IIAR AR café – Institute of Industry Analyst Relations (IIAR) https://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Mon, 16 Mar 2020 21:17:21 +0000 en-GB hourly 1 76177372 IIAR> UK Chapter Meet-Up with Omdia https://analystrelations.org/2020/03/02/iiar-uk-chapter-meet-up-with-omdia/ https://analystrelations.org/2020/03/02/iiar-uk-chapter-meet-up-with-omdia/#respond Mon, 02 Mar 2020 16:52:39 +0000 https://analystrelations.org/?p=313764 IIAR> Meetup with Omdia: Anja Steinman and Clint Wheelock

Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will be joined by  Clint Wheelock (LinkedIn) / Chief Research Officer, Omdia to hear about the recent changes in the analyst landscape so don’t miss the opportunity to ask Clint all of your burning questions related to the the analyst world.

Anja Steinmann / IIAR UK Chapter Co-Lead

IIAR> membership is not required for the first time ‘try-and-buy’, but will be requested subsequently. IIAR> Meet-ups will take place every third Tuesday of the month, attendance is free – with food and drink available on a pay-as-you-go basis.

The IIAR meet-up is hosted by Anja Steinmann / (LinkedIn@AnjaSteinmann) / IIAR> UK Chapter lead and Global Analyst and Consultant Relations Manager at BT.

When: every third Tuesday of the month, first on 17 March 2020

Time: 1830 GMT

Venue: Holborn

*** UPDATE 16/3/20 ***

Given the current situation around COVID-19, travel restrictions and many of us in the UK being advised to work from home, the IIAR> has decided to cancel tomorrow’s UK Chapter meet-up. We are very sorry for the missed opportunity to meet with you all and Omdia this month. Please stay tuned for updates on our next meet-up on 21 April and our upcoming webinars with IDC and GigaOM. 


  • Wed 15 April 2020: IIAR> Webinar: Forrester’s Evaluative Research Portfolio
  • Tue 21 April 2020: IIAR> Webinar with IDC and IIAR> Meetup in London (TBC according to how the situation develops)
  • Tue 19 May 2020: IIAR> Webinar with GigaOM and IIAR> Meetup in London (TBC according to how the situation develops)
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IIAR AR Café at Gartner Symposium in Barcelona 2019 https://analystrelations.org/2019/10/29/iiar-meet-up-at-gartner-symposium-in-barcelona-2019/ https://analystrelations.org/2019/10/29/iiar-meet-up-at-gartner-symposium-in-barcelona-2019/#respond Tue, 29 Oct 2019 10:21:49 +0000 https://analystrelations.org/?p=311682 Join us…

at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKauppLinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT.

We’d love to connect with our fellow IIAR members and Analyst Relations Professionals for drinks & discussions around AR related hot topics and to recap on the Symposium sessions.

When: Tuesday, November 5th 2019
Time: 18:00 CET
Venue: Hilton Bar – Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat, 262-264, 08019 Barcelona, Spain

For registration, please fill in the form below.

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IIAR Cafe with a quick cocktail party 8pm Nov 14 https://analystrelations.org/2018/11/06/iiar-cafe-with-a-quick-cocktail-party-8pm-nov-14/ https://analystrelations.org/2018/11/06/iiar-cafe-with-a-quick-cocktail-party-8pm-nov-14/#respond Tue, 06 Nov 2018 17:50:38 +0000 https://analystrelations.org/?p=255353 IIAR and ARinsights logos

Do you want to network with other AR Practioners? Are you based near SF, CA?  Are you attending the ARInsights User Forum

It’s free to attend and a great way to network with other AR Professionals.

After the ARInsights cocktail hour, please join the IIAR at 3SIXTY Bar at the Hyatt Regency San Francisco Airport on Wednesday, November 14, 2018 from 8 to 9 pm for a quick meet & greet.

(Cash Bar!)

When: Wednesday November 14th Nov 2018
Time: 08.00pm local time
Venue: 3SIXTY Bar at the Hyatt Regency San Francisco Airport

Hosted by Wendy Shlensky (LinkedIn@WLS26) , IIAR NYC Chapter Chair and Beth Torrie (LinkedIn, @bethtorrie) IIAR Board Member

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Join us for the IIAR Café at the Gartner Symposium in Barcelona https://analystrelations.org/2018/11/03/iiar-cafe-meet-at-gartner-symposium-barcelona/ https://analystrelations.org/2018/11/03/iiar-cafe-meet-at-gartner-symposium-barcelona/#respond Sat, 03 Nov 2018 10:31:45 +0000 https://analystrelations.org/?p=254856

If you are going to the Gartner Symposium 2018, Barcelona, drop in to the IIAR Breakfast and join the discussion on all things AR related with Yvonne Kaupp (@YveKauppLinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Analyst Relations and Market Strategy at Retarus.

We’ll have an update on the IIAR, discuss recent Gartner news and other AR topics.


When: Wednesday November 7th Nov 2016
Time: 08.30am local time
Venue: Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat,262-264, 08019 Barcelona, Spain

For registration, please connect with Yvonne Kaupp on site, via Gartner Events Navigator FoApp or with the contact


form below.

Read also: 


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IIAR Webinar: Le CXP Group, a European powerhouse? https://analystrelations.org/2018/09/04/iiar-webinar-le-cxp-group-a-european-powerhouse/ https://analystrelations.org/2018/09/04/iiar-webinar-le-cxp-group-a-european-powerhouse/#comments Tue, 04 Sep 2018 21:28:29 +0000 https://analystrelations.org/?p=246199 CXP Group logo (IIAR website)Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s to come and exactly how their services can support AR pros and their programmes.

On Thursday 13th September at 1600 BST we will be discussing this and more with Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO of the CXP Group who will be providing a deep-dive on CXP Group and PAC, as well as addressing the acquisition of Ardour, a move that was widely discussed in the industry.

Le CXP Group is has a fascinating and long history, now englobing PAC (Pierre Audoin Conseil), BARCBerlecon and Ardour. It now combines end-user and vendor advisory, market sizing and analysis and now consulting services.
In this webinar, we’ll explore whether Le CXP is a credible local alternative to the Gartner-ogre and challengers Forrester, IDC and IHS. We’ll also probe how analyst relation professionals can leverage this extensive presence and dive deeper in the Ardour acquisition.
Yannick will be joined by Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations, PAC UK and Nick Mayes (LinkedIn@Nick_Mayes), Research Director at PAC UK for the Q&A.


The session will be run by Ludovic Leforestier (@lludovicLinkedIn), from the IIAR Board and Julia Pope (LinkedIn, @iulia_g_popa).


The webinar is free to attend for IIAR members and will take place on Thursday 13th September at 1600 BST.
IIAR members in London are also invited to meet Le CXP in person for this webinar or after for an informal IIAR Café (drinks and self-funded dinner).


To register please fill-in your details below


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German IIAR Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner https://analystrelations.org/2017/07/31/german-iiar-summer-stammtisch-2017-scope-of-ar-isgexperton-and-paulaner/ https://analystrelations.org/2017/07/31/german-iiar-summer-stammtisch-2017-scope-of-ar-isgexperton-and-paulaner/#respond Mon, 31 Jul 2017 07:48:34 +0000 https://analystrelations.org/?p=180471 One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong.

As we discussed, what success looks like actually depends on your business objectives and expectations of the individual companies and stakeholders. We all recognised that “AR” has a very wide scope, since it also covers many complementary disciplines and – depending on your job – may include Market Intelligence, Go-to-Market, PR, Sales Enablement, Strategy, or all of these. Reporting lines also influence the weighting of AR components. 

Holding an event at a beer garden during the “long, hot summer” in Munich means offering a prayer to the weather gods, since hours of sunshine can be followed by sudden storms and rain. Our prayers were heard, and after several days of non-stop rain, the skies cleared in time for our first beers. After a long day in the office, it was enjoyable to get together with like-minded friends to enjoy the first beer of the evening. As ever for the IIAR in Germany, the ensuing discussions followed beer garden rules: informal, open and of course enjoyable.

From left to right: Thomas Zink, IDC; Ralph Phillips, Atos; Anja Steinmann, HPE; Danielle Hernandez, IDC; Sören Haubold, Giesecke & Devrient; Yvonne Kaupp, Retarus; Simon Jones, Destrier Communications

And so our topic of AR maturity was just one among many discussion items on the table. We discussed ISG (which includes the research firm formerly known as Experton) and how its questionnaires to collect information for vendor benchmarks are considered by many to be more and more demanding. We talked about the collaboration models within analyst firms, and within different regions. We debated the challenges of the need to constantly innovate or re-invent a business to create new revenue streams – and we spent some time talking about how it’s hard to explain to a friend or relative what AR – or being an analyst – is all about (see also the great article from Ludovic Leforestier about what analysts are and what they do). We talked about blockchain and new purchasing models. We spoke about research and citation policies of well-known analyst firms. And of course we spent a considerable amount of time discussing the quality of beer produced by Munich brewer Paulaner following its relocation to a new site.

It was a fun networking event with great people and I look forward to see you all again. Next time, we plan to pick up again the discussion around the level of AR maturity, in a private room at a local restaurant. I’m sure we’ll also spend more time discussing our favorite local beers, too.

AR colleagues: If you have not yet done so, don’t forget to sign up for an IIAR membership. See also more information about the value of the Membership here.

To the analyst community, please share the news on the IIAR German Chapter meetings with your colleagues. Our IIAR German Chapter Leads Simon Jones (LinkedIn, @simondestrier) at communications strategy consultancy Destrier and Yvonne Kaupp (LinkedIn@yvekaupp), IIAR Board Member and Head of Analyst Relations and Market Strategy at Retarus, look forwards to seeing you next time.



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IIAR AR Café: IIAR Canadian Chapter meet in Ottawa on July 20th https://analystrelations.org/2017/07/17/iiar-analyst-relations-meetup-ottawa-july-20th/ https://analystrelations.org/2017/07/17/iiar-analyst-relations-meetup-ottawa-july-20th/#respond Mon, 17 Jul 2017 16:51:53 +0000 https://analystrelations.org/?p=178858

The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry.

Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater Canada are invited to join.

We will be discussing how AR ties into Marketing roles as well as celebrating the achievement of AR Professional Tracy Shouldice from Trend Micro as he has been voted AR Professional of the Year for North America.

Please register here: https://www.eventbrite.ca/e/iiar-analyst-relations-meetup-ottawa-tickets-35634228938

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IIAR Munich Beer Garden Event – Join us on July 27 for the next IIAR German chapter Stammtisch! https://analystrelations.org/2017/06/26/iiar-munich-beer-garden-event-join-us-on-july-27-for-the-next-iiar-german-chapter-stammtisch/ https://analystrelations.org/2017/06/26/iiar-munich-beer-garden-event-join-us-on-july-27-for-the-next-iiar-german-chapter-stammtisch/#respond Mon, 26 Jun 2017 06:59:07 +0000 https://analystrelations.org/?p=174737 REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of AR and analysts, in a relaxed Environment.

Join us for the next IIAR German Chapter Summer Event on

Tuesday, July 27, 2017, from 7pm CET

Our key topic for this Stammtisch: How mature is your AR program, and what steps should you take to increase AR maturity? How to overcome barriers and how to accelerate success.

Don’t miss this opportunity to join the biggest independent gathering of AR professionals in Germany this summer. To be part of the event, please RSVP as soon as possible. Note that IIAR membership is not required (but encouraged) for AR professionals planning to attend.

Attendance is free – with food and drink available on a pay-as-you-go basis. Help us to reserve the appropriate number of seats by registering.

Eventbrite - IIAR Munich Beer Garden Event – Join us on July 27 for the next IIAR German Chapter Stammtisch!

The IIAR beergarden Event is hosted by the IIAR German Chapter Leads  Yvonne Kaupp (LinkedIn@yvekaupp), IIAR Board Member and Head of Analyst Relations and Market Strategy at Retarus, and Simon Jones (LinkedIn, @simondestrier) at communications strategy consultancy Destrier.

Find out more about the IIAR here.

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IIAR Webinar: Gartner Research Methodologies including the Magic Quadrant https://analystrelations.org/2017/05/30/iiar-webinar-gartner-research-methodologies-including-the-magic-quadrant/ https://analystrelations.org/2017/05/30/iiar-webinar-gartner-research-methodologies-including-the-magic-quadrant/#respond Tue, 30 May 2017 09:13:40 +0000 https://analystrelations.org/?p=171079 Join David Black (LinkedIn), Gartner‘s Managing Vice President for Methodologies and Customer Engagement for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.

In this discussion moderated by Ludovic Leforestier, Influencer Relations Director at Criteo and IIAR Board Member(LinkedIn, @lludovic), David will cover how the largest industry analyst firm plans which market to cover, what the methodology entails and involves, how it ensures impartiality and accuracy.
We’ll also cover the impact of Gartner Peer Insights and touch on the recent addition of Gartner‘s Customer Choice Awards.
Don’t miss out, register today. Note this event is free for IIAR Members and is restricted to Analyst Relations Professionals only, all attendees will need to register with a company email address and will also be required to identify themselves upon dialling in. If you would like to attend in person you may do so, however the face to face discussion is subject to the same rules as the Webinar. If you have any queries on this event please use the contact form below.
When: Thursday 7th September 2017, 1600 -1700 BST  ***NOTE: NEW DATE***



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IIAR webinar: IDC exclusive update https://analystrelations.org/2017/05/04/iiar-webinar-with-idc/ https://analystrelations.org/2017/05/04/iiar-webinar-with-idc/#respond Thu, 04 May 2017 13:28:12 +0000 https://analystrelations.org/?p=169786 Tom Meyer / GVP IDC EMEA (LinkedIn@tomtxt) and Dan Timberlake /UK MD IDC (LinkedIn)  will be giving IIAR members an exclusive overview of IDC on the 18th May 2017 both in person and by webinar with a deeper dive into some of the interesting areas such as

  • Major themes in the industry and how IDC is responding
  • Faster development of new areas
  • Actionability of IDC product on vendor / buyer side
  • Buyer tools
  • Interactions w/ customers and how they are changing
  • Customer engagement / experience
  • What IDC is supporting customers with

When: 18th May, 1600-1900 BST in person or 1700-1800 BST by phone
Where: in person or by phone
Members should register well before the event:

  • using this link for the webinar > HERE
  • Or to attend in person in central London and share a beer afterwards >  THERE.

This session will be moderated by Ludovic Leforestier (LinkedIn, @lludovic) and is for IIAR members only. All attendees dialling in will be required to identify themselves. If you would like to attend but are not a member please contact mashton   at   analystrelations     dot    org


*** UPDATE ***

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IIAR Webinar & Cafe with Ovum POSTPONED https://analystrelations.org/2017/03/10/iiar-cafe-with-david-rossiter-and-ovum/ https://analystrelations.org/2017/03/10/iiar-cafe-with-david-rossiter-and-ovum/#respond Fri, 10 Mar 2017 11:14:21 +0000 https://analystrelations.org/?p=160020 PLEASE NOTE THAT UNFORTUNATELY WE HAVE TO POSTPONE THIS SESSION,  apologies for any inconvenience caused

There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.

Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings) will be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.

If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential

David Rossiter

Location: London & Webinar


Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.



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IIAR Breakfast/Cafe meet at the Gartner Symposium in Barcelona https://analystrelations.org/2016/11/01/iiar-breakfastcafe-meet-at-the-gartner-symposium-in-barcelona/ https://analystrelations.org/2016/11/01/iiar-breakfastcafe-meet-at-the-gartner-symposium-in-barcelona/#comments Tue, 01 Nov 2016 14:24:24 +0000 https://analystrelations.org/?p=134486 IIAR Breakfast/Cafe meet at the Gartner Symposium in Barcelona - coffee and churrosIf you are going to the Gartner Symposium, drop in to the IIAR Breakfast – for a coffee, perhaps some churros and a chat on all things AR related with Ludovic Leforestier (@lludovicLinkedIn) IIAR co-founder and Director Thought Leadership and Analyst Relations at BearingPoint.

When: Wednesday November 9th Nov 2016
Time: 08.30am local time
Venue: Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat, 262-264, 08019 Barcelona, Spain

Read also:

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IIAR Forum and Webinar – How well do you know 451 Research? https://analystrelations.org/2016/09/27/iiar-forum-and-webinar-how-well-do-you-know-451-research/ https://analystrelations.org/2016/09/27/iiar-forum-and-webinar-how-well-do-you-know-451-research/#respond Mon, 26 Sep 2016 23:53:44 +0000 https://analystrelations.org/?p=129242 451 Penny Jones, William Fellows, James Stanton451 Research has been growing rapidly over the past few years, with an analyst team of 120+ and a diversified set of data-driven research services.  James Stanton, (@stantonibusLinkedIn), SVP Marketing will provide an overview of the company. He will be accompanied by William Fellows, VP and Founder of 451, (@wif, LinkedIn)  and Penny Jones, (@PennyJones451, LinkedIn), a Senior Analyst focused on European Services who will provide an overview of her coverage area and help answer questions on how best to engage the 451 Analyst team.

Moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board member.

Where: Webinar or  in person, register below
When: 4th October 2016
Time: 9am PDT/ 12noon EDT/ 5pm BST/ 6pm CET
Registration:  IIAR members can either register for the webinar or join us in person for the presentation and keep the conversation going over drinks at a nearby pub.

Non IIAR Members should contact the IIAR Community Manager.


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German Chapter Stammtisch in Munich beer garden https://analystrelations.org/2016/07/15/next-german-chapter-stammtisch-in-munich-beer-garden/ https://analystrelations.org/2016/07/15/next-german-chapter-stammtisch-in-munich-beer-garden/#respond Fri, 15 Jul 2016 11:06:25 +0000 https://analystrelations.org/?p=117792 The IIAR German Chapter is planning a networking event in  a Munich Beer Garden, AR professionals and analysts alike are invited. One of Munich’s famous beer gardens will provide a great relaxed environment in which to exchange news and experiences of the AR world. Screen Shot 2015-09-24 at 10.07.55

As a key topic for this Stammtisch, we’ve chosen “How Analyst Relations and Sales need to become best friends”. Understanding the changing sourcing patterns in the wake of digitization is key for Analyst Relations Professionals aiming at supporting effectively sales and marketing.

Crisp Research will speak about the changing business models of analyst houses vis-à-vis the digital transformation and the changing sourcing strategies. 

Join us on

Tuesday, July 26, 2016, from 6pm

At the Augustiner Schützengarten (S-Bahn S7 Mittersendling /U-Bahn U3 Obersendling)

Don’t miss this opportunity to join the biggest industry gathering of AR in Germany this summer. To be part of the beer garden event, please RSVP as soon as possible. Note, IIAR membership is not required (but encouraged) for AR professionals.

RSVP by emailing mashton@analystrelations.org

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3rd German Chapter Stammtisch in Munich https://analystrelations.org/2015/11/17/3rd-german-chapter-stammtisch-in-munich/ https://analystrelations.org/2015/11/17/3rd-german-chapter-stammtisch-in-munich/#respond Tue, 17 Nov 2015 16:16:01 +0000 https://analystrelations.org/?p=100806 It’s been a lively dMunich city center, Germanyiscussion. The third German chapter IIAR Stammtisch end of October, in Munich gathered AR professionals and analysts speaking about the strategic role that analyst relations play in companies of different sizes and countries.

In a group of 9 we kicked off the AR discussion with an intro round at 7pm and didn’t stop until we realised it has gotten late. As a topic we had chosen “how is AR for medium-sized companies different to AR for large companies” and while it is clear that smaller companies can learn from the big players, we raised the questions, whether there is anything to learn as well the other way around.

In the large companies, analyst relations has matured to a unique discipline, sitting next to PR, or marketing, or business development. Many have established AR teams with several people, similar to PR teams. Analyst relations is a much less popular activity in smaller and medium-sized companies. This is true at least for German companies. Most of the medium-sized companies don’t talk to analysts or if so, it is more by occasion or accident.
The US, once again, is where the AR discipline grew first. AR is a relatively young discipline in Europe, and while it is more common in the UK, a country that is naturally close to the US, it is still in its infancy in Germany, I dare to say.

In the US, also smaller firms use to work with analysts at an early stage. Mostly financed by venture capital, they know about the importance to connect with analysts. On the other hand, as an industry analyst it is far from being easy to find start-ups and SMBs in Europe, they seem to hide successfully. There is a reason why we speak about the “hidden champions”. Should we content ourselves, as a smaller firm in Germany to be proud of being a hidden champion, or isn’t it worth to leave the own playground and invest in analyst relations?

There is a different culture coming into play as well, we learned from Donna Tylor (LinkedIn@DonnaTaylor_exp), analyst at Neuralytix. In the US, people love to try out new things, and they stay open to feedback, advice and recommendations from others. In Germany, we are famous for an engineering mentality. The company leaders oftentimes are the engineers that have build the products they sell. Many have the firm belief that they know better than an analyst, or if there is a problem, they will find the solution. In any case they have the attitude that they want to convince the analyst, and if the analyst expresses a concern, they make the arguments even stronger to convince her or him.

Things change with growth and global expansion. Earlier or later the hidden champions feel the need to talk more to the influencers and the topic matter experts. Earlier or later customers ask why you are not positioned in a Gartner quadrant. Earlier or later companies want to understand market dynamics abroad.

Reporting lines
Reporting lines differ  from company to company. In some cases AR is bundled with the PR responsibility or it is reporting to PR which means that the focus of the work and metrics are PR driven. The objective is more about getting a mention in reports and articles with a positive tone rather than anything else. Other companies established the reporting line to marketing. Then we speak sales and supporting sales objectives. AR measurement will be around getting ranked high in the Gartner MQ and other benchmark reports.
Reporting lines that go directly to the board is probably less common. The smaller the company, the more likey AR is reporting directly to the highest levels in the company and earning a strategic relevance and huge visiblity.

While we at the table had different reporting lines we all agreed that it is highly important as an AR professional to get interlaced with many different internal departments incl MI, sales, product development, IT architects, delivery, marketing and PR.

The bigger the company, the bigger the task of making strong internal relations. Small companies allow for easier and more flexible cooperation internally and an analyst relations unit that is interlinked with the different departments and supporting greatly the company and its business objectives.

Thank you to Retarus (www.retarus.com) who sponsored the AR Stammtisch.

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IIAR Café @ Gartner Symposium Barcelona https://analystrelations.org/2015/11/09/iiar-cafe-gartner-symposium-barcelona/ https://analystrelations.org/2015/11/09/iiar-cafe-gartner-symposium-barcelona/#respond Mon, 09 Nov 2015 01:15:20 +0000 https://analystrelations.org/?p=100761 ]]> https://analystrelations.org/2015/11/09/iiar-cafe-gartner-symposium-barcelona/feed/ 0 100761 3rd German IIAR Stammtisch on October 20th https://analystrelations.org/2015/10/05/3rd-german-iiar-stammtisch-on-october-20th/ https://analystrelations.org/2015/10/05/3rd-german-iiar-stammtisch-on-october-20th/#respond Mon, 05 Oct 2015 07:37:53 +0000 https://analystrelations.org/?p=100003 The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar.

Ella1 (2)The IIAR German chapter networking event will be held on Tuesday, October 20, at the Ella restaurant/ Lenbachhaus in Munich. IIAR Sponsors the first round of Drinks.

As a key topic for this Stammtisch, we’ve chosen “Analyst Relations for medium-sized businesses and what it can teach to AR professionals of large companies and vice versa”. Once again we are inviting locally-based analysts to join us.

As an AR professional, you should not miss this opportunity to join the biggest industry gathering of your peers in Germany this fall. To be part of the event, please RSVP as soon as possible. Note, IIAR membership is not required (but encouraged) for event attendees.

What else is going on in the German IIAR Chapter?

We are currently working on a whitepaper reflecting our discussion at the IIAR Stammtisch back in January. This will discuss the value of AR, the challenges AR pros are facing in their daily internal discussions and presenting also a wish list of AR and a wish list of analysts. This whitepaper will shared soon via the IIAR.

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IIAR Webinar Featuring Apps Run The World – 24th March, 2015 https://analystrelations.org/2015/03/07/iiar-webinar-featuring-apps-run-the-world-24th-march-2015/ https://analystrelations.org/2015/03/07/iiar-webinar-featuring-apps-run-the-world-24th-march-2015/#respond Sat, 07 Mar 2015 17:43:24 +0000 https://analystrelations.org/?p=78437 Albert Pang

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What: Webinar and post-event get-together
 Central London location confirmed to all who register
When: 24th Mar 2015, webinar starts 17:00 UK , 18:00 CET, 13:00 ET, 10:00 PT
Who: All AR Professionals are welcome, IIAR Membership not required

Join Apps Run The World and its leaders including President Albert Pang (@appsruntheworld) and Research Manager Miso Markovski (@glusce) for an update on one of the fastest-growing market-research firms covering the ICT space. Apps Run The World research team will discuss their unique blend of supply-side and demand-generation research offerings that could reshape the world of market research, or for that matter how ICT vendors target specific market segments. An added bonus, for those who can make it, join the Webinar live and the post-event get-together in Central London – free drinks and lots of great conversations.

This event, as ever, is free for all IIAR Members and (as a special “try-and-buy”) is free to attend for all AR Professionals. Complete the form below to register – now !


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“Why should I speak with him and her” https://analystrelations.org/2015/01/29/why-should-i-speak-with-him-and-her/ https://analystrelations.org/2015/01/29/why-should-i-speak-with-him-and-her/#respond Thu, 29 Jan 2015 17:13:16 +0000 https://analystrelations.org/?p=76668
Yvonne Kaupp

Author – Yvonne Kaupp

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications between vendors and analysts.

“Why should I speak to this analyst” is a question AR pros are often confronted with. The pressure on AR pros has risen during the past years in terms of showing the return of investments gained through analyst relations and showing the value analysts can bring. In recent years expectations have both grown and  changed. Analysts are well aware of the new challenges, and eager to learn how to address.

In past years reports, whitepapers and analyst advice were naturally part of the relationship, today budgets are tighter in many companies, and investments in analyst insights have shrunk. Or teams became smaller, and bandwidth more limited to support research projects. Even more important becomes the task to explain to the internal stakeholders the treasures analysts can open up for them, and the value they can bring to the business.

AR professionals can face very different challenges. For example, an AR manager working for a new company in a niche market and a strong growth rate may face different challenges to an AR manager working for a large and established player in a saturated market. At the IIAR Stammtisch we exchanged about the specific pain points each of these AR managers might experience and the differing ways forward.

AR professionals and analysts have a common interest – proof the value of their work. Whilst we can’t do without AR measurement this has to be a value discussion rather than a simply a counting exercise, like counting the number of reports, the number of tweets, of interactions and so forth. AR pros and analysts need to join forces and seek ways to provide value to both sides and proof of the value delivered. The German Stammtisch, as part of the IIAR, will explore quantitative value measurement of Company+AR+Analyst interactions for a future IIAR Best Practice Paper.

Look out for more updates on this topic. We welcome your thoughts and experiences, leave a comment below – how do you show value delivered ?


By Yvonne Kaupp (@YveKauppLinkedIn), IIAR Board Member and Lead for the IIAR German Chapter

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IIAR Germany Stammtisch Event – 22nd Jan 15 https://analystrelations.org/2015/01/13/iiar-germany-stammtisch-event-22nd-jan-15/ https://analystrelations.org/2015/01/13/iiar-germany-stammtisch-event-22nd-jan-15/#respond Tue, 13 Jan 2015 15:24:25 +0000 https://analystrelations.org/?p=75667 Yvonne KauppWhere: Munich – Location confirmed to all who register
When: 22nd January 2015, from 7pm to 10pm
Who: All AR Professionals are welcome, IIAR Membership not required

Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar.

We have now fixed the next get-together for members of the AR community based in Germany, as well as AR professionals who are responsible for AR in Germany. The next IIAR German chapter networking event will be held on Thursday, January 22, once again in Munich – Location details will follow.

This time around, we will talk about AR measurement and how to put a price tag on the value of AR. To help the discussion, we’re inviting locally-based analysts to come along and join us, for an evening of networking and quality conversation.

Join us at the Stammtisch and be part of the biggest gathering of AR professionals in Germany – please RSVP to Yvonne Kaupp (@YveKauppLinkedIn) as soon as possible <<HERE>>. Note, you do not have to be a member of the IIAR to attend this event, so please invite any AR colleagues or friends as well.

Don’t forget the IIAR Discussion – Negotiating with Gartner, also on the same day at 17:00 CET – Register <<HERE>>. This will finish in plenty of time to join the Stammtisch.

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