IIAR Press Release – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Sun, 15 Dec 2019 17:50:35 +0000 en-GB hourly 1 76177372 A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 https://analystrelations.org/2019/11/27/a-turn-of-the-tides-the-iiar-analyst-and-firm-of-the-year-2019/ https://analystrelations.org/2019/11/27/a-turn-of-the-tides-the-iiar-analyst-and-firm-of-the-year-2019/#respond Wed, 27 Nov 2019 19:45:00 +0000 https://analystrelations.org/?p=312276 London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. 

Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.

This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more! 

Without further ado, the Analyst Relations community has spoken and the winners are….

IIAR> New Analyst Of The Year 2019

IIAR> New Analyst of the Year 2019

IIAR members were again asked to identify fresh talent within the analyst community. We asked you to call out your IIAR ‘New Analyst of the Year’ nominations and we are delighted to announce: 

IIAR> New Analyst of the Year 2019:
Eric Schmitt / Gartner (LinkedIn), covering AdTech. 

AR pros commented that Eric “got up and running really quickly and always strives to deliver best value.

The runner ups are Mark Harris / Gartner (LinkedIn) covering security, and Erica Spinoni / IDC (LinkedIn, @SpinoniErica) covering AI, Scott Wilkinson / Cignal AI (LinkedIn, @ScottWilkinsonQ) covering Optical transport and networking, Jason Cerrato / Gartner (LinkedIn, @JasonACerrato) covering HCM, Knud Lueth / IoT Analytics covering, you’ve guessed it, IoT.

IIAR> Analyst Of The Year 2019

The IIAR> Analyst Of The Year 2019

The overall winner of the IIAR> Analyst Of The Year 2019 is Frances Karamouzis, Chief of Research and Distinguished VP Analyst / Gartner (LinkedIn, @Fran_Gartner), covering sourcing strategies for business and IT services. Respondents consistently commented on Frances’ “Exceptional understanding of the market dynamics and its ecosystem players, with strong influence in engaging with C-Suite decision makers.” 

#GRATEFUL.   Its humbling to be recognized for this award as analysts are constantly in the company of amazing minds.  And most of all, this includes all of my teammates and colleagues. Any award of this type is tribute to the team rather than any one individual.

Frances Karamouzis / Gartner, IIAR> Analyst Of The Year 2019

She is followed in second position by Dan Bieler, Principal Analyst / Forrester (LinkedIn, @DSBieler) covering digital platforms and business innovation strategies, who commented:

“A great working relationship with AR professionals is essential to get the work of an industry analyst done. Many thanks for the trust that we have built over many years.”

Dan Bieler / Forrester

See also Dan’s 2016 IIAR> Around in 10 Questions interview.

In third place comes Nick McQuire, Vice President, Enterprise Research / CCS Insight (LinkedIn, @nickmcquire) said:

“Thrilled and honored to be among the analysts recognized in the IIAR’s 2019 Analyst of the Year nominations. This is 100% down to our fantastic clients and the superb team we have at CCS Insight. Our research is laser focused on helping our clients assess key market trends, understand the implications for their businesses and above all, succeed with customers. The wonderfully close and productive partnerships we have within the AR community helps make this possible.” 

Nick McQuire / CCS Insight

Bindi Bhullar, Senior Director Analyst at Gartner (LinkedIn), and Phil Fersht, CEO and Chief Analyst at HfS Research (LinkedIn, @pfersht) round out the top 5 nominations for the 2019 IIAR> Analyst of the Year awards and were also recognised for their research and contributions. There were many nominations from the AR community this year, but these 5 analysts were most often called out for providing consistent value by the AR community. 

IIAR> Analyst Firm Of The Year 2019

The IIAR> Analyst Firm Of The Year 2019

This year’s Analyst Firm of the Year award was hotly contested. After four years in the lead with IDC and Forrester jockeying for second place on the podium, it was interesting to see Gartner moved down to third place. We’ve redone the maths several times but it was the verbatim comments which shed some light on AR professionals’ lost love for the industry research behemoth. Whilst Gartner is still recognised for its breadth of analyst coverage and overall impact, with many analysts being commended for their individual work, survey feedback indicated Gartner as an organisation has become increasingly more difficult to work with, attracting severe criticism on overall client experience from in-house analyst relation professionals. 

The IIAR> Firm Of The Year 2019 is Forrester (website, @forrester).

Well done to Forrester for coming on top this year, earning praise from analyst relations professionals for its thought leadership and agility.

Ludovic Leforestier / IIAR> Board Member

In second place comes IDC (website, @IDC).

In third place, we have Gartner (website, @gartner_inc) 

In fourth position is HFS Research (website, @HFSResearch)

And in fifth place, 451 Research (website, @451Research)

Other Analyst Nominations

Most impactful analyst – Has significant impact on sales and end-user buyer preferences: Donald Feinberg / Gartner (LinkedIn, @Brazingo)

Most insightful analyst – Continuously delivers thought provoking industry insights in research: Ted Schadler / Forrester (LinkedIn, @TedSchadler)

Best project results – Consistently delivers sound, practical advice and results for their clients: Adam Ronthal / Gartner (LinkedIn, @ARonthal)

Most social influence – Broad reach within social channels and communities: Ray Wang / Constellation (LinkedIn, @rwang0)

IIAR> Client Partner Of The Year 2019

IIAR> Client Partner Of The Year 2019

The IIAR> Client Partner Of The Year 2019 is David Stanley / Constellation (LinkedIn, @kiwigate), whom members said they appreciate his collaboration as he, “really looks to deliver clear business value” and is a true partner. Special mention from the IIAR> Awards Committee for the best LinkedIn banner as well…

The runner-ups were: Jeremy Green / IDC (LinkedIn, @JeremyG86006699) and Erna Begic / Forrester (LinkedIn).

Congratulations to everyone who has been recognized by the IIAR community – and thanks to the AR professionals for taking the time to vote. Here’s to continued engagement between industry analysts and the community of AR professionals  in 2020!

Stephanie Look / IIAR> Awards Committee

IIAR> Webinar: results from the AOTY 2019 survey

IIAR> members will be able to dial in the webinar presenting detailed results on the 13th December 0800 PST / 1100 EST / 1600 GMT / 1700 CET > register here.

The IIAR> Awards Committee

Previous IIAR Analysts and Firms Of The Year

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The IIAR board welcomes Andrew Hsu and Simon Jones https://analystrelations.org/2019/06/04/the-iiar-board-board-welcomes-andrew-hsu-and-simon-jones/ https://analystrelations.org/2019/06/04/the-iiar-board-board-welcomes-andrew-hsu-and-simon-jones/#respond Tue, 04 Jun 2019 22:29:03 +0000 https://analystrelations.org/?p=301589 Andrew Hsu and Simon Jones, IIAR Board MembersFollowing elections in May 2019, the IIAR is proud to present two new members who have joined the IIAR Board. Please help us welcome Andrew Hsu and Simon Jones, for a two year term starting on the 1st June 2019.

Thanks to outgoing board members and in particular to Suzannah Archibald for her dedication to supporting the transition to our new community manager.

Finally, we’d like to welcome Deepak George (LinkedIn) as our new community manager. Please reach out to him using the contact form here.

Andrew Hsu / Spotlight AR for the IIAR Website Andrew Hsu (@andrew0hsu, LinkedIn), is the co-founder and Managing Partner at Spotlight AR based in Kansas City, USA.

He will oversee the IIAR programme of events, seek to grow the IIAR’s US base and contribute to the content agenda.

Simon Jones, IIAR German Chapter co-lead Simon Jones (@SimonDestrier, LinkedIn) is Managing Partner at Destrier AR, based in Munich, Germany. He is the new IIAR Board Member in charge of Membership and Operations.

Simon is committed to focusing on the IIAR’s mission of enhancing the awareness, image and practice of the analyst relations profession globally, by aligning with and supporting the needs of AR professionals.

One of his highest priorities is to establish an IIAR chapter in the San Francisco Bay Area, so Simon would like to hear from rainmakers who are interested in bringing AR professionals together on the West Coast.

Simon will continue to be the German Chapter Co-lead

Link to all IIAR posts by Simon.


IIAR Board elections are held every two years, unless unanimous and exceptional decision. All active (fully paid-up) IIAR members are entitled to vote in elections.

The election was organised by an independent IIAR volunteer, and was held fairly, in a process that was transparent to members.

The full line up of our new board is:


The IIAR board is composed of volunteers, collectively responsible for proactively supporting the IIAR’s mission, which is to enhance the awareness, image and practice of the analyst relations profession on a global basis.

See the rest of the team in the local IIAR Chapters.

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IIAR> Analyst Of The Year 2018: The Awards Unwrapped. https://analystrelations.org/2018/12/04/iiar-analyst-of-the-year-2018-the-awards-unwrapped/ https://analystrelations.org/2018/12/04/iiar-analyst-of-the-year-2018-the-awards-unwrapped/#comments Tue, 04 Dec 2018 20:00:32 +0000 https://analystrelations.org/?p=261326 Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners

IIAR New Entrant Of The Year 2018

The winner is: Paul McKay / Forrester (LinkedIn@PMcKayForrester)

IIAR Client Partner Of The Year 2018

The winner is: Chris Cook / Ovum (LinkedIn)

Well done to Michael Devagno / Ovum ( LinkedIn@mdevagno) and Greg Pace / Gartner (LinkedIn@gregpace12) who were runners up in the category.

IIAR Influential Analyst Of The Year 2018

The winner is: Pat Sullivan / Gartner (LinkedIn)

And congratulations to Donald Feinberg (LinkedIn@Brazingo) and Lydia Leong (LinkedIn@cloudpundit) both also from Gartner.

IIAR Innovative Analyst Of The Year 2018

The winner is: …in fact the ‘winners are’ in a dead heat:

Bravo indeed to each of Tim Jennings / Ovum (Tim Jennings@tjennings), Ray Wang / Constellation (LinkedIn@rwang0) and Owen Rogers / 451 (LinkedIn@owenrog) who were joint first in this new category.

And the overall winner of the IIAR Analyst of the Year 2018

The winner is: Margaret Adam / IDC (Margaret Adam@madam_idc).

Read her IIAR Around In 10 Questions interview.

And congratulations to Gilbert van der Heiden / Gartner (LinkedIn) and Liz Herbert / Forrester (LinkedIn@lizherbert) who were runners up in the category.

Finally, we can announce the IIAR Analyst Firm Of The Year 2018

The winner is: Gartner (related blog posts@Gartner_inc)

And congratulations to the following firms who represented the rest of the IIAR community’s top five:

In second place, IDC (blog posts, @IDC)

Third comes Forrester (blog posts, @forrester)

In fourth position we have 451 Research (blog posts, @451Research)

And fifth but not least, Ovum (blog posts,@Ovum)

So bravo to everyone who won and to the runners up – and thanks to the IIAR community for your time in voting. We look forward to another highly engaged year in 2019. Until then have a great Christmas and festive season.

By the IIAR Awards Committee

Previous IIAR Analysts and Firms Of The Year

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No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018 https://analystrelations.org/2018/07/11/no-penalty-shoot-out-required-the-iiar-analyst-relations-professional-of-the-year-2018/ https://analystrelations.org/2018/07/11/no-penalty-shoot-out-required-the-iiar-analyst-relations-professional-of-the-year-2018/#comments Wed, 11 Jul 2018 19:00:55 +0000 https://analystrelations.org/?p=239624 In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight.

That’s right – tonight was also the announcement of the IIAR’s much-coveted Analyst Relations Professional of the Year 2018.

The IIAR’s recognition of the capabilities of the analyst relations community is an important moment in our industry – not just because we can celebrate the great work of our friends and peers – but also because it’s an opportunity to gain feedback from analyst themselves. And indeed responses from analysts at over 60 firms are at the core of this methodology and the ensuring awards. They rated over 400 professionals, 85 agencies, 9 megavendors,  and gave the IIAR a comprehensive set of insights on best practices. 

Thanks to the analysts

We asked the analysts to be thorough in their critique. And as AR pros, having committed hours to the completion of numerous research responses, who wouldn’t want the chance to pose some questions back in the other direction?! Fortunately the analyst community were very generous with their time and the depth of feedback. Our profuse thanks to everyone who participated and took time from the barrage of vendor briefings and research obligations to commit to the process.The feedback we sought related directly to the IIAR’s model of the 3Rs of Analyst Relations. Put simply, these are the defining three key traits required for the job. While we’re sure everyone reading this is entirely fluent in the 3Rs, they can be summarised as follows:

  • Responsiveness – analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships – analysts have many stakeholders; they rely on someone that’s easy to deal with always goes that extra mile
  • Results – can AR pros deliver results for their employers?

Full time scores

And so the moment of truth. The referee’s final whistle has gone, there’s no time for video replays and the crowd is on the pitch. Here’s the final score…IIAR AR Professional of the Year

IAR AR Professional of the Year 2018: Amal Nichols / Cisco

Second place, IIAR AR Professional of the Year 2018: Renata Barros / CiscoThird place, IIAR AR Professional of the Year 2018: Mark Kitchell / Amazon Web ServicesThe analysts also placed in our top 10 other practitioners from Deloitte, Oracle, SAP, Accenture and Dassault Systèmes. 

Click for Amal’s interview for the IIAR.  

IIAR AR Team of the Year 2018: Cisco

In addition to placing two winners in the IIAR AR Professional 2018, analysts also voted Cisco the best IIAR AR Team of the Year for 2018 for the second year running. This category recognises teams at Megavendors”, defined as companies over USD 20 billion global annual revenues and providing a mix of three or more types the following: IT hardware; Networking equipment; Telecommunication services; Enterprise software; IT services  and outsourcing; and Business consulting.

“We are thrilled to be recognized for the second year in a row. We are constantly assessing and refining our AR program and looking for new ways to bring greater value to Cisco and our analyst community. It is important to us that the work we do and the relationships we build are meaningful. This award is a testament to that effort” said Amal Nichols / Director of Global Analyst Relations / Cisco  (@nicholsamal, LinkedIn).

Cisco was closely followed by Dell (up from 5th) and Oracle (up one place) ;  IBM, Microsoft and HP all going down in this megavendors AR teams ranking.Logo IIAR AR Agency of the Year

IIAR AR Agency of the Year 2018: Loenberg AR

A new category for agencies providing analyst relations services sees Signe Loenberg keeping the top position in 2018 for those awards, after being elected as the best IIAR AR Professional for two year running.  The IIAR survey maps a deep field with 85 AR agencies identified by analysts, with an sizeable spread between the top 30 agencies and the bottom 35 -all of the latter receiving negative scores. Large unspecialised agencies and PR freelancers were equally shunned by analysts, demonstrating the value of specialist AR skills and staff.

“I am extremely grateful and honoured to have been recognised by the analyst community and very proud of the team who have helped Loenberg AR achieve this award.  We value the strong and longstanding relationships we have developed with analysts around the world and enjoy working with our clients to help them engage positively and effectively with this influential community. I would like to thank everyone who took part and congratulate Amal Nichols on IIAR AR Professional ” said Signe Loenberg / Loenberg AR (@signeloenberg, LinkedIn).

Loenberg AR is followed by Axicom and Destrier AR.

“On behalf of the IIAR Board, I am delighted to congratulate Amal and Signe for being the torchbearers of excellence in analyst relations (AR)” said Ludovic Leforestier(@lludovicLinkedIn), IIAR Co-Founder and Board Member.

So well done to everyone who claimed an award, and thank you for ongoing commitment to best practice in analyst relations. We also appreciate the efforts of the analyst community to keep us informed and on our toes. In our next post, we’ll share the key insights that emerged from the analyst community’s responses to our feedback. These encompass best practice from the challenges of analyst tiering to the need for personalisation. Come back to the IIAR blog for more. With contributions and help from Julia Pope and Tom Buttle.

See our press release here.


Related posts

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Three new members join the board of the IIAR https://analystrelations.org/2018/07/09/three-new-members-join-the-board-of-the-iiar/ https://analystrelations.org/2018/07/09/three-new-members-join-the-board-of-the-iiar/#respond Mon, 09 Jul 2018 09:28:57 +0000 https://analystrelations.org/?p=239460 The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June.

Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020.

Suzannah Archibald / IIAR Board Member Suzannah Archibald (@suzannah_a,  LinkedIn), is head of analyst relations at CCgroup and based in London. She will oversee operations and membership.

Suzannah’s main goal as a board member will be to ensure the IIAR continues to improve each year and to address and exceed the needs, questions and expectations of all members. She is actively engaged on social and digital channels.

Link to all posts by Suzannah

Aniruddho Mukherjee / IIAR Board Aniruddho Mukherjee (@aniruddho, LinkedIn), is the Head of AR and Branding, Europe for HCL Technologies out of London. He is the new IIAR Treasurer.

Ani is committed to make the IIAR the voice of AR professionals globally and to create an IIAR India Chapter. He’ll create new content for beginner as well as for advanced AR professionals. Ani is helps showcase analyst relations as a strategic part of the marketing function.

Link to all posts by Aniruddho

Beth Torrie / IIAR Board Member and Associate Vice President – Analyst & Advisor Relations at Cybage Beth Torrie (@bethtorrieLinkedIn) is Associate Vice President – Analyst & Advisor Relations at Cybage and lives in North Carolina (USA). She’ll drive Content and Events.

Beth bings 18 Years of Analyst Relations Experience she’ll support our community by writing, speaking and sharing best practices, collaborating, networking and sharing opportunities.


IIAR Board elections are held every two years. All active (fully paid-up) IIAR members are entitled to vote in elections.

The election was organised by an independent IIAR volunteer, and was held fairly, in a process that was transparent to members.

The full line up of our new board is:


The IIAR board is collectively responsible for proactively supporting the IIAR’s mission, which is to enhance the awareness, image and practice of the analyst relations profession on a global basis.

You can find out more about our new board members here.


Local Chapters

Julia Pope / IIAR UK Chapter LeadAlso announced today: Julia Pope (LinkedIn, @iulia_g_popa), is now the IIAR UK Chapter lead.

Click on her picture to read all the posts by Julia.

See the list of our chapters here.

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Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017 https://analystrelations.org/2017/07/12/iiar-arpoty-2017/ https://analystrelations.org/2017/07/12/iiar-arpoty-2017/#comments Wed, 12 Jul 2017 19:00:46 +0000 https://analystrelations.org/?p=177819 The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017

Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017 for the second year running; Cisco moves to the top as IIAR AR Team of the Year 2017

London, Wednesday 12th July 2017 – 20:00 BST. A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR, www.analystrelations.org) looked at the analysts’ perception of how analyst relations (AR) professionals are performing as a whole and compared it with results from the past, according to the ‘IIAR Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

“Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Compared to 2016, the 2017 results showed that of the IIAR 3 R’s of AR, the analysts surveyed most value the ‘result’ over aspects like relationship and responsiveness. Results are whether the AR professional is able to deliver on the information the analyst is looking for; whilst responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs; and the relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Our interpretation of the data is that whilst the analysts still value turnaround and good communication AR professionals will increasingly also need to understand the specifics of the individual analyst firm, how the analysts works and what they want.


IIAR AR Professional of the Year 2017


The survey respondents also voted the best analyst relations (AR) professionals supporting them in their day-to-day interactions with ICT vendors and service providers. Whilst in the regional category there were nearly 200 different AR professionals nominated,  there was one standout winner for the IIAR Analyst Relations Professional of the Year. The accolades go to…


IIAR AR Professional of the Year 2017 Global and EMEA: Signe Lønberg, Loenberg AR 

Signe is obviously doing something right when interacting with analysts as she was also winner of the AR Professional of the Year back in 2016.

I am extremely grateful and proud to have been recognised by the analyst community for the work we do. I want to thank everyone who took part in this process, including the IIAR who are helping establish the credentials and raise awareness of the important role of analyst relations. In the many years I have been serving the analyst community I have seen a clear development in how the IT industry is embracing the analysts and the value of their work. It has been, and continues to be, a very exciting time to be working with analysts” said Signe Lønberg / Loenberg AR (@signeloenbergLinkedIn)

In second place and IIAR AR Professional of the Year 2016 for North America: Tracy Shouldice, Analyst Relations Trend Micro

This is the first year that Tracy has received this accolade.

“I’m both honored and humbled to have received this recognition, on behalf of both myself and my team,” said Tracy Shouldice, Director of Industry Analyst Relations at Trend Micro.  “IAR is truly a relationship role.  To perform it well demands not only high degrees of responsiveness and execution, but also of professionalism and integrity.  The fact that the analysts themselves made this selection means a great deal to me, personally and professionally.  My thanks go to all analysts who participated in the process, and to the IIAR for its continued advocacy for the Industry Analyst Relations profession.”  said Tracy Shouldice / Director of Industry Analyst Relations, Trend Micro (@TracyShouldiceLinkedIn). 

See Tracy’s interview here > Around Tracy Shouldice / Trend Micro in 10 questions.

In third place and IIAR AR Professional of the Year 2016 for Latin America: Renata Barros, Cisco

 “I am very proud to be part of this select group of the best analyst relations (AR) professionals supporting analysts in their day-to-day interactions It is an honor to be recognised for what I love to do every day. This recognition goes even further, being the only recognised Latin American AR professional makes us even more proud. It raises awareness for the importance of the region and how a great AR Program is a key component for the success of the company. I would like to thank IIAR for putting together such an important recognition, Cisco for allowing me to develop my work and supporting me with this great Global AR team, and mainly to our analyst community for being such a great partner.” — Renata Barros / AR Manager for Latin America, Cisco (@RenataBarros, LinkedIn).



“This third edition of the IIAR AR Professional of the Year show that great practitioners need not to come from large blue chip companies or be based in the US. We’re seeing tenacious, personable and experienced professionals shining through best practices. On behalf of the IIAR Board, I am delighted to congratulate Signe, Tracy and Renata for their dedication to AR.” said Ludovic Leforestier, Co-Founder / IIAR Board Member and Global Influencer Relations Director at Criteo  (@lludovicLinkedIn).


The respondents also voted for the best analyst relation teams…



IIAR AR Team of The Year 2017




Cisco logo for the IIAR website

IIAR AR Team of the Year 2017: Cisco

With thirteen megavendors AR teams rated by respondents, it was last year’s runner-up Cisco who has been voted the best IIAR AR Team of the Year for 2017.

“Cisco is pleased to be recognized for having the leading analyst relations program in the industry as chosen by the analyst community and IIAR. By forging strong relationships with the analysts and bringing their insights into our business, our leaders value the strategic role of AR,” said Amal Nichols / Director of Global Analyst Relations, Cisco (@nicholsamal, LinkedIn). “I am proud of our team and the trusted relationships we have forged with the analysts who cover us around the world.”


Cisco was closely followed by number two IBM dropping from its #1 pedestal after two editions at the top despite reaching many more analysts thanks to a much wider footprint. A real surprise for keen industry observers is Oracle shooting up in third position after years at the bottom of the league. Other highly placed teams included Dell, Amazon, Microsoft, SAP, EMC, Accenture and Google. The IIAR Board sends its congratulations to all the teams nominated!


IIAR Webinar on ARPOTY (members only)

IIAR members can already register now for an IIAR Webinar discussing the survey and more fine-grained results about analysts’ changing perceptions of the AR Professional role on the 28th Sept at 1600 BST.

During this one hour web conference, Neil Pollock, Ludovic Leforestier and Fabio Neves will discuss the results of this ‘ARPOTY’ survey.

IIAR Webinars are free to attend for all IIAR Members, a good reason for joining the IIAR. For non-members there is a fee of $25 / £25 (pay here) that is redeemable against IIAR Membership over the next 12 months. Join the IIAR via the form on this page, new members are always welcome !



This survey was sent to over 7,000 industry analysts from firms across the world and was designed to gauge the opinion of analysts concerning AR professionals across various criteria for the year 2017. It was conducted by the IIAR using AR Insights. Among the participants, IDC was the most prevalent responder.


The survey was completed by the IIAR research methods expert Fabio De Rocha (LinkedIn) with help from IIAR board members Neil Pollock (@neilpollockLinkedIn) and Ludovic Leforestier (@lludovic, LinkedIn).

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About the Institute of Industry Analyst Relations

The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

Membership is open to everyone in the analyst relations community. To find out more about the benefits of joining and to apply for membership, click here: Why join the IIAR?



  • Najmeh Hafezieh, IIAR Community Manager
  • @iiar
  • See contact form below


Related posts: 


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Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017… https://analystrelations.org/2017/07/11/stay-tuned-for-the-iiar-analyst-relations-professional-and-team-of-the-year-2017/ https://analystrelations.org/2017/07/11/stay-tuned-for-the-iiar-analyst-relations-professional-and-team-of-the-year-2017/#respond Tue, 11 Jul 2017 11:36:21 +0000 https://analystrelations.org/?p=177984 IIAR AR Professional of the Year

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS!

Who will succeed as top AR professional current title-holder Signe Lonberg?

Which AR team will take the title from the current holders IBM?

Is the ‘responsiveness’ of AR professionals to industry analysts requests and needs still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights into the evolution in analysts’ perception of AR performance.

Analysts have now voted… No drum roll yet – as we’re not ready to announce the winner just now, but we will tomorrow evening during the IIAR Summer Party at the Shangri La at the Shard – promise!

Make sure you register if you’d like to attend as the event is strictly by invitation only!  

This is a survey of all industry analysts from all firms across the globe, designed to ask their opinion of AR across a number of criteria for the year 2017. It was conducted by the IIAR and kindly sponsored by AR Insights, using their database of over 7,000 analysts to ensure a sufficient sample size and representativeness across Regions.

We’d like to thank those hundreds of analysts who were willing to give their time to participate in the survey and provide their inputs, with IDC amongst the major analyst firms very much contributing this year, providing a large part of the overall response. We looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘IIAR Three Rs of AR’:

  • Responsiveness
  • Relationship
  • Results

Responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs. The relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Whilst results are whether the AR professional is able to deliver on the information the analyst is looking for.

As for the survey, it yielded a few surprises. As well as confirming a few things we already intuitively knew, it showed that analysts no longer prioritise responsiveness over everything else.

“Whilst responsiveness was last year’s single most important determinant of AR performance, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Check the IIAR website for more details coming soon!

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Winners announced: IIAR Analyst of the Year 2016 https://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/ https://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/#comments Tue, 06 Dec 2016 19:30:25 +0000 https://analystrelations.org/?p=141292 The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016



Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture.

The analysts were rated along a wide range of criteria that included: i) their knowledge of the domain, whether their research gives actionable advice, is their writing novel and thought provoking etc; through to ii) questions about their impact on technology adoption decisions; and iii) whether the particular analyst was easy and flexible to work with from an analyst relations point of view.

Unlike last year, where the vote was a close run thing, this time around there is a clear winner. One analyst stood “head and shoulders” above his peers with respect to how he was viewed by analyst relations pros.

The IIAR analyst of the year 2016 is Phil Fersht from HfS Research (LinkedIn@pfersht). Phil was runner up in the award last year, behind Julie Short of Gartner. This is a hat-trick for Phil as was he was also a previous winner of the award in 2010 and 2011. Congratulations once again to Phil. He is obviously doing something right!

The winner of the analyst of the year was nominated for the following reasons:

“Thought leader…say no more”.

“He is head and shoulders above all industry analysts as an influencer in the market and gives great unvarnished advise to our senior leadership”‘.

“Phil is very approachable and his advice brings in a different dimension to our thinking towards our strategy and business”

Phil Fersht

The runners up this year were Julie Short (LinkedIn@JulieDShort) from Gartner and Doug Cahill (LinkedIn, @dougcahill) from Enterprise Strategy Group. Whilst Julie was winner of the award last year, this is the first time that Doug has featured on our winners dais. Congratulations on their second and third places. Here are some reason why they received so many votes:

Julie is “driven, smart and easy to work with”.

Doug has “strong ability to distill and interpret complex concepts into key takeaways and actionable guidance – whether that is to end users or vendor clients”.

Following close, and unlucky not to be included in the final shortlist of three, were a large group of highly rated analysts. This included Chris Pang, Gard Little, Liz Herbert, Barbra McGann, Andrew Butler, Andy Mulholland, Mark Grannan and Ray Wang.


Global and Independent Analyst firms of the year were run using the same format based on 15 criteria, but in separate categories to allow for more equitable comparisons between the larger and smaller firms. The industry analyst market is segmented in terms of role and by size.

IIAR Global Analyst Firm of The Year

The IIAR Global Analyst Firm of the Year 2016 is Gartner.

The runner ups are Forrester and IDC.

This year again, Gartner was the clear category leader, followed by Forrester, IDC and Ovum. Forrester managed to reverse its position from last year where IDC came out in front. Special mention should be made of Ovum who continue to close the gap on the firms in front of it.

Here are just some of the comments we received about Gartner:

“I like how quickly and aggressively Gartner has grown out their marketing practice over the past 3 years”. 

“Gartner is premium priced, but delivers business value. Gartner has the broadest and deepest coverage of end-to-end data management. At least with the analysts I deal with on an ongoing basis, the analysts are client service focused and check their egos at the door”. 

“Gartner is the leading analyst firm by far, and their new recruited analysts are eager to learn. Great account team!!!”.

Here is a selection of comments about our runners up:


“Their account management exceeds the competition, and they make a true effort for us as a client to feel we are getting a full value from our investment”.

“Great group of analysts, Sales teams, and management. Fair pricing considering the competition above them…”.


“Regional and WW a great firm to get data on markets and products, very useful to build GTM plans and activities. Nice people!!”.

“What I enjoy about IDC is that their analysts are very approachable (they are not as formal as say Gartner), they are covering more and more of what we do, they publish a lot of Marketscapes which is difficult in terms of time commitment and resources but when the end result is positive its a good outcome/visibility for the firm, the analysts are good at writing ad hoc pieces (IDC Links) and working with them for PR or marketing purposes is easy”. 

“This is the ONLY global analyst/research firm that focuses on manufacturing and related technology on a truly global basis”.


IIAR Independent Analyst Firm of The Year

The Independent Analyst Firm of the Year 2016 is HfS

The runner ups for this year are and ESG and Constellation Research.

In the Independent Analyst Firm of the Year category, HFS emerged as the clear winner, with ESG and Constellation fighting it out for second and third respectively. 451 Research and RedMonk also scored well.

Respondents described how HfS were:

“Thought leaders, flexible and very fast to see the latest trends”.

“Great firm, and growing global influence. Still needs to catch the Big 2”.

“HfS analysts are very easy to approach. Their content is easy to understand and use. They are very flexible in their deliverable usage”.


IIAR New Firm of The Year

Best New Entrant

In this category, our respondents were asked to identify a number of promising and potentially disruptive new firms. A wide range of new firms were mentioned. This shows that there is not one ‘market’ for industry analyst research but diverse markets with theses smaller firms able to cater for specialized products, technical fields and industrial settings. Here we list some of the firms in order of the votes they received: Moor Insights and Strategy, Aite GroupMachina Research, Current Analysis, IHS, ABI Research, Aptitude Research Partners, Celent and Creative Strategies.


About this survey

The data was collected and analysed by Fabio Rocha (LinkedIn) and Neil Pollock (LinkedIn, @neilpollock). Fabio is a seasoned executive with more than 20 years of enterprise sales, marketing and business development experience in IT software and services. He is currently completing a PhD at the University of Edinburgh Business School. Neil is a member of the IIAR board. In his day job he is Professor of Innovation at the University of Edinburgh Business School. He has recently published How Industry Analyst Shape the Digital Future. A more detailed analysis of the findings will be posted in due course, including of course a new version of the IIAR Tragic Quadrant. Finally, Ludovic Leforestier (@lludovicLinkedIn) oversaw the development of the survey and has been behind its continued improvement over several years following the original version by Jonny Bentwood  (LinkedIn@jonnybentwood).


Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

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Meet the 2016 IIAR board https://analystrelations.org/2015/12/24/the-2016-iiar-board-is-here-to-serve-buzzmethod-yvekaupp-lludovic-neilpollock-robert_desouza-archat-arforum-arcouncil/ https://analystrelations.org/2015/12/24/the-2016-iiar-board-is-here-to-serve-buzzmethod-yvekaupp-lludovic-neilpollock-robert_desouza-archat-arforum-arcouncil/#respond Thu, 24 Dec 2015 15:58:34 +0000 https://analystrelations.org/?p=100923 IIAR Logo SmallTo ensure continuity in the new year, the IIAR board opted to open two positions for 2016, to replace Debleena Paul and John Gallaher who both wished to step down.

The board would like to thank them for their support in 2015 and is looking forward to John and Debleena’s continued engagement.

Two candidates have stepped forward for those positions and therefore were confirmed immediately. From January, the new board for the next 12 months is presented below. IIAR members can see their full submissions here on Huddle.

The board also committed to reform the institute’s governance in 2016, to allow better members participation, minimise disruption and reinforce accountability.

 Dominic Pannell Dominic Pannell (@buzzmethodLinkedIn) Director, Industry Analysts and Advisors EMEA at Unisys. Location: London.
Yvonne Kaupp (@YveKauppLinkedIn) Analyst & Sourcing Advisor Relations at Retarus. Location: Munich.
Ludovic Leforestier Ludovic Leforestier (@lludovicLinkedIn), Director Thought Leadership & Influencer Relations at BearingPoint. Location: London.
 Neil Pollock IIAR  Neil Pollock (@neilpollock, LinkedIn), Professor of Innovation and Social Informatics University of Edinburgh. Location: Edinburgh.
Robert De Souza (@robert_desouza, LinkedIn) Director – Advisor Relations at Cognizant Technology Solutions. Location: London.

The board would also like to thank the chapter leads and is looking forward to working with them in 2016:

  • UK chapter: Neil Pollock, Aniruddho Mukherjee and Michael Rennett
  • US Chapter: Alyssa Gilmore
  • German Chapter: Yvonne Kaupp and Simon Jones

And of course, our thanks to the IIAR staff:

  • Ann Maisey, IIAR Secretary -with special thanks for organising the election process
  • Trevor Howard and Jacqueline McCouat, IIAR Community Managers (in succession)

The IIAR Community Manager role is still open as Jacqui, who took over from Trevor in 2015, stepped down.


Past IIAR boards:

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IIAR Election Results – The New 2015 Board https://analystrelations.org/2014/12/17/iiar-election-results-the-new-2015-board/ https://analystrelations.org/2014/12/17/iiar-election-results-the-new-2015-board/#respond Wed, 17 Dec 2014 17:45:11 +0000 https://analystrelations.org/?p=74809 IIAR Logo SmallThe IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.

  Debleena Paul (@Debleena_Paul, LinkedInIndustry Analyst Relations Lead at SapientNitro Europe: Location, UK.
Yvonne Kaupp (@YveKauppLinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International. Location, France.
Ludovic Leforestier Ludovic Leforestier (@lludovicLinkedIn), AR Director – firm wide at BearingPoint. Location, UK
John Gallagher (LinkedIn), Director at Brunswick Group. Location: San Francisco Bay Area, USA
Robert De Souza (@robert_desouza) Director – Advisor Relations at Cognizant Technology Solutions. Location, UK.

Congratulations to each of the new Board Members! The new Board’s aim is to take the IIAR forward on its path towards growing into becoming a truly global organization and support members in meeting their wishes, objectives and career goals over the coming year.

The new Board will have their first meeting early next year. In the meantime IIAR members can find out more about each Board member’s goals for the institute by clicking here.

Many thanks to the outgoing board for their hard work:

  • Alyssa Gilmore – Bloomberg LP
  • Simon Levin – The Skills Connections
  • Bill Reed – St Cross Group
  • Yash Khanna – TCS

Finally, thanks to Neil Pollock, Aniruddho Mukherjee and Michael Rennett for also standing as IIAR Board candidates (we are sure to call on you in 2015 for your assistance) and to Ann Maisey (IIAR Secretary) and Trevor Howard (IIAR Community Manager) for organising and running the election process.

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Announcing the 2014 IIAR Analyst Relations Team of the Year https://analystrelations.org/2014/04/07/announcing-the-2014-iiar-analyst-relations-team-of-the-year/ https://analystrelations.org/2014/04/07/announcing-the-2014-iiar-analyst-relations-team-of-the-year/#comments Mon, 07 Apr 2014 15:16:22 +0000 https://analystrelations.org/?p=16523 IIAR AR Team of the Year 2014

Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.

We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting.

The line-up of vendors included (in alphabetical order): Accenture , Cisco, Dell, EMC, Fujitsu, HP, IBM, Microsoft and Oracle.

So what were the analysts’ views of the megavendors’ AR teams?

First of all, it’s worth pointing out that no single vendor stood out as providing a service recognised as being head and shoulders above the others. Second, it seems the analysts are pretty critical about the large vendors – all of which could improve their scores. It’s always worth to remind at this point that AR is providing analysts with a free information, granted in return for coverage (hopefully at least). In some cases, agendas may not be aligned and therefore their views on the service they get might be tainted by the fact AR might have prioritised other analysts. However, we believe that for successful long term relationships, interests have to be aligned or there should be at least clarity about the objectives leading to lack of engagement.

Bottom of the class is Oracle, with an average score of 2.1 out of 5, while IBM is top of the class with 2.8 out of 5. After IBM, Cisco and EMC share second place with 2.7, Dell and HP share third place with 2.6, Accenture stands in fourth place with 2.4, while Fujitsu and Microsoft share fifth place with 2.3 out of 5.
Megavendor Table
Things change only slightly when we look at the 3 Rs separately: EMC gets top marks for Responsiveness along with IBM, voted by the analysts as being the most important aspect of AR, but moves down a notch to third place for Relationships, incidentally seen by the analysts as being least important. Dell manages a slightly better score than HP for Responsiveness but the tables are turned when it comes to Results.

Overall, the results could be better: no firm managed to score even a middle of the road 3 out of 5. One explanation could be in the demographics. As pointed out in the previous post [link], two of the large firms did not collaborate with us so the numbers of their participating analysts are low”. Given the megavendors often prioritise the larger analyst firms due to the perceived level of influence these analysts have in the market, the missing votes could indeed have an impact. Likewise, a significant number of boutique analysts firms participated in the study – many of these firms are seen as having less influence and are therefore not prioritized by the megavendors who already have to attend to larger numbers of analysts. The low scores could well be symptomatic of the lack of attention these analysts receive.

We’re not excusing anybody here – in the freeform field where analysts were invited to provide feedback on what AR does not do well, many analysts decried the lack of responsiveness of AR pros, not to mention various other practices which make us blush from shame. On the other hand, we know only too well that often we just don’t have resources to answer all requests and this is probably the biggest problem of all that AR has to face.

AR professionals can sign up for the webinar on April 11th to get more detail on how the megavendors line up and complete rankings of the top AR professionals as chosen by the analysts themselves. See details below.


Powered by ARInsights

ARInsights logo

Laura Brownrigg (LinkedIn)
Ludovic Leforestier (LinkedIn, @lludovic)



WEBINAR DETAILS  –  IIAR members can register now for the announcement IIAR Webinar on the 11th April at 1600 BST.  IIAR Webinars are free to attend for all IIAR Members, a good reason for joining the IIAR. For non-members there is a fee of $25/£15 (pay here) that is redeemable against IIAR Membership over the next 12 months. Join the IIAR via the form on this page, new members are always welcome !


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IIAR Election Results – The New Board https://analystrelations.org/2013/12/12/iiar-election-results-the-new-board/ https://analystrelations.org/2013/12/12/iiar-election-results-the-new-board/#respond Thu, 12 Dec 2013 23:11:18 +0000 https://analystrelations.org/?p=10474 The IIAR is delighted to announce the election results of its new Board Members for 2014. Following transitional board meetings in December and January the new board will be effective for 12 months.

 Alyssa Gilmore Alyssa Gilmore (@Alyssa4AR, LinkedInPrincipal and Proprietor at LongArm Consulting: Boston, MA, USA
Bill Reed Bill Reed (LinkedIn) Manager, Analyst Relations at AGT International: Zürich Area, Switzerland
Ludovic Leforestier Ludovic Leforestier (@lludovicLinkedIn), AR Director – firm wide at BearingPoint. Location: London, UK
Simon Levin 2013 Simon Levin (@theskillsconxn ,LinkedInMD, The Skills Connection
Location: London, UK
Yash Khanna Yash Khanna (@khannayash, LinkedIn) Director & Head, Analyst Relations, UK & Europe at Tata Consultancy Services: London, UK

Congratulations to each of the new Board Members! The new Board’s aim is to take the IIAR forward on its path towards growing into becoming a truly global organization and support members in meeting their wishes, objectives and career goals over the coming year.

The turnout for this year’s election was 54% (compared to 40% last year), with some 50% of voters also responding to the additional IIAR governance questions. Many thanks to all who participated in the election process.

The new Board will be holding a conference call early next year to present their ideas and plans to members – further details to follow. In the meantime IIAR members can find out more about each Board member’s goals for the institute and the detail of the election results by clicking here.

Thanks to the outgoing board for their hard work:

Finally, thanks a lot to Hannah Hyman for her participation on the IIAR Board earlier in the year, to Callum Heckstall-Smith and John Gallagher for standing as IIAR Board candidates (we may call on you in 2014 for your assistance) and to Ann Maisey (IIAR Secretary) and Trevor Howard (IIAR Maketing and Community Manager) for organising and running the election process.

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New Face on the IIAR Board – Thank-you Hannah, Hello Allen https://analystrelations.org/2013/08/30/new-face-on-the-iiar-board-thank-you-hannah-hello-allen/ https://analystrelations.org/2013/08/30/new-face-on-the-iiar-board-thank-you-hannah-hello-allen/#comments Fri, 30 Aug 2013 15:56:42 +0000 https://analystrelations.org/?p=6928 With experience leading the US, West Coast IIAR Chapter and on the IIAR Board Hannah Hyman now has a new role in life, as a Mother. Congratulations from all go to Hannah on her first born child; at least working in Analyst Relations is good training for long days and short nights ! Amongst the many roles Hannah undertook for the IIAR Hannah looked after the Forrester relationship and IIAR Certification and for all her tireless work we all send our grateful thanks and very best wishes. Thank-you Hannah !

The IIAR Board is a busy team and we cannot be without a board member for long, so joining the Board is Allen Valahu – Welcome ! Allen is currently Global Industry Analyst Managing Director at Accenture  where he had worked for nearly 15 years. With roles in Media Relations, Corporate Communications as well as Analyst Relations Allen brings a wealth of experience to the IIAR Board. Allen is full of ideas for the IIAR and is keen to commit time amongst his busy schedule to the team. As an American based in Paris Allen will bring an US, Mid-Atlantic and European perspective to the team. So, welcome to the board Allen, we all look forward to meeting you at the next event !

Having mentioned “certification” (above) it would be remiss not to remind all the IIAR offers Professional Certification to both IIAR Members and non-members. So why not add a new line to your CV ? Full details are available here.

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IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program https://analystrelations.org/2012/07/12/iiar-awards-two-ar-professionals-with-iiar-certified-expert-as-it-expands-its-ar-professional-certification-program/ https://analystrelations.org/2012/07/12/iiar-awards-two-ar-professionals-with-iiar-certified-expert-as-it-expands-its-ar-professional-certification-program/#respond Thu, 12 Jul 2012 11:12:29 +0000 https://analystrelations.org/?p=4148 The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts.

This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations (AR) professionals with four or eight years plus experience respectively focused in the AR industry.

Ed Gyurko – IIAR Certified Expert, Former Board Member and Influencer Engagement Manager, Logica (LinkedIn, @edgyurko) one of the first qualifying experts said, “The new IIAR certifications will not only help provide AR professionals with a way of differentiating themselves in the marketplace, but will also help enhance the AR profession overall.

Ellie Warner – IIAR Certified Expert, Director, Corporate Communications APJ, EMC (LinkedIn, @elliewarner) commented, “The new IIAR certifications are good for AR professionals both as individuals and as a community. They not only provide industry recognition, but also help to increase the knowledge base of the AR professional through the best practice white papers and case studies that have to be completed as part of the assessment.”

The aim of the new IIAR certification levels are to provide recognition to those who have provided an outstanding contribution to the industry and are widely recognized as leaders in the field of AR. It is an acknowledgement of expertise and competence within the AR profession and the wider analyst ecosystem. Assessment will be through a review of written materials produced for the AR profession and contribution to the AR industry, including participation in the IIAR. Candidates’ submissions will be judged by panel of three IIAR Certified Fellows or equivalent senior IIAR members designated as Acting Fellows.

The new IIAR certification levels will complement the existing IIAR Certified Professional (CP) examination, which is a multiple choice-based test open to anyone in the industry with two to three years AR experience. There are currently 15 IIAR CP’s worldwide.

With IT industry analysts influencing over 50% of major IT purchase decisions it is critical for technology providers to know how to build and maintain great relationships with these influential analyst firms (e.g. Gartner, Forrester, Ovum, IDC). The IIAR is the sole recognized professional association for AR professionals worldwide.

David Taylor (LinkedIn), Former Board Member and Advanced Certification lead for the IIAR, said “We are excited to be launching the new IIAR certification levels, which for the first time gives AR professionals the opportunity to distinguish themselves through an independent assessment of their knowledge, based on experience. This is something that is unique to the existing AR accreditation practices and will help continue to drive the profession as a whole in terms of recognition and value.”

Since 2009 the IIAR has offered a certification program for AR professionals providing a recognized qualification that technology employers can depend upon. The new, independent assessments will allow AR Practitioners to distinguish themselves professionally and allow technology firms to identify recognized AR leaders.

The IIAR Certified program now consists of three certification levels all independently assessed. For further information please click here or email the IIAR Secretary:

  • IIAR Certified Professional – two to three years’ experience
  • IIAR Certified Expert – four years’ experience plus
  • IIAR Certified Fellow – eight years’ experience plus
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IIAR Exam version 2.0 Launched Today https://analystrelations.org/2012/03/22/iiar-exam-version-2-0-launched-today/ https://analystrelations.org/2012/03/22/iiar-exam-version-2-0-launched-today/#respond Thu, 22 Mar 2012 12:15:37 +0000 https://analystrelations.org/?p=3676 We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.

All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.

There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.

Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test.

The test is free for IIAR members and £100 for non-members. This includes the opportunity of one retake if candidates initially fail the test. The required pass mark is 70% and candidates will be notified within 48-hours of their result. For further information please see the website. The study guide to help you prepare for this exam is available online or members can view it via huddle.

What are you waiting for – go on, have a go!

And stay tuned for an update on the Advanced Certification. Previous IIAR Board member, David Taylor, has done a lot of work on this and we will be working with him closely over the next months with a view to launching it later in the year.

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Election Results: The New IIAR Board https://analystrelations.org/2011/11/28/election-results-the-new-iiar-board/ https://analystrelations.org/2011/11/28/election-results-the-new-iiar-board/#comments Mon, 28 Nov 2011 14:04:34 +0000 https://analystrelations.org/?p=3456 The IIAR is delighted to announce the election results of its new Board Members effective as of 1 December 2011 for 12 months.

The new Board is as follows:

Dave Noble – Sydney, Australia | 
Twitter / LinkedIn


Managing Director – Intelligen Analyst Relations and IIAR Asia/Pacific Chapter Lead

David Rossiter – London, UK | Twitter / LinkedIn


Head of Sunesis Analyst Relations and Director, Harvard PR


Gerry Van Zandt – Houston, USA | Twitter / LinkedIn


Worldwide AR Manager, HP


Karsten Scherer – Baltimore, USA | LinkedIn


Manager – Analyst Relations, TEKSystems


Stephen England – Austin, USA | Twitter / LinkedIn


President and Partner, KCG

Previous IIAR Board member and Co-Founder of the IIAR, Ludovic Leforestier commented, “After five years the IIAR has grown to be a respected voice. It now effectively shares best practices in AR, helps AR pros in their career development and is firmly engaged in a constructive dialogue with the industry analysts.

“The new Board is ideally placed to take the institute to a new level; congratulations and thank you to all of them for assuring the IIAR’s future.”

Turnout for this year’s election was higher than ever before with 68% of members voting electronically. We were delighted to see so many members contribute and are very happy that the IIAR is making such positive strides in becoming a truly global organisation. Regions with growing membership figures will now be well represented in the Board – the USA seeing three members on the Board, Australia one and the UK one.

It is the first time in the IIAR’s history to have a completely new Board with all five previous members stepping down. The new Board will be holding a conference call in the next few weeks to present their ideas and plans to members – further details to follow. In the meantime members can find out more about each Board member’s goals for the institute by clicking here.

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IIAR Appoints New USA West Coast Chapter Lead https://analystrelations.org/2011/11/22/iiar-appoints-new-usa-west-coast-chapter-lead/ https://analystrelations.org/2011/11/22/iiar-appoints-new-usa-west-coast-chapter-lead/#respond Tue, 22 Nov 2011 16:06:15 +0000 https://analystrelations.org/?p=3437 I am delighted to announce that Hannah Hyman has been appointed as our new Chapter Lead representing the IIAR west coast.

Hannah is currently part of the IT Influencer Relations team at SAP, covering analyst relations for Services and Support topics. Hannah has been in the technology industry for most of her career. Most recently, she worked at Waggener Edstrom Worldwide with the Microsoft Dynamics team as an analyst relations manager, covering both CRM and ERP. Prior to her work with Microsoft, Hannah was at Forrester Research and Oracle in a sales capacity.

Hannah will be helping to ensure the west coast receives regular communication and access to events as well as hosting local meet ups.

To contact Hannah please email her directly or get in contact with me and I can pass the message on.

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Ray Wang named IIAR Analyst of the Year 2009 https://analystrelations.org/2009/08/25/ray-wang-named-iiar-analyst-of-the-year-2009/ https://analystrelations.org/2009/08/25/ray-wang-named-iiar-analyst-of-the-year-2009/#comments Tue, 25 Aug 2009 13:54:00 +0000 http://iiar.wordpress.com/2009/08/25/ray-wang-named-iiar-analyst-of-the-year-2009/ London, 25 August 2009: The Institute of Industry Analyst Relations (IIAR) today named Ray Wang, most recently Vice President, Principal Analyst with Forrester Research Inc., as its Analyst of the Year for the second year running. Ray was nominated by a global survey of 137 analyst relations professionals. Runners up for the title were Jon Collins of Freeform Dynamics and David Mitchell of Ovum. Jon Collins of Freeform Dynamics was voted the EMEA Analyst of the Year. Perhaps unsurprisingly, given an industry-wide retrenchment in IT research spending, the traditional global analyst firms performed very strongly this year. Gartner, Forrester Research and IDC were ranked first, second and third respectively in the Analyst Firm of the Year category. The three firms were also highly rated in terms of their importance, achieving top three places in five of the nine industry segments. Nevertheless, boutique firms and specialists, particularly those based in Europe, also managed to hold their own in a tough economic environment. Freeform Dynamics, RedMonk and Quocirca all appeared in the top five Analyst Firm of the Year in EMEA, and their analysts scored highly in terms of importance in SMB, developer/IT Pro and Software, and green IT/sustainability, respectively. What do AR professionals most value when working with analysts? In addition to knowledge and market insight, flexibility in approach, responsiveness and willingness to listen all scored highly. “At a time when vendors are having to evaluate carefully where they should invest their limited funds, it is refreshing to see best-of-class analysts receiving recognition for the value they deliver.” said Jonny Bentwood, Board Member for the IIAR. “Now, more than ever before, analysts have to prove their tangible worth and those that provide independence, integrity, flexibility and deep industry knowledge of their specific areas are being recognised as true partners for vendors and IT buyers.”

Commenting on his award, Ray Wang said: “It’s a great honour to be recognised by the IIAR, especially in a year where clients challenge analysts to provide more actionable and personalised advice. As we rely more on social media tools to improve client delivery and outreach, I’m often reminded not to forget the other part of the equation – building strong relationships. In fact, the best AR pro’s I work with master the art of fostering strong relationships and understand that art often trumps science when dealing with people.”

A full list of the winners can be found at http://blog.analystrelations.org.

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