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Ludovic Leforestier / IIAR Board Member

Analysts: When you’re looking for a briefing – help me to help you

As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals …

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Event: AR 2.0 at IIAR meeting with Josh Bernoff (Forrester), Dale Vile (Freeform Dynamics) & Dean Bubley (Disruptive Analysis) – Sept 17, London

Over the past few months, I have been debating the issue of how AR pros should use social media tools to enhance their analyst relations. Whilst it is clear that there is indeed a huge momentum of the use of blogs, twitter, wikis, facebook etc, what is unclear is whether it is AR’s job to …

Event: AR 2.0 at IIAR meeting with Josh Bernoff (Forrester), Dale Vile (Freeform Dynamics) & Dean Bubley (Disruptive Analysis) – Sept 17, London Read More »

Around Neil Ward-Dutton / MWD in 10 questions

This week, it is my pleasure to welcome one of the Neils of MWD Advisors.com, only shortly after he kindly participated at our last IIAR Forum: Neil Ward-Dutton. Those two ex-Ovum analyst have founded MWD in 2005, and this year have hired two more analysts and launched their first continuous advisory services. They also have a blog called On IT-business alignment, and related thing.

The Fundamentals of AR Measurement and Evaluation

Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy …

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Around Mitul Mehta of TekPlus in 10 questions

Continuing our occasional series of analyst interviews, we’re delighted to welcome Dr. Mitul Mehta, Managing Director with TekPlus, into the hotseat to share his views on the industry. What are your coverage areas? My coverage area is fairly broad involving most of ICT. This came about due to my background from the very early days …

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IIAR Best Practice Teleconference: How to measure and evaluate your analyst relations activity

The IIAR will be holding a best practice teleconference on the topic of “How to measure and evaluate your analyst relations activity” on Tuesday June 17th at 4:00 p.m. BST/5:00 p.m. CET/11:00 a.m. ET. The teleconference is free to attend for IIAR members. Non-members who are AR professionals can attend for a fee of £50. …

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Dealing with AR

In this article, Alan Pelz-Sharpe, Principal with CMS Watch and former VP North America for Ovum, shares some very interesting insights on AR from the analyst’s perspective. Some tips on how not to deal with a critical ‘independent’ analyst I have been an analyst and commentator for 10 years now – for most of that …

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Last chance to vote for your analyst of the year!

The Institute of Industry Analyst Relations closes the Analyst of the Year survey at 10:00 p.m. BST on Wednesday April 30. To vote, go to http://snipurl.com/23gv1. In exchange for sharing your opinion, you’ll get a summary of the results next month. The IIAR is a not-for-profit organization established to raise industry awareness of the value …

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Around Josh Krischer from Josh Krischer & Associates in 12 questions

This week, in our continuing series of analyst interviews, Josh Krischer, founder and principal analyst with Josh Krischer & Associates, shares his insight on the IT analysis market. What are your coverage areas? I cover Mainframes, high-end computing, storage, disaster recovery techniques and data center consolidation. What are your opinions of the IT Analysis Marketplace …

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Around Ray Wang from Forrester in 10 questions

This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research …

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Around R. David Hofferberth of Service Performance Insight in 12 questions

Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled …

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Analyst of the year – submit your answers today

Quis custodiet ipsos custodes? Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR). In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly …

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