ISG – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Mon, 18 Nov 2019 13:48:23 +0000 en-GB hourly 1 76177372 The IIAR Tragic Quadrant 2018 https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/ https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/#comments Fri, 11 Oct 2019 17:49:36 +0000 https://analystrelations.org/?p=311306 Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

The ‘AOTY‘ survey allowed us to collect data on AR pros’ preferred industry analysis firms, which we group in three composite indicators:

  • Impact as plotted on the Y axis is a relative position of firms based on how AR pros view their ‘Impact’ on purchase decision and moreover on the ecosystem at large. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance on the X axis is the relative position of analyst firms as seen by AR for relevance in their own ecosystems, including capability to cover the market, technologies and geography. It also covers the depth of expertise of analysts.
  • Interaction is the size each bubble, translating how it is easy to do business with each firm according to AR pros. The smaller the bubble, the harder it is to work with the firm. This is also a relative rating.

Without further ado, here is the 2018 IIAR Tragic Quadrant, presenting some big surprises this year as you can see from below.

IIAR Tragic Quadrant 2018 v04
The IIAR> Tragic Quadrant 2018

My comments on these results… but your guess is as good as mine.

On relevance (horizontal axis), it seems it pays for firms to be specialised or focussed on a specific expertise area accorded to AR pros, something that should be put in perspective by the fact those very specialised firms attracted less nominations. The larger firms are relevant by virtues of coverage and space, Forrester being on the left of Gartner having de-focussed from IT is probably the counter example.

Impact presents a more curious picture, with 451 clearly also benefiting from having a laser-focus on its enterprise audience for instance. It’s worth noting that this is a survey of AR professionals and not an actual measure of impact on sales or otherwise.

The most revealing dimension is the ease to do business with, where AR pros rate the leading industry analysis firm, Gartner, much lower for ease to do business with. We’re seeing a net regression there this year, maybe as Gartner is its increased domination on the market to impose rigid practices and T&C’s? Everest is perplexing as their size should make them more amenable. We would caution firms to watch this indicator as we said last year:

Analyst firms might also use this tool to monitor the ‘transactional tax’ that they impose on analyst relations professionals. If they raise the ‘interaction barrier’ too high (e.g. make it too difficult for analyst relations professionals to interact with them) while not providing sufficient coverage and showing impact, this could affect their vendor information source. They may be left with only a partial view of the market (raising exhaustivity and fairness issues). Finally, their vendor revenues might suffer too.

Neil Pollock, The IIAR Tragic Quadrant for 2017

Also worthy of a mention, is besides the ‘historic’ firms 451 Research, ESG, Everest Group, Forrester, Gartner, HfS Research, IDC, Kuppinger Cole & Partner, NelsonHall, Ovum and the well publicised ZK Research, we find relatively new firms:

Bottom line

Analyst relations professionals should watch closely the ecosystem and balance their efforts towards firms that are relevant in their space, have more impact on the goals they pursue (see the AR SOSM model) and arbitrage budgets to deliver better value for money, avoid friction and un-necessary ‘transactional taxes.’

By Ludovic Leforestier (LinkedIn@lludovic).

Related posts:

]]>
https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/feed/ 2 311306
IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . . https://analystrelations.org/2018/01/26/iiar-roundtable-findings-how-similar-are-the-sourcing-advisor-relations-and-analyst-relations-roles-in-the-us/ https://analystrelations.org/2018/01/26/iiar-roundtable-findings-how-similar-are-the-sourcing-advisor-relations-and-analyst-relations-roles-in-the-us/#respond Fri, 26 Jan 2018 17:26:18 +0000 https://analystrelations.org/?p=219256 IIAR Sourcing Advisory GroupA few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created the IIAR SAR Workgroup. I hosted a roundtable webinar and this blog is a summation of that webinar.

A new breed of (Sourcing Advisor Relations) SAR is emerging, whose job resembles that of a solutions broker. To succeed, a new skill-set is needed. For analyst relations professionals, the gap is widening and it’s becoming harder simply to move over into Advisor Relations.

As we’ve heard from many sources, the big deal is dead. Buyers have been buying for some time and have become mature, relying less on advisors to assist them with the “big deals”.

What does the new deal look like?  For most organizations, the new deal has components of digital transformation, automation and /or RPA. To truly be successful at a deal with these new types of services, clients, providers and advisors will need to collaborate much more and co-create deals together.

What are the skills needed by SARs to co-create deals? How are the SAR and the AR roles the same and how are they different?

To answer those questions,  Paul Reynolds, Chief Research Officer of ISG (LinkedIn, @PaulLReynolds) and I gathered last December a panel of eminent Sourcing Advisor Professionals: for a roundtable webinar:

  • Joe Hogan / VP and Head of Global Advisory and Analyst Relations, HCL (LinkedIn, @Irishczech)
  • Maureen Barry / Head of Advisor Relations, IBM (LinkedIn, @BarryMH)
  • Mark Noller / Senior Global Sourcing Manager, Infosys (LinkedIn)

The panel kicked off with Paul Reynolds from ISG sharing a few highlights from his recent survey of (SAR) Professionals

How are teams organized:

  • Providers either have analyst relations integrated with their advisor relations functions or separate
  • 40% of providers have an integrated team, either because their budgets are limited, or because they want to ensure they have a consistent message externally
  • 60% have separate groups, mainly because there are different expectations from the 2 functions and there are, therefore, different skillsets required to achieve those objectives

How are teams growing:

  • SAR teams have been growing across the board.  Team sizes have doubled or tripled since 2013.
    • The smallest team have on average 3 FTEs with the largest teams having 10 on average.
    • Advisor Relations teams are expected to grow on average 2 FTEs per team for those that are planning to grow.
  • Paul also discussed the typical metrics (from the ISG SAR Survey) for the Advisor Relations Role:
    •         # of deals that come through the channel
    •         the $ value of those deals.
    •         the % of the deals won
    •         the $ value of those wins.

These measurements tend to be quite different from Analyst Relations, where some metrics include:

  • # of mentions
  • Tone of mentions
  • Movement in the magic quadrant
  • # of briefings

The panelists agreed that the SAR Professional of the future, will be more of a solutions broker. He/She will need to facilitate both external parties such as platform vendors, software vendors, strategic consulting firms such as Deloitte, KPMG, EY, PWC, etc, traditional sourcing advisory firms such as ISG, Avasant, WGroup, etc as well as their internal functions such as sales, alliances, legal, etc to create the new “mega-deal” of the future. The new deal will be collaborative in nature, with industry and line of business expertise.

Since the new deals will be more about collaboration, the metrics for the SAR need to take into consideration the collaborative efforts that these professionals create.

Our panelists reported into either sales or marketing, though it was strongly noted, that regardless of where the function reports into, there needs to be sponsorship from the head of the business to ensure top down participation and support.

The key similarities between an analyst relations professional and a sourcing advisor relations professional is the nature of collaboration.  Both functions must collaborate with both internal and external stakeholders to be successful in their job.  Where AR and SAR differ is on the sales side.  SARs need to have a strong sales or business development skill set.  Also going forward, as the deals become more complex, the SARs will need to have more technical know-how to become the deal orchestrator or the solutions broker.

The SAR role may be a good fit for an AR professional looking to make a move and expand their skill sets.  The SAR is an influencer, must have great relationship, collaboration and sales skills to be successful. The AR role will also be a very critical role as newer technologies are introduced.

If you’re in analyst relations and looking for a career move, I would recommend you think about your metrics vs the SAR, as well as some of the differences in skill sets to determine if you think this is the right fit for your situation.

If you’ve enjoyed this blog and want to hear more about the SAR role, please join, my co-Chair for the Sourcing Advisor Relationship work group, Ed Gyurko, on Feb 1 to learn about the State of Advisor Relations in Europe.   Or if you would like to get involved with the SAR workgroup, as a speaker, suggest a topic, write a whitepaper, etc, please send a note to Ed and I using the form below.

[contact-form]

 

Related posts:

]]>
https://analystrelations.org/2018/01/26/iiar-roundtable-findings-how-similar-are-the-sourcing-advisor-relations-and-analyst-relations-roles-in-the-us/feed/ 0 219256
IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled https://analystrelations.org/2018/01/08/iiar-webinar-the-state-of-advisor-relations-europe-1-feb-rescheduled/ https://analystrelations.org/2018/01/08/iiar-webinar-the-state-of-advisor-relations-europe-1-feb-rescheduled/#respond Mon, 08 Jan 2018 10:38:30 +0000 https://analystrelations.org/?p=215707 IIAR Sourcing Advisory GroupWith profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are morphing into “Influencer Relations” positions.

Don’t miss out, register today for this rescheduled event. Note this event is free for IIAR Members and is restricted to Advisor and Analyst Relations Professionals only. All attendees will need to register with a company email address and will also be required to identify themselves upon dialing in. IIAR non-members can pay £25 to join the call.

 

State of Advisor Relations: Europe – February 1st at 1600 GMT / 1100 EST

Join IIAR moderator Ed Gyurko / Advisor Relations Consultant (LinkedIn, @edgyurko), and panelists:

  • Paul Reynolds / Partner Provider Services, Chief Research Officer, ISG (LinkedIn, @PaulLReynolds)
  • Caroline Mackrill / Advisor Relations UK and Nordics, Infosys (LinkedIn)
  • Minna Metsala / Head of Advisor Relations Nordics, Capgemini (LinkedIn)
  • Ben Waterston / Director – Advisor Programme, HCL (LinkedIn)

 

Click here to register (need to register well in advance) and there to buy your ticket if you’re not already an IIAR member.

Click here for details on how to join the SAR and the IIAR or just click below to get your membership.


 

The IIAR (Institute of Industry Analyst Relations) has created a Sourcing Advisory Relations (SAR) Working Group, led by Wendy Shlensky / VP Analyst and Advisor Relations, HGS (LinkedIn, @WLS26) and Ed Gyurko (LinkedIn, @edgyurko). The goal of this workgroup is to provide education and networking for analyst & advisor relations professionals. The IIAR (analystrelations.org) is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

If you have any queries on this event please use the contact form below to contact Ed.

 

Read also:

 

[contact-form]

]]>
https://analystrelations.org/2018/01/08/iiar-webinar-the-state-of-advisor-relations-europe-1-feb-rescheduled/feed/ 0 215707
IIAR Webinar: the state of Advisor Relations: Europe (13 Dec) and North America (14 Dec) https://analystrelations.org/2017/12/06/iiar-webinar-the-state-of-advisor-relations-europe-13-dec-and-north-america-14-dec/ https://analystrelations.org/2017/12/06/iiar-webinar-the-state-of-advisor-relations-europe-13-dec-and-north-america-14-dec/#respond Wed, 06 Dec 2017 09:45:06 +0000 https://analystrelations.org/?p=211705 IIAR Sourcing Advisory GroupWith profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations.  Roles are morphing into “Influencer Relations” positions.

To this end, IIAR (International Institute of Analyst Relations) has created a Sourcing Advisory Relations (SAR) Working Group, led by Wendy Shlensky / VP Analyst and Advisor Relations, HGS (LinkedIn, @WLS26)  and  Ed Gyurko (LinkedIn, @edgyurko).  The goal of this workgroup is to provide education and networking for analyst & advisor relations professionals.

To kick things off the SAR will host two teleconferences.

Don’t miss out, register today. Note this event is free for IIAR Members and is restricted to Advisor and Analyst Relations Professionals only. All attendees will need to register with a company email address and will also be required to identify themselves upon dialing in. IIAR non-members can pay £25  to join the call.

State of Advisor Relations: Europe – December 13th at 1600 GMT / 1100 EST

Join IIAR moderator Ed Gyurko / Advisor Relations Consultant (LinkedIn, @edgyurko),  and panelists:

  • Paul Reynolds / Partner Provider Services, Chief Research Officer, ISG (LinkedIn, @PaulLReynolds)
  • Caroline Mackrill / Advisor Relations UK and Nordics, Infosys (LinkedIn)
  • Minna Metsala / Head of Advisor Relations Nordics, Capgemini (LinkedIn)
  • Ben Waterston / Director – Advisor Programme, HCL (LinkedIn)

Click here to register (need to register well in advance) and there to buy your ticket if you’re not already an IIAR member.

State of Advisor Relations: North America – December 14th at 4pm GMT/11am EST

Join IIAR moderator Wendy Shlensky / VP Analyst and Advisor Relations, HGS (LinkedIn, @WLS26) and panelists:

  • Paul Reynolds / Partner Provider Services, Chief Research Officer, ISG (LinkedIn, @PaulLReynolds)
  • Joe Hogan / VP and Head of Global Advisory and Analyst Relations, HCL (LinkedIn, @Irishczech)
  • Maureen Barry / Head of Advisor Relations, IBM (LinkedIn, @BarryMH)
  • Mark Noller / Senior Global Sourcing Manager, Infosys (LinkedIn)

Click here for registration and and there to buy your ticket if you’re not an IIAR member.

 

 

Click here for details on how to join the SAR and the IIAR or just click below to get your membership.


If you have any queries on this event please use the contact form below to contact Ed and Wendy.

 

The IIAR (analystrelations.org) is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

[contact-form]

[contact-form]

]]>
https://analystrelations.org/2017/12/06/iiar-webinar-the-state-of-advisor-relations-europe-13-dec-and-north-america-14-dec/feed/ 0 211705
German analyst firms: die große Konsolidierung https://analystrelations.org/2016/03/10/the-consolidation-continues/ https://analystrelations.org/2016/03/10/the-consolidation-continues/#comments Thu, 10 Mar 2016 12:12:31 +0000 https://analystrelations.org/?p=102266 ISG buys Experton (IIAR)German consulting (and analyst) firm Experton (web, @expertongroup in German, seems they stopped tweeting in English back in 2013 @twitter.com/experton), founded by ex-Meta Group employees (including Andreas Zilch), falls to American ISG (web, @ISG_News).

With BARC and Berlecon in the CXP Group stable (including PAC), the German IT analysis market is now largely foreign owned with the exception of TechConsult (@techconsult_de,owned by media group Heise)

ISG also bought Saugatuck (web, @ISG_Insights), showing they believe scale is key in the research subscription business model. 

Consulting firms naturally are hungry for capabilities in market research data as the foundation of a strong consulting portfolio. Either cooperation or acquisition can bridge the gap. ISG has been on shopping tour not for the first time. The Group has taken in firms like for example TPI – IT sourcing advisors, Compass, IT benchmarking and STA Consulting, IT consulting for the public sector in North America. In 2012, ISG united these under the roof of ISG One.

With the Experton group the global ISG will gain additional channels to the German speaking market, a neat market with lots of business activities and buying power. The vendor benchmark formats will add attractiveness to ISGs market advisory services. The ability to share local insights and advise can be a very strong value-add in the global analyst market where local footprint is not always a natural thing.

Experton will benefit from a strong brand, and from the methodology expertise of the ISG group. I would expect that the vendor benchmark formats will see a refresh. These are likely to become great offerings of ISG, attractive for the German speaking countries.

(Developing story)

See the press release below and on ISG’s website as well as a blog post by Anubhav Saxena (LinkedIn, @the_futureist but protected for some reason).

Thanks to Simon Jones (@MrNesjoLinkedIn) and   Ludovic Leforestier (@lludovic and @BearingPoint_AR, LinkedIn) for their input.

Related posts:

 

Information Services Group Acquires Experton Group AG

Subscription-based advisory and research firm brings new advisor capabilities to ISG, expands firm’s emerging technology research offerings

STAMFORD, Conn., March 9, 2016 – Information Services Group, Inc. (ISG) (NASDAQ: III), a leading technology insights, market intelligence and advisory services company, today announced the acquisition of Experton Group AG, a subscription-based research, advisory and benchmarking firm based in Munich, Germany.

Experton Group and its team of independent advisors provide continuous research and advisory services focused on digital transformation, offering high-value content in the areas of mobile, cloud, security, big data analytics, social business, sourcing, Industry 4.0, IoT, SaaS platforms and infrastructure. The firm also offers data and analysis based on primary and secondary research, and Vendor Benchmarking services that evaluate service providers and technology vendors based on best-in-class cost, price, process and value benchmarks.

The acquisition accelerates the development of ISG’s subscription research business in the DACH (Germany, Austria, Switzerland) region – the firm’s second-largest market after the Americas; adds immediate, trusted vendor benchmarking and advisor capabilities, and provides a solid foundation for future expansion. Importantly, Experton Group highly complements ISG’s 2015 acquisition of Saugatuck Technology, which provides research and analysis on the future of business computing under the newly launched ISG Insights™ brand.

“Our acquisition of Experton Group, along with last year’s acquisition of Saugatuck Technology, demonstrates our firm commitment to offer clients deep analytical, research and forecasting capabilities, which, when coupled with our industry-leading consulting services and market intelligence, allow them to plan for their digital future and stay ahead of the competitive curve,” said Michael P. Connors, chairman and CEO of ISG.

Connors said the acquisition of Experton Group is part of the firm’s strategy to increase its recurring-revenue base, which currently represents 28 percent of the firm’s revenue. “Experton’s subscription revenue model, like that of Saugatuck Technology, further expands our growing and more predictable recurring revenue streams, which are targeted to reach 35 percent of firm revenue over the next few years.”

“We are delighted to be joining ISG,” said Juergen Brettel, co-founder and CEO of Experton Group. “The service offerings of both firms are highly complementary, and our research focus aligns perfectly with ISG’s growing Digital Services. In addition, our Vendor Benchmarking Services add a new capability to ISG that can be leveraged globally. We look forward to combining the data, expertise and analysis of both firms to extend our growth opportunities not only in the DACH region, but worldwide.”

Read today's post on Consider the Source

About Experton Group 
Experton Group is a leading fully integrated research, advisory and consulting company, helping mid-sized and large organizations maximize the business value of their ICT investments.  Its team of independent advisors offers innovative and authoritative research and advice focused on digital transformation, including mobile, cloud, security, big data analytics, social business, sourcing, Industry 4.0, IoT, SaaS platforms and infrastructure. Experton Group also offers vendor benchmarking services that evaluate service providers and technology vendors based on best-in-class cost, price, process and value benchmarks. Experton Group was founded in 2005, and has offices in Munich and Kassel, Germany. For more information, visit www.experton-group.com.

About Information Services Group
Information Services Group (ISG) (NASDAQ: III) is a leading technology insights, market intelligence and advisory services company, serving more than 500 clients around the world to help them achieve operational excellence. ISG supports private and public sector organizations to transform and optimize their operational environments through research, benchmarking, consulting and managed services, with a focus on information technology, business process transformation, program management services and enterprise resource planning. Clients look to ISG for unique insights and innovative solutions for leveraging technology, the deepest data source in the industry, and more than five decades of experience and global leadership in information and advisory services. Based in Stamford, Conn., the company has more than 1,000 employees and operates in 21 countries.

 

 

]]>
https://analystrelations.org/2016/03/10/the-consolidation-continues/feed/ 3 102266
IIAR Sourcing Advisory Chapter starts off with ISG webinar https://analystrelations.org/2013/04/26/iiar-sourcing-advisory-chapter-starts-of-with-isg-webinar/ https://analystrelations.org/2013/04/26/iiar-sourcing-advisory-chapter-starts-of-with-isg-webinar/#respond Fri, 26 Apr 2013 10:33:53 +0000 https://analystrelations.org/?p=5550 Blog courtesy of: Agi Donnithorne (IIAR Board Member), Influencer Engagement Director at Loudhouse

Ed Gyurko (IIAR Advisory Chapter), Director, EMEA Advisor and Influencer Relations at Dell

The IIAR held its first Sourcing Advisory Chapter webinar couple of weeks ago with ISG. Paul Reynolds (@PaulLReynolds, LinkedIn), Chief Research Officer of ISG presented its Advisor Relations Survey results. The webinar was well attended with more than 30 analyst and advisory relations professionals from number of different vendor organisations participating.

Paul started with an overview of ISG and its services to set the scene and then proceeded to discuss the findings of the survey. The survey was conducted amongst advisory relations professionals at 89 outsourcing service providers across the globe. The findings are of interest to both advisory and analyst relations professionals and highlight some of the differences between the two programmes.

The results show that every provider approaches its advisory programme differently in terms of the structure, reporting lines and maturity. However maturity of the programme doesn’t determine how effective it is. Having right people in place and buy-in within the organisation is a key to a success.

While analyst and advisory relations programmes can often be managed by the same person, the outcomes will be different. Therefore, the ways we measure effectiveness of the programmes differ. Some of the key measures for the influencer programme include but are not limited to: leads, value of sales won, win/loss ratio analysis, number of briefings, etc. It is very important to measure outcomes of the programme but at the same time measuring inputs should also form part of the evaluation.

Paul covered some key do’s and don’ts of advisor engagement. The key take-away for us was to tell stories about clients, as that way we help advisors remember the company and more importantly decide which opportunities they can recommend the particular vendor for! Something simple but very powerful.

If you would like to listen to the recording or see the presentation, it’s available to IIAR members.  You can also contact Paul to find out more about ISG and the survey.

As this was our first Sourcing Advisory Chapter webinar, we would welcome your feedback and suggestion on what events, webinars and content you would like to see as part of this chapter. We want to make it as useful and valuable to the sourcing advisory community as possible.  You can contact us on: agi(at)analystrelations(dot)org or edgyurko(at)gmail(dot)com

About Information Services Group
Information Services Group (ISG) (NASDAQ: III) is a leading technology insights, market intelligence and advisory services company, serving more than 500 clients around the world to help them achieve operational excellence. ISG supports private and public sector organizations to transform and optimize their operational environments through research, benchmarking, consulting and managed services, with a focus on information technology, business process transformation, program management services and enterprise resource planning. Clients look to ISG for unique insights and innovative solutions for leveraging technology, the deepest data source in the industry, and more than five decades of experience of global leadership in information and advisory services. Based in Stamford, Conn., the company has more than 800 employees and operates in 21 countries.

For additional information, visit www.isg-one.com.

]]>
https://analystrelations.org/2013/04/26/iiar-sourcing-advisory-chapter-starts-of-with-isg-webinar/feed/ 0 5550
IIAR Webinar with ISG on Sourcing Advisory Relations Survey – 10 April 2013, 1600 GMT https://analystrelations.org/2013/03/25/iiar-webinar-with-isg-on-sourcing-advisory-relations-survey-10-april-2013-1600-gmt/ https://analystrelations.org/2013/03/25/iiar-webinar-with-isg-on-sourcing-advisory-relations-survey-10-april-2013-1600-gmt/#respond Mon, 25 Mar 2013 18:28:00 +0000 https://analystrelations.org/?p=5495 We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_ALinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@DellLinkedIn) will host.

The agenda is as follows:

  1. ISG Study – Research Findings overview
  • Survey scope and methodology
  • Advisor relations – programme structure
  • Advisor relations – measures of success
  • Service provider maturity on advisor interactions
  • How to engage with sourcing advisors
  • How sourcing advisors compare with analyst firms
  • Changes in budget allocations between sourcing advisors and analyst firms
  1. Q&A

The webinar is open for members and people responsible for sourcing advisory relations for no cost.

If you would like to participate in this webinar, please fill out the online form and submit to RSVP https://docs.google.com/forms/d/1NzeQRP-WHJWooBjy2vgp8sz3uKic8CeWqrzAGVMHRQc/viewform?sid=4a283c577c05b50a&token=RNj2oT0BAAA.57mcWybppGGxVmWRrxVEnQ.HSONgrRWDJ365g3DSuCw8Q  and we will send out dial-in details shortly.

For additional information:

]]>
https://analystrelations.org/2013/03/25/iiar-webinar-with-isg-on-sourcing-advisory-relations-survey-10-april-2013-1600-gmt/feed/ 0 5495