HFS Research – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Sat, 17 Oct 2020 15:15:24 +0000 en-GB hourly 1 76177372 Who will be the IIAR> Analyst and Analyst Firm of the Year 2020? https://analystrelations.org/2020/10/16/who-will-be-the-iiar-analyst-and-analyst-firm-of-the-year-2020/ https://analystrelations.org/2020/10/16/who-will-be-the-iiar-analyst-and-analyst-firm-of-the-year-2020/#respond Fri, 16 Oct 2020 18:09:45 +0000 https://analystrelations.org/?p=316958

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the business.

At the IIAR> we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. This survey is open only for analyst relations professionals and agencies. It uses the IIAR> SOSM methodology based on perceived sales impact and strategic insights, resonance in the media, and ease of doing business.

The IIAR> Awards Committee

IIAR> Board Members & Chapter Leads

IIAR> Members

The IIAR> mainframe is gearing up to crunch the input from AR professionals for this year. The IIAR> Awards 2020 winners will be announced on 10th December 2020.

Make sure you register your details below to get the invite to participate. Only validated AR Pros and AR Agencies will be allowed to fill the survey. By submitting this form, you also consent to being added to our newsletter -you can unsubscribe at any time.

Past IIAR> Analyst of the Year winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners. Click Here for the full results year by year

Other posts on the IIAR> Awards

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A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 https://analystrelations.org/2019/11/27/a-turn-of-the-tides-the-iiar-analyst-and-firm-of-the-year-2019/ https://analystrelations.org/2019/11/27/a-turn-of-the-tides-the-iiar-analyst-and-firm-of-the-year-2019/#comments Wed, 27 Nov 2019 19:45:00 +0000 https://analystrelations.org/?p=312276 London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. 

Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.

This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more! 

Without further ado, the Analyst Relations community has spoken and the winners are….

IIAR> New Analyst Of The Year 2019

IIAR> New Analyst of the Year 2019

IIAR members were again asked to identify fresh talent within the analyst community. We asked you to call out your IIAR ‘New Analyst of the Year’ nominations and we are delighted to announce: 

IIAR> New Analyst of the Year 2019:
Eric Schmitt / Gartner (LinkedIn), covering AdTech. 

AR pros commented that Eric “got up and running really quickly and always strives to deliver best value.

The runner ups are Mark Harris / Gartner (LinkedIn) covering security, and Erica Spinoni / IDC (LinkedIn, @SpinoniErica) covering AI, Scott Wilkinson / Cignal AI (LinkedIn, @ScottWilkinsonQ) covering Optical transport and networking, Jason Cerrato / Gartner (LinkedIn, @JasonACerrato) covering HCM, Knud Lueth / IoT Analytics covering, you’ve guessed it, IoT.

IIAR> Analyst Of The Year 2019

The IIAR> Analyst Of The Year 2019

The overall winner of the IIAR> Analyst Of The Year 2019 is Frances Karamouzis, Chief of Research and Distinguished VP Analyst / Gartner (LinkedIn, @Fran_Gartner), covering sourcing strategies for business and IT services. Respondents consistently commented on Frances’ “Exceptional understanding of the market dynamics and its ecosystem players, with strong influence in engaging with C-Suite decision makers.” 

#GRATEFUL.   Its humbling to be recognized for this award as analysts are constantly in the company of amazing minds.  And most of all, this includes all of my teammates and colleagues. Any award of this type is tribute to the team rather than any one individual.

Frances Karamouzis / Gartner, IIAR> Analyst Of The Year 2019

She is followed in second position by Dan Bieler, Principal Analyst / Forrester (LinkedIn, @DSBieler) covering digital platforms and business innovation strategies, who commented:

“A great working relationship with AR professionals is essential to get the work of an industry analyst done. Many thanks for the trust that we have built over many years.”

Dan Bieler / Forrester

See also Dan’s 2016 IIAR> Around in 10 Questions interview.

In third place comes Nick McQuire, Vice President, Enterprise Research / CCS Insight (LinkedIn, @nickmcquire) said:

“Thrilled and honored to be among the analysts recognized in the IIAR’s 2019 Analyst of the Year nominations. This is 100% down to our fantastic clients and the superb team we have at CCS Insight. Our research is laser focused on helping our clients assess key market trends, understand the implications for their businesses and above all, succeed with customers. The wonderfully close and productive partnerships we have within the AR community helps make this possible.” 

Nick McQuire / CCS Insight

Bindi Bhullar, Senior Director Analyst at Gartner (LinkedIn), and Phil Fersht, CEO and Chief Analyst at HfS Research (LinkedIn, @pfersht) round out the top 5 nominations for the 2019 IIAR> Analyst of the Year awards and were also recognised for their research and contributions. There were many nominations from the AR community this year, but these 5 analysts were most often called out for providing consistent value by the AR community. 

IIAR> Analyst Firm Of The Year 2019

The IIAR> Analyst Firm Of The Year 2019

This year’s Analyst Firm of the Year award was hotly contested. After four years in the lead with IDC and Forrester jockeying for second place on the podium, it was interesting to see Gartner moved down to third place. We’ve redone the maths several times but it was the verbatim comments which shed some light on AR professionals’ lost love for the industry research behemoth. Whilst Gartner is still recognised for its breadth of analyst coverage and overall impact, with many analysts being commended for their individual work, survey feedback indicated Gartner as an organisation has become increasingly more difficult to work with, attracting severe criticism on overall client experience from in-house analyst relation professionals. 

The IIAR> Firm Of The Year 2019 is Forrester (website, @forrester).

Well done to Forrester for coming on top this year, earning praise from analyst relations professionals for its thought leadership and agility.

Ludovic Leforestier / IIAR> Board Member

In second place comes IDC (website, @IDC).

In third place, we have Gartner (website, @gartner_inc) 

In fourth position is HFS Research (website, @HFSResearch)

And in fifth place, 451 Research (website, @451Research)

Other Analyst Nominations

Most impactful analyst – Has significant impact on sales and end-user buyer preferences: Donald Feinberg / Gartner (LinkedIn, @Brazingo)

Most insightful analyst – Continuously delivers thought provoking industry insights in research: Ted Schadler / Forrester (LinkedIn, @TedSchadler)

Best project results – Consistently delivers sound, practical advice and results for their clients: Adam Ronthal / Gartner (LinkedIn, @ARonthal)

Most social influence – Broad reach within social channels and communities: Ray Wang / Constellation (LinkedIn, @rwang0)

IIAR> Client Partner Of The Year 2019

IIAR> Client Partner Of The Year 2019

The IIAR> Client Partner Of The Year 2019 is David Stanley / Constellation (LinkedIn, @kiwigate), whom members said they appreciate his collaboration as he, “really looks to deliver clear business value” and is a true partner. Special mention from the IIAR> Awards Committee for the best LinkedIn banner as well…

The runner-ups were: Jeremy Green / IDC (LinkedIn, @JeremyG86006699) and Erna Begic / Forrester (LinkedIn).

Congratulations to everyone who has been recognized by the IIAR community – and thanks to the AR professionals for taking the time to vote. Here’s to continued engagement between industry analysts and the community of AR professionals  in 2020!

Stephanie Look / IIAR> Awards Committee

IIAR> Webinar: results from the AOTY 2019 survey

IIAR> members will be able to dial in the webinar presenting detailed results on the 13th December 0800 PST / 1100 EST / 1600 GMT / 1700 CET > register here.

The IIAR> Awards Committee

Previous IIAR Analysts and Firms Of The Year

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The IIAR Tragic Quadrant 2018 https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/ https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/#comments Fri, 11 Oct 2019 17:49:36 +0000 https://analystrelations.org/?p=311306 Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

The ‘AOTY‘ survey allowed us to collect data on AR pros’ preferred industry analysis firms, which we group in three composite indicators:

  • Impact as plotted on the Y axis is a relative position of firms based on how AR pros view their ‘Impact’ on purchase decision and moreover on the ecosystem at large. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance on the X axis is the relative position of analyst firms as seen by AR for relevance in their own ecosystems, including capability to cover the market, technologies and geography. It also covers the depth of expertise of analysts.
  • Interaction is the size each bubble, translating how it is easy to do business with each firm according to AR pros. The smaller the bubble, the harder it is to work with the firm. This is also a relative rating.

Without further ado, here is the 2018 IIAR Tragic Quadrant, presenting some big surprises this year as you can see from below.

IIAR Tragic Quadrant 2018 v04
The IIAR> Tragic Quadrant 2018

My comments on these results… but your guess is as good as mine.

On relevance (horizontal axis), it seems it pays for firms to be specialised or focussed on a specific expertise area accorded to AR pros, something that should be put in perspective by the fact those very specialised firms attracted less nominations. The larger firms are relevant by virtues of coverage and space, Forrester being on the left of Gartner having de-focussed from IT is probably the counter example.

Impact presents a more curious picture, with 451 clearly also benefiting from having a laser-focus on its enterprise audience for instance. It’s worth noting that this is a survey of AR professionals and not an actual measure of impact on sales or otherwise.

The most revealing dimension is the ease to do business with, where AR pros rate the leading industry analysis firm, Gartner, much lower for ease to do business with. We’re seeing a net regression there this year, maybe as Gartner is its increased domination on the market to impose rigid practices and T&C’s? Everest is perplexing as their size should make them more amenable. We would caution firms to watch this indicator as we said last year:

Analyst firms might also use this tool to monitor the ‘transactional tax’ that they impose on analyst relations professionals. If they raise the ‘interaction barrier’ too high (e.g. make it too difficult for analyst relations professionals to interact with them) while not providing sufficient coverage and showing impact, this could affect their vendor information source. They may be left with only a partial view of the market (raising exhaustivity and fairness issues). Finally, their vendor revenues might suffer too.

Neil Pollock, The IIAR Tragic Quadrant for 2017

Also worthy of a mention, is besides the ‘historic’ firms 451 Research, ESG, Everest Group, Forrester, Gartner, HfS Research, IDC, Kuppinger Cole & Partner, NelsonHall, Ovum and the well publicised ZK Research, we find relatively new firms:

Bottom line

Analyst relations professionals should watch closely the ecosystem and balance their efforts towards firms that are relevant in their space, have more impact on the goals they pursue (see the AR SOSM model) and arbitrage budgets to deliver better value for money, avoid friction and un-necessary ‘transactional taxes.’

By Ludovic Leforestier (LinkedIn@lludovic).

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[GUEST POST] Does Israel have more cool vendors than China? https://analystrelations.org/2018/06/05/does-israel-have-more-cool-vendors-than-china/ https://analystrelations.org/2018/06/05/does-israel-have-more-cool-vendors-than-china/#respond Tue, 05 Jun 2018 08:09:04 +0000 https://analystrelations.org/?p=235344

Gabby Menachem, the CEO of Israel-founded Loom Systems, holds its Cool Vendor plaque

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel.

The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum, Suwen Chen’s presentation showed, using data from Gartner, Inc., that there were more Cool Vendors in Israel than, for example, in China and the UK added together. The gap is widening: It has grown from 15 Cool Vendors in 2012 to 33 last year and 35 in 2016. The count could be even higher if we account for the many Cool Vendors originally founded, funded and staffed in Israel which have moved headquarters to the USA, such as Loom Systems. Twenty firms founded in Israel have gained the designation so far this year. More will probably be added in the rounds of Cool Vendors later this month and in September.

Israel’s technology industry as an ecosystem

The tech talent in the country benefits from an astonishing degree of support: from the government; the military; and from a national understanding of the need to innovate and export. It’s like the early growth of Silicon Valley, where the pro-active West Coast spirit combined with support from the federal government gave many firms the initial boost they needed. Israel offers both initial and ongoing support.

Israeli vendors have a strong infrastructure from the IDF, Israel’s armed forces, and the government: both help tech firms to achieve innovation. The process is aided by a special provision within the army: people can develop a technology solution and take the IP out afterwards to the market. Cyber-experts also get invaluable, practical experience in the army (notably in areas like hacking and protection). The government’s innovation authority also funds R&D, while the government’s Export Promotion Fund subsidises tech firms’ marketing. Export guarantees are also available.

Partly because of this leavening, and also because of Israel’s deep capacity for innovative and out-of-the-box thinking, Israeli firms are often more ambitious for growth than, for example, European businesses. Unlike European firms, which can boot-strap their growth from the revenues of customers in the domestic markets, Israel must export. Israeli firms are born global, both in looking for funding and for looking for customers. As a result, many analysts track Israeli innovation: some even visiting.

This is amplified by the greater openness of many Israel vendors to analysts than, for example, is generally the case in Europe. Of course, some are more secretive. However, most Israeli vendors will try to get analysts to visit on site. In addition to promoting site visits, Israeli tech firms are often more candid, engaging and less formal with analysts. Their technology and product teams will pitch to analysts, rather than just the marketing team. Analysts appreciate the deeper dive into the technological solutions. In our experience, Israeli firms are less formal and have less use for hierarchies, channels and protocols of seniority. Many have found ways to challenge analysts’ assumptions in ways that don’t endanger their ability to grow a relationship with the analyst. Many vendors around the world are on the cutting edge of new technologies: Many Israeli firms also play a role in educating analysts.

Gartner, Inc. research as an ecosystem

That said, it also seems that Gartner has a talent for identifying Cool Vendors in Israel which benefits both the vendors and Gartner itself. Dozens of Gartner analysts travel to Israel throughout the year to study different industries: there can’t be many other countries, if any, where that is the case.

Many Israeli start-ups work very closely with Gartner’s account managers and analysts. Not only have Israeli vendors learnt how to work closely with the local Gartner team in Israel, but also whole ecosystems of vendors, end users and investors align. Vendors can find themselves with the best platform imaginable from which to make the case for their recognition as a Cool Vendor. Vendors actively encourage Gartner to bring the analysts to meet the vendors and, partly as a result, the local Gartner account team is also proactive: It has a better-than-average understanding of how firms meet the analysts’ criteria for the Cool Vendor designation.

According to my research at the University of Edinburgh, Cool Vendors get better recognition from investors. Cleary, they must use Cool Vendor lists. Many vendors actively looking for acquisitions in Israel, including Microsoft, Symantec and IBM. The paths are well-trodden, and many US venture capital and private equity investors invest more in Israeli and, for example, in Europe. The results are especially strong in cyber-security, Israel’s biggest group of Cool Vendors. There are reportedly over 400 cyber-security start-ups in Israel. For many, the goal is their acquisition. For example, in the last three years many, and perhaps most, of Microsoft, Symantec and Palo Alto’s cyber-security acquisitions were Israeli Cool Vendors.

The Cool Vendor endorsement is also, of course, reflected back on Gartner, Inc. by its winners. Cool Vendor holders send out Gartner’s model press releases, plaster the Gartner Cool Vendor over their online and offline materials, mention the awards in their press releases and email signatures, and in one case even incorporate it into their company’s name on LinkedIn. That all boosts Gartner’s credibility in emerging markets where it has lost some of its leadership.

What to learn?
  • Firstly, there’s clearly a public policy opportunity for vendors. In some countries (Australia comes to mind) the public sector represents most of many IT markets. In many more, like the UK, the biggest IT buyer is in the public sector. If these countries tried to develop alignment to help domestic talent grow then more non-US firms would be earning awards like the Cool Vendor designation. Ironically, Gartner, Inc., research constrains this process. Because some countries are more visible on Gartner’s radar (clearly the US and Israel, but there must be more), other countries are probably underrepresented. And in those countries, Gartner clients are more likely to be recommended US or Israeli software than domestic software. There’s no simple solution there, but there’s something to learn from the Frankfurt model of multi-vendor, multi-analyst, briefing days at a major airport.
  • Second, tech start-ups will only leverage their local Gartner teams under certain circumstances. Necessarily, they must first know that the Cool Vendor designation exists and that it is valuable. However, they also need to be able to develop the sort of push-pull relationships that will get account teams working hard and thinking about how to generate extra value for local start-ups.
  • Third, start-ups need to understand that Hot Vendor and Cool Vendor awards are the start of the relationship with the analyst firms. Israeli firms don’t only become Cool Vendors: they graduate into other Gartner coverage areas. In areas like cyber-security, CRM, digital workplace and telecommunications, Israeli vendors have been aided by analyst recommendations and continued to be covered as the markets grow.

In a UEBS Gartner Observatory webinar, former Gartner research director Perry Carpenter and long-time AR leader Donna Stein predicted that other analyst firms will produce similar signature research awards for newer vendors, as Aragon Research and HfS Research have done. They are almost certainly correct.


By Duncan Chapple (@duncanchapple, LinkedIn, blog), Managing Partner at Kea

Other posts on Gartner


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The IIAR Tragic Quadrant for 2017 https://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/ https://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/#comments Fri, 24 Feb 2017 11:49:40 +0000 https://analystrelations.org/?p=155166 Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

IIAR Tragic Quadrant 2017

We are able to represent the top 10 industry analyst firms according to this new analysis. Gartner is “up and to the right”, which means that it leads in terms of impacting purchase decisions and relevance (e.g. their analysts know their stuff).

However, the small size of its bubble indicates that analyst relations professionals think Gartner is amongst the hardest of analyst firms to do business with out of all the analyst firms represented. Close behind is Forrester and IDC. The size of IDC’s bubble merits attention, as it was reported to be “one of the most flexible firms” to deal with, to use the words of one of our respondents. All three firms more or less maintain the same ordinal position in the top right quadrant as last time (see the Tragic Quadrant for 2015 below).

Other notable developments is HfS which has improved its ‘relevance from the previous Tragic Quadrant but it is perceived to be slightly less impactful by analyst professionals. Ovum and 451 Research maintain more or less the same position with regard to the ‘Big 3’, but 451 has overtaken Ovum in terms of relevance, whilst Ovum has made a dramatic improvement in terms of ease of interaction. Constellation remains more or less in the same position as last time. New entrants this year into the Tragic Quadrant include Machina and Crisp Research, with the former, by some degree, perceived as the most flexible of analyst firms to work with by analyst relations professionals.

IIAR Tragic Quadrant for 2015

The IIAR Tragic Quadrant 2015 featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

For those who have not come across the Tragic Quadrant before, it gets its name from the infamous GartnerMagic Quadrant’ of course. We see it as a kind of ‘Magic Quadrant of Magic Quadrant’. We are not claiming that it is the results of an exhaustive study. Nor do we pretend that the Tragic Quadrant is a completely serious piece of research. (There is a clue in the title “Tragic”). Nonetheless, we do think the data collected – and note, that we now have Analyst of the Year surveys stretching back several years – throw some interesting light both (a) onto the changing nature of the industry analyst landscape and (b) how analyst relations professionals view the analyst ecology. It is demonstrating that in engaging with analyst firms IT vendors are balancing the requirements for these firms to have ‘impact’, ‘relevance’ and to be ‘easy to work with’.

Analyst relations professionals could therefore use a tool like this to look at their target audience engagement strategies. It would encourage them to balance ‘ease to do business with’ against ‘relevance’ and ‘impact’. To say the same thing in different words, they shouldn’t brief analysts just because they’re easy to deal with. Or, conversely, they should approach those analysts which are less of a pain depending on the type of impact the AR professional is looking to achieve (see the AR SOSM model).

Analyst firms might also use this tool to monitor the ‘transactional tax’ that they impose on analyst relations professionals. If they raise the ‘interaction barrier’ too high (e.g. make it too difficult for analyst relations professionals to interact with them) while not providing sufficient coverage and showing impact, this could affect their vendor information source. They may be left with only a partial view of the market (raising exhaustivity and fairness issues). Finally, their vendor revenues might suffer too.


By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).


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IIAR Webinar: The HfS Research-As-a-Service Model -“Thriving in a Market that Refuses to Change” https://analystrelations.org/2016/09/21/iiar-webinar-the-hfs-research-as-a-service-model-thriving-in-a-market-that-refuses-to-change/ https://analystrelations.org/2016/09/21/iiar-webinar-the-hfs-research-as-a-service-model-thriving-in-a-market-that-refuses-to-change/#respond Wed, 21 Sep 2016 17:20:36 +0000 https://analystrelations.org/?p=127894 The enfant terrible of the industry analysis industry (with maybe a very traditional business model, see The mysterious HfS business model… revealed) will provide an update to IIAR Members on Horses for Sources Research. Presented by HfS founder, Chief Analyst Officer and twice IIAR Analyst of The Year (in 2011 and 2010Phil Fersht  (LinkedIn, @pfersht) and Barbra McGann, EVP Research (LinkedIn, @SheridanMcGann). HfS

The webinar will be chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovicLinkedIn).


  • About HfS
  • Today’s Analyst Industry
  • Aligning the Future of Tech with the Future of Research
  • The HfS Blueprint methodology and how it’s shaping the future analyst model
  • Wrap-up:  Where do we go from here?

When: Thursday 29th September
Time: 17.00 GMT/ 18.00 CET/ 9am PDT/ 12noon EDT
IIAR Members Register Here

This webinar is open to IIAR members, non members should contact the IIAR Community Manager.

See also


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[GUEST POST] The mysterious HfS business model… revealed https://analystrelations.org/2016/03/03/hfs-biz-model/ https://analystrelations.org/2016/03/03/hfs-biz-model/#comments Thu, 03 Mar 2016 20:55:49 +0000 https://analystrelations.org/?p=102211 By Phil Fersht (@pfersht, LinkedIn) from HfS (@HfSResearch).


So how do you build a business where not a lot of people understand how you make money and many assume you’re a not-for-profit that provides the industry with free research?

The answer is simple: flood the market with a daily dose of insight and have everyone feel part of what you are doing.  Make your information company open, social and collaborative; make everyone feel like they are a “client”, even when they are not. Make people want to spend time reading your stuff and also invite them to weigh in with their views and opinions.

Do you feel like a member of Facebook, or LinkedIn, even though you probably never gave them a dime?  Of course you do – and you probably don’t think too much about their business models… However, because we do get asked about ours’ frequently, we thought is high time to reveal the secret source of our business model… in all its naked glory:

We make money selling premium research.

In case you haven’t noticed, we are producing over 30 awesome flagship Blueprint reports this year, each encapsulating an entire market, profiling and rating all the key service providers and defining the process value chain, the key trends and dynamics. That’s the core 30 services markets in the industry across IT Services and BPO.  That’s a lot of research.  On top of this, we produce service provider profiles, market sizing forecasts and a services price benchmarking service, PriceIndicatorTM , that is widely adopted by the services industry.  Service buyers, providers and advisors all pay us subscription fees to access these services. More and more service provider selection decisions, today, are being made with the insights from an HfS blueprint.

We make money selling access to our analysts.

You want to find out how to get value from today’s RPA platforms, or how much you should be paying to process insurance claims in Colombia, then call us up.  But I have bad news for you – you’ll need to be a subscription client if you want us to answer the phone. Our subscription clients get time allowances to have on-tap analyst support with their strategies – whether these are quick fire one-hour inquiries, or half day strategy sessions.  We also do custom strategy projects from time to time, whether it’s a new market assessment study, a marketing strategy review or simply interviewing buyers to write about their experiences.

We make money orchestrating a huge global community.

We attract over a million visits a year to our websites and have well over 100,000 subscribers who regular access our ongoing research insights. We are constantly conducting both quantitative and qualitative research studies with our network, which forms the lifeblood of everything we do – sharing real-time market insights and dynamics with our clients, and performing exhaustive interviews with buyers to learn about their experiences and the performance of their service providers.  We also get an average number of 500-1500 people on our regular webcasts, which provide a genuine window to interact with our community and share research insights.

Plus, our analysts get to conduct service provider reference calls independently of the same old rose-tinted clients who are the few willing to go on record regarding the performance of their service providers.

We make money selling research to buyers.

At HfS, we diversify our business across service buyers, service providers, consulting firms and investors to make our money. The biggest issue here is that if you are restricting your firm only to selling to tech vendors/ service providers, your growth is restricted to a small universe of clients.  If you can cater your research to tech users and service buyers, you have literally tens of thousands of prospects out there.  And you have to be objective when selling to buyers – they know when your research is too biased towards your sponsors.

We run the best buyer summits in the services industry, that bring together the physical experience with the electronic.

In today’s era of information overload, digital bullsh*t, fantastical claims of “disruption”, impending employment apocalypses, and just general confusion, there is more appetite than ever from enterprise service buyers to get together and decipher reality from the marketing hype.  At HfS, we have created the community platform to bring together the global services community in private, unvarnished discussion forums.  When we invite senior service buyers to attend specific summits to get involved in our community, many sign up as research clients because they see close up how valuable the HfS experience is.  This is how we sell – we share the experience with people and they want to become clients.  Simple or what =)

The Bottom-line: The HfS experience sells itself

Our golden rule is simple:  if you’re going to give something away for free, it better be worth reading!  Enticing someone to give up their precious time to read your insights is one of the hardest things to do.  If you can’t create compelling insights, then just stuff all your “research” behind a paywall and invest heavily in sales people to convince clients it’s worth signing up.

However, if you can share a little bit of your experience up front, it’s a much less aggressive sale when your prospects have already seen a glimpse of the goodies they will get when they sign up to the premium stuff.  What’s more, you can’t build a global analyst brand in today’s market, if no-one is reading your stuff, networking with your analysts at your summits, and listening to edgy and informative webcasts. What worked 10 years ago no longer works today.  The big established analyst brands will survive because they are a destination amongst the confusing clutter of information and wannabe experts all putting their stuff out into the market.  The second and third tier analysts are struggling – and some are fading fast – because they just can’t command a global audience with a compelling research experience.


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Winners announced: IIAR Analyst of the Year 2015 https://analystrelations.org/2015/12/01/whos-the-iiar-analyst-of-the-year-2015/ https://analystrelations.org/2015/12/01/whos-the-iiar-analyst-of-the-year-2015/#comments Tue, 01 Dec 2015 19:00:27 +0000 https://analystrelations.org/?p=100834 The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2015 and IIAR Analyst Firm of the Year 2015

IIAR Analyst of the Year


Keep reading below for the IIAR Analyst of Year 2015, IIAR Global Analyst Firm of Year 2015, IIAR Independent Analyst of the Year 2015 and the best new entrants.

The IIAR analyst of the year 2015 was a close run thing this year round. Unlike previous years there was a lot more variety in the numbers and kinds of analysts chosen. Analyst relations professionals voted for over 150 different individual analysts, rating them along a wide range of criteria that included: their knowledge of the domain, does their research give actionable advice, is it novel and thought provoking etc; through to questions about their impact on technology adoption; and whether they were easy and flexible to work with from an analyst relations point of view.

Congratulations to the IIAR Analyst of the Year is  Julie Short at Gartner (LinkedIn, @JulieDShort). This is the first year in which Julie has won the award and we would like to extend our congratulations to her on behalf of the IIAR. Reasons AR pros gave for Julie’s nomination include:

“Got to grips really quickly with the consulting market, one that’s very fragmented and hard to analyse”.

“Julie is forging new ground for traditional tech analysts in the business consulting space – she is pushing understanding and definitions!”

“Julie has taken on and evolved a coverage area – Business Consulting – that is still nascent at Gartner and has created rigour and a clear definition for the topic with her colleagues internally in particular.”

The runner ups this year were Ray Wang / Constellation Research (LinkedIn, @rwang0) and Phil Fersht at HfS Research (LinkedIn@pfersht).

Both Ray Wang and Phil Fersht are past winners of this award (see links below). Congratulations on their 2nd and 3rd places. Here are some reason why they received votes:

“Constellation has shaken up the AR market the 4 years they’ve been on the scene. There approach to research and influencing the market is novel and refreshing and they are the most approachable firm with the most approachable analysts in the business”.

Talking about Phil Fersht: “Thought provoking, very honest and knowledgeable. One of the very best writers around. And his engagement in discussions in social media/blog is unparalleled”.

“I do not understand how Phil is so prolific and insightful simultaneously. But he is”.

Following close, and unlucky not to be included in the final shortlist of 3 were a large group of highly rated analysts. This included: Dan Bieler / Forrester, Errol Rasit / Gartner), Gianluca Tramacere / Gartner, Kevin McPartland / Greenwich Associates, Marc Cecere / Forrester, Neil MacDonald /Gartner and Zeus Kerravala / ZK Research.


Global and Independent Analyst firms of the year were run using the same format based on 15 criteria, but in separate categories to allow for more equitable comparisons between the smaller firms.

IIAR Global Analyst Firm of The Year


The IIAR Global Analyst Firm of the Year 2015 is Gartner.

The runner ups are IDC and Forrester.

This year again, Gartner was the clear category leader, followed by IDC and Forrester. Interestingly, other firms like Constellation, 451 Research and HfS are beginning to make a showing in this category. Here are just some of the comments we received about Gartner:

“The only analyst firm that really makes a difference”.

“Premium priced, but worth it for the breadth, depth, and quality of research and advice. The most influential firm with the greatest impact on enterprise sales deals – no other firm even close”.

Here is a selection of comments about our runners up:

Talking about IDC “Trusted advisor for our company and is considered one of the TOP TIER firms”. “They are the most global”. “Very easy to work with these folks – they are great!”.

“Forrester’s recent financial woes belie the quality of its research and thought leadership in several topics – especially customer experience, mobile, privacy, security, and digital transformation”.


IIAR Independent Analyst Firm of the year

The Independent Analyst Firm of the Year 2015 is Constellation Research.

The runner ups for this year are HfS and ESG.

In the Independent Analyst Firm of the Year category, Constellation emerged as the clear winner, with Hfs and ESG fighting it out for second and third respectively. CCS Insight, Digital Clarity Group, Forrester and PAC all scored well also. One respondent described how:

“Constellation has shaken up the AR market the 4 years they’ve been on the scene. There approach to research and influencing the market is novel and refreshing and they are the most approachable firm with the most approachable analysts in the business”.

As for our runners up:

“While they have been around for some time, HFS has a whole new team that is highly business focused, looking to generate new technology research, offers freemium access”.

 IIAR New Firm of The Year

Best New Entrant

In this category, our respondents were asked to identify a number of promising and potentially disruptive new firms. Here we list them (in no particular order): TECHnalysis Research, Securosis, KeyInterval Research, Aptitude Research Partners, SCM World, Machina Research, G2 Crowd, Aragon Research, Blue Hill Research, Subscription Insider, Gigaom Research.


About this survey

The data was collected and analysed by Neil Pollock. Neil is co-lead (with Aniruddho Mukherjee) of the UK Chapter of the IIAR. In his day job he is Professor of Innovation at the University of Edinburgh Business School. He has been researching industry analysts for several years. If you require further information about the survey he can be contacted on npollock@analystrelations.org. A more detailed analysis of the findings will be posted in due course, including of course a new version of the IIAR Tragic Quadrant.


Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

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The IIAR “Tragic Quadrant” https://analystrelations.org/2015/06/08/the-iiar-tragic-quadrant/ https://analystrelations.org/2015/06/08/the-iiar-tragic-quadrant/#comments Mon, 08 Jun 2015 15:16:20 +0000 https://analystrelations.org/?p=97150 Last year, as part of the 2014 IIAR Analyst of The Year Survey, we invited analyst relations professionals to rate their favourite industry analyst individuals and the firms they worked for. More than 60 individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

When we set out to do the IIAR Analyst of the Year (with Helen Chantry), we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. We are not claiming that this is an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with.

The IIAR survey asked respondents to assess individual industry analysts on a range of issues broadly grouped according to the following criteria:

  • ‘Impact’ (to what extent does the industry analyst impact the technology purchase decision);
  • ‘Relevance’ (is the particular industry analyst relevant to the technology purchase decision, do they understand the marketplace);
  • ‘Interaction’ (how easy is the industry analyst to reach and to interact with).

We are able to represent the top 13 industry analyst firms according to this new analysis. We have produced three Tragic Quadrants according to i) overall industry analyst firms, ii) global industry analyst firms, and finally iii) independent industry analyst firms.

  • The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

Overall Industry Analyst Firms Quadrant

The IIAR Tragic Quadrant 2015 (Overall) featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

The IIAR Tragic Quadrant 2015 (overall) featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

In terms of the Overall Industry Analyst Firm Quadrant, Gartner, Forrester and IDC came out ahead of rivals. In terms of their specific ranking according to our analysis, Gartner is 1st, Forrester 2nd, and IDC 3rd. Gartner is higher on impact and relevance than its immediate rivals, but did less well in terms of interaction. IDC by contrast scores someway ahead of Gartner in terms of interaction but is perceived to be slightly less impactful and relevant. By contrast, although some way behind the leaders in terms of impact and relevance, Digital Clarity Group, Ventana and SMB Group did particularly well on interaction.

Global Industry Analyst Firms Quadrant

2015 IIAR Tragic Quadrant - Global Firms featuring Gartner, Forrester, IDC, HfS Research, Ovum, 451 Research

2015 IIAR Tragic Quadrant – Global Firms featuring Gartner, Forrester, IDC, HfS Research, Ovum, 451 Research

In terms of the Global Industry Analyst Firms Quadrant, Gartner stood out as 1st. This was followed by, in 2nd place, Forrester, and IDC in 3rd place. As mentioned above, Gartner were successful with high levels of relevance but performed less well on interaction. IDC performed particularly well on impact and interaction. In terms of the other firms, HfS performed well across all three categories but scored particularly well on impact. 451 Research and Ovum did well based on interaction.

Independent Industry Analyst Firms Quadrant

2015 IIAR Tragic Quadrant - Independent analyst firms featuring Constellation, HfS Research, Ventana, SMB Group

2015 IIAR Tragic Quadrant – Independent analyst firms featuring Constellation, HfS Research, Ventana, SMB Group

In terms of the Independent Industry Analyst Firms Quadrant, Constellation were in 1st place, HfS in 2nd place, followed by SMB Group in 3rd place and Ventana in 4th. Constellation scored particularly well on impact, whilst HfS performed well on impact and interaction but less well on relevance. SMB Group scored highly in terms of interaction. Ventana did well in terms of impact but slightly lower in terms of interaction.

In case you were wondering the Tragic Quadrant is by no mean meant to be a normative or scientific depiction of the industry analysis industry. It offers but one window onto this world that was partially inspired by Juvenal’s ancient dictum Quis custodiet ipsos custodies? (which, roughly translated, is who assesses the assessors? or, in our case, who analyses the analysts?). Whilst it was initially intended as a bit of fun we do nevertheless think there are some interesting aspects for AR professionals and analyst houses to take from it. We see at least two takeaways emerging for different audiences:

  • AR professionals may use this as a subjective analysis tool to look at their target audience engagement strategies. They should balance ‘ease to do business with’ against ‘relevance’ and ‘impact’. Or, in other words, they shouldn’t brief analysts just because they’re easy to deal with (or conversely they should look at analysts which are less of a pain depending on the type of impact the AR professional is looking for (see the AR SOSM model);
  • analyst firms should monitor the ‘transactional tax’ they impose on AR people: if they raise the ‘interaction barrier’ too high while not providing sufficient coverage and not showing impact, their vendor information source might soon provide them only a partial view of the market (raising exhaustivity and fairness issues) or their vendor revenues might suffer too.


By Neil Pollock (LinkedIn@neilpollock), Yulia Sidorova (LinkedIn) and Ludovic Leforestier (LinkedIn@lludovic)


Related posts:

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Around Tom Reuner from HfS Research in 10 questions https://analystrelations.org/2015/04/29/around-tom-reuner-from-hfs-research-in-10-questions/ https://analystrelations.org/2015/04/29/around-tom-reuner-from-hfs-research-in-10-questions/#respond Wed, 29 Apr 2015 13:18:23 +0000 https://analystrelations.org/?p=95483 Tom Reuner SmallToday we ask our infamous ten probing questions of Tom Reuner (LinkedIn, @tom_reuner) from HfS Research where Tom Reuner is now the Managing Director of IT Outsourcing Research.



1.    What are your coverage areas?
IT and business services. My remit is to drive the HfS research agenda for the “As-a-Service Economy” across SaaS applications, cloud eco-systems and IT. Together with my HfS colleagues I will continue to develop the research around process automation and cognitive computing in both IT and business processes.

2.    What are your opinions of the IT Analysis Marketplace and where do you see it going?
As I am getting old, now and then I indulge in memories of the good old days when I started at Gartner. The industry was in its infancy and even my modest knowledge did go a long way. These days an analyst has to be a segment specialist, being able to consult on very specific problems and be perceived as influencer through social media or more traditional means. The ubiquity of social media has not only changed the channels for research but introduced the notion of immediacy. HfS is at the forefront of reinventing the analyst model and that is part of the reason why I opted to join the folks. However, the downside in the industry is the consolidated nature of the analyst space with clients gravitating toward the big brands largely to mitigate risks and play the brand equity game.

3.    What’s your typical day like?
Luckily there is no such thing as a typical day. Suffice it to say being German I try to be organized but any schedule is constantly being re-written by clients and industry events. Ever since I had my own analyst firm, the boundaries between work and private life are being blurred as the laptop plays a significant part in both spheres. On “quieter” days when I am not travelling even before the first coffee I check the inbox and on industry events. The morning is mostly spend tracking the industry news flow and talk to clients. In the afternoon I will try hard avoid being a master procrastinator as my lovely wife calls it and work on deliverables.

4.    Now, c’mon, tell me an AR horror story?
The AR community is doing a terrific job battling with their internal stakeholders while feeding the insatiable appetite of us analysts for information and briefings. As for horror stories what happens in the community stays within the community. However, where I roll my eyes when companies or AR folks do a blind or unsophisticated tiering. I have worked for Gartner and I had my own firm. – which represent the extremes in the analyst food chain. Having seen one vendor having seating arrangements at a briefing where the front row was exclusively reserved for Gartner folks regardless whether they even cover the vendor was such an eyebrow moment.

5.    How do you position your firm? What is your business model?
As a boutique firm you constantly have to differentiate and to stay ahead of the market. At HfS, we’re the leading analyst authority and knowledge community for the global services industry. We also exist outside of the walls of the CIO’s office and cover business operations, such as finance, HR and supply chain, while most of competitors are still firmly stuck only covering IT and technology speeds and feeds.  We actually get deep into the weeds of business processes to understand how they are enabled and optimized by technology. In addition, our knowledge community of more than 100,000 services professionals is a huge differentiator for us as we can constantly test the pulse of our network with our regular surveys (we talk to more than 5,000 buyers of IT and business services a year). Our webcasts get over 1000 people regularly in them and our research and blogs / soundbites are read by thousands of readers everyday. In short we’re as much as media brand these days as we are analyst – service buyers love our insight and networking, while vendors love our strategic guidance, data and influencer over the buyer.

Our revenues come from four channels: 1) Enterprise uses/buyers of IT and Business Services; 2) “Big 4” Management Consulting firms; 3) Investors and PE; 4) Services and Tech vendors. Our mix is: 1) Enterprise uses/buyers of IT and Business Services – 40%; 2) “Big 4” Management Consulting firms – 15%; 3) Investors and PE firms – 10%; 4) Services and Tech vendors – 35%

6.    What is your research methodology?
A unique blend of thought-leadership that is underpinned by primary research and real-time survey data from our network. The thought leadership is enhanced through broad C-level access while the primary research is leveraging HfS’ vast community, I haven’t come across any other firm with a comparable focus on primary research.

7.    Any favourite AR professional you’d like to mention? Any why?
There are too many to single anybody out, but representative for the community a few names jump to mind. Veterans (in the best sense of the word) like Clare Loxley at HP or Jacqui McCouat at IBM, though they have moved on to pastures new. People like Ani Mukherjee at HCL who has grown in statue ever since we met and we have become good friends and shared the odd cigar. Representative for the many small vendors in process automation who don’t have dedicated AR functions, Daniela Zuin at IPsoft is the pick of the bunch. What all of these folks have in common is that they understand my requirements, are proactive and just fun to do business with.


8.    Any hobbies or favourite restaurant / food that you’d like to share?
I wish there would be more time for escapism, but travel and work takes up a lot of my time. The more I treasure the time we can spend with family and friends, often I end up cooking which I really enjoy. At my advanced age these indulgences need to be balanced by as much sport as possible to stay reasonably in shape. Restaurant? The best find for a long time is the The Chancery in Central London. A new up and coming chef who cooks sublime and innovative dishes.

9.    What is your biggest challenges for the upcoming 6 months? And for the next 30 minutes?
One of the reasons for HfS to approach me was to take their coverage into adjacent segments and to broaden the client base. Some of this research will be taking me outside my comfort zone but that is equally exiting as it is challenging. That is the only way you evolve as an analyst. As a company to scale while retaining the high quality of research and maintaining a unique culture is another challenge that we all will be working very hard on.

10.  Is there another analyst whose work  you rate highly?
I had the privilege to work with many outstanding analysts over the years. Many of them have become good friends and there are too many to mention. When I started out as an analyst I learned my trade at Gartner from shadowing Steve Brazier who now heads up Canalys. Without aiming to flatter my boss, Phil Fersht is constantly redefining the boundaries of what it means to be an analyst. And last but by no means least, Ian Brown at Ovum. He is an unsung hero but one of the smartest and nicest guys in the business.

Related Articles …

IIAR Webinar – A Fiery Fireside Chat with R “Ray” Wang of Constellation Research and Phil Fersht of HfS.
Around Phil Fersht from HfS Research in 10 Questions
HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

Other IIAR> Around in 10 Questions

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The IIAR Analyst Firm of the Year 2014 https://analystrelations.org/2014/12/18/the-iiar-analyst-firms-of-the-year-2014-are-gartner_inc-forrester-idc-constellationrg-hfsresearch-ventanaresearch-smbgroup-just_clarity-aoty-archat/ https://analystrelations.org/2014/12/18/the-iiar-analyst-firms-of-the-year-2014-are-gartner_inc-forrester-idc-constellationrg-hfsresearch-ventanaresearch-smbgroup-just_clarity-aoty-archat/#comments Thu, 18 Dec 2014 16:16:38 +0000 https://analystrelations.org/?p=74837 The IIAR is delighted to announce the winners of the 2014

IIAR Analyst Firm of the Year


Often imitated, never equalled -the IIAR Analyst of The Year is back in 2014!

The only independent influencers relations professional association surveyed its members and other carefully vetted AR professionals to vote in several main categories: best global firm, best independent firm and best newcomer. More criteria were included -see below. This panel composition and methodology ensures both independence and an opinion coming from the most knowledgeable -and critical- on industry analysis firms, research and analysts themselves.

Individual analysts have also been voted -the results will be published this Friday.

And now, without further ado…

IIAR Global Analyst Firm of The Year

The IIAR Global Analyst Firm of The Year 2014 is Gartner.

The runner ups are Forrester and IDC.

One of our respondents had the following comment: “Gartner is the 800 pound gorilla in the analyst market because it has the greatest influence with technology buyers, has the most vauable brand, and is a well run $2bn business. These factors are also why it generates such vehement hatred among some boutique analyst firms and some vendor executives.

IIAR Independent Analyst Firm of The Year

The IIAR Independent Analyst Firm of The Year 2014 is Constellation.

The runner ups are HfS and ex-aequo for the third place Ventana and SMB Group.

Said Constellation’s chief Ray Wang (LinkedIn, @RWang0): “We’re excited to be recognised by the analyst relations community for bringing Silicon Valley insights, innovative solutions, and market leading buy side clients together into the broader constellation of research.  It’s always an honour to be recognised and we appreciate all the hard work influence relations professionals face in navigating their organisation’s mission and the mission that industry analysts and influencers play.

 IIAR New Firm of The Year

The IIAR New Analyst Firm of The Year 2014 is Digital Clarity Group.

Said a respondent “Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance.

More details will be provided to IIAR members during a call on the 15/1/15. It’s striking however to see that Forrester is a fertile ground for new firms -spawning both Constellation and DCG…

Thanks to Helen Chantry (LinkedIn) and Trevor Howard (LinkedIn) for their invaluable contributions to this research.

Read also:

Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

  • The IIAR Analyst Firm of The Year 2012 were IDC and Ovum
  • The IIAR Analyst Firm of The Year 2011 was Gartner
  • The IIAR Analyst Firm of The Year 2010 was Gartner
  • The IIAR Analyst Firm of The Year 2009 was Gartner
  • The IIAR Analyst Firm of The Year 2008 was Forrester
https://analystrelations.org/2014/12/18/the-iiar-analyst-firms-of-the-year-2014-are-gartner_inc-forrester-idc-constellationrg-hfsresearch-ventanaresearch-smbgroup-just_clarity-aoty-archat/feed/ 9 74837
“Nobody ever got fired for buying IBM” https://analystrelations.org/2013/10/01/nobody-ever-got-fired-for-buying-ibm/ https://analystrelations.org/2013/10/01/nobody-ever-got-fired-for-buying-ibm/#comments Tue, 01 Oct 2013 15:52:41 +0000 https://analystrelations.org/?p=7450 “Nobody ever got fired for buying IBM”  – a widely used cliché (FUD) from the 70s and 80’s. This would not work as a sales line now and perhaps, the days of “No one ever got the sack for using Gartner” and the role of AR professionals are also numbered ?

Disrupting the status quo of the legacy analyst firms with their “Fiery Fireside Chat“, on 26th September, were R “Ray” Wang (@rwang0)of Constellation Research and Phil Fersht (@pfersht) of HfS. This great discussion raised many points of interest for all Analyst Relations professionals; like: Do you have the right boss? Who do the analysts speak to in your company? and Do you spend too much time completing surveys ?

So if you missed the IIAR Webinar with les enfants terribles of the industry research industry or want to listen again you can read the report, listen to the recording or run through a relevant presentation from Ray Wang. If you are a member, click on the links. If you are not an IIAR member, may be it is time to join. This Webinar report and recording are only part of the wealth of Member Resources available, once you have joined. (Click here for more information).

Plus – if you are a member and not yet registered on “Huddle”, where our Member Resources are held, then this is the time to find that registration invite or request a new one. Don’t miss out, they are your resource.

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IIAR Webinar – A Fiery Fireside Chat with R “Ray” Wang of Constellation Research and Phil Fersht of HfS. https://analystrelations.org/2013/09/23/iiar-webinar-a-fiery-fireside-chat-with-r-ray-wang-of-constellation-research-and-phil-fersht-of-hfs/ https://analystrelations.org/2013/09/23/iiar-webinar-a-fiery-fireside-chat-with-r-ray-wang-of-constellation-research-and-phil-fersht-of-hfs/#comments Mon, 23 Sep 2013 13:15:01 +0000 https://analystrelations.org/?p=7313 constellationResearch_logo[1]hfsresearch_logo_small.pngA Fiery Fireside Chat with R “Ray” Wang of Constellation Research and Phil Fersht of HfS.

Disrupting the status quo of the legacy analyst firms:

An IIAR Webinar with les enfants terribles of the industry research industry. Speak with two disruptors, they’re both loud, they claim to break away from what they call legacy research but what are they really doing differently? Are they influential other than on Twitter?

Don’t miss the opportunity to join R “Ray” Wang and Phil Fersht in what promises to be a “fiery” discussion. 

This IIAR Webinar is open to all IIAR Members who may register here. Non-members who are interested in joining the IIAR may attend the Webinar on a “Try-before-you-Buy” basis. This allows non-members to attend one IIAR event to see if it is for you. This is a great event for prospective members to attend, don’t miss the opportunity – please register and contact us using the form at the bottom of this page.

This webinar will be moderated by Mike Meyers (@M_Myers, LinkedIn) and Ludovic Leforestier (@lludovic, LinkedIn).

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IIAR London Forum on 7th March 2013 in London https://analystrelations.org/2013/02/25/iiar-uk-forum-on-7th-march-2013-in-london/ https://analystrelations.org/2013/02/25/iiar-uk-forum-on-7th-march-2013-in-london/#comments Mon, 25 Feb 2013 11:58:53 +0000 https://analystrelations.org/?p=5292 The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.


4:00-4:15pm       Welcome, tea/coffee and peer networking
4:15-5:00pm       BEST PRACTICE SESSION: Sponsoring & exhibiting at analyst events
5:00-6:00pm      ANALYST ROUNDTABLE: Where are the best 2013 Opportunities with Financial Services
6pm onwards      Informal networking

If you would like to attend either in-person or via conference call please respond here and we will send through further details.

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IIAR Analyst of the Year 2012: Winners Announced! https://analystrelations.org/2012/10/31/iiar-analyst-of-the-year-2012-winners-announced/ https://analystrelations.org/2012/10/31/iiar-analyst-of-the-year-2012-winners-announced/#comments Wed, 31 Oct 2012 10:00:56 +0000 https://analystrelations.org/?p=4524 IIAR Analyst of the Year logoThe IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year



Analyst of the Year:

  • Gold medalAlex Soejarto, Gartner (Research VP, outsourcing & IT services)
  • Silver medalZeus Kerravala, ZK Research (Founder & principal analyst, communications)
  • Bronze medalR “Ray” Wang, Constellation Research (CEO & principal analyst, enterprise software)

Global Analyst Firm of the Year:

Independent Analyst Firm of the Year:

Most innovative firm:

  • HfS Research

This year marked a change from previous formats in that participants were asked to rate their chosen analyst against a list of 10 criteria ranging from ‘Quality of research’ to ‘End-user influence’, with the average of all criteria providing an overall rating. The winning analyst, Alex Soejarto, achieved the highest overall rating from multiple votes, with strong results in understanding, accessibility and end-user influence.  Alex was just clear of Zeus Kerravala, who also performed well on accessibility as well as domain knowledge, and R “Ray” Wang, who rated well across the board.

Global and Independent Analyst firms of the year were run using the same format based on 15 criteria, but in separate categories to allow for more equitable comparisons between the smaller firms. The competition for Global Analyst Firm of the Year was closely fought with Ovum and IDC emerging as joint winners, followed by Forrester and Gartner. In the Independent Analyst Firm of the Year category, competition was also tight, with relatively recent market entrant, ZK Research, emerging clear of Aite Group and HfS Research.

The IIAR this year introduced a new category, ‘Most Innovative Firm of the Year’ to allow a comparison between the global and independent analyst firms. It prompted a strong response and HfS Research was the clear winner based on the volume of votes and the respondent commentary, which highlighted its innovative approach to conducting, analysing and presenting research directly relevant to business needs. Gartner and Forrester also performed well in this comparison, suggesting that innovation is not unique to smaller firms.

Over 200 AR professionals from across the globe took time to complete the survey and nominations were received for 204 individual analysts from 60 separate firms. The data was analysed by Dave Noble, IIAR Board member and MD, Intelligen AR.

A more detailed analysis of the findings will be posted soon – please watch this space for more.


“A most sincere thanks to all that voted for myself and ZK Research. It’s a true honor to be recognized by the analyst relations community in both the individual and independent firm categories.  My philosophy as an analyst is to focus less on any one particular product area but instead look for markets that are in transition and how that will reshape the technology landscape so it’s nice to see that this methodology is being well received.  Once again, a most sincere thank you.”

Zeus Kerravala, Founder and Principal Analyst, ZK Research

“It’s always an honor to be recognized by the analyst relations community, especially after you’ve left the legacy analyst firms.  IIAR’s endless devotion to improving the profession demonstrates the impact of a well-run professional society.”

R “Ray” Wang, Constellation Research

“On behalf of our 1,000+ research analysts worldwide, IDC is honored to receive this recognition from the analyst relations community.”

Kirk Campbell, President & CEO of IDC


“We are delighted to see that the continued investment in our products and services is being recognized by the AR community. To receive the title of Global Analyst Firm of the Year is testament to the quality of Ovum’s people and research, our clear approach to the market, and our commitment to helping customers make better decisions. The market demands clear, independent insight in a fast-moving business landscape, and we recognize and appreciate the important role the IIAR plays in guiding selection of an appropriate research partner”

Brett Azuma, MD, Ovum

“Aite Group is honored to be identified as one of the top in class among worldwide AR professionals.  This global accolade reflects our professional growth and international expansion efforts, and validates us as a leading independent research and advisory firm. A big thanks go to the IIAR and all their work, and to the AR community for recognizing us in this space.”

Frank Rizza Partner/Chief Operating Officer, Aite Group

“We would like to thank IIAR’s members for recognizing HfS as the most innovative analyst firm.  Our goal has been to engage our 120,000-strong social community to conduct rapid research that is quick to market, easy to access and offers a unique perspective on new trends and dynamics.  Having our efforts recognized by such a respected group of professionals proves our socially-driven research strategy is having a major impact.”

Phil Fersht, Founder & CEO, HfS Research

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Around Phil Fersht from HfS Research in 10 Questions https://analystrelations.org/2012/07/25/around-phil-fersht-from-hfs-research-in-10-questions/ https://analystrelations.org/2012/07/25/around-phil-fersht-from-hfs-research-in-10-questions/#comments Wed, 25 Jul 2012 11:12:53 +0000 https://analystrelations.org/?p=4162 Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting and AMR Research before joining HfS Research in 2009. You can follow Phil’s updates via twitter and LinkedIn or hear more from him and his team via the HfS blog.

  1. What are your coverage areas?
    Business and IT Services:  Business Process Outsourcing, ERP implementation strategies, Shared Services and Outsourcing, CFO and Business Operations strategies
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It’s struggling to change the status quo of the last 15+ years. The traditional analyst firms are still making money so they have no burning platform for change. All their research is firewalled and very slow to market and their analyst blogs are rarely read and clearly regulated. Too many of the analysts, especially in services, are not from real industry/practitioner backgrounds, which frustrates clients because they want to talk to analysts who’ve done more than pontificate from an ivory tower. At the same time, I do not see many analyst firms challenging their dominant position, so do not expect to see much change anytime soon.
  3. What’s your typical day like?
    Crazy. I get up at 5.45 am each morning and spend two hours just writing and reviewing research, before the rest of the family gets up. I then spend an hour making my 3 year old son, Jonathan’s, breakfast and getting him ready for school. At 9.15am I walk to the office and spend 9.30-1.30 during client calls. I always reserve my afternoons for research work, managing the team and going to the gym. At 6.00pm I go home and spend until 9.00pm with the family until the little boys goes to bed. I’ll then typically sneak a glass of wine/ glass of scotch while I do some emails, maybe write a blog etc. I’ll normally go to bed about 11.00pm where I’ll watch an episode of “Game of Thrones” or “True Blood” before passing out.
  4. Now, c’mon, tell me an AR horror story?
    Oh my – where do I start? The only ones publishable are I am afraid, fairly typical; the most common one is the PowerPoint briefing which says “Gartner” on the front. Have also had one AR rep who uses “Gartner relationship manager” as his job title. Another one was being seated next to a vendor executive at dinner and another analyst deliberately switching the name cards so they could chew his ear off all evening. I think the AR rep may have got flogged for allowing that one to happen!
  5. How do you position your firm? What is your business model?
    HfS Research is the leading analyst authority and knowledge community for the global services industry. In addition to researching business services and technology services strategies, HfS educates and facilitates discussion among the world’s largest knowledge community of services professionals, currently comprising 120,000 subscribers. HfS provides a collaborative platform for the largest, highest impact, and most frequently visited professional community in the global services industry, offering rapid and insightful commentary on, analysis of, and debate about enterprise shared services, outsourcing, and global operations dynamics.  Our revenues come from four channels:  1) Enterprise uses/buyers of IT and Business Services; 2) “Big 4” Management Consulting firms; 3) Investors and PE; 4) Services and Tech vendors.  Our mix is: 1) Enterprise uses/buyers of IT and Business Services – 40%; 2) “Big 4” Management Consulting firms – 15%; 3) Investors and PE firms – 10%; 4) Services and Tech vendors – 35%
  6. What is your research methodology, in 255 characters or less?
    Primary research only – we use our vast community to do massive quantitative and qualitative surveys.  We have gathered the opinions of over 15,000 organizations over the last year.  Our “on the pulse of the industry” demand-side data drives all our research and opinion pieces, which are always authored/reviewed by former practitioners from the user community. 
  7. Any favourite AR professional you’d like to mention? Any why?
    Wendy Schlensky at Infosys – she knows more about analysts than the analysts themselves.  Really takes pride in her job.  I also like Jim Tumminello at Accenture – really nice guy and always gets us the info we need. I am also really impressed by Brad Smith who’s recently joined KPMG – this guy really “gets it”.  There aren’t many AR folks I don’t like, but wanted to give these folks a special mention. On the advisor relations side, Pawan Verma at Infosys BPO does as amazing job with his relationships and industry knowledge.
  8. Any hobbies or favourite restaurant / food that you’d like to share?
    Hobbies:  skiing, whisky and rye tasting, blogging, playing Super Mario Cart on my Nintendo, hanging out with my little boy.  Fave restaurant:  L’espalier, Boylston St, Boston
  9. What is your biggest challenge for the upcoming six months? And for the next 30 minutes?
    Six months:  Satiating all my analysts’ gargantuan egos J; Making sure we get 50 major user enterprises at our October Boston event; ensuring that HfS dominates the airwaves and is consistently THE primary analyst for the dreaded “outsourcing” topic with the upcoming Presidential election.
  10. Is there another analyst (a peer in your firm or with another firm) whose work you rate highly?
    No. Just kidding. I’d like to mention Dana Stiffler (Gartner), Tony Filippone (HfS), Jonathan Yarmis (HfS), Ray Wang (Constellation), Stan Lepeak (KPMG and formerly of Meta) and Andy Efstathiou (NelsonHall) as really strong analysts with whom I have had the pleasure of working with over the years.
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[Guest Post] Does the consulting approach beat published research? https://analystrelations.org/2012/05/21/guest-post-does-the-consulting-approach-beat-published-research/ https://analystrelations.org/2012/05/21/guest-post-does-the-consulting-approach-beat-published-research/#comments Mon, 21 May 2012 11:29:53 +0000 https://analystrelations.org/?p=3884 Simon Levin / Skills Connections (IIAR, 2013)By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead

We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but its ramifications are much wider.

For those who haven’t yet followed the Twitter feeds and blog links, let me try to summarise what’s going on.

Stanton’s charge is that Magic Quadrants serve a purpose by offering insight into vendors and products, but that the high-level nature of the analysis means they are poor primary tools for making choices. He emphasises the lack of nuance possible in a written article, compared with the detailed, customised insight that can be provided via a consulting engagement. And, of course, he is right.

Lydia Leong’s argument is that written research may be Gartner’s calling card, but it’s not Gartner’s service. Her perspective – not all that different from Stanton’s, really – is that the Magic Quadrant is just one part of the selection process. After all, no company is going to make its purchase decisions solely based on reading one piece of research, is it? Clients need the generic research to be put in the context of their specific needs. That is achieved not by reading the note but by engaging the analyst in an inquiry, where the analyst can be far more specific. And, of course, Lydia is right, too.

Always the bridesmaid, never the bride

So can both Stanton and Lydia really be right? Well, yes and no. Life, as usual, is not quite as simple as each of them would like to make out.

Let’s start with Lydia’s position. Can a client get effective, customised purchasing advice through speaking to the analyst in the course of an inquiry? The answer to this varies from analyst to analyst – and that assumes, first of all, that the client company has actually paid for inquiry privileges. The reason for the variation is that few analysts have ever implemented anything in anger, and even if they have, it was usually long ago. Their knowledge is always one step removed from the front line.

Lydia refers to potentially handling a thousand inquiries a year (though few analysts ever reach that total – or, at least, not without gaming the system). Experience like this can obviously teach the analyst a lot about the buying centre’s issues and concerns. The analyst’s perspective certainly provides valid input to the buying process and contributes an aggregated view that no one working on a succession of individual projects could ever achieve. Against that, the analyst is never tied into the day-to-day grind of having to live with a purchasing decision and make the technology work.

A client that lacked experience of deploying such a solution would be left exposed to many risk factors if the analyst came to be relied on as the only source of advice. The informed view of someone who is working at the coalface would provide a more valuable perspective on the detailed pitfalls around any given product or supplier, though, again, these opinions could be biased and would necessarily be formed on a limited base of data.

In other words, both approaches are less than perfect. You pay your money, and you take your choice. Or, as many companies do when it’s a vital decision, you get your answers from both sources.

You’ve got to be in it to win it

Lastly, there’s one other point to make in support of Stanton’s argument. Because, in practice, the way advisory research is used is generally a badly flawed process.

It goes without saying that a graphic device like a Magic Quadrant or a Wave is not intended to depict right and wrong choices.

Gartner and Forrester both go out of their way to stress the point. As Gartner comments: “It is crucial to look beyond Magic Quadrant Leaders when selecting a vendor. The vendor that is perfect for your needs may be a Niche player.”

That hardly needs to be said, but it is. Yet even despite being spelled out clearly, it is often ignored.

The truth is that Niche players often fail to get the consideration they deserve because many companies create their shortlists just by picking out the Leaders.

If that’s the case, it hardly matters who the buyer turns to next for advice. If all buyers look at is a comparison of the players in the Leaders quadrant, there is no chance they will ever discover the best solution that may be hiding in the Visionaries or Niche quadrants. Worse still, the very best solution may not actually appear anywhere at all in the research note – because this solution comes from a local player, rather than a global one, or because the vendor is a newcomer and not yet large enough to meet the inclusion criteria.

So where does this leave IT suppliers? Well, it leaves them exactly where they’ve always been.

The advice is just what it always was. If you want to appear on shortlists, first get into the Magic Quadrant and then, ideally, work your way into the Leaders quadrant. Beyond that, whether the detailed advice buyers choose next is from a sourcing specialist or a research analyst is likely to be irrelevant. If you’re not in the game, you’re out of it. And if that’s the case, it’s hardly going to matter to you which type of analyst or consultant the buyer turns to for advice.

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HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research https://analystrelations.org/2011/11/29/hfs-research-and-sylvan-advisory-form-hfs-consulting-to-provide-research-based-bpo-advisory-services/ https://analystrelations.org/2011/11/29/hfs-research-and-sylvan-advisory-form-hfs-consulting-to-provide-research-based-bpo-advisory-services/#respond Tue, 29 Nov 2011 14:14:56 +0000 https://analystrelations.org/?p=3477 HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy

New York, New York, November 29th, 2011HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting.  This revolutionary new service offering of the HfS Research organization is geared to support global enterprises’ complex decision making around outsourcing, shared services and global business operations.

HfS Consulting is a unique coming together of acclaimed research, benchmarking analytics, market insight and strategic consulting expertise.  It is revolutionary in the fact that enterprise clients can access ongoing analysis, data and expert advice via an annual, affordable and on-demand subscription relationship model, as opposed to solely buying costly “hourly billable” consulting services.  Moreover, HfS Research and Sylvan Advisory have developed a reputation over the years for delivering unbiased, practical, clear-sighted insight and advice for enterprises. 

HfS Consulting is a global team of more than 50 HfS analysts and advisors across North America, Europe, Asia and Australia.  Its key areas of focus for clients include supporting formulation of global outsourcing and shared services strategy, selection of suppliers for business and IT services provision and supporting complex contractual requirements.  In addition, HfS’ team provides clients with guidance for governance and change management, helps them understand and tackle regulatory, security and risk issues, and also helps formulate Cloud computing strategy for business functions and processes.

HfS Research has rapidly developed an industry-leading reputation for providing the most compelling, in-depth research, benchmarking data and insight, since its inception at the beginning of 2010 and boasts a huge global community of 62,000 opt-in research subscribers, which regularly partake in ongoing studies.  No other research entity has the real-time insight into ongoing outsourcing and business operations dynamics across industries, business functions and regions.  In 2011, HfS was awarded Outsourcing, BPO and Services Analyst Firm of the Year by the International Institute of Analyst Relations (IIAR), the premier body of analyst-facing professionals, and runner-up for overall Analyst Firm of the Year.  Sylvan Advisory brings a team of experts from big-5 consultancies and leading outsourcing providers, with extensive global knowledge, keen business acumen with a strong history of prior performance.

Phil Fersht, Founder and CEO of HfS Research, commented, “The formation of HfS Consulting marks a major  inflection point in the way enterprises can receive rapid insight, advice, coaching and data to support their global operations strategies.  In today’s climate, we truly believe HfS Research is leading the way in revolutionizing the analyst advisory model to provide long-term, affordable and practical relationships for today’s businesses.”

Paul Pinto, Managing Partner of Sylvan Advisory, who joins HfS Consulting as Executive Vice President, commented, “The formation of HfS Consulting represents a truly unique combination of very deep, ground-level, experience, that is based on relevant and unbiased market research.  With its focus on the ever-evolving BPO space, HfS Consulting is immediately positioned to provide its clients with unparalleled value, in the form of transformative BPO insights, advice, and consulting.”

About HfS Research

HfS Research (www.HfSResearch.com) is the foremost analyst advisory organization and social networking community, focused on helping enterprises make complex decisions with their business process operations governance, IT services, outsourcing and shared services strategies.

With more than 62,000 subscribers, HfS Research provides the largest, most impactful and frequently visited collaborative community platform in the global services industry, providing rapid and insightful commentary, analysis and debate of enterprise outsourcing and shared services dynamics. The organization is unique in the fact that it integrates personable social networking with market research analysis and expert advisory services.

In 2011, HfS was awarded Outsourcing, BPO and Services Analyst Firm of the Year by the International Institute of Analyst Relations (IIAR), the premier body of analyst-facing professionals, and runner-up for overall Analyst Firm of the Year. Led by recognized industry expert Phil Fersht, the HfS Research team is a multi-disciplinary group of analysts across North America, Europe and Asia/Pacific regions, with deep domain knowledge in business process outsourcing, information technology services and shared services strategies.

Launched in 2007, HfS Research’s acclaimed blog Horses for Sources has more than 120,000 monthly visitors across the global services industry, and is widely-recognized as the leading destination for collective insight, research and open debate of industry issues and developments. The HfS LinkedIn community, The BPO and Offshoring Best Practices Forum, is thriving with over 14,800 industry professionals sharing views and information daily. You can access information about HfS at www.HfSResearch.com and on Twitter at www.twitter.com/horses4sources.

To learn more about HfS Research, please email research@HfSResearch.com

About Sylvan Advisory

Formed in 2007, with the Partners coming together from big-5 consultancies and the top-10 offshore service providers, Sylvan is comprised of an elite group of industry, functional, and technical Advisors.  With its headquarters in New York City, and satellite offices in Los Angeles, Atlanta, London, Amsterdam, and Singapore, Sylvan is well-positioned as a global provider of outsourcing and restructuring advisory services.  Advisors from Sylvan have been involved in of $3.8 Billion of outsourcing and restructuring transactions, with significant experience performing full life-cycle (strategy-to-stead-state) engagements.

Media Contacts for HfS Research

United States
Radha Vij

Salma Khan
+91 9916448550

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IIAR USA Virtual Forum: 2012 Predictions https://analystrelations.org/2011/11/09/iiar-usa-virtual-forum-2012-predictions/ https://analystrelations.org/2011/11/09/iiar-usa-virtual-forum-2012-predictions/#respond Wed, 09 Nov 2011 16:16:25 +0000 https://analystrelations.org/?p=3380 A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT.

Guest speakers:

Phil Fersht, Founder & CEO, HfS Research

Mark Smith, CEO & Chief Research Officer, Ventana Research

Moderator: Gerry Van Zandt, HP

We are delighted to have such a distinguished line up of panellists. Both Mark and Phil are IIAR Analyst of the Year award winners having been voted by you as the most respected analysts in the business.

If you would like to take part in this call please email me to confirm your place and receive dial-in details. This call is for IIAR members only.


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And the IIAR Analyst of the Year 2011 is… https://analystrelations.org/2011/10/21/iiar-analyst-of-the-year-winners-2011-announced/ https://analystrelations.org/2011/10/21/iiar-analyst-of-the-year-winners-2011-announced/#comments Fri, 21 Oct 2011 15:16:54 +0000 https://analystrelations.org/?p=3306 For the fourth year running, AR professionals have been polled to select the analyst and firms they consider the best best for thought leadership, ease to do business with, influence and value for money.

The IIAR is delighted to announce that this year’s IIAR Analyst of the Year 2011 goes to…

Phil Fersht, HfS Research. It was a resounding win with a huge majority vote. This is the second consecutive year in which Phil has won the award and we would like to extend our congratulations to him on behalf of the IIAR. Reasons people gave for Phil’s nomination include; an innovative approach to research, honesty and extensive relationships in the industry. Accessibility proved a big selling point, combined with Phil’s use of social media in research and his deep industry knowledge.

IIAR Analyst of the Year 2011Award Winners

IIAR Analyst of the Year 2011

IIAR Analyst Firm of the Year 2011

IIAR  New Analyst Firm of the Year 2011


The results by areas for both firms and individual analysts are as follow:

  • Software: Gartner ; Mark Smith / Ventana
  • Services: Gartner, Phil Fresht / HfS Research
  • Outsourcing/BPO/Maintenance: HfS ; Phil Fresht / HfS Research
  • Telecoms: Yankee ; Zeus Kerravala / Yankee
  • Developpers/IT department: Gartner ; James Governor / Redmonk
  • Green IT/sustainability: Gartner ; Stephen Stokes / Gartner
  • Social media: Altimeter ; Charlene Li / Altimeter


IIAR 2011 analyst and firms of the year by areas

HfS Research was voted third in the IIAR Analyst Firm of the Year, which is a great accolade given the company is just entering its third year of operations. Success factors include, “intelligent people with common sense” said one participant, “Research that is always compelling to read – and our clients like it” said another. One participant went further saying of HfS, “They are the heartbeat in the world of outsourcing and shared services”.

At HfS, we have always refused to hide our research behind expensive firewalls and have aggressively sought to place our global analyst teams’ insights onto the desks of today’s corporate decision makers. This award is testament to the staying power of our philosophy to change the way research is developed and channelled to market. I thank the IIAR and its wonderful members for recognizing us,” commented Mr. Fersht.

Gartner was nominated as IIAR Analyst Firm of the Year and also won the award for best analyst firm in six of the nine individual technology categories including: hardware, software, services and green IT. They remain one of the most popular analyst firms in the business and this award further endorses their market leading reputation. Reasons given for their nomination included the company’s standing in the market and wide coverage area. One participant commented, “Gartner sets the standards by which everyone else plays”.

This year the IIAR introduced a new category IIAR New Analyst Firm of the Year to reflect the changing market and growth in new analyst start-up companies. In this category the clear winner was Constellation Research.

We’re quite honored and humbled!  More importantly, we are thankful to our first 100 customers and the influencer relations community for their feedback and support,” commented Ray Wang (@rwang0), Principal Analyst & CEO, Constellation Research.

Ray went on to say, “When we formed Constellation, we set out to build research on disruptive technologies.  Our charter sell-side clients expected us to be visible in the media, create thought leadership, and take a buy side view.  As we celebrate our first year and our charter innovation summit, we’ll be working with our community for new ideas and new ways to deliver research and insights“.

Interestingly, the major players dominated the stakes on analyst firm of the year but within the analyst of the year category, it was the analysts from smaller companies who dominated the top three places.

Over 260 analyst and influencer relations specialists took part in this year’s survey – by far the greatest number to date – and we are very grateful to all those who took the time to participate. A big thank you also goes to Jonny Bentwood, and IIAR co-founder (see previous posts) for all his time and effort in leading this survey.


A copy of the results will be sent to all participants in due course and IIAR members will be able to read a more in-depth analysis of the survey results on huddle; please watch your emails for notification of when this is made available.

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