IDC – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Fri, 19 Jun 2020 09:13:57 +0000 en-GB hourly 1 76177372 IIAR> Webinar: IDC EMEA update with Duncan Brown https://analystrelations.org/2020/04/16/iiar-webinar-idc-emea-update-with-duncan-brown/ https://analystrelations.org/2020/04/16/iiar-webinar-idc-emea-update-with-duncan-brown/#respond Thu, 16 Apr 2020 12:23:46 +0000 https://analystrelations.org/?p=314811 Join us for a presentation from by Duncan Brown / VP Enterprise Research, IDC for update on IDC EMEA research plans
IIAR> Webinar with IDC

In this session, Duncan Brown (LinkedIn / @duncanwbrown), recently returned to IDC as VP Enterprise Research, and another colleague from IDC’s CIO Advisory side will present on:

  • A quick catch-up on IDC’s analysis of the COVID-19 impact on the ICT industry – 5m
  • IDC’s big bet for 2020 and beyond: the Future Enterprise – 10m
  • An update on IDC’s CIO Advisory program – 10m
  • IDC launches its Sustainability practice – 5m
  • Q&A – 30m

This webinar will be hosted by Anja Steinmann (@AnjaSteinmann, LinkedIn) / IIAR> UK Chapter Lead and Ludovic Leforestier (@lludovicLinkedIn) / IIAR> Board Member.

This webinar will provide AR pros with the information they need to better understand IDC’s EMEA research plans. We hope you’ll join us!

Date: Thursday 23rd April 2020 ***RESCHEDULED***

Time: 0800 PDT / 1100 EDT / 1600 BST / 1700 CEST

Location: webinar > please REGISTER HERE well in advance so that we can approve you

Other posts on IDC

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Duncan Brown returns to IDC (again) https://analystrelations.org/2020/03/03/duncan-brown-returns-to-idc/ https://analystrelations.org/2020/03/03/duncan-brown-returns-to-idc/#comments Tue, 03 Mar 2020 18:15:35 +0000 https://analystrelations.org/?p=314177 Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown (LinkedIn / @duncanwbrown) takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

IDC’s Duncan Brown

It’s a broad remit in a newly created role. London-based Brown reports to Chief Analyst Phil Carter in Munich. The European Enterprise Research team includes practice leads Neil Ward-Dutton (AI), Philip Carnelley (software), Carla Arend (cloud), Margaret Adam (services & channel) and Jen Thomson (accelerated application delivery). Notably, Brown is not taking over the strong Cyber-Security practice he helped build during his last tenure at IDC, between June 2015 and October 2018. This remains under the stewardship of Dominic Trott, now “firmly established” and who continues to report to Carter.

Brown is focused on “driving the ‘new’” and one of the areas under the microscope is Ecosystems – essentially merging channels and services research. He will also be working closely with Marta Muñoz across IDC’s research areas on digital society impact assessment, covering ethics, diversity and sustainability.

“We all need to get our heads around the extent that IT purchasing decisions are being driven by sustainability, and how they fit into a broader digital society – which is close to becoming a major consideration,” he comments.

With a wry smile, Brown acknowledges that it’s his “third and final” stint at IDC, noting that he’s “signed in blood this time”. He says a stint at vendor Forcepoint helped deepen his understanding of the analyst advisory landscape and provided a sharper view of the competitive positioning of IDC versus rival analyst firms.

Missing the “wider perspective” was a key driver for his return to an analyst role, which he describes as his “natural habitat”. As VP European Enterprise Research, Brown is placing a strong focus on team development and thought leadership, and will work with sales, marketing and consulting to help build IDC’s European business.

Our take: Brown’s departure for a vendor was a big loss for IDC – although his previous role was quickly and ably filled by Dom Trott. This new role – especially with its focus on what’s new – means Brown has a much wider remit, backed by a wide range of resources from the analyst teams within his organization. Maintaining that strategic view to provide future-facing insights will help make IDC more relevant to the C-suite.

Other posts on IDC

See also

This post originally appeared on Destrier’s blog.

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A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 https://analystrelations.org/2019/11/27/a-turn-of-the-tides-the-iiar-analyst-and-firm-of-the-year-2019/ https://analystrelations.org/2019/11/27/a-turn-of-the-tides-the-iiar-analyst-and-firm-of-the-year-2019/#comments Wed, 27 Nov 2019 19:45:00 +0000 https://analystrelations.org/?p=312276 London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. 

Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.

This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more! 

Without further ado, the Analyst Relations community has spoken and the winners are….

IIAR> New Analyst Of The Year 2019

IIAR> New Analyst of the Year 2019

IIAR members were again asked to identify fresh talent within the analyst community. We asked you to call out your IIAR ‘New Analyst of the Year’ nominations and we are delighted to announce: 

IIAR> New Analyst of the Year 2019:
Eric Schmitt / Gartner (LinkedIn), covering AdTech. 

AR pros commented that Eric “got up and running really quickly and always strives to deliver best value.

The runner ups are Mark Harris / Gartner (LinkedIn) covering security, and Erica Spinoni / IDC (LinkedIn, @SpinoniErica) covering AI, Scott Wilkinson / Cignal AI (LinkedIn, @ScottWilkinsonQ) covering Optical transport and networking, Jason Cerrato / Gartner (LinkedIn, @JasonACerrato) covering HCM, Knud Lueth / IoT Analytics covering, you’ve guessed it, IoT.

IIAR> Analyst Of The Year 2019

The IIAR> Analyst Of The Year 2019

The overall winner of the IIAR> Analyst Of The Year 2019 is Frances Karamouzis, Chief of Research and Distinguished VP Analyst / Gartner (LinkedIn, @Fran_Gartner), covering sourcing strategies for business and IT services. Respondents consistently commented on Frances’ “Exceptional understanding of the market dynamics and its ecosystem players, with strong influence in engaging with C-Suite decision makers.” 

#GRATEFUL.   Its humbling to be recognized for this award as analysts are constantly in the company of amazing minds.  And most of all, this includes all of my teammates and colleagues. Any award of this type is tribute to the team rather than any one individual.

Frances Karamouzis / Gartner, IIAR> Analyst Of The Year 2019

She is followed in second position by Dan Bieler, Principal Analyst / Forrester (LinkedIn, @DSBieler) covering digital platforms and business innovation strategies, who commented:

“A great working relationship with AR professionals is essential to get the work of an industry analyst done. Many thanks for the trust that we have built over many years.”

Dan Bieler / Forrester

See also Dan’s 2016 IIAR> Around in 10 Questions interview.

In third place comes Nick McQuire, Vice President, Enterprise Research / CCS Insight (LinkedIn, @nickmcquire) said:

“Thrilled and honored to be among the analysts recognized in the IIAR’s 2019 Analyst of the Year nominations. This is 100% down to our fantastic clients and the superb team we have at CCS Insight. Our research is laser focused on helping our clients assess key market trends, understand the implications for their businesses and above all, succeed with customers. The wonderfully close and productive partnerships we have within the AR community helps make this possible.” 

Nick McQuire / CCS Insight

Bindi Bhullar, Senior Director Analyst at Gartner (LinkedIn), and Phil Fersht, CEO and Chief Analyst at HfS Research (LinkedIn, @pfersht) round out the top 5 nominations for the 2019 IIAR> Analyst of the Year awards and were also recognised for their research and contributions. There were many nominations from the AR community this year, but these 5 analysts were most often called out for providing consistent value by the AR community. 

IIAR> Analyst Firm Of The Year 2019

The IIAR> Analyst Firm Of The Year 2019

This year’s Analyst Firm of the Year award was hotly contested. After four years in the lead with IDC and Forrester jockeying for second place on the podium, it was interesting to see Gartner moved down to third place. We’ve redone the maths several times but it was the verbatim comments which shed some light on AR professionals’ lost love for the industry research behemoth. Whilst Gartner is still recognised for its breadth of analyst coverage and overall impact, with many analysts being commended for their individual work, survey feedback indicated Gartner as an organisation has become increasingly more difficult to work with, attracting severe criticism on overall client experience from in-house analyst relation professionals. 

The IIAR> Firm Of The Year 2019 is Forrester (website, @forrester).

Well done to Forrester for coming on top this year, earning praise from analyst relations professionals for its thought leadership and agility.

Ludovic Leforestier / IIAR> Board Member

In second place comes IDC (website, @IDC).

In third place, we have Gartner (website, @gartner_inc) 

In fourth position is HFS Research (website, @HFSResearch)

And in fifth place, 451 Research (website, @451Research)

Other Analyst Nominations

Most impactful analyst – Has significant impact on sales and end-user buyer preferences: Donald Feinberg / Gartner (LinkedIn, @Brazingo)

Most insightful analyst – Continuously delivers thought provoking industry insights in research: Ted Schadler / Forrester (LinkedIn, @TedSchadler)

Best project results – Consistently delivers sound, practical advice and results for their clients: Adam Ronthal / Gartner (LinkedIn, @ARonthal)

Most social influence – Broad reach within social channels and communities: Ray Wang / Constellation (LinkedIn, @rwang0)

IIAR> Client Partner Of The Year 2019

IIAR> Client Partner Of The Year 2019

The IIAR> Client Partner Of The Year 2019 is David Stanley / Constellation (LinkedIn, @kiwigate), whom members said they appreciate his collaboration as he, “really looks to deliver clear business value” and is a true partner. Special mention from the IIAR> Awards Committee for the best LinkedIn banner as well…

The runner-ups were: Jeremy Green / IDC (LinkedIn, @JeremyG86006699) and Erna Begic / Forrester (LinkedIn).

Congratulations to everyone who has been recognized by the IIAR community – and thanks to the AR professionals for taking the time to vote. Here’s to continued engagement between industry analysts and the community of AR professionals  in 2020!

Stephanie Look / IIAR> Awards Committee

IIAR> Webinar: results from the AOTY 2019 survey

IIAR> members will be able to dial in the webinar presenting detailed results on the 13th December 0800 PST / 1100 EST / 1600 GMT / 1700 CET > register here.

The IIAR> Awards Committee

Previous IIAR Analysts and Firms Of The Year

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The IIAR Tragic Quadrant 2018 https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/ https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/#comments Fri, 11 Oct 2019 17:49:36 +0000 https://analystrelations.org/?p=311306 Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

The ‘AOTY‘ survey allowed us to collect data on AR pros’ preferred industry analysis firms, which we group in three composite indicators:

  • Impact as plotted on the Y axis is a relative position of firms based on how AR pros view their ‘Impact’ on purchase decision and moreover on the ecosystem at large. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance on the X axis is the relative position of analyst firms as seen by AR for relevance in their own ecosystems, including capability to cover the market, technologies and geography. It also covers the depth of expertise of analysts.
  • Interaction is the size each bubble, translating how it is easy to do business with each firm according to AR pros. The smaller the bubble, the harder it is to work with the firm. This is also a relative rating.

Without further ado, here is the 2018 IIAR Tragic Quadrant, presenting some big surprises this year as you can see from below.

IIAR Tragic Quadrant 2018 v04
The IIAR> Tragic Quadrant 2018

My comments on these results… but your guess is as good as mine.

On relevance (horizontal axis), it seems it pays for firms to be specialised or focussed on a specific expertise area accorded to AR pros, something that should be put in perspective by the fact those very specialised firms attracted less nominations. The larger firms are relevant by virtues of coverage and space, Forrester being on the left of Gartner having de-focussed from IT is probably the counter example.

Impact presents a more curious picture, with 451 clearly also benefiting from having a laser-focus on its enterprise audience for instance. It’s worth noting that this is a survey of AR professionals and not an actual measure of impact on sales or otherwise.

The most revealing dimension is the ease to do business with, where AR pros rate the leading industry analysis firm, Gartner, much lower for ease to do business with. We’re seeing a net regression there this year, maybe as Gartner is its increased domination on the market to impose rigid practices and T&C’s? Everest is perplexing as their size should make them more amenable. We would caution firms to watch this indicator as we said last year:

Analyst firms might also use this tool to monitor the ‘transactional tax’ that they impose on analyst relations professionals. If they raise the ‘interaction barrier’ too high (e.g. make it too difficult for analyst relations professionals to interact with them) while not providing sufficient coverage and showing impact, this could affect their vendor information source. They may be left with only a partial view of the market (raising exhaustivity and fairness issues). Finally, their vendor revenues might suffer too.

Neil Pollock, The IIAR Tragic Quadrant for 2017

Also worthy of a mention, is besides the ‘historic’ firms 451 Research, ESG, Everest Group, Forrester, Gartner, HfS Research, IDC, Kuppinger Cole & Partner, NelsonHall, Ovum and the well publicised ZK Research, we find relatively new firms:

Bottom line

Analyst relations professionals should watch closely the ecosystem and balance their efforts towards firms that are relevant in their space, have more impact on the goals they pursue (see the AR SOSM model) and arbitrage budgets to deliver better value for money, avoid friction and un-necessary ‘transactional taxes.’

By Ludovic Leforestier (LinkedIn@lludovic).

Related posts:

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[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group https://analystrelations.org/2019/02/05/guest-post-looking-back-at-three-analyst-firms-by-barry-rabkin-market-insight-group/ https://analystrelations.org/2019/02/05/guest-post-looking-back-at-three-analyst-firms-by-barry-rabkin-market-insight-group/#respond Tue, 05 Feb 2019 21:21:31 +0000 https://analystrelations.org/?p=271411 By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd.

 

Barry Rabkin / Market Insights GroupI was fortunate to become an insurance industry analyst in 1997.

Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to, what was to prove a very lucky event in hindsight, being caught up in a purge from John Hancock, becoming a management consultant. After eight years as a management consultant, I got and grabbed the opportunity to become an insurance industry analyst. I definitely found my true professional love being a part of the analyst community. [One difference between a management consultant and an analyst? Analysts don’t have to be nice!]

My insurance industry analyst experience included leading or launching and leading insurance strategic advisory services in the US and the UK. Looking back at those experiences at META Group, Financial Insights (IDC), and Ovum, these highlights standout to me. BTW Before going into my highlights I want to state that I respected all three firms for not being just vertical (i.e. industry) analyst firms but instead were homes for analysts from a large variety of IT and Telco disciplines as well as having vertical analysts.

I continue to not understand where analysts who work for analyst firms that cover only industries (i.e. only insurance or only insurance, banking, and capital markets) get their IT and/or Telco information. I felt blessed that I could walk over or talk to IT or Telco analysts. Part of my role as an insurance industry analyst was to understand and learn what the IT and/or Telco analysts considered to be trends, issues, challenges, and implications, in their respective fields and then repurpose their ideas, where appropriate, for the insurance segments I was covering.

From 1997 on, I quickly discovered that “the world is not flat” – what may seem to be an important emerging technology (or even a maturing technology) really wouldn’t capture the insurance industry lines of business at anywhere near the pace that the IT or Telco analyst thought it would. I carried a large number of sharp pins to prick their balloons when we discussed the insurance industry – or really, specific insurance lines of business.

The Three Analyst Firms

Returning to the title of my post, here are my key take-aways for each of the three analyst firms:

META Group

  • Very strong analysts – they knew their technology and industry spaces cold.
  • Very opinionated analysts (which I totally loved) – to this day I continue to feel / behave as if I am still a Meta Group analyst.
  • Analysts used sparingly by the consulting area – the philosophy was to use analysts as subject matter experts but don’t take up their time pursuing consulting engagements. (Analysts exist to research, do analysis, write reports, deliver presentations, and be briefed by firms or brief firms.)
  • Analysts ‘took a stand’ but changed their position as they ‘got smarter’ from more research and ‘talking to their market.
  • Short reports (about 1,200 words MAX) but each analyst had to write 6 – 8 reports / month.
  • Coherent themes for the analyst firm and simultaneously for each service area.
  • Had freedom to create an insurance research agenda that aligned with the Meta themes – still left a huge opportunity area.
  • Analysts’ text took priority over the editors – correct the grammar but do not replace the analyst’s text.
  • Quick editorial process – get those reports published !!

Financial Insights, IDC

  • Strong analysts but nice people, really nice people – I once told one of my colleagues that if IDC analysts were any nicer I would need an insulin shot.
  • Quite a few templates to write our reports – quite a few templates. But I didn’t think the templates were ‘over-engineered’ as some of my IDC colleagues.
  • Significantly more than analysts “who count boxes.” Quite a brush-back I almost always heard from Gartner analysts (and only Gartner). Didn’t take me long to realize that IDC analysts are waaaaayyyy more than box-counters.
  • However, IT Spend is a critical component / theme for IDC – ironically, I don’t believe in IT Spend at all. Not even an iota. I care about the ‘why’ and ‘what’ but not the ‘how much’ or ‘how many.’ IDC analysts cover that entire spectrum of those facets.
  • Relatively efficient editorial process – with the right attitude that editors shouldn’t re-write what an analyst has written (except correcting grammaritical mistakes).
  • Still shocked that our reports didn’t have an Executive Summary – but the 3 – 5 bullet points on the first page served that purpose.
  • I was part of a great global team of insurance industry analysts – and it was global: Canada, London, Italy, and Singapore. I always reminded the team that when we crafted our annual research agenda to change it however they felt necessary because they knew their regional significantly better than I ever could.
  • Colleagues from other parts of the world – and other practices – graciously agreeing to participate in the areas around the globe where we didn’t have insurance industry analysts.
  • I did run into some IDC analysts in my first year who told me that they never would have hired me once they found out I came from The META Group. (That gave me a few chuckles ….)
  • Used analysts in consulting engagements, including pursuit teams. Analysts had a consulting component of their compensation. Hated it.

Ovum (an Informa Company)

  • Gave me an opportunity to better understand first-hand the issues and challenges that insurers faced around the world, specifically Europe and Asia-Pacific.
  • Erroneously believed that one insurance industry analyst, or two analysts for that matter, could cover the entire planet. Insurance regulatory differences make that impossible (even if the one analyst or the two analysts are willing to work without any sleep).
  • Strong analysts including extremely strong Telco analysts – it quickly became apparent that Ovum’s roots were in Telco.
  • Editorial process (peer review and editing) that served to slow down the production of analyst reports.
  • Editorial process that erroneously was built to enable the editors to over-ride what the analyst wrote (beyond grammatical errors).
  • Reports that were too long – really too long … and when I first got there were organized as books with chapters. Books !! I continue to believe if an analyst has a lot of material the analyst should write multiple reports.
  • Far too much emphasis on head-to-head (i.e. Decision Matrices) for my taste – yes, they are important but they take way too long and analyst areas with three of fewer analysts shouldn’t be asked to do any H2H reports.
  • Analysts from various services were happy to collaborate – significantly different from IDC where some of the analysts would only collaborate if their service got a % of the subscription price (of the analyst asking for collaboration) or wanted to be shown as a co-author even if the collaboration was a short paragraph.
  • Wonderful approach to help analysts not just understand issues their market faces by sending the analyst to different parts of the world – got me to Australia twice and New Zealand once to visit clients and prospects.
  • However, wouldn’t tackle North American when I was with Ovum. Yes, there is a whole world out there but not being willing to compete with IDC, Gartner, and Forrester in North America is myopic IMO.
  • Used analysts in consulting engagements. Analysts had a consulting component of their compensation. Hated it.

———————-

If I had a magic wand, I’d combine META Group and Financial Insights, IDC into the analyst firm that I’d want to work. (I would eliminate the IT Spend and, of course, any head-to-head reports.)

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IIAR> Analyst Of The Year 2018: The Awards Unwrapped. https://analystrelations.org/2018/12/04/iiar-analyst-of-the-year-2018-the-awards-unwrapped/ https://analystrelations.org/2018/12/04/iiar-analyst-of-the-year-2018-the-awards-unwrapped/#comments Tue, 04 Dec 2018 20:00:32 +0000 https://analystrelations.org/?p=261326 Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners

IIAR New Entrant Of The Year 2018

The winner is: Paul McKay / Forrester (LinkedIn@PMcKayForrester)

IIAR Client Partner Of The Year 2018

The winner is: Chris Cook / Ovum (LinkedIn)

Well done to Michael Devagno / Ovum ( LinkedIn@mdevagno) and Greg Pace / Gartner (LinkedIn@gregpace12) who were runners up in the category.

IIAR Influential Analyst Of The Year 2018

The winner is: Pat Sullivan / Gartner (LinkedIn)

And congratulations to Donald Feinberg (LinkedIn@Brazingo) and Lydia Leong (LinkedIn@cloudpundit) both also from Gartner.

IIAR Innovative Analyst Of The Year 2018

The winner is: …in fact the ‘winners are’ in a dead heat:

Bravo indeed to each of Tim Jennings / Ovum (Tim Jennings@tjennings), Ray Wang / Constellation (LinkedIn@rwang0) and Owen Rogers / 451 (LinkedIn@owenrog) who were joint first in this new category.

And the overall winner of the IIAR Analyst of the Year 2018

The winner is: Margaret Adam / IDC (Margaret Adam@madam_idc).

Read her IIAR Around In 10 Questions interview.

And congratulations to Gilbert van der Heiden / Gartner (LinkedIn) and Liz Herbert / Forrester (LinkedIn@lizherbert) who were runners up in the category.

Finally, we can announce the IIAR Analyst Firm Of The Year 2018

The winner is: Gartner (related blog posts@Gartner_inc)

And congratulations to the following firms who represented the rest of the IIAR community’s top five:

In second place, IDC (blog posts, @IDC)

Third comes Forrester (blog posts, @forrester)

In fourth position we have 451 Research (blog posts, @451Research)

And fifth but not least, Ovum (blog posts,@Ovum)

So bravo to everyone who won and to the runners up – and thanks to the IIAR community for your time in voting. We look forward to another highly engaged year in 2019. Until then have a great Christmas and festive season.

By the IIAR Awards Committee

Previous IIAR Analysts and Firms Of The Year

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[JOB POST] Research Manager, Application Services Research, IDC / London, Frankfurt, Copenhagen or Madrid https://analystrelations.org/2018/11/08/job-post-research-manager-application-services-research-idc-london-frankfurt-copenhagen-or-madrid/ https://analystrelations.org/2018/11/08/job-post-research-manager-application-services-research-idc-london-frankfurt-copenhagen-or-madrid/#respond Thu, 08 Nov 2018 16:08:19 +0000 https://analystrelations.org/?p=255593

IDC Europe is looking for a Research Manager to build out its next-generation application services research. The successful candidate will report to the management of IDC European Enterprise Research Group.

Responsibilities

In this role, you will be tasked with bringing forward a compelling research agenda around the evolving and next generation application development, testing and deployment services landscape with a European focus.

Essential to this role are:

  • Thought leadership to shape a research agenda around “big mover” topics
  • Customer facing activities including ad hoc meetings and analyst events
  • Output of deliverables such as reports, webcasts and presentations that feed into strategic advisory and go-to-market engagements across Europe.

The ideal candidate will be:

  • Already well-established with a broad network in the application services space (vendors and/or buyers)
  • Able to quickly build an internal network with IDC analysts covering complementary areas
  • Working closely with IDC sales and consultants to fulfil projects, help drive business development and support events.

Qualifications

Interested individuals that meet the following minimum requirements are encouraged to apply:

  • Minimum 5-years job experience in marketing, market research, management consulting or market intelligence
  • A domain expert in the custom application development services space, with proven knowledge around application development, testing, deployment (including topics such as Agile, DevOps, Digital Engineering, Automation and Continuous Delivery) and cloud/platform topics
  • Confident and credible manners to lead customer discussions
  • Experience advising how to bring technology to market (e.g. route to markets, pricing, customer segmentation etc.)
  • Versatility in dealing with a broad range of application development lifecycle services topics
  • Excellent team player, able to coordinate research with analysts outside the core team
  • Exceptional communication skills – written and verbal mastery of English required
  • Exposure to European macroeconomics and large IT buyer behaviour
  • Business acumen and appetite to drive business
  • Minimum university or college degree, BA, BSc or equivalent
  • Additional European languages a strong plus

The role will be based out of one of IDC European offices and involve some travel, predominantly within the region.

In addition to a competitive remuneration package, IDC offers the chance to join a research team in the industry’s foremost provider of market intelligence, providing expert advice to major organisations in Europe.

The selection process will take place in several phases, starting with an initial telephone-based discussion before progressing to a formal interview at IDC’s offices.

Click here to apply for this role

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[JOB POST] Research Lead, Services Research, IDC / London, Frankfurt or Copenhagen https://analystrelations.org/2018/11/07/job-post-research-lead-services-research-idc-london-frankfurt-or-copenhagen/ https://analystrelations.org/2018/11/07/job-post-research-lead-services-research-idc-london-frankfurt-or-copenhagen/#respond Wed, 07 Nov 2018 07:58:07 +0000 https://analystrelations.org/?p=255585

IDC Europe is looking for a Research Lead to build out its services research. The successful candidate will report to the management of IDC European Enterprise Research Group.

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

Responsibilities

In this role, you will be tasked with bringing forward a compelling research agenda around the evolving services landscape with a European focus.

Essential to this role are:

  • Thought leadership to shape a research agenda around “big mover” topics
  • Customer facing activities including ad hoc meetings and analyst events
  • Output of deliverables such as reports, webcasts and presentations that feed into strategic advisory and go-to-market engagements across Europe.

The ideal candidate will be:

  • Already well-established with a broad network in the IT services space (vendors and/or buyers)
  • Able to quickly build an internal network with IDC analysts covering complementary areas
  • Working closely with IDC sales and consultants to fulfil projects, help drive business development and support events.

Qualifications

 Interested individuals that meet the following minimum requirements are encouraged to apply:

  • Minimum 8-years job experience in marketing, market research, management consulting or market intelligence
  • A domain expert in the enterprise IT space, with proven knowledge around infrastructure hardware/software/cloud topics
  • Confident and credible manners to lead customer discussions
  • Versatility in dealing with a broad range of IT topics
  • Excellent team player, able to coordinate research with analysts outside the core team
  • Exceptional communication skills – written and verbal mastery of English required
  • Business acumen and appetite to drive a P&L
  • Minimum university or college degree, BA, BSc or equivalent

Additional qualifications

  • Staff and P&L management experience
  • Additional European languages a strong plus
  • Exposure to European macroeconomics and large IT buyer behaviour
  • In-depth expertise in at least one infrastructure area (e.g. infrastructure at service providers, hyperconverged, infrastructure software, IoT infrastructure, ITSM, cloud technologies etc.)
  • Experience advising how to bring technology to market (e.g. route to markets, pricing, customer segmentation etc.)

The role will be based out of one of IDC European offices and involve some travel, predominantly within the region.

In addition to a competitive remuneration package, IDC offers the chance to join a research team in the industry’s foremost provider of market intelligence, providing expert advice to major organisations in Europe.

The selection process will take place in several phases, starting with an initial telephone-based discussion before progressing to a formal interview at IDC’s offices.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

Click here to apply for this role.

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[JOB POST] Senior Research Analyst, Personal Computing Devices, IDC / London, UK https://analystrelations.org/2018/11/06/job-post-senior-research-analystpersonal-computing-devices-idc-london-uk/ https://analystrelations.org/2018/11/06/job-post-senior-research-analystpersonal-computing-devices-idc-london-uk/#respond Tue, 06 Nov 2018 23:44:14 +0000 https://analystrelations.org/?p=255573

IDC’s Personal Computing Devices research group in Europe is looking for a Senior research analyst to support the expansion of its research and business.

This is a highly visible position that requires the candidate to develop cutting-edge qualitative and quantitative research for IDC’s exceptionally diverse base of clients that includes hardware and software vendors and providers of IT services. A successful candidate will be a subject-matter expert on personal computers (notebooks, desktops, workstations and gaming computers), and related technologies, and will have a strong knowledge of distribution and commercial channels. The focus of the role is to develop ongoing syndicated research and custom research for specific projects, as well as be a key quantitative contributor to the IDC Personal Computing Devices Tracker Program.

IDC’s PCD research helps IT Vendors and end users understand the impact of personal devices and emerging technologies on their business plans and execution. These emerging technologies include Cognitive Computing, Robotics, Mobile Systems, Advanced Security, among other leading-edge technologies. We are looking for innovative thinkers to take a dynamic role within the team, promoting and supporting industry-specific IT market research.  Candidates should bring extensive knowledge especially in the analysis of the value and trends of IT investment across industry sectors and among small and medium-sized companies.  The candidate will work with industry leaders to identify and analyze strategic business issues and key use cases for a wide range of technology solutions.

The role is based in London, and will involve some travel, predominantly in Europe but occasionally to other regions.

Responsibilities

The Senior research analyst will support and deliver industry and technology research for existing syndicated products – both qualitative and data focused and as part of a global team. The analyst will also support specific consulting projects, based on IDC data and research from different groups within IDC. She/he will add to this with desk research from varied IDC sources enhancing the analysis and data: in some cases, building data models to meet client needs, or to explain or understand market behaviour and trends. Some analysis will require written descriptions, charts, or presentation material, and the analyst might be asked to present in webinars, to clients or to IDC events. The analyst is also expected to build strong relationships with vendors active in these markets, understanding key business and technology issues they face.

Successful candidates will contribute to the team’s cross-industry market research, provide support to custom engagements, respond to client enquiries, and support the sales and marketing teams.  We expect the candidate to build ongoing relationships with vendors, improving the visibility and relevance of IDC’s PCD European research especially IT vendors.

Qualifications

This position calls for someone with a good understanding of the broader ICT ecosystem, experience in working with IT vendors and end user organisations in Western Europe and good exposure to distribution channels in the PC industry.  The analyst will be involved in presenting during webinars and in answering direct enquiries on market trends. She/he has good experience in writing research, and presentation skills.

Desired Skills and Experience:

  • Strong experience and knowledge of distribution channels in the PC industry.
  • At least 3 years’ experience working in the marketing intelligence team of a leading PC manufacturer, or working for a large IT distributor in Europe; or in a relevant practice at an IT market research or consulting firm.
  • Analytical, enjoys working with numbers and shows a strong attitude to identify key business trends based on quantitative analysis.
  • Outstanding writing skills, able to produce insightful reports based on sound survey or forecast data, providing meaningful recommendations.
  • Experienced knowledge of MSOffice packages. Experience in data modelling and forecasting techniques is an advantage.
  • Prior experience in survey research design, and analysis of key results is useful.
  • Extensive problem-solving skills and positive attitude.
  • Public speaking and good interpersonal communications skills.
  • Good time management and planning skills, ability to conduct several projects in parallel.
  • University BA/MS degree in Business, Economics, or Information Sciences.
  • Professional fluency in written and oral business English is required, and fluency in a second European language would be advantageous.

In addition to a competitive remuneration package, this position offers the successful candidate the opportunity to thrive in the industry’s leading provider of market intelligence, delivering expert solutions to major suppliers of cutting-edge infrastructure solutions.

The selection process will take place in several phases, starting with an initial telephone-based discussion before progressing to a formal interview at IDC’s offices.

Click here to apply for this role

 

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Around Giorgio Nebuloni from IDC in 10 questions https://analystrelations.org/2018/09/04/around-giorgio-nebuloni-from-idc-in-10-questions/ https://analystrelations.org/2018/09/04/around-giorgio-nebuloni-from-idc-in-10-questions/#respond Tue, 04 Sep 2018 15:04:44 +0000 https://analystrelations.org/?p=243055

We have had the pleasure for Giorgio taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western Europe.

What are your coverage areas?

My main focus area is European infrastructure, a broad spectrum of things ranging from Multicloud management software to service provider datacenters. I’m also increasingly involved in this year’s research sprints (we call them Launchpads) around emerging technologies (Quantum, Edge, Blockchain…) driven by brilliant analysts across multiple IDC teams.

What are your opinions of the IT Analysis Marketplace and where do you see it going?

Analysing the analysts! Three trends I see: the traditional need for ad-personam advisory to IT buyers is not only steady but increasing. With technology topics becoming ever more complex (see the interdependencies of Multicloud, or political nature of Blockchain use cases or AI’s ethical dilemmas), leaders need fact-and face-based opinions more than ever. The second is the changing nature of data. Data are the wheels of any self-respecting research vehicle. In the 3rd Platform era, generating data differently, from new sources and manipulating it better and faster than ever before is crucial. The third is the growing connection between branding, marketing and analyst house services – i.e. the analyst company becoming a digital agency.

What’s your typical day like?

The day starts at breakfast or in the bus, swiping through emails. After that it’s a lot of “Can you guys hear me alright?”, pulling out the toothpaste at security LHR T2 and providing feedback on reports and deliverables. The fun part are workshops or improvised whiteboard meetings with customers, and the unpredictable, sometimes heated conversations with IT buyers at our events. Also enjoyable are the rare isolation days (often in summer heat) with a piece of paper and pen, drawing the research agenda for the next months.

Now, c’mon, tell me an AR horror story?

Not a horror – but a thriller story. I’ve once attended an analyst event linked to a broader customer conference where the facilities were just not fit (or not booked properly). The poor AR person spent two days leading a bunch of analysts (distracted fellas in general) across ultra-crowded, immense halls from one meeting room to another, holding a tourist guide sign and a megaphone. In rare cases did the analysts arrive on time. In some cases they never made it to the meeting room. I think a couple of analysts are still roaming in that conference center (haven’t seen them since). In another case I flew into Vegas on the promise of an analyst track with executives – except there was no such thing, only technical sessions. Learnt my lesson on asking for agendas then!

What is your research methodology?

The ideas stem from anecdotal discussions with “Pathfinder” IT buyers and other IDC analysts. The proof points from primary research in form of small to large surveys. The hard data on market numbers from vendor conversations and guidance process.

Any favourite AR professional you’d like to mention? Any why?

Most of AR folks I know are great and enable easy access to vendor executives. I’ve worked closely and for a long time with Jos Baltes (HPE) who is not only hyper-responsive but also great to get a beer with. Most recently Caroline Dennington (NetApp) adds the British humour (!) – Antonella Crimi (Equinix) and Anna Carzana (AMD) the Italian flair. I’m missing several I know – impossible to mention all!

Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

I’ve recently attended a one-day analyst-only event where keynotes were kept to less than 1 hour and most of the day was spent on one-to-ones, with some breaks in between. I thought it was great – even if I ended up talking myself dry. A good AR practice is booking events in the calendar well in advance – even if analysts themselves are sloppy RSVPers!

What are your offerings and key deliverables? 

Within my team, we deliver on a subscription program with report, surveys and customer enquiries; release multiple Tracker datasets on a quarterly basis and work on challenging custom project advising vendors and buyers on infrastructure-related decisions. A recent one I liked was advisory work for a custom chipset manufacturer to identify and position their Edge Computing and Gateway strategy.

Any hobbies or favourite restaurant / food that you’d like to share?

With a mixed Asian-Italian family we are way too fussy about food. For the Londoners – L’oro di Napoli in South Ealing. For the Frankfurters – Sushi Boy in Eschersheimer Tor; Lam Freres in Bahnhofsviertel.

What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

Selecting what NOT to do or cover is the tough one for the next 6 months. With Innovation Accelerators kicking off it’s like the candy shop, but one can’t do everything properly! Next 30 minutes getting home on time for dinner!

Other IIAR> Around in 10 Questions

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[JOB POSTING] Research Lead, Infrastructure, IDC – UK / Germany https://analystrelations.org/2018/07/18/job-posting-research-lead-infrastructure-idc-uk-germany/ https://analystrelations.org/2018/07/18/job-posting-research-lead-infrastructure-idc-uk-germany/#respond Wed, 18 Jul 2018 13:14:47 +0000 https://analystrelations.org/?p=240219 Overview

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and Event Company.

About the position

IDC Europe is looking for a Research Lead to build out its European infrastructure research. The successful candidate will report to the management of IDC European Infrastructure group. The role is located either at our London office or office in Germany: Frankfurt / Munich.

Responsibilities

In this role, you will be tasked with bringing forward a compelling research agenda around enterprise IT infrastructure with an European focus.

Essential to this role are:

  • Thought leadership to shape a research agenda around “big mover” topics
  • Customer facing activities including ad hoc meetings and analyst events
  • Output of deliverables such as reports, webcasts and presentations that feed into strategic advisory and go-to-market engagements across Europe.

The ideal candidate will be:

  • Already well-established with a broad network in the IT infrastructure space (vendors or buyers)
  • Able to quickly build an internal network with IDC analysts covering complementary areas
  • Working closely with IDC sales and consultants to fulfil projects, help drive business development and support events.

Qualifications

Interested individuals that meet the following minimum requirements are encouraged to apply:

  • Minimum 8-years job experience in marketing, market research, management consulting or market intelligence
  • A domain expert in the enterprise IT space, with proven knowledge around infrastructure hardware/software/cloud topics
  • Confident and credible manners to lead customer discussions
  • Versatility in dealing with a broad range of IT topics
  • Excellent team player, able to coordinate research with analysts outside the core team
  • Exceptional communication skills – written and verbal mastery of English required
  • Business acumen and appetite to drive a P&L
  • Minimum university or college degree, BA, BSc or equivalent

Desirable qualifications

  • Staff and P&L management experience
  • Additional European languages a strong plus
  • Exposure to European macroeconomics and large IT buyer behaviour
  • In-depth expertise in at least one infrastructure area (e.g. infrastructure at service providers, hyperconverged, infrastructure software, IoT infrastructure, ITSM, cloud technologies etc.)
  • Experience advising how to bring technology to market (e.g. route to markets, pricing, customer segmentation etc.)

The role will be based out of one of IDC European offices and involve some travel, predominantly within the region.

In addition to a competitive remuneration package, IDC offers the chance to join a research team in the industry’s foremost provider of market intelligence, providing expert advice to major organisations in Europe.

The selection process will take place in several phases, starting with an initial telephone-based discussion before progressing to a formal interview at IDC’s offices.

Click here to apply for this role.

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IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract? https://analystrelations.org/2018/03/23/iiar-negotiating-with-idc/ https://analystrelations.org/2018/03/23/iiar-negotiating-with-idc/#comments Fri, 23 Mar 2018 21:32:31 +0000 https://analystrelations.org/?p=227773 Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with IDC with Aniruddho Mukherjee and Ludovic Leforestier

IDC may be amongst the top IIAR Analyst Firm of the Year 2017 but are you getting the best value from your relationship? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a push by IDC for running joint events, buying new CS which themselves are granular subset of the larger IDC CS access. As the analysts manage the P&L, they too seem to want to push buying multiple granular CS.

In 2017, China Oceanwide Holdings Group, a Chinese privately owned investment company, acquired IDC. While IDC continues to offer global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned costs seem to be increasing at 10-20% yoy. They also felt that IDC was not investing enough on improving the IDC website or better visualisation of data.

Building on our previous conversations (see links below), the IIAR will host an in-depth discussion with IIAR members, looking at IDC’s commercial practices and explore potential solutions.

  • Date: Friday, April 13, 2018
  • Location: webinar > REGISTER
  • Time: 1600pm GMT / 1700pm CET / 0700 PDT / 1000 EDT

Held under Chatham House Rule the discussion will be chaired by Aniruddho Mukherjee (@aniruddho, LinkedIn), IIAR UK Co-Lead and Head of AR and Branding, Europe for HCL Technologies) and Ludovic Leforestier (@lludovic, LinkedIn, IIAR co-founder and Director Influencer Relations at Criteo).

Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Let us have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER. Attending IIAR Events is free and restricted to AR professionals active members of the IIAR. So if you work at an Industry analysis firm, we request you save yourself some time, have a beer and chill.

IIAR will act as channel for anonymised and aggregated IIAR Member feedback to Industry Analyst firms. This is to provide an opportunity for Industry Analyst firms to present their responses to ensure balanced view of the topic being discussed and help the industry effectively address the issues raised.

Previous posts:

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Around Margaret Adam from IDC in 10 Questions https://analystrelations.org/2018/02/16/around-margaret-adam-from-idc-in-10-questions/ https://analystrelations.org/2018/02/16/around-margaret-adam-from-idc-in-10-questions/#comments Fri, 16 Feb 2018 15:56:43 +0000 https://analystrelations.org/?p=224560 Margaret Adam / IDC for the IIAR around in 10 questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (@madam_idc, LinkedIn, blog) with our world famous ten questions.

 

  1. What are your coverage areas?
    Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP, ISV, etc) to new routes to market (marketplaces and cloud service brokerages) to non-traditional partners (start-ups, strategy consulting, industry cloud, digital agencies etc). Essentially, I look at routes to market and advise our customers on the optimum route to market in Europe both in the short term and longer term.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    Granted I’m biased, but I do see industry analysts playing a critical role in the industry, with such a broad view of the market, good analysts are able to spot the gaps (and even join the dots) between clients and what the industry offers them. In saying that, the skills profile and output has changed, I’ve been an analyst for about 11 years, but in that time, I’ve seen all aspects of the role evolve, and I’ve had to evolve my skills profile along with that.  It has become less about long, research-heavy reports and more about crystallising key messages – i.e. a very succinct, informed opinion (with the research credibility to back this as needed), I’ve had to learn how to do this on social, video /TV (which is a completely different skill set).  The pace is relentless too, with so much industry change, increasingly my role is more about storytelling and hypothesising now than putting a line in the sand, saying “this is what will happen”.  It’s fun but challenging and I think that pressure to build an informed opinion quickly will continue to put more traditional analyst roles under pressure.  In a nutshell, it’s far less about the past, but more about making a calculated guess about the future – and it all changes so quickly!
      
  3. What’s your typical day like?
    Lots and lots of conference calls and inquiries. I mean a lot.  But in all honesty, one thing I love about my job, is that I am never bored.  We do such diverse activities, research, writing, presenting, workshops, building predictions, consulting, advising and now increasingly shooting videos (!)–  it is never dull and always mentally stimulating.  I don’t know of any other job that offers that kind of diversity.
  4. Now, c’mon, tell me an AR horror story?
    After flying 12 hours, and contending with West Coast jet lag, attending an analyst event, where every single one of the execs scheduled for our one-on-ones were either late, no shows, or cancelled. I ended up with a whole lot of random meetings with people just because they were there, and neither party benefited (and it was like being on a series of awkward first dates!).  This kind of thing does happen, particularly at big customer events, and I realise its never really the AR’s fault, but I guess part of being a good AR, is being able to sell the value of analyst relations internally to the executives.  In this particular example, it was obvious that wasn’t the case.
  5. Any favourite AR professional you’d like to mention? Any why?
    There are many great AR professionals, but Signe Loenberg deserves a call out. She has always had a handle on my areas of coverage, connects me to the right people, and, is a really lovely person to just chat to.  Others that stand out are Anna Loftin (Dell), Michael Rennett (Red Hat), Antonella Crimini (Equinix) and Adele Breen (Hotwire).  I know I’ve missed a few (sorry!) but those some who’ve made a real impact.
  6. Tell us about one good AR practice you’ve experienced or one good AR event you’ve atttended.
    This ties in to my horror story, but best practice for me for big events is to communicate upfront (and in advance) as to who it is we will likely be meeting. I’ve had all too many experiences of flying across the world, to not get the meetings I had hoped for and worse, to not have viable alternatives lined up. I know it is challenging to arrange these one-on-ones, but they are the main reason we attend WW events.   Good AR folk will ask us as to what kinds of execs, partners and customers we would like to meet in advance, and line up a plan B list in case first choice isn’t available.
  7. What are your offerings and key deliverables? 
    I run a research program (subscription) which is essentially a report and research series on all things channel, alliance and partnering in Europe. Customers to that service also have unlimited inquiry.  On top of that, we do a lot of channel-related consulting and advisory – notably around go-to-market strategy, partner prioritization, partner program best practice and partner enablement – but the mix can be pretty diverse as I mentioned before.
  8. Any hobbies or favourite restaurant / food that you’d like to share?
    I’m a big walker, love walking the streets and parks of London with my faithful doggie by my side and whenever I travel (which is frequently) I like to build in time for a run and/or a walk (time permitting) to get to know a city on foot.
  9. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    Never enough of it!  Otherwise, the ongoing challenge of trying to stay ahead of the direction the industry is moving and ensuring our analysis is valuable, insightful and actionable.
  10. Is there another analyst whose work  you rate highly?
    Yes, my boss, Phil Carter. He is without a doubt, one of the best blue-sky thinkers I’ve encountered in my analyst career, but essentially grounded and pragmatic too – a mix that is hard to find and very stimulating to work with.

Updated 5/12/18

Margaret was the IIAR Analyst Of The Year 2018.

 

Other IIAR Around in 10 Questions interviews

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Who is the IIAR Analyst of the Year 2017? https://analystrelations.org/2017/12/01/211235/ https://analystrelations.org/2017/12/01/211235/#respond Fri, 01 Dec 2017 14:33:35 +0000 https://analystrelations.org/?p=211235

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight.

The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well, actually we have three, but more about that shortly). Announced at the IIAR Christmas Party, kindly sponsored by Criteo, we celebrated the successes of some of the industry’s favourite thinkers and most serious strategists.

Recognising the voice of the analyst relations community

With the ever-diversifying tech landscape, the expertise and consultancy delivered by industry analysts gains a new stature. And so we spared no expense in interrogating the global analyst relations community as to the practitioners they most respect in their field.

We had responses from 13 countries, encompassing contributions from businesses under $50m right through to $multi-billion organisations. And as a result a wide array of analysts were recognised within the survey.

 

Drumroll please…

Prizes were awarded for the highest overall impact and relevance for the industry, whilst recognising how easy these analysts are to work with. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR. So with this context covered, we can get down to the nitty gritty and announce the winners…

This year’s winner of IIAR Analyst of the Year 2017 for Hardware is:

Jon Oltsik / ESG (LinkedIn, @joltsik)

 

Our winner of the IIAR Analyst of the Year 2017 for Software is:

Jost Hoppermann / Forrester (LinkedIn)

And the winner of IIAR Analyst of the Year 2017 in Services is:

Bill Martorelli / Forrester (LinkedIn, @BillMartorelli)

 

With this esteemed line up commended, it’s time to announce the overall Analyst of the Year Award for 2017. Recognised for his combination of strategic input to business outcomes, expertise in his field and overall quality of experience in working with him, we’re pleased to announce the winner of…

IIAR Analyst of the Year 2017 Overall

Bill Martorelli / Forrester

Huge congratulations Bill and well done on all the excellent work you’ve done with the IIAR community.

 

Recognising the evolving industry

IIAR members were also asked to identify fresh talent within the analyst community. We asked you to call out your ‘New Entrant of the Year’ nominations, and the response was so strong that we actually wanted to celebrate all of the nominees. So we’re delighted to commend the following analysts for making a great impact to our profession:

  • Mila D’Antonio / Ovum
  • Amanda LeClair / Forrester
  • Fernando Montenegro / 451 Research
  • Simon Abrahams / PAC
  • Meghna Mukerjee / Aite Group
  • Kiel Carlsson / Forrester

 

Sharing in success

Further to the individual analyst of the year, we also have our analyst firm of the year. This was a close-run competition, but in the end there was one that stood out.

This year’s IIAR Analyst Firm of the Year 2017 is 


Gartner

Well done to all of the Gartner team and thanks to Nick Jones for collecting the award.

 

Helping us create business value

This year we added a new category, to celebrate professionals also adding incredible value to AR. We’re delighted to announce that the inaugural 

IIAR 2017 Analyst Client Partner of the Year award goes to:

Anne Stevenson / IDC

Partnerships between AR professionals and the analyst firms with whom they work are a key part of our sector – in fact it can be the critical factor in creating business value. So well done to Anne for your contributions.

 

With that we come to a close for this year. Congratulations to everyone who has been recognised within the awards – and thanks to the AR professionals for taking the time to vote. Here’s to another great year in 2018.

 

By  (LinkedIn, @Tom_Buttle) and  (@aniruddho, LinkedIn)

IIAR AOTY Working Group

IIAR 2017 Xmas Party and Analyst of the Year 2017

Related posts:

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[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next? https://analystrelations.org/2017/05/25/idc-emea-provide-the-iiar-with-their-current-state-of-the-union-whats-changing-for-this-year-and-next/ https://analystrelations.org/2017/05/25/idc-emea-provide-the-iiar-with-their-current-state-of-the-union-whats-changing-for-this-year-and-next/#comments Thu, 25 May 2017 16:14:54 +0000 https://analystrelations.org/?p=171968

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup.

IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how are they handling organisational change since their change of ownership, earlier this year? These were just some of the questions posed by Industry Analyst Relations professionals at a recent IIAR webinar and networking session with…

Dan Timberlake (UK&I MD, VP Sales, EMEA), Tom Meyer (GVP Research EMEA, @tomtxt), and Mathew Heath (EMEA Marketing Director, himself the brains behind the always-entertaining @IDC_EMEA account).

They were refreshingly open, honest and transparent with all of us on the call from the international AR community, and talked us through recent organisation-led changes, as well as how they perceive the end-user IT buyer’s market is likely to adapt to market forces and further change over the next three to five years.

Some of what I took away:

  1. IDC EMEA averages over 85K client interactions per year – much higher than even the closest competition
  2. IDC Predictions webcasts are all free to attend, and their IDC Directions events in both the US and EMEA are super well-attended by vendor audiences, as well as by IT decision-makers. The conference portfolio includes 180+ conferences and these events boast 10K attendees last year who attended events they do, or co-host with vendor organisations
  3. IDC aims to attract more of the CMO line of business audience, through custom research, and customised business units, by building out more research aimed at specialist marketers. This includes: increasing the scope and size of their sourcing advisory services, government policy coverage, and specialist units currently under development for 2018 in areas of CDO, GDPR, Blockchain, and DevOps.

Some other interesting quick IDC titbits to digest, that I also picked up on:

– Inbound search performs extremely well, and targeted content marketing campaigns run by IDC Interactive Tools provide 50x better return on investment compared to industry-wide averages they themselves benchmark against, according to the team

– IDC’s data remains enormously useful to the challenger IT and Global Investment (i.e. VC) communities; since 2014 IDC averages in the region of 15,000 interactions with the financial community per year and 500k data extractions were used by the financial audience in 2016

–  IDC’s making concerted efforts to show more EMEA-centricity to its EMEA based clientele. There are now several IDC European practices based around Innovation (Phil Carter has been IDC’s chief analyst since 2016), as well as IoT, and even blockchain/distributed ledger technologies – the team of Tom Zink & Giorgio Nebuloni.

The EMEA management team is rightly proud of its heritage providing both tactical and strategic data to drive data-driven decision making; as GVP Research Tom Meyer says: At IDC, we give the ‘best-in-class’ in terms of data in the industry at this point.’

Far from being nervous since the ownership change, the lads from IDC seemed buoyed by the prospect of new energy and life being breathed into the IDC market research organisation. IDC EMEA itself experienced a 10 % hiring increase, adding 6-7 new senior analysts this year to the UK market alone. This despite parent company IDG Corp. announcing lay-offs to US based editorial and journalists in May, but the market research side of the business seems unphased, and largely unaffected, by recent changes.

My conclusion?

  • IDC is priming itself to go after more and more of the enterprise technology IT-buying ‘mindshare’ – and attempt to create more content and resources targeted directly at them
  • It’s too soon to say how the change of ownership of IDC and IDG Corporation will have an impact, a bit of a watch and wait in that respect.
  • My opinion only – but they do need to make optimising their website and search across the website a bit easier from a UX perspective. Searching for relevant analysts, particularly outside of your own market, is still a pain. Offering free to download resources which list key analysts in a given vertical market is a step in the right direction, as is offering language-optimised web pages.
  • Finally, after a couple of years in the wilderness, IDC looks to become more strategic, bolder and more involved in the CMO line of business. They are definitely attempting big strides to bite bigger chunks out of the retained accounts of both Gartner and Forrester.

This post originally appeared on CCgroup’s own blog here. My thanks to Mathew Heath (IDC EMEA Marketing Director), Dan Timberlake (IDC UK & I Managing Director), Ludovic Leforestier (@lludovic, IIAR Board Member and Head of Influencer Relations, Criteo) and Richard Fogg (CEO, CCgroup PR) for their input. And, another great event put on by the IIAR, my thanks to the board for hosting me. Can’t wait for the next one. 

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IIAR webinar: IDC exclusive update https://analystrelations.org/2017/05/04/iiar-webinar-with-idc/ https://analystrelations.org/2017/05/04/iiar-webinar-with-idc/#respond Thu, 04 May 2017 13:28:12 +0000 https://analystrelations.org/?p=169786 Tom Meyer / GVP IDC EMEA (LinkedIn@tomtxt) and Dan Timberlake /UK MD IDC (LinkedIn)  will be giving IIAR members an exclusive overview of IDC on the 18th May 2017 both in person and by webinar with a deeper dive into some of the interesting areas such as

  • Major themes in the industry and how IDC is responding
  • Faster development of new areas
  • Actionability of IDC product on vendor / buyer side
  • Buyer tools
  • Interactions w/ customers and how they are changing
  • Customer engagement / experience
  • What IDC is supporting customers with

When: 18th May, 1600-1900 BST in person or 1700-1800 BST by phone
Where: in person or by phone
Members should register well before the event:

  • using this link for the webinar > HERE
  • Or to attend in person in central London and share a beer afterwards >  THERE.

This session will be moderated by Ludovic Leforestier (LinkedIn, @lludovic) and is for IIAR members only. All attendees dialling in will be required to identify themselves. If you would like to attend but are not a member please contact mashton   at   analystrelations     dot    org

 

*** UPDATE ***

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The IIAR Tragic Quadrant for 2017 https://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/ https://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/#comments Fri, 24 Feb 2017 11:49:40 +0000 https://analystrelations.org/?p=155166 Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

IIAR Tragic Quadrant 2017

We are able to represent the top 10 industry analyst firms according to this new analysis. Gartner is “up and to the right”, which means that it leads in terms of impacting purchase decisions and relevance (e.g. their analysts know their stuff).

However, the small size of its bubble indicates that analyst relations professionals think Gartner is amongst the hardest of analyst firms to do business with out of all the analyst firms represented. Close behind is Forrester and IDC. The size of IDC’s bubble merits attention, as it was reported to be “one of the most flexible firms” to deal with, to use the words of one of our respondents. All three firms more or less maintain the same ordinal position in the top right quadrant as last time (see the Tragic Quadrant for 2015 below).

Other notable developments is HfS which has improved its ‘relevance from the previous Tragic Quadrant but it is perceived to be slightly less impactful by analyst professionals. Ovum and 451 Research maintain more or less the same position with regard to the ‘Big 3’, but 451 has overtaken Ovum in terms of relevance, whilst Ovum has made a dramatic improvement in terms of ease of interaction. Constellation remains more or less in the same position as last time. New entrants this year into the Tragic Quadrant include Machina and Crisp Research, with the former, by some degree, perceived as the most flexible of analyst firms to work with by analyst relations professionals.

IIAR Tragic Quadrant for 2015

The IIAR Tragic Quadrant 2015 featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

For those who have not come across the Tragic Quadrant before, it gets its name from the infamous GartnerMagic Quadrant’ of course. We see it as a kind of ‘Magic Quadrant of Magic Quadrant’. We are not claiming that it is the results of an exhaustive study. Nor do we pretend that the Tragic Quadrant is a completely serious piece of research. (There is a clue in the title “Tragic”). Nonetheless, we do think the data collected – and note, that we now have Analyst of the Year surveys stretching back several years – throw some interesting light both (a) onto the changing nature of the industry analyst landscape and (b) how analyst relations professionals view the analyst ecology. It is demonstrating that in engaging with analyst firms IT vendors are balancing the requirements for these firms to have ‘impact’, ‘relevance’ and to be ‘easy to work with’.

Analyst relations professionals could therefore use a tool like this to look at their target audience engagement strategies. It would encourage them to balance ‘ease to do business with’ against ‘relevance’ and ‘impact’. To say the same thing in different words, they shouldn’t brief analysts just because they’re easy to deal with. Or, conversely, they should approach those analysts which are less of a pain depending on the type of impact the AR professional is looking to achieve (see the AR SOSM model).

Analyst firms might also use this tool to monitor the ‘transactional tax’ that they impose on analyst relations professionals. If they raise the ‘interaction barrier’ too high (e.g. make it too difficult for analyst relations professionals to interact with them) while not providing sufficient coverage and showing impact, this could affect their vendor information source. They may be left with only a partial view of the market (raising exhaustivity and fairness issues). Finally, their vendor revenues might suffer too.

 

By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).

 

Related posts:

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2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold https://analystrelations.org/2017/01/20/2017-tectonics-gartner-buys-ceb-idc-sold/ https://analystrelations.org/2017/01/20/2017-tectonics-gartner-buys-ceb-idc-sold/#comments Fri, 20 Jan 2017 12:37:02 +0000 https://analystrelations.org/?p=145007 This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday.

Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM WorldThose two deals are nothing less than tectonic shifts in the tech influencers space.

Firstly, the acquisition of CEB by Gartner is notable for three reasons:

1. It’s large. 3 billion dollars gorilla like.
If there was no overlap and divestures (CEB also sells some software which Gartner will have to offload to prevent conflicts of interests), the combined turnover Gartner and CEB turnover would be over USD3.3 billions (2.4b+951m) we’re seeing a 40% increase in revenues and the combined entity is on course towards 2,000 analysts. The next players, IDC and Forrester are around USD 300m in revenues, give or take. The last estimates I saw (a while back mind you) were that Gartner has anywhere between 40 to 60% market share. Having such a dominant player means higher prices (some say higher margins were the driver behind Gartner’s acquisition of META Group) and less bargaining power for buyers. It’s also obviously hard to ignore Gartner, so a little advice to vendors is maybe not to pick fights with them -such is their share of mind with technology buyers.
According to Outsell, Information, Media and Technology was around USD 1.6 trillion in 2016.
IT research was USD 4.4 billions, and according to Statista, Gartner was USD 2.4 billion and 54% market share -effectively a near monopoly (after the CEB takeover, they are grossing 3.3 billion in 2017 still according to Statista).
However, just like in the old PCM days, Gartner knows to leave scraps to second fiddles and it leaves space to disruptors -in particular on the sell-side. The IIAR Analyst Firm of the Year constantly showed that 451, Constellation, HfS and other players are definitely more than just worth looking at. And as Crawford Del Prete argues it, a second opinion can be invaluable.
2. Is Gartner plateau’ing?
With the CEB acquisition, Gartner gets access to new C-suite roles. Surely, I’d bet most CEB CIO customers also buy Gartner services and so there might be a bit of customer set duplication however CEB also serves HR, Sales, Finance and Legal functions. In fact Gartner claims it will become the leading global research and advisory company for all major functions in the entreprise.
So this is not a META Group style margins-led competitive take-out (2005) but more an expansion into new markets just like in 2009 as Gartner bought AMR, SCM World and Burton to address techies and supply chain roles.
One could infer that after years of tinkering with metrics to get more leverage, the Gartner executive team saw territory expansion as an EPS growth lever. In other words, this might signal that Gartner’s core business in IT research is plateauing? Nevertheless, with Gartner’s excellent track record in execution (IIAR members can read some tips on contract negotiation here) and international reach, expanding to other functions certainly has legs. It has already ventured in marketing and claim good growth, however Forrester still has a much better hold with this fickle audience.
The good news here for AR and influencer relations folks is the ability to leverage existing relations with Gartner to look at other audiences.
 
3. Does the age of algorithm prediction also apply to Gartner?
Personally, I believe the most significant impact of this acquisition is cultural. After buying and developing no less than three peer reviews offerings Gartner is moving further in the peer to peer advisory world with CEB. This is important not only because buyers value the advice from their peers more than anyone else’s but also because all of a sudden, the mighty technology priest, the feared predicator, the revered oracle becomes is demoted from his/her ivory tower. Truth ceases to be a caste monopoly and becomes the product of algorithm. Gartner famously predicted in the 2015 Symposia the age of the algorithm economy, where those become valuable IP that needs cherishing and runs the world.
As Gartner grapples with the difficult challenge of embedding more bottom-up logic in its research and offerings, it will be interesting to watch what this does to the role of the analyst: will they merely curate and socialise the result of increasingly automated insights? Looking at the profitability of Gartner’s EXP services, this might well be a wet dreams for its execs.

Where does that leave IDC and the others?

Since the disparition of founder Pat McGovern and his philanthropic wish to progress research on the human brain, the media group IDG he founded -and parent of analyst firm IDC– was up for sale for two years with several cliffhangers. We know little of Chain Oceanwide, however my bet would be for a divestiture of IDC at some point.
Whilst IDC predominantly addresses tech vendors, it also enjoys a great brand recognition and probably has the best geographical reach of all firms but none. Yet, its attempts to crack the end-user (buy-side) research and advisory services (RAS) business petered out, I suppose due to poor execution and a lack of investment in sales and go-to-market.
We’ve asked IDC to come and update the IIAR members -stay tuned!
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Around Shawn Fitzgerald in 10 Questions https://analystrelations.org/2016/12/04/around-shawn-fitzgerald-in-10-questions/ https://analystrelations.org/2016/12/04/around-shawn-fitzgerald-in-10-questions/#respond Sun, 04 Dec 2016 23:16:38 +0000 https://analystrelations.org/?p=139470 Today we ask our probing questions of Shawn Fitzgerald, (LinkedIn@IDC)Research Director, World Wide Digital Transformation Strategies at IDC. Shawn recently joined IDC 

IDC

  1. What are your coverage areas?

I’m responsible for leading and coordinating IDC’s World Wide Digital Transformation (DX) Strategies Practice and continuing to ensure IDC’s thought leadership in the digital economy. As you may already know, IDC estimates the economic value of DX to be $20T or more than 20% of global GDP.

  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?

The role and value we, as analysts, provide is tremendous and is ever more important to smart technology strategies. Today, technology is so core to businesses delivering on their brand promises, both products and services. Making a bad technology decision has such an impact on strategic and operational performance in a way that wasn’t the case 20 or 30 years ago. Conversely, making the right choices can enable break-through business performance and really create world-class customer differentiation capabilities. I’ve yet to meet successful business leaders who don’t want access to those insights.

  1. What’s your typical day like?

Most days are a blend of engaging your clients, research needs, learning, writing, and travel. Obviously the ability to prioritize these and execute successfully is the key to maximizing value to the firm, the clients, and keeping yourself balanced. Eating right and making time for exercise also enter the mix.

  1. Now, c’mon, tell me an AR horror story?

I don’t have an AR horror story where it would be something of legend. What I do sometimes see, to my horror, are firms not messaging effectively about their products, services, or capabilities. Seeing so much investment getting the word out that misses the mark – that’s real tragedy to me. Thankfully, those experiences are very far and few between.

  1. How do you position your firm? What is your business model?

The nice thing about IDC is that it has such a great reputation and is a leading firm. One of my main goals is to ensure I live up to the brand promise and ideals of the firm. Thankfully you are surrounded by great people and an engaging culture. We are a thought leader in Digital Transformation today with some really compelling research coming down the pipe to continue to enhance our position in this space.

  1. What is your research methodology?

Because Digital Transformation (DX) is really a technology enabled business strategy or set of strategies, you need to have both quantitative analysis and the qualitative understanding of technology in the context of business. One of our 2017 goals include developing a set of cross-industry DX use (investment) case studies.

  1. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

The better events are ones that provide the strategic roadmap for the analyst and also demonstrate, through client examples, how they improved the business. The more laborious events are feature/function-fests that talk about product without showcasing benefits, business impact, and the investment return for customers.

  1. Any hobbies or favorite restaurant / food that you’d like to share?

I was a competitive mountain biker B.C. (before children). Now we focus on cycling as a family and competing in any outdoor adventures.

  1. What is your biggest challenges for the upcoming 6 months? And for the next 30 minutes?

Ensuring we maintain and execute on IDC’s Digital Transformation (DX) model in the most meaningful and compelling way for our clients. Digital is a term that is being thrown at everything today and my responsibility is to ensure IDC continues to be the reference standard in this space and that we are servicing our clients.

  1. Is there another analyst whose work you rate highly?

I think analysts that are both subject matter experts (SME’s) and able to help clients create value for customers. As part of the IDC Insights team, I look to folks like Bob Parker, Scott Lundstrom, Kimberly Knickle, and Kevin Prouty as professionals we can all model our work after successfully.

 

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Vendor consortium will turn IDC into end-user specialist https://analystrelations.org/2016/04/01/vendor-consortium-will-turn-idc-into-end-user-specialist/ https://analystrelations.org/2016/04/01/vendor-consortium-will-turn-idc-into-end-user-specialist/#comments Fri, 01 Apr 2016 06:27:57 +0000 https://analystrelations.org/?p=103037 An announcement today confirms that Oracle, IBM and SAP have come together to buy IDC. It’s a shock move that is shaking the powerhouse of the industry, Gartner Group.
april fool

Documents relating to the deal show that that former Gartner leaders are being brought in to lead the transformation. Gartner’s research head, Peter Sondegard, and former CFO Chris Lafond will turn IDC into a tough competitor for Gartner. An SAP executive familiar with the deal said this will “shake up the industry. It is going through a patch of mediocrity. There are so many new buzzwords and acronyms being needlessly invented that it’s getting ridiculous and boring.”

The new firm will only sell to end users. Vendor contracts will not be renewed. In a year’s time, IDC could claim to be truly independent.  As well as investing in the new IDC, IBM will also provide its Watson artificial intelligence system. Watson will support new research and advisory services will be around a 3-dimensional matrix (3DM) which will be accessed through the Oculus Rift virtual reality system. Clients will be taken into a virtual world of research where they will initially interact with automated Smart Analysts. Depending on their questions, clients will move seamlessly between interacting with the AI-powered Analysts and live ones. IBM’s Watson system will be underpinned with database and content management technology systems from Oracle and SAP. The consortium has announced that “Super Analysts” including Ray Wang, Phil Fersht and Fabrizio Biscotti will also be modelled for the new “Robotic Automated Analysts”, to be called RAAs. This automation will allow IDC to dramatically increase the number of end-user clients it can serve, to provide a joined-up view across analyst silos and to provide multiple language support.
After the initial technology investment, the robotic analysts will save millions from IDC’s bottom line. Gartner shares have already fallen 17% in shadow trading in Asia, and are expected to fall when the New York Stock Exchange opens later this morning. Early analysis of the deal is on Duncan Chapple’s blog.
With input from Robert De Souza (LinkedOn@robert_desouza) and Duncan Chapple (LinkedOn@DuncanChapple
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