Forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
Website: forrester.com
Twitter: @forrester

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

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On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice […]

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IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

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IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms)

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Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do

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2022 IIAR> Award Winners

2022 IIAR> Awards Winners

Leave a Comment / Amazon Web Services, Forrester, IDC, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Webinar, Schaffer AR, Spotlight AR, Starsight Communications, SugarCRM, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year /

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

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IIAR Webinar with Forrester 2207

IIAR> Analyst Firm update: Forrester

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Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited

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Forrester Webinar with Sharyn Leaver

IIAR> Webinar with Forrester Decisions

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Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

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The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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IIAR> Webinar: Forrester in 2020

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Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for

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IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

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London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the

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IIAR Tragic Quadrant 2018 v04

The IIAR> Tragic Quadrant 2018

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Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a

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Chase Cunningham, Principal Analyst, Forrester

[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

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Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a

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Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

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Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering

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IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

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Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant

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IIAR Analyst Firm of the Year 2017

Who is the IIAR Analyst of the Year 2017?

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The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight. The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well,

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The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

The IIAR Tragic Quadrant for 2017

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The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.

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