
Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool… Read More →
Five social media truths for industry analysts
One man band, by Ferrell McCollough Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well? The pandemic has brought in a dramatic… Read More →
IIAR> Monthly Meet-up
Join us on Thursday 3rd December 2020 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK Chapter. This month the focus of our discussion and best practice sharing will be around analyst research / report submissions. Don’t miss out on this opportunity to talk with fellow AR peers about the scale of these evaluations, how to… Read More →
Around Kevin Bailey from Synergy Six Degrees in 10 questions
Today’s IIAR> Around in 10 questions interview is with Kevin Bailey / Principal Analyst, Synergy Six Degrees (@BaileyK62, LinkedIn, Blog) who covers cybersecurity, GTM, blockchain, distributed ledger, information security and protecting all data. (more…)
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations… Read More →
The IIAR> AR Professionals & AR Agency of the Year 2020
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>… Read More →
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations… Read More →
The IIAR> AR Professionals & AR Agency of the Year 2020
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>… Read More →
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)
IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations
Truths, Lies, and Influence: How Reviews are Disrupting Analyst Relations – an IIAR> webinar with TrustRadius CEO Vinay Bhagat
IIAR> Webinar with Richard Stiennon
How to become an industry analyst? Until now, there was no path, no guild, no training -and no books about the subject. (more…)
IIAR> Webinar: Peer Insights Updates
Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →
[GUEST POST] The New Normal for Analysts
A recent ARchitect webinar titled “The “New Normal” for Analyst Relations” explored how the COVID-19 shift has posed challenges but also provided an opportunity for the analyst community
IIAR> Best Practice Call: AR Measurement
The next white paper in the IIAR>’s new series on best practice will focus on a topic that should be close to the heart of every AR professional: AR Measurement.
IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros
Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →
IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals
As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →
IIAR> German Chapter Christmas Meet-up and Chat
Tech meets kitsch: A Christmas 2019 window display in Munich Join us for a pre-Christmas meet-up on Monday, 21 December, hosted by the IIAR> German Chapter. Grab a drink of your choice, whether it’s spiced tea or a mulled wine, and join our interactive chat about The AR Experience in 2020. (more…)
IIAR> Webinar: IDC in 2021
Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool… Read More →
IIAR> Monthly Meet-up
Join us on Thursday 3rd December 2020 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK Chapter. This month the focus of our discussion and best practice sharing will be around analyst research / report submissions. Don’t miss out on this opportunity to talk with fellow AR peers about the scale of these evaluations, how to… Read More →
Around Kevin Bailey from Synergy Six Degrees in 10 questions
Today’s IIAR> Around in 10 questions interview is with Kevin Bailey / Principal Analyst, Synergy Six Degrees (@BaileyK62, LinkedIn, Blog) who covers cybersecurity, GTM, blockchain, distributed ledger, information security and protecting all data. (more…)
The IIAR> AR Professionals & AR Agency of the Year 2020
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>… Read More →
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)
Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?
The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the… Read More →
IIAR> Meet-up – UK Chapter
Join us on Thursday 5th November 2020 for a first of many IIAR> virtual meet-ups organised by the IIAR> UK Chapter. This will be the first in a series of forthcoming monthly get-togethers for IIAR> members to connect, network and share best practice around Analyst Relations. In our first call, we’d like to discuss the impact of the… Read More →
IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations
Truths, Lies, and Influence: How Reviews are Disrupting Analyst Relations – an IIAR> webinar with TrustRadius CEO Vinay Bhagat
IIAR> Webinar with Richard Stiennon
How to become an industry analyst? Until now, there was no path, no guild, no training -and no books about the subject. (more…)
Omdia’s Roy Illsley steps up
Omdia continues to fill out its senior positions with the appointment of Roy Illsley as Chief Analyst for the 50-strong Enterprise team. (more…)
IIAR> Webinar: GigaOM update with Jon Collins
Ever wondered about GigaOM? Hear all about this key firm with Jon Collins, their VP of Research (more…)
IIAR> Webinar: IDC EMEA update with Duncan Brown
Join us for a presentation from by Duncan Brown / VP Enterprise Research, IDC for update on IDC EMEA research plans (more…)
IIAR> Webinar: Forrester’s Evaluative Research Portfolio
Image source: https://go.forrester.com/blogs/ Join us for a presentation from Chris Andrews / VP Research Product Management, Forrester (bio, @chrisandrews50) for an overview of Forrester’s research portfolio. (more…)
Duncan Brown returns to IDC (again)
Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor, writes Simon Jones.
IIAR> UK Chapter Meet-Up with Omdia
Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will… Read More →
[GUEST POST] Gartner Announces pilot to handle mergers & acquisitions updates for Magic Quadrants
Gartner today announced a new, limited pilot for flagging significant mergers, acquisitions, major corporate changes that are considered impactful for a Magic Quadrant. (more…)
IIAR> Webinar: Forrester in 2020
Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →
IIAR> Webinar – Welcome to the party, Omdia!
It’s been fascinating to watch Ovum for the past 15+ or so years, acquiring Butler Group, merging and un-merging with Datamonitor, buying RHK and then been purchased by event giant Informa. The last chapter saw Informa buying the research-part of IHS, namely IHS Markit Technology (August 2019), Tractica (July 2018) and moving it all into… Read More →
[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)
Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →
[JOB POSTING] Industry Analyst Relations Lead / Booz Allen, VA, USA
Key Role Define and implement the firm’s Industry Analyst Relations strategy. Work closely with internal business leaders and a marketing team to build, execute, and scale an IAR program to support priorities of the firm. Build upon existing relationships to position the firm. Perform as a visionary and tactician who can create a vision and… Read More →
[JOB POSTING] PR/AR Director / Airtable, San Francisco, CA, USA
Airtable is on a mission to democratize software. Our platform is beloved by people at more than 200,000 organizations because they can create applications that perfectly fit their needs. We are building a communications team that demonstrates the real-world impact Airtable has every day, advocates for a future where more people have the power to… Read More →
[JOB POSTING] Analyst Relations Manager / Ruder Finn, San Francisco
Want to drive and scale analyst relations for some of the world’s most exciting tech companies? Ruder Finn West is seeking an Industry Analyst Relations (AR) Manager for several high-profile, dynamic tech leaders from Fortune 100 multinationals to start-ups as part of a growing AR portfolio. This is a dynamic client-facing role working with senior… Read More →
[JOB POSTING] Analyst Relations Manager / Quantum, Englewood, CO, USA
Quantum is seeking an experienced, strategic and detail-oriented Analyst Relations (AR) Manager to effectively communicate Quantum’s vision, strategy, technology direction, key differentiators, use cases, and customer success with the industry analyst community, while influencing outcomes that are favorable to Quantum. (more…)
[JOB POSTING] Corporate Communications Manager, Constituent Relations / Amazon, USA
Amazon is looking for a strong corporate communications manager to help the North American External Corporate Communications team build meaningful relationships with third party stakeholders. The successful candidate will have the opportunity to drive the execution of a comprehensive stakeholder engagement program for Amazon, with a focus on building awareness of our Customer and Seller… Read More →
[JOB POSTING] Director, Analyst Relations / KPMG, various locations, USA
KPMG is currently seeking a Director, Analyst Relations to join our Growth and Strategy organization. Responsibilities: Initiate and coordinate leadership interactions with analysts to advance recognition of KPMG’s brand and capabilities in the marketplace by recommending, overseeing, and implementing a regular schedule of interaction with analystsDesign and drive relationship building with analysts and understand their calendar… Read More →
[JOB POSTING] Analyst Relations Specialist / LumenVox, USA, remote
As the Analyst Relations Specialist you will be responsible for executing and managing strong relationships with key industry influencers/analysts by increasing the company’s visibility, interaction, and influence with a diverse analyst community. These include such firms as Gartner, Forrester, and others. You will leverage analyst research and opinion to convey market trends and information to… Read More →
[JOB POSTING] Sr. Analyst Relations Manager / Altered, remote, USA
Alteryx is seeking a strategic, accomplished and self-motivated Senior Analyst Relations Manager to build and drive our analyst relations program. The primary goal of our program is to increase thought leadership and influence favorable outcomes for Alteryx. The ideal candidate must have experience in media/analyst relations/communications with a successful track record of executing analyst relations… Read More →
[JOB POSTING] Senior Analyst Relations Manager – Analytics platform Marketing, Splunk / San Jose, San Francisco, California
Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. Our company is filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, our customers, having fun, and dedicated to… Read More →
[JOB POSTING] Analyst Relations Manager / Confluent, Mountain View, CA, USA
About the Role:We are looking for an Analyst Relations Manager to join our analyst relations team to develop and implement a successful, results-oriented program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. The ideal… Read More →
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