Berlecon – Institute of Industry Analyst Relations (IIAR) The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Sun, 14 Apr 2019 21:47:47 +0000 en-GB hourly 1 76177372 IIAR Webinar: Le CXP Group, a European powerhouse? Tue, 04 Sep 2018 21:28:29 +0000 CXP Group logo (IIAR website)Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s to come and exactly how their services can support AR pros and their programmes.

On Thursday 13th September at 1600 BST we will be discussing this and more with Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO of the CXP Group who will be providing a deep-dive on CXP Group and PAC, as well as addressing the acquisition of Ardour, a move that was widely discussed in the industry.

Le CXP Group is has a fascinating and long history, now englobing PAC (Pierre Audoin Conseil), BARCBerlecon and Ardour. It now combines end-user and vendor advisory, market sizing and analysis and now consulting services.
In this webinar, we’ll explore whether Le CXP is a credible local alternative to the Gartner-ogre and challengers Forrester, IDC and IHS. We’ll also probe how analyst relation professionals can leverage this extensive presence and dive deeper in the Ardour acquisition.
Yannick will be joined by Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations, PAC UK and Nick Mayes (LinkedIn@Nick_Mayes), Research Director at PAC UK for the Q&A.


The session will be run by Ludovic Leforestier (@lludovicLinkedIn), from the IIAR Board and Julia Pope (LinkedIn, @iulia_g_popa).


The webinar is free to attend for IIAR members and will take place on Thursday 13th September at 1600 BST.
IIAR members in London are also invited to meet Le CXP in person for this webinar or after for an informal IIAR Café (drinks and self-funded dinner).


To register please fill-in your details below

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Le CXP Group moves to consulting – CEO Yannick Carriou interviewed Thu, 24 May 2018 23:53:50 +0000 CXP Group logo (IIAR website)Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to provide expertise on packaged software -hence the name in French, the deliciously quaint Centre d’Expertise des Progiciels. It’s been doing just this plus some consulting for IT users, gently and in French (Americans would call this in “local language”) until it bought PAC, a rival but vendor-focussed French firm, in 2014. At last I should say, and after PAC’s founder, Pierre Audoin, passed away.

Before this, Le CXP bought German BI specialist BARC in 2011 and PAC snapped German firm Berlecon on the same year. As a result, we’ve got a Paris based firm doing more business in Germany than France. They must like it there.

Are you still following me?

On May 15th, its new CEO, Yannick Carriou (LinkedIn, @YCarriouex. Ipsos and TNS) announced Le CXP was buying Ardour, a business consulting firm. Here’s his exclusive interview.


Ludovic Leforestier – I expected a move by Le CXP but expanding in consulting surprised me. 

Yannick Carriou @YCarriou, CEO CXP Group interviewed for the IIAR blog - Ludovic Leforestier @lludovic

Yannick Carriou @YCarriou, CEO CXP Group

Yannick Carriou – This acquisition is absolutely in line with our long-term plans.

In the future, all organisations will have to navigate the exponential complexity of technologies that drive digital transformation. They will need inspiration and confidence to make multiple, critical and interconnected choices to grow, perform and thrive. We have been there to that end for decades already and will keep our strategy to talk to both end-users and vendors.

We see a lot of vendors developing plans and strategies to get closer to clients’ businesses, as opposed to the sole discussions with IT departments. They develop specific verticals, or consutlting activities to fill the gap. We have always been at a sweet spot to gain that intimacy and no one could blame us for biaised views. Chinese walls are a reality to us, but we share to understand the market dynamics and get more contextualized views on markets. When working with us, vendors know we have an intimate knowledge of their clients. And that is a precious asset. Nothing new from that end. As a reminder, we are invited to both Analysts and Advisors events. So our clients seem to understand that.

The addition of Ardour was a good option for us. They bring a tremendous knowledge on user IT strategy formalization and IT governance organization. These are increasingly demanded topics as IT Users need not only the best choices but to up their game in our they orchestrate all their investment, short term and long term. And Ardour is also an IP company : they have developed an incredible amount of IP in the domain that will immediately benefit our clients.

LL – What do you envision your business model to be?

We are and will remain a IP/Content based company. We don’t want to go with any of our client just because we have (actually excellent) reputation. Our difference comes from data, models and assets. You’ll see even more of that in the future. I also think that being a content company is a permanent effort which allow us to be highly regarded for our second-to-none knowledge of many markets, in Europe, including Eastern Europe.

LL – What will be the revenues  share of research and advisory, events and consulting in your business?

Events are a small part of our business, at around 15%. The rest is balanced between consulting and content. Sometimes the line between both is a bit blurred. Working intensively with clients on market data and their integration in the 3 years strategic agenda for the Board, that’s both data and consulting at the same time.

LL – What share of revenues from end-users for the CXP Group and your different entities?

50/50 sounds like a diplomatic answer but that’s not far from what we are doing.

LL – What is your competitive positioning?

We are the largest independent company in Europe. Ardour reinforces us further.

LL – The press release states BARC and PAC, is Le CXP not planning to unify its brands?

All our brands have a strong legacy and heritage. We do not plan to drop them. But you’re right that an history of growth has created a fragmented brand portfolio. We’ll remedy to that.

LL – How should AR position your group and different brands with their stakeholders?

PAC has always been a long-standing partner of Vendors to understand and measure markets, and provide consulting services to optimize strategy and acquisition roadmap. We have outstanding capacities in Europe and know the markets from a thorough bottom-up approach which is also largely fueled by the intimate knowledge of end-users. We are recognized areas of expertise (see Kea Ranking : we are always in the Top tier for IT Services, Iot, analytics and big data, strategy,..). We also try to keep the inherent qualities of mid-size organizations : reactive, agile and engaged. For AR, this is the front desk of our group. Behind, BARC is a world-class leader in analyzing technologies and players in the booming field of  BI and analytics. Le CXP and Ardour provide also intimate knowledge of users in many other areas.

LL – This changes the power balance further to Germany, how will this impact Le CXP Group?

We are getting obviously stronger in Germany, with a prestigious list of heavy-weight clients there coming with Ardour. But as Ardour is also an IP company, this will also immediately benefit the enire company and our future developments.

LL – Any  comments on your observations on the industry? What surprised you coming from TNS?

I ran global businesses at TNS, then Ipsos. Thousands and employees and clients, lately in Marketing, Media and Tech areas. Comparatively , I was surprised by the siloes your questions are just illustrating. There is a non-written principle that some company are talking to end-users, others to Vendors. Most of the time, when companies say they do both, the ratio is totally skewed towards one activity against the other. In “general” market research, we work with all the chain links of an industry ecosystem, without any issue, to cumulate knowledge and info and help everybody do better. I joined and invested in CXP for that many reasons. Maybe it needs reassurance and explanations to some of our clients. But the changes ahead are so deep  and fast that we all need to really maximise our chance to succeed by providing the best intelligence this industry has probably ever delivered.


Bottom line

At a time where IIAR member worry about the growing dominance of the research firm, Gartner, Le CXP can’t be ignored for local knowledge and influence. Their coverage in Germany and France on software and services is excellent and they have a number of excellent analysts. Yet, they remain a fragmented brand and their move into consulting could prove unsettling for European services providers which are long-term PAC clients.



Le CXP is organising a webinar for AR pros on Wednesday 13th June 2018 at 1000-1100 EDT / 1600-1700 BST 1700-1800 CEST > register here.


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German analyst firms: die große Konsolidierung Thu, 10 Mar 2016 12:12:31 +0000 ISG buys Experton (IIAR)German consulting (and analyst) firm Experton (web, @expertongroup in German, seems they stopped tweeting in English back in 2013, founded by ex-Meta Group employees (including Andreas Zilch), falls to American ISG (web, @ISG_News).

With BARC and Berlecon in the CXP Group stable (including PAC), the German IT analysis market is now largely foreign owned with the exception of TechConsult (@techconsult_de,owned by media group Heise)

ISG also bought Saugatuck (web, @ISG_Insights), showing they believe scale is key in the research subscription business model. 

Consulting firms naturally are hungry for capabilities in market research data as the foundation of a strong consulting portfolio. Either cooperation or acquisition can bridge the gap. ISG has been on shopping tour not for the first time. The Group has taken in firms like for example TPI – IT sourcing advisors, Compass, IT benchmarking and STA Consulting, IT consulting for the public sector in North America. In 2012, ISG united these under the roof of ISG One.

With the Experton group the global ISG will gain additional channels to the German speaking market, a neat market with lots of business activities and buying power. The vendor benchmark formats will add attractiveness to ISGs market advisory services. The ability to share local insights and advise can be a very strong value-add in the global analyst market where local footprint is not always a natural thing.

Experton will benefit from a strong brand, and from the methodology expertise of the ISG group. I would expect that the vendor benchmark formats will see a refresh. These are likely to become great offerings of ISG, attractive for the German speaking countries.

(Developing story)

See the press release below and on ISG’s website as well as a blog post by Anubhav Saxena (LinkedIn, @the_futureist but protected for some reason).

Thanks to Simon Jones (@MrNesjoLinkedIn) and   Ludovic Leforestier (@lludovic and @BearingPoint_AR, LinkedIn) for their input.

Related posts:


Information Services Group Acquires Experton Group AG

Subscription-based advisory and research firm brings new advisor capabilities to ISG, expands firm’s emerging technology research offerings

STAMFORD, Conn., March 9, 2016 – Information Services Group, Inc. (ISG) (NASDAQ: III), a leading technology insights, market intelligence and advisory services company, today announced the acquisition of Experton Group AG, a subscription-based research, advisory and benchmarking firm based in Munich, Germany.

Experton Group and its team of independent advisors provide continuous research and advisory services focused on digital transformation, offering high-value content in the areas of mobile, cloud, security, big data analytics, social business, sourcing, Industry 4.0, IoT, SaaS platforms and infrastructure. The firm also offers data and analysis based on primary and secondary research, and Vendor Benchmarking services that evaluate service providers and technology vendors based on best-in-class cost, price, process and value benchmarks.

The acquisition accelerates the development of ISG’s subscription research business in the DACH (Germany, Austria, Switzerland) region – the firm’s second-largest market after the Americas; adds immediate, trusted vendor benchmarking and advisor capabilities, and provides a solid foundation for future expansion. Importantly, Experton Group highly complements ISG’s 2015 acquisition of Saugatuck Technology, which provides research and analysis on the future of business computing under the newly launched ISG Insights™ brand.

“Our acquisition of Experton Group, along with last year’s acquisition of Saugatuck Technology, demonstrates our firm commitment to offer clients deep analytical, research and forecasting capabilities, which, when coupled with our industry-leading consulting services and market intelligence, allow them to plan for their digital future and stay ahead of the competitive curve,” said Michael P. Connors, chairman and CEO of ISG.

Connors said the acquisition of Experton Group is part of the firm’s strategy to increase its recurring-revenue base, which currently represents 28 percent of the firm’s revenue. “Experton’s subscription revenue model, like that of Saugatuck Technology, further expands our growing and more predictable recurring revenue streams, which are targeted to reach 35 percent of firm revenue over the next few years.”

“We are delighted to be joining ISG,” said Juergen Brettel, co-founder and CEO of Experton Group. “The service offerings of both firms are highly complementary, and our research focus aligns perfectly with ISG’s growing Digital Services. In addition, our Vendor Benchmarking Services add a new capability to ISG that can be leveraged globally. We look forward to combining the data, expertise and analysis of both firms to extend our growth opportunities not only in the DACH region, but worldwide.”

Read today's post on Consider the Source

About Experton Group 
Experton Group is a leading fully integrated research, advisory and consulting company, helping mid-sized and large organizations maximize the business value of their ICT investments.  Its team of independent advisors offers innovative and authoritative research and advice focused on digital transformation, including mobile, cloud, security, big data analytics, social business, sourcing, Industry 4.0, IoT, SaaS platforms and infrastructure. Experton Group also offers vendor benchmarking services that evaluate service providers and technology vendors based on best-in-class cost, price, process and value benchmarks. Experton Group was founded in 2005, and has offices in Munich and Kassel, Germany. For more information, visit

About Information Services Group
Information Services Group (ISG) (NASDAQ: III) is a leading technology insights, market intelligence and advisory services company, serving more than 500 clients around the world to help them achieve operational excellence. ISG supports private and public sector organizations to transform and optimize their operational environments through research, benchmarking, consulting and managed services, with a focus on information technology, business process transformation, program management services and enterprise resource planning. Clients look to ISG for unique insights and innovative solutions for leveraging technology, the deepest data source in the industry, and more than five decades of experience and global leadership in information and advisory services. Based in Stamford, Conn., the company has more than 1,000 employees and operates in 21 countries.



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CXP Group – A European analyst powerhouse in formation? Fri, 24 Apr 2015 14:28:52 +0000 Laurent Calot / CXPWith over 20 joining the IIAR Webinar with Laurent Calot (@LaurentCalot), CEO of the CXP Group yesterday (23rd April 15) who provided a detailed overview of the CXP Group, this was followed by an enthusiastic Q&A session.
Having merged both the end-user business and vendor business of three companies (CXP, PAC and BARC) the CXP Group now provides good positions in both France, Germany and other locations (there are 17 offices in 10 countries) from combination of:
However, there is little remaining from previous partnerships such as the one between PAC and TBR > PAC and TBR announce a ‘strategic global partnership.’ Yep or RADAR PAC does Nordic.

CXP in a Nutshell – From the overview presentation …
CXP Overview infographic (IIAR journalist)
Pros: CXP is gaining in importance in Europe, increasing cross-border translations and bringing product sets together and hiring key analysts: Andy Bitterer (ex. Gartner) and Andreas Zilch (ex. Experton)
Cons: Many offerings still national (e.g. PAC Radars) potentially limiting relevance for large vendors
Bottom line:
  • AR pros should keep a watch on the internationalisation of the CXP Group offerings on the one hand and the impact of CXP Group companies in local markets where they are often deal makers.

A recording of the session and a copy of the presentation are available for members <<Here>>


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Gallic research firms get cosy: after taking on Germany, CXP and PAC merge Tue, 03 Jun 2014 14:05:02 +0000 Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.

On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.

Their claim to be the leading European analysis firm conveniently forgets Ovum however…

More to follow soon.

Updated 15/06/14: register here for a an IIAR call with:

See also previous posts:




CXP and PAC announce their merger

CXP Group becomes the leading European research and advisory firm in the field of software and IT services.

Paris, 3 June 2014. CXP, an independent European application software research and advisory firm, has announced its merger with Pierre Audoin Consultants (PAC), a leading market research and consulting provider specializing in the field of IT services and software.

Capitalizing on 40 years of experience, and with 140 staff present in eight countries (with 17 offices worldwide), the new company – CXP Group – has become the leading European research and consulting firm in its category and stands as the region’s main challenger to Anglo-American research organizations.

This is CXP’s second external growth initiative in three years. In 2011, the merger with German research and consultancy firm BARC (Business Application Research Center), a specialist in decision support systems and content management, expanded its expertise in the field of analytics and big data, and enhanced its European presence.

CXP Group intends to reinforce its role as a referral partner for IT departments and business lines among large and medium-sized companies.

“The complementary knowledge and skills of our two companies is immediately translated into benefits for our customers. The expertise we share in software solutions and their integration, combined with our understanding of market trends and especially the digital transformation agenda, significantly enhances the support we can provide our customers in how they tackle their key challenges”, said Laurent Calot, the chairman of the group.

The new group supports more than 1,500 end-user organisations every year in their choice and optimization of software solutions, and offers a wide range of research products (benchmarking studies, supplier analysis, market trends research) and consultancy services (IT system audit, project management support, vendors selection) in many areas (BI, HR, content management, IT management, finance, ERP, CRM, etc.). Through this merger, CXP Group is expanding its advisory services capabilities through increased expertise in sourcing and the selection of IT services providers.

CXP Group is also consolidating its role as an operational and strategic consultancy among IT services suppliers, thanks to PAC’s capabilities in supporting more than 300 software and IT services suppliers every year with market research products, strategic analysis, sales support & marketing services.

The combined group has the intention of becoming a major player in supporting its clients as they aim to benefit from investment in digital transformation and SMAC (social, mobile, analytics, cloud) initiatives.

“Digital transformation has become a strategic priority for all businesses”, says Frédéric Munch, CEO of PAC. “The merger of CXP and PAC will allow us to consolidate our expertise in technology and digital services and to offer our customers, IT services providers, software vendors and ICT users, support that will enable them to be the driver of their organization’s and their customers’ digital transformation”.

CXP Group’s three subsidiaries, CXP, BARC and PAC, will keep their brands. Frédéric Munch, the CEO of PAC, will become a member of CXP Group’s board and will join Laurent Calot, Chairman of the Board, Carsten Bange, founder and chairman of BARC, and Michel Roux.

Press contacts

Anne Eidelman
+33 (0)1 53 05 05 76

Pierre Audoin Consultants (PAC):
Caroline Hannig-Sachon
+49 (0)89 23 23 68 33

About Le CXP

Le CXP – headquartered in Paris, France – is a unique software consulting firm recognized as the uncontested leading authority on enterprise software solutions in French speaking countries. With 40 years of experience, Le CXP provides technology end-users and purchasers with a comprehensive range of services covering the critical aspects of the software and service solutions’ selection cycle. Le CXP owns a unique database of over 6000 software applications and offers extensive and proven consulting capabilities supported by a robust proprietary methodology. Today, more than 1500 large and mid-size end-user companies use Le CXP group services.

Le CXP has expanded its European presence (UK, Germany, Switzerland and Austria) after merging with BARC (Business Application Research Center), the German leading independent software industry analyst specialized in Data Management, Business Intelligence and Enterprise Content Management.

For more information, please visit

More information about BARC:


About Pierre Audoin Consultants (PAC)

From strategy to execution, PAC delivers focused and objective responses to the growth challenges of Information and Communication Technology (ICT) players.

Founded in 1976, PAC is a privately held research & consulting firm for the software and ICT services market.

PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies.

For more information, please visit

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Smart move: PAC buys Berlecon Tue, 01 Feb 2011 11:44:56 +0000 Berlecon Research logo (IIAR website)Today Pierre Audoin Consultants (PAC, @pac_consultants) bought Berlin-based analyst and consulting firm Berlecon Research (@nicoledufft). It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market.

Berlecon has long been a strong M&A target, something we which noted long ago; In 2005 I commented that both PAC and Berlecon would fit together nicely if Ovum wanted to expand. Despite the premature death in 2006 of the firm’s talented founder, Thorsten Wichmann, the firm has held on to a data-heavy approach (reflecting its distinct reliance on economic analysis).

Indeed, at times the firm is quite belligerent against its competitors’ data quality: I translated one of these broadsides, and it gives a good flavour of the firm’s pride. This evidence-based approach has allowed it to build strong relationships with public sector clients, especially regulators and those concerned with open source solutions. Its partnership with the Fraunhofer Institute gives it a capacity to evaluate emergent technology that’s rather different from larger analysts firms focussed on already-mature solutions.

Read further analysis on this acquisition on

(Updated 1315 GMT: PAC press release below)

PAC hits the ground running in 2011 with the acquisition of Berlecon & new senior level recruitments
Pierre Audoin Consultant (PAC) is rapidly adapting to the ever-changing needs of its clients by expanding its senior team internationally as well as through an acquisition in the key German market.
February, 1st, 2011 – In order to meet the requirements of a rapidly evolving market and the fast changing client expectations, the only European-based Information Technology consultancy services company Pierre Audoin Consultants (PAC) has ramped up its international presence across various geographies.
PAC has acquired an IT research company and also added four senior persons to its team in the last four weeks. These new positions have been created in the four key markets of PAC: France, United Kingdom, United States and Germany.
These moves are in line with the vision statement of PAC: “The technology dynamics involve a rapid, profound and irreversible evolution of the Information Technology industry towards the world of services. This widespread trend is pushing all the actors to rethink their business model and to revolutionize their client relationship.”
The acquisition and the new appointments have also strengthened PAC’s positioning as an analyst & consultancy firm proposing personalized services, with one of the strongest expertise in the ICT ecosystem across the globe.
PAC acquisition: adding capacity and competences

Through its German subsidiary, PAC has acquired Berlin-based analyst and consulting firm Berlecon Research. Having worked closely together since 2009, analysts and consultants from both organizations have now joined forces to deliver market analyses and consulting projects, in addition to studies commissioned by public authorities. PAC will thus continue to extend its leading position in the German-speaking market and expand its software and IT services expertise in the fields of communication, collaboration, and mobility.

Headed by former Managing Director Nicole Dufft, Berlecon Research will operate as a PAC business unit based in Berlin. Nicole Dufft will report to Frédéric Munch, Managing Director of PAC Germany.

“With this acquisition, PAC has strengthened its presence in Germany, Austria, and Switzerland, thus gaining a leading edge over competitors in the analyst and consulting market – the majority of which are Anglo-Saxon” says Frederic Munch.

The deal will not only reinforce PAC’s position in the DACH region, but also strengthen its competence in communication, collaboration and mobility at a multinational level.

Senior level recruitments strengthen dynamic research sectors

In order to further enhance expertise in dynamic market segments like Outsourcing & BPO, Software and IT Services, Offshore, Finance, etc. PAC has proactively added several high-profile industry specialist to its worldwide analyst base.

One of the four new senior level analysts at PAC is Dr. Katharina Grimme, who joins the Germananalyst team as Director Outsourcing & BPO Markets. Prior to PAC, Katharina was Research Director at NelsonHall, responsible for analysis and strategic consulting on German and continental European BPO markets, as well as developing and leading NelsonHall’s global F&A Outsourcing research. Prior to that, she had led the German operations of Ovum, advising vendors on business strategies, technology developments and market trends.

The second high-level appointment is Philip Carnelley who joins PAC in UK as a Research Director, software and application services markets. Philip joins PAC from TechMarketView, and previously worked as an industry analyst at Gartner Group and Ovum, researching the software development, business applications, database, and business intelligence markets.

Also new on board is Scott Tiazkun, joining the PAC US team. The former Forrester Research and IDC analyst brings with him a very rich and diversified industry experience of over 15 years focusing on the enterprise application market and key vertical industries, such as financial services and healthcare.

Another high-level appointment is of Franck Nassah, who was earlier consulting manager for IDC France. With his wide industry knowledge covering software and services, in particular IT outsourcing, engineering outsourcing, global sourcing, embedded systems and SI business models, he will be located at PAC in France.

Through its recognized capacity PAC proposes, quantitative and qualitative analyses as well as operational and strategic consulting to help ITC players in optimizing their growth policies.This is perfectly aligned to the mission statement of PAC, which states that “From strategy to execution, PAC brings focused and objective responses to the challenges of growth of the ITC players”.

“We want to become the partner of reference for the actors of the ICT industry worldwide. PAC’s growth is also in response to the growing needs of the clients in the sphere of strategic consulting, analysis and information. With the reinforcement through acquisitions and expansion of its teams, PAC aims to better serve them. PAC stays loyal to its reputation and proximity to clients will remain one of our strongest points”, says Eric Isabey, CEO of PAC Group.


About Pierre Audoin Consultants (PAC): Pierre Audoin Consultants (PAC) is a global market research and strategic consulting firm for the Software and IT Services Industry (SITSI). PAC helps IT vendors, CIOs, consultancies and investment firms by delivering analysis and advice to address a range of the growth, technology, financial and operational issues.

Our 35 years heritage in Europe – combined with our US presence and worldwide resources – forms the foundation of our ability to deliver in depth knowledge of local IT markets, anywhere. We employ structured methodologies – undertaking thousands of annual face-to-face interviews on both the buy and sell side of the market, as well as a bottom-up, top-down approach – to leverage our research effectively.

PAC publishes a wide range of off-the-shell and customized market reports – including our best-selling SITSI program – in addition to our suite of strategic consulting and market planning services. With 16 offices across all continents, we deliver the insight that can make a difference to your business.

For more information, please visit our website at


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