IIAR>

IIAR> Best Practice Webinar : the AR Compass

IIAR> Best Practices Webinar: AR Compass, 2nd May

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Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model […]

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IIAR> Webinar with ISG + Ventana Cover Image

IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April

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Five months ago, we wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for

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IIAR> Webinar with Everest Group Cover Image

IIAR> Analyst Firm Update with Everest Group, 18th April

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Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at

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IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

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Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

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IIAR> Webinar with GigaOm Cover Image

IIAR> Analyst Firm Webinar with GigaOm, 28th March

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GigaOm is passionate about enabling vendors and partners to optimize how they work with clients and prospects, whilst empowering end-user organisations to make the best possible technology decisions based on their needs. Their practitioner-led model enables them to navigate the technical details and deployment realities faced by enterprises today, in this rapidly evolving market.  For

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Rebecca Wettemann

Around Rebecca Wettemann from Valoir in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Rebecca Wettemann / CEO and Principal Analyst, Valoir Inc. (@ValoirView, LinkedIn) who leads Valoir, an analyst firm focused on the value of technology. 1. What are your coverage areas?Valoir is focused on the value of technology, covering customer relationship management (CRM) and customer experience (CX),human capital

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IIAR> London in-person meet-up

IIAR> London in-person meet-up, 29 February

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Join us on Thursday 29th February from 1800 GMT for our quarterly in-person IIAR> UK Chapter meet-up to network with AR peers and discuss the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>

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IIAR> Webinar with Verdantix

IIAR> Analyst Firm Webinar with Verdantix, 25th January

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Established in 2008, Verdantix specializes in delivering comprehensive insights and analysis across various domains, including Environmental, Health, and Safety (EHS), Environmental, Social, and Governance (ESG) & Sustainability, Net Zero & Climate Risk, Operational Excellence, Risk Management, and Real Estate & Built Environment technology, services, and markets. We have arrange a webinar in collaboration with Verdantix

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IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

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On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

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IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

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IIAR> Winter Networking Party 2023

The IIAR> 2023 London winter party & awards are coming!

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“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on Tuesday 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards,

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IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

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Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into

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IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

IIAR> Analyst Firm update: ESG

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Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem. Our guests from ESG will be: Some of the key discussions will on: This IIAR> Analyst

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IIAR> Discussion Group: maximise returns from your Gartner relationship

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We have had numerous requests on how to deal with Gartner, given their size and position in the market and following an additional price increase this year on top of its usual October increase. As AR and research budgets are under pressure, more than ever AR pros need to better leverage Gartner contracts to deliver

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IIAR> London In-person Meetup 28 September 2023

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Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>

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IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

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The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access

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IIAR analyst firm update by Omdia

IIAR> Analyst Firm Update – Omdia: A Tier One?

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The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for

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Bringing AR Professionals Together to Elevate the Profession

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In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring

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Dominic Pannell

In Memoriam: Remembering Dominic Pannell (1968-2023)

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The analyst relations community is in shock and mourning over the sudden and tragic passing of Dominic Pannell. Known as a generous and influential figure in influencer relations and a passionate advocate for charitable causes, Dominic’s untimely death has left a void that will be difficult to fill. Dominic was a co-founder of the IIAR>

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