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Around R. David Hofferberth of Service Performance Insight in 12 questions

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Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled …

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Analyst of the year – submit your answers today

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Quis custodiet ipsos custodes? Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR). In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly …

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Gartner improves the vendor briefing process

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In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to …

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A dream for a collaborative AR platform

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Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing …

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Blogging…

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I never thought this would be so difficult! Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to …

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Dinner After Founding Institute Of AR

AR leaders to launch professional institute

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Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea …

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