Redmonk – Institute of Industry Analyst Relations (IIAR) The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Fri, 21 Aug 2020 17:58:05 +0000 en-GB hourly 1 76177372 Winners announced: IIAR Analyst of the Year 2016 Tue, 06 Dec 2016 19:30:25 +0000 The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016



Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture.

The analysts were rated along a wide range of criteria that included: i) their knowledge of the domain, whether their research gives actionable advice, is their writing novel and thought provoking etc; through to ii) questions about their impact on technology adoption decisions; and iii) whether the particular analyst was easy and flexible to work with from an analyst relations point of view.

Unlike last year, where the vote was a close run thing, this time around there is a clear winner. One analyst stood “head and shoulders” above his peers with respect to how he was viewed by analyst relations pros.

The IIAR analyst of the year 2016 is Phil Fersht from HfS Research (LinkedIn@pfersht). Phil was runner up in the award last year, behind Julie Short of Gartner. This is a hat-trick for Phil as was he was also a previous winner of the award in 2010 and 2011. Congratulations once again to Phil. He is obviously doing something right!

The winner of the analyst of the year was nominated for the following reasons:

“Thought leader…say no more”.

“He is head and shoulders above all industry analysts as an influencer in the market and gives great unvarnished advise to our senior leadership”‘.

“Phil is very approachable and his advice brings in a different dimension to our thinking towards our strategy and business”

Phil Fersht

The runners up this year were Julie Short (LinkedIn@JulieDShort) from Gartner and Doug Cahill (LinkedIn, @dougcahill) from Enterprise Strategy Group. Whilst Julie was winner of the award last year, this is the first time that Doug has featured on our winners dais. Congratulations on their second and third places. Here are some reason why they received so many votes:

Julie is “driven, smart and easy to work with”.

Doug has “strong ability to distill and interpret complex concepts into key takeaways and actionable guidance – whether that is to end users or vendor clients”.

Following close, and unlucky not to be included in the final shortlist of three, were a large group of highly rated analysts. This included Chris Pang, Gard Little, Liz Herbert, Barbra McGann, Andrew Butler, Andy Mulholland, Mark Grannan and Ray Wang.


Global and Independent Analyst firms of the year were run using the same format based on 15 criteria, but in separate categories to allow for more equitable comparisons between the larger and smaller firms. The industry analyst market is segmented in terms of role and by size.

IIAR Global Analyst Firm of The Year

The IIAR Global Analyst Firm of the Year 2016 is Gartner.

The runner ups are Forrester and IDC.

This year again, Gartner was the clear category leader, followed by Forrester, IDC and Ovum. Forrester managed to reverse its position from last year where IDC came out in front. Special mention should be made of Ovum who continue to close the gap on the firms in front of it.

Here are just some of the comments we received about Gartner:

“I like how quickly and aggressively Gartner has grown out their marketing practice over the past 3 years”. 

“Gartner is premium priced, but delivers business value. Gartner has the broadest and deepest coverage of end-to-end data management. At least with the analysts I deal with on an ongoing basis, the analysts are client service focused and check their egos at the door”. 

“Gartner is the leading analyst firm by far, and their new recruited analysts are eager to learn. Great account team!!!”.

Here is a selection of comments about our runners up:


“Their account management exceeds the competition, and they make a true effort for us as a client to feel we are getting a full value from our investment”.

“Great group of analysts, Sales teams, and management. Fair pricing considering the competition above them…”.


“Regional and WW a great firm to get data on markets and products, very useful to build GTM plans and activities. Nice people!!”.

“What I enjoy about IDC is that their analysts are very approachable (they are not as formal as say Gartner), they are covering more and more of what we do, they publish a lot of Marketscapes which is difficult in terms of time commitment and resources but when the end result is positive its a good outcome/visibility for the firm, the analysts are good at writing ad hoc pieces (IDC Links) and working with them for PR or marketing purposes is easy”. 

“This is the ONLY global analyst/research firm that focuses on manufacturing and related technology on a truly global basis”.


IIAR Independent Analyst Firm of The Year

The Independent Analyst Firm of the Year 2016 is HfS

The runner ups for this year are and ESG and Constellation Research.

In the Independent Analyst Firm of the Year category, HFS emerged as the clear winner, with ESG and Constellation fighting it out for second and third respectively. 451 Research and RedMonk also scored well.

Respondents described how HfS were:

“Thought leaders, flexible and very fast to see the latest trends”.

“Great firm, and growing global influence. Still needs to catch the Big 2”.

“HfS analysts are very easy to approach. Their content is easy to understand and use. They are very flexible in their deliverable usage”.


IIAR New Firm of The Year

Best New Entrant

In this category, our respondents were asked to identify a number of promising and potentially disruptive new firms. A wide range of new firms were mentioned. This shows that there is not one ‘market’ for industry analyst research but diverse markets with theses smaller firms able to cater for specialized products, technical fields and industrial settings. Here we list some of the firms in order of the votes they received: Moor Insights and Strategy, Aite GroupMachina Research, Current Analysis, IHS, ABI Research, Aptitude Research Partners, Celent and Creative Strategies.


About this survey

The data was collected and analysed by Fabio Rocha (LinkedIn) and Neil Pollock (LinkedIn, @neilpollock). Fabio is a seasoned executive with more than 20 years of enterprise sales, marketing and business development experience in IT software and services. He is currently completing a PhD at the University of Edinburgh Business School. Neil is a member of the IIAR board. In his day job he is Professor of Innovation at the University of Edinburgh Business School. He has recently published How Industry Analyst Shape the Digital Future. A more detailed analysis of the findings will be posted in due course, including of course a new version of the IIAR Tragic Quadrant. Finally, Ludovic Leforestier (@lludovicLinkedIn) oversaw the development of the survey and has been behind its continued improvement over several years following the original version by Jonny Bentwood  (LinkedIn@jonnybentwood).


Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

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[GUEST POST] So what to social media? Thu, 27 Mar 2014 09:09:46 +0000 david rossiterBy David Rossiter (LinkedIn, @davidrossiter) from Sunesis.


The question of how AR professionals should use social media keeps cropping up.

Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.

There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.

Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?

No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?

Look at blogging for instance. This changed the analyst world. Suddenly it provided a quick and easy means to publish short research notes and get instant feedback. Some analyst firms, notably Redmonk, used blogging as a foundation to build a new style of analyst firm. Go back 15 years and compare the way analyst firms have to work today. It is significantly different. Blogging was a big driver of those changes.
Have Twitter, LinkedIn, Facebook and the others managed the same thing?
We decided that we needed to ask some experts. But, with one exception, we didn’t look for social media folk. Instead, we turned to the analysts and a couple of weeks ago, I had the pleasure of chairing a vigorous and lively discussion at the IIAR London Forum on how analysts use social media to:

  • Promote their capabilities to the world
  • Build relationship with existing customers, and
  • Work with the analyst relations community.

Some analysts couldn’t make the discussion but contributed thoughts beforehand. On the evening itself, we had James Governor from Redmonk (@monkchipsLinkedIn), Gareth Lodge from Celent (@Gareth_LodgeLinkedIn) and Clive Longbottom from Quocirca (@clivel_98LinkedIn). They were joined by Robin Hamman (TwitterblogLinkedIn) social business lead from FleischmanHillard to mix things up a bit. (He was remarkably pragmatic).
My key takeaways were:

  • Analysts use social media a lot – but they don’t use it for AR. They use it to build their own profiles, track market developments, reach their core customers and make connections in their sector
  • Social media isn’t considered to be a tool for formal communication with AR people.  One analyst described it as being P2P (person to person) not B2B. It’s a helpful ‘nice to have’ but not something which AR people should rely on.  Social media is a useful way of enhancing a personal relationship but even then it doesn’t compare with a quick catch-up call or grabbing a beer
  • Stick to phone and email (or corporate AR portals) for official communication. One panellist commented that email is as dead as the mainframe (to avoid any doubt, both are still going strong and will carry on doing so for years to come)
  • Analysts, even those who love it, view social media as a tool, a means to an end and not an end in its own right
  •  Twitter, LinkedIn and Facebook dominate

A couple of basic messages came through time and time again.

  • Get the communication right. That’s more important than the channel. A bad pitch is a bad pitch, whether it’s done by email or LinkedIn.
  • Know your analyst and what they prefer. Facebook is generally more social.  Some analysts are happy to connect to AR people they know but for others, it’s strictly “friends and family”. LinkedIn is typically more business-oriented.  And one analyst pointed out that we shouldn’t forget IM. It’s a valuable channel for trusted AR contacts

And two things to think about in future:

  • Look at using hangouts on Google +
  • Pinterest can be really effective if you’ve got a large amount of graphical or visual information you need to communicate on a regular basis

There was a lot more but I’m limited in what I can share in this post. I need to respect the fact that this was a closed session, only open to IIAR members and guests. IIAR members can listen to a recording of the panel discussion free of charge (there’s a copy on Huddle).

Thanks to all the panellists who took part on the day as well as those analysts who contributed beforehand.

Thanks also to Yash Khanna (Twitter,Linkedin) from TCS who hosted the event at his offices and everyone from the IIAR (@IIAR,LinkedIn) who came along to ask questions and share their experiences.


About the author

David Rossiter (LinkedIn, @davidrossiter) runs Sunesis, a specialist AR agency, and writes the Analyst Insight blog.  He is a former board member of the IIAR and is now co-chair of the UK chapter.


Related post


Previous posts

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IIAR London Forum, 5th March 2014 – Ethics and Social Media Thu, 13 Feb 2014 11:27:52 +0000 The IIAR is holding a UK Forum, in London, on the 5th March 2014, with 2 panels to discuss “Ethics in the Analyst Industry” and the “Value of Social Media in Analyst Engagements”. Both topics overlap and are at the forefront of today’s Analyst Relations practice. Free to attend for all IIAR Members, new members may join here or contact the IIAR to purchase a “seat” for the Forum. Just make sure you SAVE the DATE.

Date: March 5th,2014TIME: 3.45pm to 7pmVenue: London             . Agenda
3:45 to 4:05 pm: Refreshments
4:15 to 5:00 pm: Panel 1
5:05 to 5:50 pm: Panel 2
5:50 to 7:00 pm: Networking over drinks
7:00 onwards: Drinks/Dinner at a nearby place of refreshment

Panel 1: Ethics in the analyst industry
Panel of Analysts, AR Professional and industry experts discussing what the ethical standards should be across the analyst industry. IIAR draft white paper on ethics will also be discussed and debated. This paper, when finalised, will be published and shared with all analyst houses globally.

Moderator: Simon Levin, (@theskillsconxn ,LinkedIn) –  MD, The Skills Connection

Panel 2: Value of social media in analyst engagements
The panel will discuss analyst use social media, how many use it and what they use it for. Do they see it as an effective medium to connect and communicate? How they use social media to interact with AR people. This discussion would help AR people to further refine their social media strategy to engage with analysts better.

Moderator: David Rossiter, (LinkedIn, @davidrossiter) – Director, Sunesis

Event Architects: 
      IIAR UK Chapter Team:

  • Callum Heckstall-Smith, Account Manager, FleishmanHillard
  • David Rossiter, Director, Sunesis
  • Simon Levin, MD, The Skills Connection & Board Member, IIAR
  • Yash Khanna, Director AR & Marketing, TCS & Board Member, IIAR
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And the IIAR Analyst of the Year 2011 is… Fri, 21 Oct 2011 15:16:54 +0000 For the fourth year running, AR professionals have been polled to select the analyst and firms they consider the best best for thought leadership, ease to do business with, influence and value for money.

The IIAR is delighted to announce that this year’s IIAR Analyst of the Year 2011 goes to…

Phil Fersht, HfS Research. It was a resounding win with a huge majority vote. This is the second consecutive year in which Phil has won the award and we would like to extend our congratulations to him on behalf of the IIAR. Reasons people gave for Phil’s nomination include; an innovative approach to research, honesty and extensive relationships in the industry. Accessibility proved a big selling point, combined with Phil’s use of social media in research and his deep industry knowledge.

IIAR Analyst of the Year 2011Award Winners

IIAR Analyst of the Year 2011

IIAR Analyst Firm of the Year 2011

IIAR  New Analyst Firm of the Year 2011


The results by areas for both firms and individual analysts are as follow:

  • Software: Gartner ; Mark Smith / Ventana
  • Services: Gartner, Phil Fresht / HfS Research
  • Outsourcing/BPO/Maintenance: HfS ; Phil Fresht / HfS Research
  • Telecoms: Yankee ; Zeus Kerravala / Yankee
  • Developpers/IT department: Gartner ; James Governor / Redmonk
  • Green IT/sustainability: Gartner ; Stephen Stokes / Gartner
  • Social media: Altimeter ; Charlene Li / Altimeter


IIAR 2011 analyst and firms of the year by areas

HfS Research was voted third in the IIAR Analyst Firm of the Year, which is a great accolade given the company is just entering its third year of operations. Success factors include, “intelligent people with common sense” said one participant, “Research that is always compelling to read – and our clients like it” said another. One participant went further saying of HfS, “They are the heartbeat in the world of outsourcing and shared services”.

At HfS, we have always refused to hide our research behind expensive firewalls and have aggressively sought to place our global analyst teams’ insights onto the desks of today’s corporate decision makers. This award is testament to the staying power of our philosophy to change the way research is developed and channelled to market. I thank the IIAR and its wonderful members for recognizing us,” commented Mr. Fersht.

Gartner was nominated as IIAR Analyst Firm of the Year and also won the award for best analyst firm in six of the nine individual technology categories including: hardware, software, services and green IT. They remain one of the most popular analyst firms in the business and this award further endorses their market leading reputation. Reasons given for their nomination included the company’s standing in the market and wide coverage area. One participant commented, “Gartner sets the standards by which everyone else plays”.

This year the IIAR introduced a new category IIAR New Analyst Firm of the Year to reflect the changing market and growth in new analyst start-up companies. In this category the clear winner was Constellation Research.

We’re quite honored and humbled!  More importantly, we are thankful to our first 100 customers and the influencer relations community for their feedback and support,” commented Ray Wang (@rwang0), Principal Analyst & CEO, Constellation Research.

Ray went on to say, “When we formed Constellation, we set out to build research on disruptive technologies.  Our charter sell-side clients expected us to be visible in the media, create thought leadership, and take a buy side view.  As we celebrate our first year and our charter innovation summit, we’ll be working with our community for new ideas and new ways to deliver research and insights“.

Interestingly, the major players dominated the stakes on analyst firm of the year but within the analyst of the year category, it was the analysts from smaller companies who dominated the top three places.

Over 260 analyst and influencer relations specialists took part in this year’s survey – by far the greatest number to date – and we are very grateful to all those who took the time to participate. A big thank you also goes to Jonny Bentwood, and IIAR co-founder (see previous posts) for all his time and effort in leading this survey.


A copy of the results will be sent to all participants in due course and IIAR members will be able to read a more in-depth analysis of the survey results on huddle; please watch your emails for notification of when this is made available.

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The IIAR Analyst of the Year survey — and the winner is…. Mon, 02 Jun 2008 08:29:03 +0000

Over the past few months, the IIAR have been running a survey to identify who AR practitioners believe should win the award of ‘analyst of the year’. With over 116 respondents from around the world, the number of firms and individuals that people wanted to recognise was extraordinary (191 different analyst names and 103 separate houses).

For an analyst or their company to have made the top 10 is a truly remarkable achievement and my congratulations go to them. Specifically though a few individuals and companies should be highlighted:

Ray Wang, Principal Analyst with Forrester Research, Inc., is the analyst of the year. Respondents praised his insight, depth of industry knowledge, and independent voice. Runners up for the title

were David Mitchell of Ovum and James Governor of RedMonk.

Ray was also named Analyst of the Year for the Americas, while David Mitchell of Ovum was voted the EMEA Analyst of the Year.

Forrester was highly regarded by respondents in all regions, and was voted the Analyst Firm of the Year. It was commended for the strength of its analyst team, the quality of its client services and its ability to spot new trends. Gartner and IDC came second and third, respectively.

Not only have the traditional global analyst firms done well in this year’s survey, but the smaller, boutique consultancies also scored highly. Freeform Dynamics and MWD came in the top five in EMEA with RedMonk in the top three in the Americas, and a number of other firms also received honourable mentions. Respondents liked their honesty, ability to innovate, the quality of their research and use of new media channels.

What came out clearly from the survey was that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals. It demonstrates very positively how much the IT research industry has matured.

The results below have been split into several segments to reward those whose specialty in niche areas should be recognised.

A full copy of all the results can be downloaded here

Analyst of the Year 1 Analyst Firm of the Year
1 Ray Wang, Forrester 1 1 Forrester
2 David Mitchell, Ovum 1 2 Gartner
3 James Governor, RedMonk 1 3 IDC
4 Ed Thompson, Gartner 1 4 RedMonk
5 Michael Cote, RedMonk 1 5 AMR
6 Jeffrey Hammond, Forrester 1 6 Freeform Dynamics
7 Dale Vile, Freeform Dynamics 1 7 Ovum
8 Bola Rotibi, Ovum (now MWD) 1 8 MWD
9 Massimo Pezzini, Gartner 1 9 Enterprise Strategy Group
10 Brian Babineau, ESG 1 10 CCS Insight

EMEA Focus:

Analyst of the Year
1 1 EMEA
Analyst Firm of the Year
1 David Mitchell, Ovum 1 Gartner
2 Dale Vile, Freeform Dynamics 2 Forrester
3 Ed Thompson, Gartner 3 Ovum
4 Philip Dawson, Gartner 4 Freeform Dynamics
5 Neil Rickard, Gartner 5 MWD

US Focus:

Analyst of the Year
Analyst Firm of the Year
1 Ray Wang, Forrester 1 Forrester
2 David Mitchell, Ovum 2 Gartner
3 Michael Cote, RedMonk 3 RedMonk
4 Jeffrey Hammond, Forrester 4 Enterprise Strategy Group
5 James Governor, RedMonk 5 AMR

Communications & networking Focus:

Comms & Networking
Analyst of the Year
Comms & Networking
Analyst Firm of the Year
1 Neil Rickard, Gartner 1 Forrester
2 Ben Wood, CCS Insight 2 Gartner
3 Nick Jones, Gartner 3 Ovum
4 Zeus Kerravala, Yankee Group 4 IDC
5 Danille Levitas, IDC 5 Yankee Group

Software Focus:

Analyst of the Year
Analyst Firm of the Year
1 Ray Wang, Forrester 1 Forrester
2 David Mitchell, Ovum 2 Gartner
3 Ed Thompson, Gartner 3 AMR
4 Jeffrey Hammond, Forrester 4 RedMonk
5 Michael Cote, RedMonk 5 MWD

Services Focus:

Analyst of the Year
Analyst Firm of the Year
1 Pascal Matzke, Forrester 1 Forrester
2 Stephanie Moore, Forrester 2 Gartner
3 Paul Roehrig, Forrester 3 IDC
4 Michael von Uechtritz, Gartner 4 Ovum
5 Dane Anderson, Gartner 5 NelsonHall

Importance vs. Relevance: Analyst Firm of the Year:

Most Relevant
Analyst Firm of the Year
1 Most Important
Analyst Firm of the Year
1 Forrester 1 Gartner
2 IDC 2 Forrester
3 Freeform Dynamics 3 IDC
4 Burton 4 Ovum
5 RedMonk 5 AMR
6 AMR 6 Redmonk
7 Ovum 7 Enterprise Strategy Group
8 MWD 8 Freeform Dynamics
9 451 Group 9 Current Analysis
10 Gartner 10 TowerGroup


Most Relevant
Analyst Firm of the Year
1 Most Important
Analyst Firm of the Year
1 Gartner 1 Gartner
2 Freeform Dynamics 2 Forrester
3 Forrester 3 Ovum
4 Ovum 4 IDC
5 MWD 5 Freeform Dynamics


Most Relevant
Analyst Firm of the Year
1 Most Important
Analyst Firm of the Year
1 Forrester 1 Forrester
2 Burton 2 Gartner
4 Ovum 4 RedMonk
5 RedMonk 5 AMR

Commenting on his award, Ray Wang said:

I’m very pleased to receive this distinction. AR professionals represent the critical link between an analyst’s perception and the company’s reality. Because the AR profession is not only a science but also an art, good AR professionals build the relationships from a position of trust which drive the foundation for all interactions. I’m thankful to have worked with so many true professionals.

David Mitchell, ranked first in EMEA commented:

Analyst relations professionals are playing an increasingly important and influential role in the ICT (Information Communication Technology) industry, both when working directly for companies and when working as third party advisors to those customers. As such, it’s a great honour to be recognised by the IIAR.

One of the interesting results from the survey is the distinction made between relevant and important analyst firms. From my perspective it appears that people made the recognised tier 1’s (Gartner, Forrester, IDC) as the most important as they realise that these companies have a strong impact on sales due to their customer base and research viability. However, relevant firms did not necessarily map on to these same firms and the ones ranked most highly tended to have a greater focus on bespoke advice (largely gained through inquiry time).

When we run this survey next year we would be delighted to hear suggestions regarding how this can be improved. For your benefit I have listed below a brief summary of the methodology used.


1) Entrants:

This survey was open to anyone who works in analyst relations in any country, either in-house or at an agency/consultancy. In order for someone’s entry to be validated, they had to submit their email address and company name to verify they not an impostor trying to distort the results. This personal information will not be distributed or used beyond sending copies of the results to all participant. The survey was open for specific period of time and IP addresses were taken to ensure that someone could not vote twice.

2) Questions:

The survey specifically focused on an individual’s perception of the analyst world in 2007. All questions were free text to ensure that results could not be biased by presenting a pre-made list of companies or analysts. The result of this was extraordinary with 191 different analyst names being submitted as ‘analyst of the year’ and 103 different firms listed for the ‘analyst house of the year’.

3) Segmentation:

Respondents were asked to specify their submissions based upon geography (US, EMEA, AsiaPac, Global) and segment (Software, Hardware, Services, Communications and Networking). Based upon these criteria further analysis could be made of the results to identify specific regional or segment champions.

If you have any questions or comments about this survey please contact either myself or Hannah Kirkman

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