IHS – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Thu, 23 May 2019 09:54:13 +0000 en-GB hourly 1 76177372 [GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester https://analystrelations.org/2019/05/22/guest-post-informa-adds-ihs-markit-tech-analysts-to-equal-forrester/ https://analystrelations.org/2019/05/22/guest-post-informa-adds-ihs-markit-tech-analysts-to-equal-forrester/#comments Wed, 22 May 2019 16:20:58 +0000 https://analystrelations.org/?p=297507 IHS Informa logos (IIAR website)Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape.

Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and media teams.

A sixty-year-old firm built through acquisitions, IHS its has absorbed numerous tech research firms, including Infonetics Research and IMS Research.

IHS Markit has clarified that it will retain RootMetrics and part of its market intelligence business. Because the exchange is subject to US regulatory approval, it can’t be completed until July at the earliest.

Context

Informa and IHS Markit are similar firms and know each other well. Many colleagues at one have worked at the other, including the head of Informa agribusiness. Given the broad scope of their information services, ‘co-opetition’ is unavoidable in many areas. For example, IHS Fairplay was previously part of Informa’s Lloyds List business. As a result, we expect the transition to complete smoothly.

As well as a substantial base of business, Informa gains senior market analysts like Abel Nevarez, Clifford Leimback, Devan Adams, Diane Myers, Heidi Adams, Laura Aguilera, Michael Howard, Ruomeng Wang and Stéphane Téral.

Informa’s current TMT business, Ovum, will be dwarfed by IHS Markit colleagues.  For example, the ARchitect analyst database lists 354 colleagues at IHS Markit in categories including IT, telecom, media, industrial, automotive, electronics, and solar: Ovum has 147. LinkedIn lists 1,000 colleagues in total at IHS Markit Technology, compared to 309 at Ovum. The heartland for IHS Markit is the USA, while Ovum is headquartered in London.

 

Our take

The exchange of assets is partly a defensive move. Both IHS and Informa have acquired extensively, and in doing so have complemented their long-standing roles as providers of industry data that spans multiple markets. In doing so, the businesses have developed profitability that Forrester can only dream of: Informa just reported operating profit of £732m on revenues of £2,369m. That’s double the firm’s revenue in 2015. Unlike Gartner, the firm is able to pay a regular dividend to shareholders.

From an analyst relations point of view, these purchases have been hard to understand. The integration of these businesses into the methods and content delivery platforms of IHS Markit and Informa has produced a degree of commodification and homogeneity, which has certainly led to a clash of cultures. Most importantly, AR professionals need to understand that the Informa business model is not Gartner’s. Measuring Informa Tech by how much it will resemble Gartner is a waste of time. Informa’s reach into the enterprise will be broader than ever.

As a result, Informa Tech will have a different value proposition to Gartner and Forrester. We expect its emphasis will be more on market data, events, lead generation and access to buyers than on inquiry calls and procurement support.

 

By Duncan Chapple (LinkedIn, @Duncan Chapple), Head of Analyst Relations, CCgroup PR.

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Winners announced: IIAR Analyst of the Year 2016 https://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/ https://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/#comments Tue, 06 Dec 2016 19:30:25 +0000 https://analystrelations.org/?p=141292 The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AOTY

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture.

The analysts were rated along a wide range of criteria that included: i) their knowledge of the domain, whether their research gives actionable advice, is their writing novel and thought provoking etc; through to ii) questions about their impact on technology adoption decisions; and iii) whether the particular analyst was easy and flexible to work with from an analyst relations point of view.

Unlike last year, where the vote was a close run thing, this time around there is a clear winner. One analyst stood “head and shoulders” above his peers with respect to how he was viewed by analyst relations pros.

The IIAR analyst of the year 2016 is Phil Fersht from HfS Research (LinkedIn@pfersht). Phil was runner up in the award last year, behind Julie Short of Gartner. This is a hat-trick for Phil as was he was also a previous winner of the award in 2010 and 2011. Congratulations once again to Phil. He is obviously doing something right!

The winner of the analyst of the year was nominated for the following reasons:

“Thought leader…say no more”.

“He is head and shoulders above all industry analysts as an influencer in the market and gives great unvarnished advise to our senior leadership”‘.

“Phil is very approachable and his advice brings in a different dimension to our thinking towards our strategy and business”

Phil Fersht

The runners up this year were Julie Short (LinkedIn@JulieDShort) from Gartner and Doug Cahill (LinkedIn, @dougcahill) from Enterprise Strategy Group. Whilst Julie was winner of the award last year, this is the first time that Doug has featured on our winners dais. Congratulations on their second and third places. Here are some reason why they received so many votes:

Julie is “driven, smart and easy to work with”.

Doug has “strong ability to distill and interpret complex concepts into key takeaways and actionable guidance – whether that is to end users or vendor clients”.

Following close, and unlucky not to be included in the final shortlist of three, were a large group of highly rated analysts. This included Chris Pang, Gard Little, Liz Herbert, Barbra McGann, Andrew Butler, Andy Mulholland, Mark Grannan and Ray Wang.

 

Global and Independent Analyst firms of the year were run using the same format based on 15 criteria, but in separate categories to allow for more equitable comparisons between the larger and smaller firms. The industry analyst market is segmented in terms of role and by size.

IIAR Global Analyst Firm of The Year

The IIAR Global Analyst Firm of the Year 2016 is Gartner.

The runner ups are Forrester and IDC.

This year again, Gartner was the clear category leader, followed by Forrester, IDC and Ovum. Forrester managed to reverse its position from last year where IDC came out in front. Special mention should be made of Ovum who continue to close the gap on the firms in front of it.

Here are just some of the comments we received about Gartner:

“I like how quickly and aggressively Gartner has grown out their marketing practice over the past 3 years”. 

“Gartner is premium priced, but delivers business value. Gartner has the broadest and deepest coverage of end-to-end data management. At least with the analysts I deal with on an ongoing basis, the analysts are client service focused and check their egos at the door”. 

“Gartner is the leading analyst firm by far, and their new recruited analysts are eager to learn. Great account team!!!”.

Here is a selection of comments about our runners up:

Forrester:

“Their account management exceeds the competition, and they make a true effort for us as a client to feel we are getting a full value from our investment”.

“Great group of analysts, Sales teams, and management. Fair pricing considering the competition above them…”.

IDC:

“Regional and WW a great firm to get data on markets and products, very useful to build GTM plans and activities. Nice people!!”.

“What I enjoy about IDC is that their analysts are very approachable (they are not as formal as say Gartner), they are covering more and more of what we do, they publish a lot of Marketscapes which is difficult in terms of time commitment and resources but when the end result is positive its a good outcome/visibility for the firm, the analysts are good at writing ad hoc pieces (IDC Links) and working with them for PR or marketing purposes is easy”. 

“This is the ONLY global analyst/research firm that focuses on manufacturing and related technology on a truly global basis”.

 

IIAR Independent Analyst Firm of The Year

The Independent Analyst Firm of the Year 2016 is HfS

The runner ups for this year are and ESG and Constellation Research.

In the Independent Analyst Firm of the Year category, HFS emerged as the clear winner, with ESG and Constellation fighting it out for second and third respectively. 451 Research and RedMonk also scored well.

Respondents described how HfS were:

“Thought leaders, flexible and very fast to see the latest trends”.

“Great firm, and growing global influence. Still needs to catch the Big 2”.

“HfS analysts are very easy to approach. Their content is easy to understand and use. They are very flexible in their deliverable usage”.

 

IIAR New Firm of The Year

Best New Entrant

In this category, our respondents were asked to identify a number of promising and potentially disruptive new firms. A wide range of new firms were mentioned. This shows that there is not one ‘market’ for industry analyst research but diverse markets with theses smaller firms able to cater for specialized products, technical fields and industrial settings. Here we list some of the firms in order of the votes they received: Moor Insights and Strategy, Aite GroupMachina Research, Current Analysis, IHS, ABI Research, Aptitude Research Partners, Celent and Creative Strategies.

 

About this survey

The data was collected and analysed by Fabio Rocha (LinkedIn) and Neil Pollock (LinkedIn, @neilpollock). Fabio is a seasoned executive with more than 20 years of enterprise sales, marketing and business development experience in IT software and services. He is currently completing a PhD at the University of Edinburgh Business School. Neil is a member of the IIAR board. In his day job he is Professor of Innovation at the University of Edinburgh Business School. He has recently published How Industry Analyst Shape the Digital Future. A more detailed analysis of the findings will be posted in due course, including of course a new version of the IIAR Tragic Quadrant. Finally, Ludovic Leforestier (@lludovicLinkedIn) oversaw the development of the survey and has been behind its continued improvement over several years following the original version by Jonny Bentwood  (LinkedIn@jonnybentwood).

 

Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

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IIAR UK Forum: 24th September 2013 – Report https://analystrelations.org/2013/10/07/iiar-uk-forum-24th-september-2013-report/ https://analystrelations.org/2013/10/07/iiar-uk-forum-24th-september-2013-report/#respond Mon, 07 Oct 2013 09:39:55 +0000 https://analystrelations.org/?p=7560 On Tuesday September 24th the UK chapter held its latest forum. There were three separate presentations and discussions at this forum: reviews of the research focus and relevance of both IHS electronics & media and Analysys Mason telecoms research. The final session was a presentation and discussion led by The Skills Connection. This gave attendees a chance to peek behind the sales curtain at these types of firms sharing some details on the practices and focus of sales in the large analyst houses, midsize specialists and small boutiques. The Forum concluded with the group sharing a range of best practices to bear in mind around briefings, events and annual contracts. The full report is available here as well as the Analysys Mason presentation and recordings of the meeting are available for IIAR members on our Huddle extranet

The next IIAR UK Forum – “The Big Event” – will be held on the 30th October at 4pm (UK time); save the day and register your interest now !

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