IIAR AR Professional of the Year – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Sun, 24 Nov 2019 22:03:28 +0000 en-GB hourly 1 76177372 Who will be the IIAR> Analyst of the Year 2019? https://analystrelations.org/2019/11/20/who-will-be-the-iiar-analyst-of-the-year-2019/ https://analystrelations.org/2019/11/20/who-will-be-the-iiar-analyst-of-the-year-2019/#respond Wed, 20 Nov 2019 15:11:37 +0000 https://analystrelations.org/?p=312161 The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast!

The IIAR> Analyst Of The Year is the best and longest running industry award, uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community and is awarded by the non-profit Institute for Industry Analyst Relations (IIAR). In other words, it’s our way to reflect and share our appreciation.

In last year’s survey, IIAR> members and AR pros focussed on impact as they were looking how to deliver better results. This year the results are quite surprising with AR pros further scrutinising how they engage with firms.

Stay tuned…

AOTY

The IIAR> Awards Committee

Past IIAR> AOTY winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners. Click on for the full results year by year > link.

Other posts on the IIAR> AOTY

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10 things analysts want most https://analystrelations.org/2019/07/23/10-things-analysts-want-most/ https://analystrelations.org/2019/07/23/10-things-analysts-want-most/#comments Tue, 23 Jul 2019 16:34:44 +0000 https://analystrelations.org/?p=308048 AR Professional Of The Year 2019 survey. Regular briefingsTargeted coverageOpen discussion about company strengths and weaknessesSending the deck ahead of the briefing so there’s time to come up with in depth questionsWell organised AR events that encourage conversation not mere presentationsSupport for research […]]]> Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey.

  1. Regular briefings
  2. Targeted coverage
  3. Open discussion about company strengths and weaknesses
  4. Sending the deck ahead of the briefing so there’s time to come up with in depth questions
  5. Well organised AR events that encourage conversation not mere presentations
  6. Support for research interviews, being pragmatic during Evaluative Research. 
  7. When AR helps to get the right people on the table for f2f meetings and when AR gives feedback  about what kind of information is the most valuable for its organization
  8. Pro-actively flagging developments in coverage areas
  9. Knowing the kind of material/projects my company works on. 
  10. Sharing data under NDA
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IIAR Webinar: Analyst Relations Professional and Analyst Relations Team of the Year 2019 https://analystrelations.org/2019/07/12/iiar-webinar-analyst-relations-professional-and-analyst-relations-team-of-the-year-2019/ https://analystrelations.org/2019/07/12/iiar-webinar-analyst-relations-professional-and-analyst-relations-team-of-the-year-2019/#comments Fri, 12 Jul 2019 08:38:03 +0000 https://analystrelations.org/?p=306712

Last week we hosted the IIAR Summer Networking Party 2019 in London kindly sponsored by Criteo and Spotlight Analyst Relations. On behalf of the IIAR, I wanted to say a big ‘Thank you!’ to all who could join us in celebrating the achievements of the Analyst Relations community and hope that you’ll join us again at future events. 

We also want to take a moment to ponder the event, the conversations had, the relationships that were nurtured and the new ones formed. During the evening, we welcomed over 70 industry analysts from firms including Gartner, IDC, Ovum, CONTEXT, Forrester, 451 Research, Aite Group, CCS Insight, IT Candor, IHS Markit, HfS Research and AR pros from companies including Oracle, BT, Symantec, Criteo, NTT, Atos, Wipro, HCL Technologies, and from agencies including Dennington AR, Hotwire, Loenberg AR, Spotlight AR, Chameleon, Destier AR, Magnolia AR and CC Group. 

It was a charming evening which sparked conversations around AR best practice, analyst priorities, as well as on informal topics, a testament to the great relationships in the community.

During the event, we announced the highly-anticipated IIAR Analyst Relations Professional and Analyst Relations team of the year: congratulations to Peggy O’Neill, Informatica (winner ‘IIAR AR Professional of the Year 2019′ – her second win of the title!), Oracle AR Team (winner of ‘IIAR AR Team of the Year 2019’) and Dennington AR (winner of ‘IIAR AR Agency of the Year 2019’).  

The IIAR is committed to recognising the achievements of AR professionals who go above and beyond in their career and to promoting best practice in the industry. This year, over 400 AR professionals, 84 agencies and 11 megavendors have been rated. We will be running a webinar for IIAR members for a deep-dive on methodology, key takeaways and analyst feedback, as well as their significance for the AR profession on Tuesday 23rd July at 1600 BST. 

As in previous years, we will highlight and discuss the main AR annoyances for analysts as well as best practice that sets AR pros apart. Additionally, during the webinar we will have a quick refresher on The Three Rs of Analyst Relations, which form the basis for the IIAR survey:

  • Responsiveness– analysts expect AR pros to revert back to them in a timely fashion with the information required for their research;
  • Relationships– analysts have many stakeholders; they rely on someone that’s easy to deal with and always goes that extra mile;
  • Results– can AR pros deliver results for their employers?

During the webinar there will also be an opportunity to address questions and discuss the future of the AR industry. We hope that you can join us!

IIAR Webinar: the IIAR AR Professional, Team & Agency Of The Year 2019

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions https://analystrelations.org/2019/07/05/around-peggy-oneill-iiar-ar-professional-of-the-year-2019-in-10-questions/ https://analystrelations.org/2019/07/05/around-peggy-oneill-iiar-ar-professional-of-the-year-2019-in-10-questions/#comments Fri, 05 Jul 2019 15:16:16 +0000 https://analystrelations.org/?p=305874
Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneillLinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

  1. What’s been your career path to becoming an AR pro? 
    I’m a former Gartner analyst who got recruited into analyst relations by Oracle.
  2. What are your opinions of the IT Analyst Marketplace and where do you see it going? 
    Industry analysts have an important role in the tech ecosystem, they help customers, vendors, investors make sense of it all.
  3. What’s your typical day like? 
    Briefings, inquiries, and nagging my colleagues for materials to send to analysts.
  4. Now, c’mon, tell me an Analyst horror story (no names mentioned)?
    I’m lucky to work with a good group of analysts, can’t really think of anything horrifying off the top of my head.
  5. How does your company structure its AR team? 
    By product line.
  6. Tell us about one good experience you have had with an analyst or analyst firm?
    At Informatica World recently one of our senior executives was struggling with a demo in his keynote that wasn’t working. I had a dozen industry analysts sitting in the audience and was bracing myself for some snarky tweets as the demo failed repeatedly. It was an irresistible opportunity to poke fun and we didn’t get a single negative tweet. Analysts can be kinder than you give them credit for.
  7. Which analyst firm do you miss that’s been acquired or analyst that’s left the industry? 
    Doug Laney at Gartner.
  8. What’s your favorite niche analyst firm and why? 
    Tough to single out one, we work with a bunch of them at Informatica.
  9. Any hobbies or favourite restaurant / food that you’d like to share? 
    Italian cuisine is my favorite
  10. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    Two Magic Quadrants and a Vendor Rating refresh in the next six months. Slides for an internal meeting next week.

Guest IIAR> posts by Peggy

IIAR> Best Practice Paper by Peggy

IIAR> community involvement from Peggy

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“Celebrate good times, come on”! Announcing the IIAR Analyst Professional and Teams of the Year 2019 https://analystrelations.org/2019/07/04/celebrate-good-times-come-on-announcing-the-iiar-analyst-professional-and-teams-of-the-year-2019/ https://analystrelations.org/2019/07/04/celebrate-good-times-come-on-announcing-the-iiar-analyst-professional-and-teams-of-the-year-2019/#comments Thu, 04 Jul 2019 18:40:10 +0000 https://analystrelations.org/?p=305628 London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted recognition among the AR professionals.

Needless to say that there were plenty of reasons to celebrate at this traditional event that brings together the AR professionals and agencies as well as the analysts who joined us from Gartner, Forrester, IDC, Ovum, 451 Research and many others for an evening full of great discussions and insights. The party is a great opportunity to engage with peers from the AR community and exchange best practices, get feedback from the key analysts in the industry and build or strengthens new and existing relationships. 

The IIAR recognises outstanding analyst relations professionals since 2014 through it’s yearly ARPOTY survey of all global industry analysts who can rate the capabilities and performance of AR pros. The analyst respondents can vote for the best AR professional, teams and agencies who they engage with throughout the year. Foundation of the survey are traditionally the 3 R’s of analyst relations:

  • Responsiveness– analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships– analysts have many stakeholders; they rely on someone that’s easy to deal with and always goes that extra mile
  • Results– can AR pros deliver results for their employers?

This year, over 400 AR professionals, 84 agencies and 11 megavendors have been rated. The IIAR added Google and Amazon and Fujitsu to the megavendors section of this year’s survey.

“This year’s IIAR AR Professional, Team and Agency of the year survey indicate an interesting phase separation in the analyst relation professionals community, between the top 10% of top performers, the middle ground long-tailers and new this year, analysts have clearly indicated displeasure with the bottom 10%. This shows the need for continued education and best practices on the profession”

Ludovic Leforestier (@lludovicLinkedIn), IIAR Board Member.

A big Thank You! to all of the analysts who took the time out of their busy schedules to provide quality feedback on the service the AR pros deliver. The analysts input is of great value for the AR professions who can evaluate their own performance, plan analysts engagement according to analyst priories and , and for relationship building activities.

Whilst the IIAR awards the top 3 AR professionals, there are many others who are doing an excellent job and who stand out from the crowd. It is always a great pleasure to see so the many talented AR professionals who are acknowledged by the analysts we work with on a daily basis and the survey clearly shows the head to head race between our fellow AR peers. We’ll share more details and our key findings in the upcoming webinar for IIAR members where we will look beyond the top winners and discus why it is crucial for an AR professional  to be responsive, have the ability to help build strong analysts relationships with their stakeholders and deliver great results.

Enough talks –the winner of the IIAR AR Professional award 2019 goes to…

IIAR AR Professional of the Year

IIAR AR Professional of the Year 2019: Peggy O’Neill / Informatica

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Congrats to Peggy! Peggy O’Neill  (@pegoneillLinkedIn) was able to claim back her title from 2016 making her the AR Pro of the Year for the second time.

“I’m humbled by the recognition and feel grateful that even after doing analyst relations for 17 years I still look forward to work everyday.”

Peggy O’Neill / Vice President Industry Analyst Relations, Informatica (@pegoneillLinkedIn)

See Peggy’s interview here.

A big Wohooo also goes to  the two runner-ups tp Peggy who share the second place:

Joely Urton / Box (@JoelyUrton, LinkedIn) and Christine Randle / Oracle (@crandle, LinkedIn).

It seems like you need to have been to the Oracle School of AR those days -congratulations to Peggy for claiming the title back and fostering such a rooster of talented AR professionals.”

Ludovic Leforestier(@lludovicLinkedIn), IIAR Board Member.

Well Done! To learn about the top 10 AR professionals, please join us for the webinar on the 23rd July 2019 at 1600 BST (IIAR members only, join here).

IIAR AR Team of the Year 2019: Oracle

Analysts were also able to vote an AR Team of the Year – with Oracle being the winner for 2019 -all the way from the bottom of the league in 9th place back in 2014.

AR teams are being recognised in doing a great job in balancing the ever-increasing volumes of requests, continuously evolving their AR program to the changes in the market and the demands of the analysts whilst looking at building strong relationships with the analysts. Teams recognised from “Megavendors”, are defined as companies over USD 20 billion global annual revenues and providing a mix of three or more types the following: IT hardware; Networking equipment; Telecommunication services; Enterprise software; IT services and outsourcing; and Business consulting.

“It is an honor to be recognized for this award for the first time, especially given the strong competition. We very much appreciate the positive support from the Analyst community. This is above all a win for a very dedicated team of AR professionals driven by years of experience, strong relationship skills, and creative problem solving expertise. I’m grateful to the Oracle management for helping us build one of the best AR
 programs in the industry.”

Ricarda Rodatus / VP of Analyst Relations, Oracle (@rodatusr, LinkedIn)

See Ricarda’s interview here.

Oracle was followed by SAP (up from 6th last year), IBM (up from 8th), and HPE (up from 7th).

Last year’s winner IIAR AR Team of the Year 2018 Cisco dropped down to 5th place in the megavendors AR teams ranking.

It’s a great pleasure to see Oracle back on top of the AR teams after a few tough years, congratulations to Ricarda and the team for this spectacular turnaround.

Ludovic Leforestier / IIAR Board Member (@lludovicLinkedIn)

More details on the scores will be given in our webinar on the 23/7.

Logo IIAR AR Agency of the Year

IIAR AR Agency of the Year 2019: Dennington AR

In its second year is the category AR agencies that are providing analyst relations services. With a big head start Dennington AR was rated into the winner position of 2019. The second place is being shared by last year’s winner Signe Loenberg (@signeloenberg, LinkedIn) of Loenberg AR and Destrier AR which is managed by our newly appointed board member Simon Jones (@SimonDestrierLinkedIn). Also ex-aequo in 4th place, we have Magnolia Analyst Relations, founded by Pam Crain (@pamcrain2002, LinkedIn) and Merritt Group.

It is the best feeling to receive an award for a job that I am passionate about and enjoy doing.  Being recognised by the analyst community makes me feel extremely proud of Dennington AR and its associates.  Delivering value to clients and ensuring analysts needs are met is absolutely fundamental along with maintaining trustworthy and credible relationships.  I would like to extend my thanks to the IIAR and all of the analysts who participated in the survey as well as congratulating Peggy, Oracle and all the other winners.”

Caroline Dennington / Managing Director, Dennington AR (@CdenningtonLinkedIn)

The IIAR survey analyses a deep field with 84 AR agencies identified by analysts, with a good balance between smaller, boutique AR specialised agencies, the top 30 agencies as well as large unspecialised agencies. .

“On behalf of the IIAR Board, it is a pleasure to award Caroline for her magnificent AR work and to Signe and Simon for being once again in the top three of excellent analyst relations services.” 

Ludovic Leforestier / IIAR Board Member (@lludovicLinkedIn)

See our IIAR list of AR agencies here.

Well done everyone who snatched an award and thank you for your ongoing commitment to best practice in analyst relations. We also appreciate the efforts of the analyst community to keep us informed and sharing their insights. 

Thanks in particular to Anja Steinman (@AnjaSteinmann, LinkedIn) for her precious help with this project.

See also the IIAR> press release: The IIAR Announces the 2019 Analyst Relations Professional, Team and Agency of the Year 2019.

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IIAR’s Analyst Relations Professional and Analyst Relations Team of the Year 2018 Webinar https://analystrelations.org/2018/08/03/iiars-analyst-relations-professional-and-analyst-relations-team-of-the-year-2018-webinar/ https://analystrelations.org/2018/08/03/iiars-analyst-relations-professional-and-analyst-relations-team-of-the-year-2018-webinar/#respond Fri, 03 Aug 2018 12:13:16 +0000 https://analystrelations.org/?p=242231 IIAR London Summer Networking Event - July 2018

A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder the event, the conversations had, the old relationships that were nurtured and the new ones formed.

During the evening, we welcomed almost 40 industry analysts from firms including Gartner, IDC, Ovum, 451 Research, CCS Insight, Heavy Reading, Navigant Research, Freeform Dynamics, Bloor Research and IHS Markit. We were pleased to see so many AR professionals from companies including EY, Cisco, Criteo, GSMA and Vertiv, as well from agencies including Destrier, BITE, CCgroup and Chameleon. With the World Cup England-Croatia game on and stunning views to admire for the non-football fans in the room, there’s no wonder that the conversations were more effervescent that the prosecco enjoyed by attendees. It was a delightful evening which sparked conversations around AR best practice, analyst priorities, as well as informal topics, testament to the great relationships in the community.

During the evening, the IIAR recognised the AR professionals who go above and beyond in their career and have gained the respect and appreciation of analysts globally. Congratulations again to all winners and runners-up and we hope to continue to work closely with you to promote AR best practice.

While the World Cup may have finished, the IIAR’s AR Professional of the year results are still generating buzz and we will be running a webinar for IIAR members for a deep-dive on methodology, key takeaways and analyst feedback, as well as their significance for the AR profession. On Wednesday, 29th August at 1600 BST we will be hosting a webinar discussing the responses from analysts at over 60 firms who rated over 400 professionals, 85 agencies, 9 megavendors, and gave the IIAR a comprehensive set of insights on best practices.

To register please contact the IIAR community manager Fionnula Fitzsimons using the form below.

During the webinar we will have a quick refresher on The Three Rs of Analyst Relations, which form the basis for the IIAR survey that is sent out to analysts to vote on the AR Professional of the Year:

  • Responsiveness– analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships– analysts have many stakeholders; they rely on someone that’s easy to deal with and always goes that extra mile
  • Results– can AR pros deliver results for their employers?

We will then discuss the survey methodology, drill into main analyst feedback and insight which are valuable resources that can help AR professionals to rethink their approach and create programmes that resonate with the analyst community.

As in previous years, we will highlight and discuss the main AR annoyances for analysts as well as best practice that sets AR pros apart in the eyes of analysts.This webinar will host and spark insightful dialogues on AR best practice and the future of the AR industry, and we hope that you can join us!

The webinar is free to attend for IIAR members and will take place on Wednesday, 29th August at 1600 BST. To register please contact the IIAR community manager Fionnula Fitzsimons at using the form below.

 

[contact-form]

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Around Amal Nichols from Cisco in 10 questions https://analystrelations.org/2018/07/11/around-amal-nichols-from-cisco-in-10-questions/ https://analystrelations.org/2018/07/11/around-amal-nichols-from-cisco-in-10-questions/#comments Wed, 11 Jul 2018 19:05:19 +0000 https://analystrelations.org/?p=239522 Amal Nichols / Cisco on the IIAR websiteIIAR AR Professional of the YearWe have the privilege today to interview this year’s IIAR AR Professional 2018 and heading the  IIAR AR Team of the Year 2018, Amal Nichols (@nicholsamal, LinkedIn),Director, Global Analyst Relations at Cisco. She must be doing something right!

  1. What’s been your career path to becoming an AR pro?

Like many in our field, I started out in Public Relations.During college, I worked at a few San Francisco Bay Area-based television stations and later joined a public relations agency focused on the high tech industry. At the time, there were no dedicated AR functions. PR roles actually included managing relationships with both press and analysts. I also spent a year in Paris working on pan-European PR programs with sister agencies in the UK and Germany. From there I worked on the corporate side at a small networking company. I then decided to start my own PR consulting firm. That’s when the industry was growing exponentially and there were lots of startups looking for help and many mature companies in need of extra support. It gave me a great deal of flexibility, a nice mix of clients and a wide breadth of experience. Cisco hired me as a consultant and after two years, offered me a full time position. That was 12 years ago! Cisco was one of the first companies I knew of that had a dedicated AR function. It was exciting to see the strategic value that AR brought to a business and the respect the function had within Cisco.

  1. What are your opinions of the IT Analyst Marketplace and where do you see it going?

Obviously there is a lot of consolidation with many firms looking to expand their capabilities and the services they offer. At the same time, I see many of the key analysts at these firms starting their own consultancies. Because they still hold the expertise, we are including them in the mix of analysts with whom we engage.

  1. What’s your typical day like?

That’s what I love most about my job – no day is ever the same. I am doing everything from providing feedback to my team on their plans to thinking about new ways to uplevel our function. Right now we are gearing up for the new fiscal year, so budget and strategic planning have been taking up a fair amount of time as well.

  1. Now, c’mon, tell me an Analyst horror story?

This was a horror story, but the analyst was actually one of the heroes. I was in Barcelona on business a few months ago and had my purse with passport, wallet, phone, everything stolen. Luckily I was able to get a temporary passport the same day. I shared a ride to the airport with one of our analysts and we parted ways for different airlines. About 20 minutes later he tracked me down and told me my colleagues had called him to say in the chaos I had left my laptop behind at the convention center and they were on their way to bring it to me. It was so kind of him to go out of his way to find me to give me that message since I no longer had a phone.

  1. How does your company structure its AR team?

We align our AR team to Cisco’s corporate initiatives and technology areas. So we have a corporate AR team, a Security AR team, a Networking team, a Collaboration AR team, etc. We also have regional AR leads. Each team is focused on the analysts within their space but then also collaborates across the team where technologies converge and where we need to tell a broader story.

  1. Tell us about one good experience you have had with an analyst or analyst firm?

There are so many positive experiences. I especially enjoy when we can bring an analyst or firm in early in the process under NDA so they understand our roadmap and our strategy. This way, they can provide advice early while there is still enough time to shift positioning or the way we go to market. Having that outside-in perspective from industry experts is incredibly powerful. The one that stands out the most was when we were launching the UCS product – it was an industry first and the analysts we worked with over the course of the year leading up to the launch played an integral role in how it was positioned.

  1. Which analyst firm do you miss that’s been acquired or analyst that’s left the industry?

A few come to mind. We recently had an analyst who left to go to a small security company. I really enjoyed working with him and the balanced perspective he brought.  Another analyst retired after many years in the industry and was a pleasure to work with and to talk to. Another left a few years ago to go private and has now returned so we are happy to be working with him again. That’s always nice when that happens because it’s like renewing an old friendship. Plus they have a better understanding of the challenges that we face on the corporate side.

  1. What’s your favorite niche analyst firm and why?

We work with so many that I couldn’t possibly call out one. It’s really about the individuals, who offers the most value and who you connect with.

  1. Any hobbies or favourite restaurant / food that you’d like to share?

I recently travelled to Miami for a LatAm AR planning meeting. My teenage niece told me about a chef who went viral (#saltbae) for the way he sprinkled salt on the steak he prepared. He has a restaurant in Miami so I took some team members there who had been traveling with me. It is a Turkish restaurant called Nusr Et, named after the chef. He was actually there! Both the steak and table side show were outstanding.

  1. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

We have had an AR Sales Enablement program for the past few years, but it has really been in pilot mode. I am looking to scale it this year because I see the huge opportunity there is for AR to provide more insights and direct support to Sales. Global Communications, of which AR is a part, is now under the Sales & Marketing organization. I am excited that this could be the year for the program to take off now that we are more closely aligned to Sales. Key to success will be driving awareness for the program among the Sales organization. Then once the flood gates open, we will have to be ready to support all the requests. I welcome that challenge.For the next 30 minutes, my challenge is to prioritize the 10 things that I need to accomplish today.

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No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018 https://analystrelations.org/2018/07/11/no-penalty-shoot-out-required-the-iiar-analyst-relations-professional-of-the-year-2018/ https://analystrelations.org/2018/07/11/no-penalty-shoot-out-required-the-iiar-analyst-relations-professional-of-the-year-2018/#comments Wed, 11 Jul 2018 19:00:55 +0000 https://analystrelations.org/?p=239624 In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight.

That’s right – tonight was also the announcement of the IIAR’s much-coveted Analyst Relations Professional of the Year 2018.

The IIAR’s recognition of the capabilities of the analyst relations community is an important moment in our industry – not just because we can celebrate the great work of our friends and peers – but also because it’s an opportunity to gain feedback from analyst themselves. And indeed responses from analysts at over 60 firms are at the core of this methodology and the ensuring awards. They rated over 400 professionals, 85 agencies, 9 megavendors,  and gave the IIAR a comprehensive set of insights on best practices. 

Thanks to the analysts

We asked the analysts to be thorough in their critique. And as AR pros, having committed hours to the completion of numerous research responses, who wouldn’t want the chance to pose some questions back in the other direction?! Fortunately the analyst community were very generous with their time and the depth of feedback. Our profuse thanks to everyone who participated and took time from the barrage of vendor briefings and research obligations to commit to the process.The feedback we sought related directly to the IIAR’s model of the 3Rs of Analyst Relations. Put simply, these are the defining three key traits required for the job. While we’re sure everyone reading this is entirely fluent in the 3Rs, they can be summarised as follows:

  • Responsiveness – analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships – analysts have many stakeholders; they rely on someone that’s easy to deal with always goes that extra mile
  • Results – can AR pros deliver results for their employers?

Full time scores

And so the moment of truth. The referee’s final whistle has gone, there’s no time for video replays and the crowd is on the pitch. Here’s the final score…IIAR AR Professional of the Year

IAR AR Professional of the Year 2018: Amal Nichols / Cisco

Second place, IIAR AR Professional of the Year 2018: Renata Barros / CiscoThird place, IIAR AR Professional of the Year 2018: Mark Kitchell / Amazon Web ServicesThe analysts also placed in our top 10 other practitioners from Deloitte, Oracle, SAP, Accenture and Dassault Systèmes. 

Click for Amal’s interview for the IIAR.  

IIAR AR Team of the Year 2018: Cisco

In addition to placing two winners in the IIAR AR Professional 2018, analysts also voted Cisco the best IIAR AR Team of the Year for 2018 for the second year running. This category recognises teams at Megavendors”, defined as companies over USD 20 billion global annual revenues and providing a mix of three or more types the following: IT hardware; Networking equipment; Telecommunication services; Enterprise software; IT services  and outsourcing; and Business consulting.

“We are thrilled to be recognized for the second year in a row. We are constantly assessing and refining our AR program and looking for new ways to bring greater value to Cisco and our analyst community. It is important to us that the work we do and the relationships we build are meaningful. This award is a testament to that effort” said Amal Nichols / Director of Global Analyst Relations / Cisco  (@nicholsamal, LinkedIn).

Cisco was closely followed by Dell (up from 5th) and Oracle (up one place) ;  IBM, Microsoft and HP all going down in this megavendors AR teams ranking.Logo IIAR AR Agency of the Year

IIAR AR Agency of the Year 2018: Loenberg AR

A new category for agencies providing analyst relations services sees Signe Loenberg keeping the top position in 2018 for those awards, after being elected as the best IIAR AR Professional for two year running.  The IIAR survey maps a deep field with 85 AR agencies identified by analysts, with an sizeable spread between the top 30 agencies and the bottom 35 -all of the latter receiving negative scores. Large unspecialised agencies and PR freelancers were equally shunned by analysts, demonstrating the value of specialist AR skills and staff.

“I am extremely grateful and honoured to have been recognised by the analyst community and very proud of the team who have helped Loenberg AR achieve this award.  We value the strong and longstanding relationships we have developed with analysts around the world and enjoy working with our clients to help them engage positively and effectively with this influential community. I would like to thank everyone who took part and congratulate Amal Nichols on IIAR AR Professional ” said Signe Loenberg / Loenberg AR (@signeloenberg, LinkedIn).

Loenberg AR is followed by Axicom and Destrier AR.

“On behalf of the IIAR Board, I am delighted to congratulate Amal and Signe for being the torchbearers of excellence in analyst relations (AR)” said Ludovic Leforestier(@lludovicLinkedIn), IIAR Co-Founder and Board Member.

So well done to everyone who claimed an award, and thank you for ongoing commitment to best practice in analyst relations. We also appreciate the efforts of the analyst community to keep us informed and on our toes. In our next post, we’ll share the key insights that emerged from the analyst community’s responses to our feedback. These encompass best practice from the challenges of analyst tiering to the need for personalisation. Come back to the IIAR blog for more. With contributions and help from Julia Pope and Tom Buttle.

See our press release here.

 

Related posts

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The IIAR Summer Party celebrating the IIAR AR Professional and Team of 2018 https://analystrelations.org/2018/06/19/the-iiar-summer-party-2018/ https://analystrelations.org/2018/06/19/the-iiar-summer-party-2018/#comments Tue, 19 Jun 2018 21:52:44 +0000 https://analystrelations.org/?p=237342 2018 IIAR London Summer Networking EventWe are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies.

Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the London SouthBank, with leading industry analysts and analyst relations peers alike.

Date: 11th July 2018
Time: 1830 – 2130 BST
Where: London SE1

This event is free for IIAR Members and Industry Analysts.

We have a limited capacity as this event is increasingly popular, yet we want to keep it intimate.

IIAR members should register using the link sent by email and apply their code. Check your spam folder and use the form below if you haven’t got this email.

Analysts can get a priority ticket from IIAR Members or register for the wait list here.

If you are not an IIAR Member but are a bona fide AR professional and would like to attend, you may purchase a ticket or join as a member on the EventBrite page. Tickets may be purchased but are subject to approval by the IIAR.

Invitations with the exact address will be sent after approval of each attendee by the IIAR board.

Register now! We have limited capacity and for security reasons we will only be able to accept guests registered 24h before the events with a personal confirmation.

For any questions, fill in the form below.

 

[contact-form]

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IIAR Webinar: IIAR Analyst Relation Professionals and Teams of the Year 2017 https://analystrelations.org/2017/09/08/iiar-webinar-iiar-analyst-relation-professionals-and-teams-of-the-year-2017/ https://analystrelations.org/2017/09/08/iiar-webinar-iiar-analyst-relation-professionals-and-teams-of-the-year-2017/#respond Fri, 08 Sep 2017 09:54:41 +0000 https://analystrelations.org/?p=185084 TCS_IIAR_Summer Drinks 100-IIAR website

The result of IIAR Analyst Professionals and Teams of the Year 2017 was announced in the IIAR summer party in July. Join an IIAR Webinar discussing the survey and more fine-grained results about analysts’ changing perceptions of the AR Professional role on the 28th Sept at 1600 BST.

During this one hour web conference, Neil Pollock (@neilpollockLinkedIn), Ludovic Leforestier (@lludovicLinkedIn) and Fabio Neves (LinkedIn) will discuss the results of this ‘ARPOTY’ survey.

In the survey we also asked analysts to say something about what they liked and did not like about current analyst relations practice. The webinar will also reflect on some of these comments.

Methodology

This survey was sent to over 7,000 industry analysts from firms across the world and was designed to gauge the opinion of analysts concerning AR professionals across various criteria for the year 2017. It was conducted by the IIAR using AR Insights. Among the participants, IDC was the most prevalent responder.

The survey was completed by the IIAR research methods expert Fabio De Rocha with help from IIAR board members Neil Pollock  and Ludovic Leforestier.

Powered by ARInsights

ARInsights logo for the IIAR

IIAR members can already REGISTER now.

IIAR Webinars are free to attend for all IIAR Members, a good reason for joining the IIAR. For non-members there is a fee of $25 / £25 (pay here) that is redeemable against IIAR Membership over the next 12 months. Join the IIAR via the form on this page, new members are always welcome !

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 Around Renata Barros from Cisco in 10 questions https://analystrelations.org/2017/07/21/around-renata-barros-from-cisco-in-10-questions/ https://analystrelations.org/2017/07/21/around-renata-barros-from-cisco-in-10-questions/#respond Fri, 21 Jul 2017 15:49:51 +0000 https://analystrelations.org/?p=179434 Logo IIAR AR Professional of the YearThe third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.

1. What’s been your career path to becoming an AR pro?

Renata Barros, Cisco - IIAR Professional of the Year 2017 for LatAmAll my background is on Corporate Communications, so, in somehow analysts are always part of my work, but let me think… Well, it has been a long time ago. Back to 2000-2001, when Yankee Group was one of my customers, while working for a PR Agency. That was when my relationship with analysts increased. After that, I had Analysts Relations as one of my responsibilities when working for Avaya and now, at Cisco, as my main role, analysts is part of my everyday work. I am glad that I was able to build the AR Program for Latin America since 2013.

 

2. What are your opinions of the IT Analyst Marketplace and where do you see it going?

I am happy to see IT industry analysts increasing in Latin America. Firms are seeing the potential of our region and the importance of having local analysts to support the business.
Therefore, I see the Latin America market increasing, and the value of an analyst’s influence also gaining more importance for customers. Finally, analysts are helping companies to build their digital transformation agenda.

 

3. What’s your typical day like?

Each day is different and new discussions come up. One of the best things of working for Cisco is flexibility and the possibility of working from anywhere, which increases our productivity and allow us to balance our life and work.
Having said that, usually I work from home 2-3 times a week. That way I divide my day on meetings with analysts, inquiries, discussions with my stakeholders, internal meetings, planning, emails, quarterly performance review calls, workshops, and events. In addition, most of my time is dedicated to Brazil and Mexico but I also cover the other countries in Latin America. Therefore, I need to be very organized to prioritize and focus on different regions and technologies.

 

4. Now, c’mon, tell me an Analyst horror story?

Honestly, I can’t remember any horror story! Should I have one?

 

5. How does your company structure its AR team?

Cisco has a tremendous AR team, and it is divided by architectures/technologies/verticals and each member has global
responsibility. In additional, we also have AR pros covering what we call theatres that is divided by regions such as EMEA, APAC, Americas (including Latin America). With a great leader to orchestrate all of us.

 

6. Tell us about one good experience you have had with an analyst or analyst firm?

There is no way to tell you only one good experience…most of my experiences are good. I work with an amazing group of analysts.

 

7. Which analyst firm do you miss that’s been acquired or analyst that’s left the industry?

Yankee Group and Fernando Belfort.

 

8. What’s your favorite niche analyst firm and why?

I like them all. Again, I don’t feel like mentioning only one.

 

9. What innovations have you seen from other AR teams or developed in your own AR practice?

A great example for me is C-Scape, Cisco’s global analyst event that we do once a year at Cisco Live US, and its regional version such as the C-Scape Latin America. It is a great opportunity for industry analysts to hear “everything”, about the company!

 

10. In your experience what’s the best way to get more engagement with the executives that you support?

Planning, defining the AR Program goals aligned to business outcomes, highlighting sales impact, showing how analysts can bring insights into the business and how they are influencing customer’s buying decisions, and for sure, delivering results.

 

 

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The IIAR Summer Party celebrates the IIAR AR Pros and Team of 2017 – Sponsored by TCS https://analystrelations.org/2017/07/19/the-iiar-summer-party-celebrates-the-iiar-ar-pros-and-team-of-2017-sponsored-by-tcs/ https://analystrelations.org/2017/07/19/the-iiar-summer-party-celebrates-the-iiar-ar-pros-and-team-of-2017-sponsored-by-tcs/#comments Wed, 19 Jul 2017 15:18:57 +0000 https://analystrelations.org/?p=178829

Views and insights, what a party!

The 2017 IIAR London Summer party sponsored by TCS gathered over hundred analysts and AR pros in the Shangri-La Hotel at The Shard.

Following on the IIAR tradition of summer events at landmark venues such as Lords Cricket Grounds and the HMS Belfast, the UK Analyst and Analyst Relations communities gathered at the Shard in London on the 12th July for the annual IIAR Summer party 2017 sponsored by TCS.

Again attending were Analyst Relations professionals from major technology firms such as EY, HCL, Vodafone and Atos plus around 15 analyst firms including Gartner, IDC, PAC, Globaldata, IHS, Ovum, TechMarketView and HFS.

While the wine and beer was flowing there were many conversations on how the analyst and technology landscape is changing with topics such as digital transformation, robotics and cloud transformation.

The main highlight of the evening was the announcement of the AR professionals and AR teams of the year 2017, respectively Signe Loenberg and Cisco received their “trophies” from IIAR Board Member Neil Pollock (@neilpollockLinkedIn). Being Scottish, he turned the customary plaque into whisky.

The event was again kindly sponsored by Tata Consultancy Services (TCS). The evening provided a fantastic networking opportunity in a fun setting with a fantastic view of London. The impressive turnout and attendance of wide variety of analysts and AR professionals created an ideal environment for networking and to catch up with existing analyst connections as well as establish new relationships with the ever-growing EMEA analyst community.

The event was hosted by the IIAR UK Chapter co-leads Aniruddho Mukherjee (@aniruddho, LinkedIn) and David Rossiter (LinkedIn@davidrossiter).

 

By Najmeh Hafezieh, IIAR Community Manager (@Najmehafezieh, LinkedIn) and Robert De Souza, IIAR Board Member (@robert_desouzaLinkedIn)

IIAR Summer Party-July 2017-The Shard

 

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Around Tracy Shouldice / Trend Micro in 10 questions https://analystrelations.org/2017/07/12/around-tracy-shouldice-trend-micro-in-10-questions/ https://analystrelations.org/2017/07/12/around-tracy-shouldice-trend-micro-in-10-questions/#respond Wed, 12 Jul 2017 19:02:51 +0000 https://analystrelations.org/?p=177914 IIAR AR Professional of the YearTracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award.

Tracy Shouldice / Trend Micro is the IIAR AR Professional of the Year 2016 - North America1. What’s been your career path to becoming an AR pro?

 I’ve been in & around AR for 20 years now.  In the late 1990s I realized that nobody at my company at the time was paying attention to these important influencers, but that we needed to.  My company was a small startup at the time; my boss said, “well, if you can backfill your Marcom job, you can work with the analysts.”  Since then, I’ve done AR at Entrust, Cognos, Nortel (RIP) and now Trend Micro.  I also worked four years at Forrester, which gave me good perspective on the inner workings of research firms and their analysts.

2. What are your opinions of the IT Analyst Marketplace and where do you see it going?

The biggest trend I’ve been thinking about is that from the perspective of the IT buyer:  there is Gartner; and there is the highly-fragmented collective of everyone else.  Gartner has earned its way to its dominant position in the research/advisory space with exceptional execution and some clever acquisitions – so by no means am I trying to trivialize its well-earned success.

But unlike some industry watchers, I do not believe that the end of the traditional analyst firm is near, by any measure.

The smaller analyst firms simply cannot compete with Gartner for the minds of the IT buyer in the large/very large enterprise.  Big IT is not typically going to drop seven figures of technology investment based on a blog post by an independent, or an anonymous peer review.

So the question is:  who is willing (and able) to throw down the gauntlet and challenge Gartner as a legitimate second opinion for the IT buyer?  I see many smaller niche players out there (pun intended) and some visionaries (ditto), but I’m sure I speak for many AR peers (and also from the IT perspective) in saying that a little competition at the high end of the market would be a good thing to keep the landscape vibrant.  The opportunity is there … but who will step up?

3. What’s your typical day like?

One thing that I have always loved about AR is that there really are no two days alike.  Sometimes we interact with analysts on the phone, sometimes at conferences, sometimes over email.  Sometimes you are doing the talking; and sometimes you’re listening.  Hopefully a good balance of both.

And we get involved with everyone in our company, north-south and east-west (execs, product experts, evangelists, marketing, etc.).

It’s this variety, and working with super-smart people, that keep things interesting!

4. Now, c’mon, tell me an Analyst horror story?

There was one event – a large user-group conference hosted by my company – in which we had hired an analyst to deliver the Day One keynote address.  It was at 9:00am, with over 1,000 people in the room.  He showed up at 8:15 – with no computer, no slides, nothing.  He assumed that I would have his slides already cued up (through some sort of magical process, apparently).  In fact, they were on a file server behind his firewall/VPN (did I mention he didn’t bring a PC?).  It was a mad scramble, but after some frantic phone calls and a tortuously slow download (this was before high-speed Internet, people!) we got the slides onto one of our computers in time for the presentation.

 

 

5. Tell us about one good experience you have had with an analyst or analyst firm?

Early in my AR career, I spent a lot of time with a relatively new analyst at a major firm.  I educated her on the general space that she covered, in addition to what my company itself did in that space.  She really appreciated the time I spent with her, sending me a really sincere “thank-you” note for my efforts to make her smarter in the space she covered.  She later provided me with a glowing reference for another AR position I was competing for.

 

6. Which analyst firm do you miss that’s been acquired or analyst that’s left the industry?

I think META Group … and not from the perspective of individual analysts (many of the analysts acquired by Gartner are still there, and provide great coverage).  But there was something about META’s culture – their analysts were very accessible and liked to have fun in a refreshing, self-deprecating kind of way – and I think that element of the company’s personality got lost over time.

Plus, they were a legitimate “second opinion” to Gartner in the large enterprise IT advisory space (see my other answer, above) – and I truly believe that this is a void that needs to be filled.

 

7. What’s your favorite niche analyst firm and why?

We’ve been going a lot of good work with Enterprise Strategy Group (ESG).  While not as big as Gartner or Forrester, they have really good people and we’ve found that their analysts are very smart and capable.  The firm is also very client-focused:  I appreciate their flexibility and willingness to collaborate with us in many different and creative ways.

 

8. Any hobbies that you’d like to share?

I am an avid distance runner.  I started running seven years ago; I’ve run three marathons now, and more half-marathons than I can count.  I run for charity, and will often join forces with other runners to raise funds for those less fortunate.  Over the last seven years, I estimate that my running teammates and I have raised over $120,000 for some very worthy causes.  It’s a privilege to be able to run, and to help others in the process.

 

9. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

For the next 6 months: I think the biggest challenge we face right now (and believe we are not alone on this front) would be the “peer review” properties popping up everywhere (think Gartner Peer Insights, G2 Crowd, TrustRadius, etc.).  Some of these are analyst-branded or will soon be.  The challenge with these is scale:  the reviews require that your customers to fill out extensive surveys, and there are only so many favours of that sort that one can ask of even one’s most fervent customer advocates.  I think that addressing these sites strategically will be the toughest nut for AR pros to crack this year.

I also challenge representatives from analyst firms who may read this to think about these sites strategically – while they are certainly an opportunity to build the business, are you perhaps undermining the perceived value of your own research and advisory services?

Challenge for the next 30 minutes:  getting onto my briefing call, on time. with my spokesperson!

 

10. In your experience what’s the best way to get more engagement with the executives that you support?

I’m very lucky in that my executives already see the value of industry analysts in the IT purchase/decision-making process.  So it’s not difficult for me to convince them that analyst engagement is mission-critical.

I do believe that AR is a “virtuous-circle” proposition:  if you invest in the function, you reap the rewards and thereby earn more investment.  That said, the opposite also holds true:  if you neglect AR, you’ll fail abysmally … and thereby lose credibility and support.

So for those who need to “win over” their executives, I would suggest that you narrow the aperture of your AR program to the analysts who matter in context of the IT buyer (that is:  Gartner; Forrester; and one or two mid-tier firms like 451 or ESG).  Take a year and build out a set of meaningful, two-way interactions that establish credibility and goodwill with the analysts.  You’ll start to see the benefits of this approach pay off.  Then, overcommunicate those benefits with your executive stakeholders to build more support.  Rinse and repeat.

 

Related posts: 

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Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017 https://analystrelations.org/2017/07/12/iiar-arpoty-2017/ https://analystrelations.org/2017/07/12/iiar-arpoty-2017/#comments Wed, 12 Jul 2017 19:00:46 +0000 https://analystrelations.org/?p=177819 The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017

Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017 for the second year running; Cisco moves to the top as IIAR AR Team of the Year 2017

London, Wednesday 12th July 2017 – 20:00 BST. A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR, www.analystrelations.org) looked at the analysts’ perception of how analyst relations (AR) professionals are performing as a whole and compared it with results from the past, according to the ‘IIAR Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

“Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Compared to 2016, the 2017 results showed that of the IIAR 3 R’s of AR, the analysts surveyed most value the ‘result’ over aspects like relationship and responsiveness. Results are whether the AR professional is able to deliver on the information the analyst is looking for; whilst responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs; and the relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Our interpretation of the data is that whilst the analysts still value turnaround and good communication AR professionals will increasingly also need to understand the specifics of the individual analyst firm, how the analysts works and what they want.

 

IIAR AR Professional of the Year 2017

 

The survey respondents also voted the best analyst relations (AR) professionals supporting them in their day-to-day interactions with ICT vendors and service providers. Whilst in the regional category there were nearly 200 different AR professionals nominated,  there was one standout winner for the IIAR Analyst Relations Professional of the Year. The accolades go to…

 

IIAR AR Professional of the Year 2017 Global and EMEA: Signe Lønberg, Loenberg AR 

Signe is obviously doing something right when interacting with analysts as she was also winner of the AR Professional of the Year back in 2016.

I am extremely grateful and proud to have been recognised by the analyst community for the work we do. I want to thank everyone who took part in this process, including the IIAR who are helping establish the credentials and raise awareness of the important role of analyst relations. In the many years I have been serving the analyst community I have seen a clear development in how the IT industry is embracing the analysts and the value of their work. It has been, and continues to be, a very exciting time to be working with analysts” said Signe Lønberg / Loenberg AR (@signeloenbergLinkedIn)

In second place and IIAR AR Professional of the Year 2016 for North America: Tracy Shouldice, Analyst Relations Trend Micro

This is the first year that Tracy has received this accolade.

“I’m both honored and humbled to have received this recognition, on behalf of both myself and my team,” said Tracy Shouldice, Director of Industry Analyst Relations at Trend Micro.  “IAR is truly a relationship role.  To perform it well demands not only high degrees of responsiveness and execution, but also of professionalism and integrity.  The fact that the analysts themselves made this selection means a great deal to me, personally and professionally.  My thanks go to all analysts who participated in the process, and to the IIAR for its continued advocacy for the Industry Analyst Relations profession.”  said Tracy Shouldice / Director of Industry Analyst Relations, Trend Micro (@TracyShouldiceLinkedIn). 

See Tracy’s interview here > Around Tracy Shouldice / Trend Micro in 10 questions.

In third place and IIAR AR Professional of the Year 2016 for Latin America: Renata Barros, Cisco

 “I am very proud to be part of this select group of the best analyst relations (AR) professionals supporting analysts in their day-to-day interactions It is an honor to be recognised for what I love to do every day. This recognition goes even further, being the only recognised Latin American AR professional makes us even more proud. It raises awareness for the importance of the region and how a great AR Program is a key component for the success of the company. I would like to thank IIAR for putting together such an important recognition, Cisco for allowing me to develop my work and supporting me with this great Global AR team, and mainly to our analyst community for being such a great partner.” — Renata Barros / AR Manager for Latin America, Cisco (@RenataBarros, LinkedIn).

 

 

“This third edition of the IIAR AR Professional of the Year show that great practitioners need not to come from large blue chip companies or be based in the US. We’re seeing tenacious, personable and experienced professionals shining through best practices. On behalf of the IIAR Board, I am delighted to congratulate Signe, Tracy and Renata for their dedication to AR.” said Ludovic Leforestier, Co-Founder / IIAR Board Member and Global Influencer Relations Director at Criteo  (@lludovicLinkedIn).

 

The respondents also voted for the best analyst relation teams…

 

 

IIAR AR Team of The Year 2017

 

 

 

Cisco logo for the IIAR website

IIAR AR Team of the Year 2017: Cisco

With thirteen megavendors AR teams rated by respondents, it was last year’s runner-up Cisco who has been voted the best IIAR AR Team of the Year for 2017.

“Cisco is pleased to be recognized for having the leading analyst relations program in the industry as chosen by the analyst community and IIAR. By forging strong relationships with the analysts and bringing their insights into our business, our leaders value the strategic role of AR,” said Amal Nichols / Director of Global Analyst Relations, Cisco (@nicholsamal, LinkedIn). “I am proud of our team and the trusted relationships we have forged with the analysts who cover us around the world.”

 

Cisco was closely followed by number two IBM dropping from its #1 pedestal after two editions at the top despite reaching many more analysts thanks to a much wider footprint. A real surprise for keen industry observers is Oracle shooting up in third position after years at the bottom of the league. Other highly placed teams included Dell, Amazon, Microsoft, SAP, EMC, Accenture and Google. The IIAR Board sends its congratulations to all the teams nominated!

 

IIAR Webinar on ARPOTY (members only)

IIAR members can already register now for an IIAR Webinar discussing the survey and more fine-grained results about analysts’ changing perceptions of the AR Professional role on the 28th Sept at 1600 BST.

During this one hour web conference, Neil Pollock, Ludovic Leforestier and Fabio Neves will discuss the results of this ‘ARPOTY’ survey.

IIAR Webinars are free to attend for all IIAR Members, a good reason for joining the IIAR. For non-members there is a fee of $25 / £25 (pay here) that is redeemable against IIAR Membership over the next 12 months. Join the IIAR via the form on this page, new members are always welcome !

 

Methodology

This survey was sent to over 7,000 industry analysts from firms across the world and was designed to gauge the opinion of analysts concerning AR professionals across various criteria for the year 2017. It was conducted by the IIAR using AR Insights. Among the participants, IDC was the most prevalent responder.

 

The survey was completed by the IIAR research methods expert Fabio De Rocha (LinkedIn) with help from IIAR board members Neil Pollock (@neilpollockLinkedIn) and Ludovic Leforestier (@lludovic, LinkedIn).

Powered by ARInsightsARInsights logo

About the Institute of Industry Analyst Relations

The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

Membership is open to everyone in the analyst relations community. To find out more about the benefits of joining and to apply for membership, click here: Why join the IIAR?

 

Contact: 

  • Najmeh Hafezieh, IIAR Community Manager
  • @iiar
  • See contact form below

 

Related posts: 

 

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Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017… https://analystrelations.org/2017/07/11/stay-tuned-for-the-iiar-analyst-relations-professional-and-team-of-the-year-2017/ https://analystrelations.org/2017/07/11/stay-tuned-for-the-iiar-analyst-relations-professional-and-team-of-the-year-2017/#respond Tue, 11 Jul 2017 11:36:21 +0000 https://analystrelations.org/?p=177984 IIAR AR Professional of the Year

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS!

Who will succeed as top AR professional current title-holder Signe Lonberg?

Which AR team will take the title from the current holders IBM?

Is the ‘responsiveness’ of AR professionals to industry analysts requests and needs still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights into the evolution in analysts’ perception of AR performance.

Analysts have now voted… No drum roll yet – as we’re not ready to announce the winner just now, but we will tomorrow evening during the IIAR Summer Party at the Shangri La at the Shard – promise!

Make sure you register if you’d like to attend as the event is strictly by invitation only!  

This is a survey of all industry analysts from all firms across the globe, designed to ask their opinion of AR across a number of criteria for the year 2017. It was conducted by the IIAR and kindly sponsored by AR Insights, using their database of over 7,000 analysts to ensure a sufficient sample size and representativeness across Regions.

We’d like to thank those hundreds of analysts who were willing to give their time to participate in the survey and provide their inputs, with IDC amongst the major analyst firms very much contributing this year, providing a large part of the overall response. We looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘IIAR Three Rs of AR’:

  • Responsiveness
  • Relationship
  • Results

Responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs. The relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Whilst results are whether the AR professional is able to deliver on the information the analyst is looking for.

As for the survey, it yielded a few surprises. As well as confirming a few things we already intuitively knew, it showed that analysts no longer prioritise responsiveness over everything else.

“Whilst responsiveness was last year’s single most important determinant of AR performance, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Check the IIAR website for more details coming soon!

Related posts: 

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Around Susan Prakasam from Microsoft in 10 questions https://analystrelations.org/2016/10/19/around-susan-prakasam-from-microsoft-in-10-questions/ https://analystrelations.org/2016/10/19/around-susan-prakasam-from-microsoft-in-10-questions/#respond Wed, 19 Oct 2016 09:41:34 +0000 https://analystrelations.org/?p=134320 Today we ask our probing questions of Susan Prakasam from Microsoft. Singapore based Susan (LinkedIn, @suprakasam) is the Analyst lead for Microsoft Asia, and she won AR Professional of the Year for APAC in 2016. susan-prakasam-microsoft 

Questions:

  1. What’s been your career path to becoming an AR pro?

My longest stint has been in sales & business development before becoming an analyst. Both roles continue to hold value in my current avatar as an AR pro. The foundation in sales keeps me grounded in being customer centric and oriented to how analysts are best served to influence them, and my stint as an analyst helps me understand the regional landscape of analyst houses and the strengths each firm delivers on based on how it is structured and the methodology that is their unique proposition.

  1. What are your opinions of the IT Analyst Marketplace and where do you see it going? (What trends have you seen in the AR world – are they positive for clients?)

I love that there is a growing recognition for the work and influence that IT industry analysts deliver as customers continue to build on their transformation agenda. While the need for quantitative trackers and shipment data continue to decline in value, on account of being retrospective, there is a greater need for industry insights and technology blueprints / best practices based on regional and vertical adoption. I see this area being opportunistic for analyst firms given every client’s need to lead with relevant vertical industry solutions based on infrastructure and partner ecosystem maturity.

The ability to leverage syndicated research to derive custom insight is a well-honed offering by most firms and will continue to hold significant value to clients.

  1. What’s your typical day like?

Every day is different and offers the potential for analyst meetings/discussions both formally and casually as well as internal stakeholder conversations that look to insert analyst value into campaigns that are being executed, deals that can be backed by strategic insight and in funneling feedback to leadership teams based on analyst opinion and research results.

The great benefit about Microsoft’s culture steeped in productivity is the ability to work from anywhere and to truly achieve a balance in designing your day as it suits you best and in being your most productive self.

  1. Now, c’mon, tell me an Analyst horror story?

A scenario that stresses me out, not necessarily a horror story yet is one that revolves around last minute cancellations and no shows from analysts ahead of briefings that you’ve meticulously and thoughtfully planned. There are certain analyst voices that you want to amplify and when they cancel you know the discussion will lack the one that pushes and challenges the conversation in all the right ways.

  1. Tell us about one good experience you have had with an analyst or analyst firm?

There are so many great experiences I have on a routine basis that is rooted in the depth of relationships that we share with analysts. But what moves me to joy every single time, is when I see that an analyst has defended Microsoft’s strategy / products in a public forum via a Linkedin comment or a tweet /blog – totally makes my day! While the performance of the company itself is separate from the success of its AR program it’s great when the latter can demonstrate impact from the validation of the former.

  1. What’s your favorite niche analyst firm and why?

I love the work that smaller, niche firms like IBRS, Telsyte, Greyhound Research do. Given their significantly lower operating costs, they work with agility and an extreme customer centricity that the larger firms can’t always match.

  1. Any hobbies or favorite restaurant / food that you’d like to share?

I am a foodie and Singapore’s multi-ethnic culture and heritage serves up a multitude of colorful cuisines, each with its own unique flavour and aroma, all of which I love. However, one of my recent favorites was an Ethan Stowell restaurant that my manager in Seattle treated us to called Red Cow in Seattle’s Madrona neighborhood. A classic French brasserie that had clearly mastered the bone marrow ; serving it hot with a reduced balsamic. The fact that it’s not a regular item on your menu coupled with the fact that it brought back great childhood memories makes it stand out in my current list of favorite food.

  1. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

Next 30 mins is simple, determined to have this interview completed and sent over! Upcoming 6 months is far more complicated. Into our second quarter of the year, I feel the urgency to forge the right plans that are set up to drive maximum impact in converting analyst influence into customer consideration for our solutions to support/enable regional and global business goals for the fiscal.

  1. What innovations have you seen from other AR teams or developed in your own AR practice?

I would love to learn from the best practices of other AR teams in the region and completely see the lack of and need for a community in Asia where we could exchange notes.

One practice that we’ve invested in and seen great impact from has been in the regional Analyst Summit that Microsoft has run on an annual basis. The combination of being able to get a left to right perspective of the organization’s strategy globally, observe regional momentum and hear directly from customers and partners at these sessions have produced a high touch experience for analysts and an enormous positive impact for us. Going forward however, we’re looking to transfer much of this information exchange via a dedicated analyst portal as a self-service mechanism to scale even more timely and curated content to the community. Growth hacking and delivering maximum impact in smart ways certainly underlines our innovation strategy.

  1. In your experience, what’s the best way to get more engagement with the executives that you support?

Executing on a program that is tightly aligned to business goals and outcomes makes executives care about the AR program since in supporting it, they would be helping themselves. Through the work that analysts do – whether it is in the research that they author, the feedback they direct our way, or in the inquiries that we can facilitate – helps negotiate better stakeholder engagement. Thank fully in the New Microsoft, the combination of our growth mindset together with our culture that underscores humility it is a lot easier to ask and have executives prioritize analyst conversations.

 

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IIAR AR Professional of the Year 2016 profile: Peggy O’Neill https://analystrelations.org/2016/07/22/iiar-ar-professional-of-the-year-2016-profile-peggy-oneill/ https://analystrelations.org/2016/07/22/iiar-ar-professional-of-the-year-2016-profile-peggy-oneill/#comments Fri, 22 Jul 2016 15:16:33 +0000 https://analystrelations.org/?p=118039 Peggy O'NeillPeggy O’Neill, Senior Director, Analyst Relations at Informatica,  (@pegoneillLinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.

  1. What’s been your career path to becoming an AR pro?
    I was a former analyst at Gartner and Nielsen/NetRatings and Oracle recruited me to head its analyst relations program in 2001.

  1. What are your opinions of the IT Analyst Marketplace and where do you see it going?
    I’m bullish on the analyst profession. The pace of innovation continues to increase, and technology continues to be a competitive differentiator for organizations. Analysts help customers, vendors, investors make sense of it all.
  2. What’s your typical day like?
    Inquiries, briefings, internal meetings, planning, and of course, email.
  3. How does your company structure its AR team?
    By product line.
  4. Tell us about one good experience you have had with an analyst or analyst firm?
    Really hard to single out one experience, as I’m lucky to work with a great group of analysts.
  5. Which analyst firm do you miss that’s been acquired or analyst that’s left the industry?
    David Mitchell at Gartner and Madan Sheina at Ovum.
  1. Any hobbies or favourite restaurant / food that you’d like to share?
    Liquor and desserts are my weakness.
  2. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    Preparing for fall shows and major briefing updates in September. Preparing for an analyst sales call later today.
      
  1. What innovations have you seen from other AR teams or developed in your own AR practice?
    Carter Lusher on our team has been great about pushing Gartner Peer Insights internally, we even got a special kiosk at our user conference earlier this year to encourage happy customers to submit reviews.
  2. In your experience what’s the best way to get more engagement with the executives that you support? Always make the connection to the business – sales impact, product improvement, whatever they need to worry about and show how the analysts can help.
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IIAR Analyst Relations Professional of the Year 2016 https://analystrelations.org/2016/07/06/iiar-analyst-professional-of-the-year-2016/ https://analystrelations.org/2016/07/06/iiar-analyst-professional-of-the-year-2016/#comments Wed, 06 Jul 2016 18:30:49 +0000 https://analystrelations.org/?p=117472 The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Relations Professional of the Year 2016 and the IIAR AR Team of the Year 2016

IIAR AR Professional of the Year

London, Wednesday 6th July 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

“Whilst responsiveness is still the single most important determinant of AR performance, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance” said Neil Pollock IIAR Board Member and Professor at Edinburgh University (@neilpollock, LinkedIn).

IIAR AR Team of the Year 2016: IBM

For the 2nd consecutive year, IBM has maintained the top rank for best AR team all around, followed by number two Cisco and ex-aequo in third position HP and Dell.

“IBM is delighted to be recognized by the analyst community and IIAR as a leading analyst relations program two years in a row. We work hard to create a shared agenda – at the firm and analyst level – that integrates analyst research, market trends and IBM’s strategic direction. It couldn’t be done without deep partnership with our business leaders and great AR professionals with expertise from across the business and deep relationships with the analyst community. We value the impact analysts have on our business and look forward to continued advancement of our program and the analyst relations profession.”  said Mike Bizovi /VP Analyst Relations IBM (@IBMITARLinkedIn).

In the regional category, the accolades go to:

IIAR AR Professional of the Year 2016 for EMEA: Signe Lønberg, Loenberg AR

  • “Thank you so much for the nomination we are very excited to be recognised by the analyst community and the IIAR… thank you!” said Signe Lønberg /Loenberg AR (@signeloenberg, LinkedIn)
  • Other nominees were Gemma Lianez-Huguet /Telefonica (@gemmalihu, LinkedIn), Mark Kitchell /Amazon Web Services (LinkedIn), Michael Rennett/ AxiCom, Geoff Dorrington /CA and Philippa Tozer / Amdocs.

IIAR AR Professional of the Year 2016 for North America: Peggy O’Neill, Senior Director, Analyst Relations Informatica

  • “It’s an honor to be recognized for analyst relations work, my heartfelt thanks go to the analysts who participated in this process and to IIAR for organizing this. The industry analyst relations profession is still a young but important function, as we are the biggest internal advocates for analysts in our organizations. In my opinion, analyst relations has actually gotten easier in the last decade as the analysts have become more transparent to work with, are planning their research agendas with greater lead times, and best practices are better understood now. My mother still has no idea what I do, but as long as my analysts understand and appreciate my role, that’s the important thing!” said Peggy O’Neill, Senior Director, Analyst Relations Informatica (@pegoneill, LinkedIn).
  • Other nominees were Kathy Wiesner  /Nokia Networks,(@kathywiesner, LinkedIn), Tracy Shouldice, Trend Micro,
    (@TracyShouldice, LinkedIn), Russell Meziere / Pegasystems, Jeff Jones / IBM (LinkedIn).

IIAR AR Professional of the Year 2016 for Asia Pacfic: Susan Prakasam, Microsoft

  • I feel grateful and honoured to be recognised by this award. I couldn’t be more energised in serving the analyst community in Asia-Pacific, who provide Microsoft with both critical insights and offer a credible and highly-transparent channel of customer feedback. Whilst this is important at any time, it takes on even greater significance as Microsoft continues on our journey of transformation as an organisation.said Susan Prakasam, Microsoft (@suprakasam, LinkedIn).
  • Other nominees were Vibha Dutta / IBM (@Vibha2009, LinkedIn), David Bass /Bass PR (LinkedIn), Siddarth Nair /Tech Mahindra (@follownairLinkedIn), Dave Noble, Intelligen Analyst Relations (@IntelligenARLinkedIn).

This survey was sent to over 7,000 industry analysts from firms across the world, and was designed to gauge the opinion of AR professionals across various criteria for the year 2016. It was conducted by the IIAR using AR Insights. Among the participants, Gartner was prevalent with 27% of the overall responses.

“We are really pleased that the best of our peers have been recognised. These awards are validations of the development of the analyst relations profession over the past years, precisely the goal we had when setting-up the IIAR” said Ludovic Leforestier IIAR Board Member and Direct Thought Leadership at BearingPoint (@lludovic, @BearingPoint_ARLinkedIn).

*** UPDATE: we’re running a webinar on Friday, members can register here to hear all about the survey ***

Related posts: 

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Who’ll be the Analyst Relations Professional of the Year 2016? https://analystrelations.org/2016/07/04/wholl-be-the-analyst-relations-professional-of-the-year-2016/ https://analystrelations.org/2016/07/04/wholl-be-the-analyst-relations-professional-of-the-year-2016/#comments Mon, 04 Jul 2016 15:01:08 +0000 https://analystrelations.org/?p=117406

IIAR AR Professional of the Year“The AR practices have become much better in recent years!”

revealed one Gartner Analyst who participated to the IIAR 2016 survey.

It’s now near the time to announce results of the second AR Professional of the year survey run by the Institute of Industry Analyst Relations! Who will succeed as top AR professional current title-holder Clare Loxley? Is responsiveness still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights about the evolution in analysts’ perception of AR performance.

Analysts have now voted…No drum roll yet – we’re not ready to announce the winner just now, but we will during the IIAR Summer party at the HMS Belfast on Wednesday the 6th of July – promise!

This is a survey of all industry analysts from all firms across the globe, designed to ask their opinion of AR across a number of criteria for the year 2016. It was conducted by the IIAR and kindly sponsored by AR Insights, using their database of over 7,000 analysts to ensure a sufficient sample size and representativeness across Regions.

We’d like to thank those hundreds of analysts who were willing to give their time to participate to our survey and provide their inputs, with Gartner among the major analyst firms very much cooperative this year, providing 27 % of the overall responses. We looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

As for the results, well they yielded a few surprises, as well as confirming a few things we already intuitively knew. Check out this blog for more details coming soon!

For the full results please join the webinar scheduled for Friday 8th of July, 15.30pm BST/ 16.30pm CET/ 07.30 PDT/ 10.30 EDT

To register for the webinar please click here note the webinar is open to IIAR members only.

 

Neil Pollock (@neilpollockLinkedIn)

Ludovic Leforestier (@lludovicLinkedIn)

Gian Marco Campagnolo (@campagnolo_gLinkedIn)

 

Related posts: 

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IIAR Analyst Relations Professional of the Year 2014 – and the winner is… https://analystrelations.org/2014/04/11/iiar-analyst-relations-professional-of-the-year-2014-and-the-winner-is/ https://analystrelations.org/2014/04/11/iiar-analyst-relations-professional-of-the-year-2014-and-the-winner-is/#comments Fri, 11 Apr 2014 14:59:00 +0000 https://analystrelations.org/?p=16535 IIAR AR Professional of the YearSo here’s what you’ve all been waiting for – perhaps you’re wondering, “Is it someone I know? Could it be me?!” Well, before we get that far, let’s take a good look at ourselves to determine if we deserve the recognition or not.

As mentioned in the previous post, analysts did get the opportunity to give feedback not just on what AR pros do well and how well they do it, but also on what they don’t do well. Here are some examples of – ahem – bad practices which we are sure none of the top AR pros would ever engage in…

Top of the list: poor communication and poor content. By far this is the biggest issue AR pros have to deal with, as analysts provided nearly 80 comments about how they receive too little valuable information, too much marketing or PR or sales pitches, as well as a tidal wave of information of no or little relevance to their coverages via blanket emails and press releases. Surely if you want to drive Results you need to share the right information in the right way – in fact it seems some AR pros communicate with many analysts in a one-way fashion rather than engaging in two-way open dialog. One quote which clinched it was that AR pros need to “understand that dealing with analysts is not PR or marketing and that analysts are critical and analytical by nature. They need very high quality information which makes the ordinary marketing stuff of no use.” Enough said.

Second on the list was lack of Responsiveness and poor engagement with 20 mentions by the analysts. We’ve all been there – too many emails to deal with, too many requests on the go, too much pressure from stakeholders to prioritize on some analysts rather than others. However when an analyst writes “briefing me only once a year for the magic quadrant”, you know there’s a problem.

The next bugbear was gate-keeping with 17 comments about how AR pros do not let analysts interact with the right level of people, even to the point of stopping execs from handing out business cards! After this came a clear lack of understanding of the analysts, the different firms and their different roles, such as “assuming all analysts work like Gartner” or even “making us feel that Gartner is just so important and everyone else pales in comparison”. Not exactly the right practices to establish strong Relationships with the analysts.

On relationships, one important point to note here is that individual relationships matter more than employer’s brand -as you will see below, the individual IIAR AR Professionals of the Year don’t match up with the IIAR AR Teams of the Year as announced on Monday.

Let’s now take a look at those who got a special mention. When asking the analysts to name names, we gave them the opportunity to name up to three different people from any firm (vendor or agency side) in relation to how much those individuals stand out through their excellence in forging strong Relationships, being Responsive to requests and driving Results. The analysts named almost 320 different individuals from around the world, so there’s a very long tail and those who stood out needed to get at least 18 points in order to make the top 10.

So it’s a great pleasure to announce the fantastic achievement by Clare Loxley (LinkedIn, @ClareLoxley) from HP, who scored a grand total of 53 points and is by far the winner of the title of Analyst Relations Professional of the Year! Congratulations Clare!

In second place comes Signe Loenberg (LinkedIn, @signeloenberg) of Loenberg AR with a total of 43 points – also no mean feat and for someone who runs her own agency, she does herself proud!

And sharing third place with 32 points each are Andrea Edwards (LinkedIn, @AndreaTEdwards, blog) of Microsoft and Caroline Dennington (LinkedIn, @CDennington) of Symantec – well done Andrea and Caroline!

IIAR AR Professionals of the Year 2014

Of course there are many more individuals who stood out from the rest – you may be one of them! So why not join the webinar on Friday 10th April at 1600 BST to find out more. We will be running through the top 10 global AR pros, as well as the top 10 regional AR pros and details of the top five professionals for each of the three Rs. Full results will not be published on this blog so you’ll never know if you don’t listen in!

 

 

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Laura Brownrigg (LinkedIn)
Ludovic Leforestier (LinkedIn, @lludovic)

 

 

WEBINAR DETAILS  –  IIAR members can register now for the announcement IIAR Webinar on the 11th April at 1600 BST.  IIAR Webinars are free to attend for all IIAR Members, a good reason for joining the IIAR. For non-members there is a fee of $25/£15 (pay here) that is redeemable against IIAR Membership over the next 12 months. Join the IIAR via the form on this page, new members are always welcome !

 

Related posts:

 

 For more details

#ARPOTY

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