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Ray Wang / Constellation (IIAR website)

Around Ray Wang in 10 questions (redux)

Today we ask our 10 probing questions of Ray Wang from Constellation. Ray (Linkedin, @rwang0) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals. 1. What are your coverage areas? Digital transformation, disrupting technologies, service providers transition, cloud bill of rights, vendor selection, software licensing and pricing. (more…)

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IIAR Christmas Party kicks of the festive season with a bang….

The Christmas season took off with a bang last night with the IIAR Christmas Party taken place in the heart of DIGITAL UK in the Shoreditch Hotel. Attending were around 100 people from the Analyst community including around 70 industry analysts and 30 AR Pros. The analyst community was represented by analysts from Gartner, Forrester,… Read More →

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays… Read More →

Examining The New Gartner Interactive Magic Quadrant

Gartner has recently announced that an enhanced version of the Magic Quadrant will be released  on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction…. Read More →

IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June. The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best… Read More →

IIAR Stammtisch in Munich – 24th June 14

IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event The IIAR German Chapter announces its first  “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich. We will have an official part where Simon Jones (LinkedIn, @MrNesjo),… Read More →

[JOB POSTING] Sr.Influencer Relations Manager, CenturyLink Technology, USA

Role: Senior. Influencer Relations Manager Location: United States / Anywhere Position Type: Full Time Job Description – CenturyLink Technology Solutions is looking for a talented and hard-driving individual to take a leadership role in as part of a team developing strategic relationships with high-profile industry influencers (analysts, influencers, bloggers). This senior influencer relations manager role will create… Read More →

Gartner Magic Quadrant: Pay to be here!

Is there Really Magic in the MQ?

IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner… Read More →

The IIAR UK Summer Networking event is back, Bigger and Better than ever!

The UK Chapter of the IIAR is delighted to announce the date for this year’s IIAR Summer Networking (Party) Event, very kindly sponsored, once again, by Tata Consultancy Services. It will be held on the evening of  Tuesday 15th July, kicking off at 5pm BST. So SAVE-the-DATE now. We have exclusive use of a stunning penthouse bar overlooking London (right next to St… Read More →

[JOB POSTING] – Two AR Manager Roles with Microsoft – Redmond, WA, USA

Senior Analyst Relations Manager The Commercial Communications Analyst Relations team is looking for a talented and hard-driving individual to take a leadership role in developing strategic relationships with high-profile industry analysts in support of the SQL Database, Azure SQL Database, and Biztalk products, and the data platform and business intelligence workloads. (Full details here) Analyst… Read More →

[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place… Read More →

IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct

On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable. The… Read More →

IIAR Forum – Forrester’s Latest Strategy

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing but with… Read More →

Constellation Research continues expansion with digital marketing appointment

By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in… Read More →

Around Phil Hassey from capioIT in 10 questions

Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research  where he was Vice President and been Services Director for IDC. He is… Read More →

Gartner completes acquisition of IDEAS International

By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),… Read More →

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →

IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president… Read More →

Around Phil Fersht from HfS Research in 10 Questions

Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting… Read More →

[Job Posting] Fujitsu AR Manager – München, Germany

Fujitsu is looking for an AR Manager to drive their AR program in the CEMEAI region. The role will be to provide internal consultancy on AR topics to marketing teams and senior executives, working closely with global AR team colleagues. The successful candidate will serve as an internal evangelist and “go to” person for all… Read More →

[Job Posting] Director, Analyst Relations for VMware – US

Reporting to the Head of Global Communications who reports to VMware’s Chief Marketing Officer, this candidate will lead VMware’s global analyst relations program. Location: Palo Alto, US Specific Responsibilities –       Driving the development and execution of a multi-dimensional analyst relations strategy that supports the company’s vision, desired long term position, and specific go-to-market themes. –       Managing… Read More →

[Job Posting] Senior Analyst post at Informa, Broadband & TV – UK

£Excellent + bonus + benefits. Reporting to the Head of Broadband & TV Research. Fantastic West End location, international travel. An exciting opportunity has arisen for a Senior Analyst to join the Broadband & TV team of Informa Telecoms & Media’s Industry Research division. The team is already one of the division’s fastest-growing, and is… Read More →

[Job Posting] Deloitte Seeks AR Manager – Boston, USA

Analyst Relations (AR) is a highly specialized marketing discipline whose purpose is to facilitate a two-way information exchange between vendors and industry analysts, such as Gartner, Forrester and AMR.  Outbound communications from the firm to the analysts are designed to gain mind share and favorably position the firm’s services against competitors.  By influencing analyst opinions of these… Read More →

[Job Posting] Influencer Relations Manager: 12mth contract – Bucks, UK

SAS is the largest privately held software company in the world. We have grown revenue every year since our foundation – $2.4B in 2010. For every $100 our customers give us today, we invest $23 in R&D to protect their competitive edge in the future – about twice the industry average. SAS features in The… Read More →

[Job Posting] PR/AR Manager – Tampa, US

Public Relations/Analyst Relations Manager for I.T. Asset Management & Service Management Software – Tampa, Florida THE COMPANY AND SITUATION: A global leader in the provision of Service Management and Asset Management software solutions to I.T. Professionals now has a market-beating USP and requires an articulate person with experience in either or both of Public Relations… Read More →

[Job Posting] Senior AR Manager in OSS/BSS market – UK

Our client is a leading software vendor in the OSS/BSS market and is currently seeking to hire a Senior Marketing Manager – Analyst Relations. DIMENSION & SCOPE:   Create and manage analyst relations opportunities to broaden our revenue generation, both in-year and years out, across various market segments, e.g., cable, utilities and telecoms. Primary role: Plan… Read More →

[Job Posting] Senior AR Manager – Cambridge, UK

Managing Industry Analyst relations you will manage and lead the development and implementation of an effective global industry analyst relations program and work closely with the Global Senior Manager for PR. The role will include identifying/building beneficial relationships with strategic analysts relevant to the company. You will facilitate analyst briefings, research and recommend appropriate courses… Read More →

[Job Posting] Broadcom – Opening for Senior Industry AR Manager (CA, US)

This individual will oversee the development and implementation of Broadcom’s first cross company Industry Analyst Relations Program. This person will manage Broadcom’s relationship and engagement strategy with all major firms and serve as the Company’s key point of contact, communication and coordination on a global basis. This role will also lead the organization and management of market research and… Read More →

[Job Posting] VMware Seeks Senior AR Manager (Palo Alto, CA)

Sr. Manager, Analyst Relations, Cloud Infrastructure Location: Palo Alto, California VMware (NYSE: VMW) is the global leader in virtualization and cloud infrastructure, two areas that consistently rank as top priorities among CIOs. VMware delivers award-winning, customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. Our solutions help organizations of all… Read More →