Who is the IIAR> and why Join?
Find out about the library of materials, program of events and peer interaction capabilities that make IIAR> membership so valuable
IIAR> Thought Leadership on analyst & influencer relations
Check the latest interviews and other videos
IIAR> Member Portal
Join an IIAR> Member Discussion
IIAR> Member analyst & influencer relations consultancies serving technology clients
Get help to engage with analysts & influencers with AR advisory & support
The IIAR> Analyst Relations agencies list
What is analyst relations (AR)?
Analyst & influencer relations (AR) professionals engage with industry analysts and other B2B influencers on behalf of technology vendors. They build relationships with the analyst community and drive conversations about vendors and their solutions to gain strategic insights, educate analysts to help them knowledgeably position vendors with their user clients and leverage analyst research and content for marketing purposes and advocacy with technology buyers.
Meet some of our members
"AR can be a lonely profession since AR teams are often a one-band show with agency support. Therefore, access to peers through IIAR is very important and fun!"
Analyst & Influencer Relations Resources
IIAR> resources are open to all members.
IIAR> resources for our members are on our Member365 extranet > login here.
IIAR> Membership is open to everyone in the analyst & influencer relations community. To find out more about the benefits of joining and to apply for membership, click here.