Oracle – Institute of Industry Analyst Relations (IIAR) The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Mon, 02 Mar 2020 17:16:25 +0000 en-GB hourly 1 76177372 IIAR> Webinar: Future Shock: The Coming State of Analyst Relations Thu, 24 Oct 2019 15:16:30 +0000
Gerry van Zandt and Ludovic Leforestier - IIAR

The IIAR> will soon release a new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years.  To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST / 1600 GMT to outline some of its key findings, and to discuss important considerations that will be relevant to everyone working in the Analyst Relations field.

Authored by Oracle AR Director Gerry Van Zandt (LinkedIn@gerryvz) and Criteo Global Influencer Relations Director Ludovic Leforestier (@lludovicLinkedIn) at Criteo (LinkedIn@lludovic), the paper takes a quick look backward to review how Analyst Relations has evolved to its current point over the past 30+ years.  

More importantly, the paper gathers and analyzes the impact of current trends and activities in the industry to help inform AR leaders as to what will be important in the coming years, and key considerations and strategic actions they should pursue to stay on top of their craft in the future.  Quotes and observations from AR practitioners worldwide are used throughout to reinforce and provoke new thinking on salient points.

The paper ends with actionable advice for all AR pros as to how analyst firms, analyst research, analyst research consumers, and the analyst role itself is and will change, and how AR needs to adapt to stay relevant and “on top” of these changes. 

Key topics that will be discussed on the webinar include:  

  • How major analyst industry changes are driving evolution and at the same time, broadening the scope of Analyst Relations
  • The impact of crowdsourced research both on customer influence, and on traditional syndicated research
  • The evolving role of AR measurement, and how it contributes to making the AR field more strategic and impactful
  • How to magnify and scale AR beyond the largest firms and their “quadrant” style evaluations

The event will be recorded for IIAR members unable to join due to work commitments. 

Date:  Thursday 5th December 2019

Time:  4:00 PM GMT / 5:00 PM CET / 8:00 AM PST / 11:00 AM EST

To register your interest (please note – current IIAR members only), click HERE and plan to join us for an engaging discussion!

If you are not an IIAR member, but are an IAR professional and interested in attending, please contact us (  Kindly note that all registrations by non-IIAR members are subject to IIAR approval.

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[JOB POSTING] Analyst Relations Director / Oracle, Singapore Thu, 19 Sep 2019 07:08:01 +0000
oracle logo-IIAR website

The Oracle Analyst Relations team is looking for their next APAC leader: 

You will be responsible for proactively maintaining positive relationships with leading industry analysts and influencers and driving awareness and coverage of our cloud vision, strategy, differentiation and market momentum.  

This role will support the Senior Director of Analyst Relations, International, and will work closely with senior executive and functional team leaders across the company.  

You will also collaborate with other AR managers in our broader team of 30+ AR professionals. In this role, the candidate will have a direct opportunity to impact the Oracle end-to-end cloud portfolio, while also helping to do things differently, bringing in new approaches and innovating AR processes and communications as needed.   

Leadership and decision making skills are a must. You must be collaborative. You must have the ability AND the willingness to be an integral part of a team, participative, a contributor, somebody that complements the existing team. 

Responsibilities include, but are not limited to: 

  • Plan and execute all aspects of a targeted analyst relations program 

 Develop and maintain positive relationships with key analysts, influencers and internal stakeholders

  • Manage regular analyst engagements, including strategy days, briefings, inquiries, meetings and events 
  • Educate analysts about Oracle Solutions vision, strategy, growth and customer success 
  • Manage the creation of presentations and briefing documents for analyst engagements 
  • Interface with local sales executive teams to align to their priorities and to report on AR activities and analysts’ perspectives 
  • Develop and monitor the analyst report calendar to maximize coverage 
  • Create internal blogs & updates regarding key analyst reports providing the field with ways to leverage these reports   
  • Communicate key analyst reports to the field to assist in sales deals     
  • Contribute to sales strategies based on analyst recommendations and perspectives 
  • Assist sales in managing analyst impact in deals 
  • Support marketing teams with analyst contributions to marketing activities 
  • Periodically communicate program direction and achievements to internal audiences 

Professional Experience & Skills Required 

  • Exceptional business acumen 
  • Good relationship & communication skills 
  • Ability to “think across boundaries” –  work with PR, Product Marketing, Product Strategy & Development and distill and deliver messages from those teams back to our own 
  • Know how to explain complex things in a simple way that people can understand 
  • Strong attention to detail and an ability to manage numerous deadlines 
  • Influencing, negotiating, and relationship management skills 
  • Public speaking and writing skills 
  • Strong organizational skills 
  • Creative thinker with a bias for action 

Come and join the team who won IIAR 2019 Team of the Year. The possibilities are limitless!


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“Celebrate good times, come on”! Announcing the IIAR Analyst Professional and Teams of the Year 2019 Thu, 04 Jul 2019 18:40:10 +0000 London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted recognition among the AR professionals.

Needless to say that there were plenty of reasons to celebrate at this traditional event that brings together the AR professionals and agencies as well as the analysts who joined us from Gartner, Forrester, IDC, Ovum, 451 Research and many others for an evening full of great discussions and insights. The party is a great opportunity to engage with peers from the AR community and exchange best practices, get feedback from the key analysts in the industry and build or strengthens new and existing relationships. 

The IIAR recognises outstanding analyst relations professionals since 2014 through it’s yearly ARPOTY survey of all global industry analysts who can rate the capabilities and performance of AR pros. The analyst respondents can vote for the best AR professional, teams and agencies who they engage with throughout the year. Foundation of the survey are traditionally the 3 R’s of analyst relations:

  • Responsiveness– analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships– analysts have many stakeholders; they rely on someone that’s easy to deal with and always goes that extra mile
  • Results– can AR pros deliver results for their employers?

This year, over 400 AR professionals, 84 agencies and 11 megavendors have been rated. The IIAR added Google and Amazon and Fujitsu to the megavendors section of this year’s survey.

“This year’s IIAR AR Professional, Team and Agency of the year survey indicate an interesting phase separation in the analyst relation professionals community, between the top 10% of top performers, the middle ground long-tailers and new this year, analysts have clearly indicated displeasure with the bottom 10%. This shows the need for continued education and best practices on the profession”

Ludovic Leforestier (@lludovicLinkedIn), IIAR Board Member.

A big Thank You! to all of the analysts who took the time out of their busy schedules to provide quality feedback on the service the AR pros deliver. The analysts input is of great value for the AR professions who can evaluate their own performance, plan analysts engagement according to analyst priories and , and for relationship building activities.

Whilst the IIAR awards the top 3 AR professionals, there are many others who are doing an excellent job and who stand out from the crowd. It is always a great pleasure to see so the many talented AR professionals who are acknowledged by the analysts we work with on a daily basis and the survey clearly shows the head to head race between our fellow AR peers. We’ll share more details and our key findings in the upcoming webinar for IIAR members where we will look beyond the top winners and discus why it is crucial for an AR professional  to be responsive, have the ability to help build strong analysts relationships with their stakeholders and deliver great results.

Enough talks –the winner of the IIAR AR Professional award 2019 goes to…

IIAR AR Professional of the Year

IIAR AR Professional of the Year 2019: Peggy O’Neill / Informatica

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Congrats to Peggy! Peggy O’Neill  (@pegoneillLinkedIn) was able to claim back her title from 2016 making her the AR Pro of the Year for the second time.

“I’m humbled by the recognition and feel grateful that even after doing analyst relations for 17 years I still look forward to work everyday.”

Peggy O’Neill / Vice President Industry Analyst Relations, Informatica (@pegoneillLinkedIn)

See Peggy’s interview here.

A big Wohooo also goes to  the two runner-ups tp Peggy who share the second place:

Joely Urton / Box (@JoelyUrton, LinkedIn) and Christine Randle / Oracle (@crandle, LinkedIn).

It seems like you need to have been to the Oracle School of AR those days -congratulations to Peggy for claiming the title back and fostering such a rooster of talented AR professionals.”

Ludovic Leforestier(@lludovicLinkedIn), IIAR Board Member.

Well Done! To learn about the top 10 AR professionals, please join us for the webinar on the 23rd July 2019 at 1600 BST (IIAR members only, join here).

IIAR AR Team of the Year 2019: Oracle

Analysts were also able to vote an AR Team of the Year – with Oracle being the winner for 2019 -all the way from the bottom of the league in 9th place back in 2014.

AR teams are being recognised in doing a great job in balancing the ever-increasing volumes of requests, continuously evolving their AR program to the changes in the market and the demands of the analysts whilst looking at building strong relationships with the analysts. Teams recognised from “Megavendors”, are defined as companies over USD 20 billion global annual revenues and providing a mix of three or more types the following: IT hardware; Networking equipment; Telecommunication services; Enterprise software; IT services and outsourcing; and Business consulting.

“It is an honor to be recognized for this award for the first time, especially given the strong competition. We very much appreciate the positive support from the Analyst community. This is above all a win for a very dedicated team of AR professionals driven by years of experience, strong relationship skills, and creative problem solving expertise. I’m grateful to the Oracle management for helping us build one of the best AR
 programs in the industry.”

Ricarda Rodatus / VP of Analyst Relations, Oracle (@rodatusr, LinkedIn)

See Ricarda’s interview here.

Oracle was followed by SAP (up from 6th last year), IBM (up from 8th), and HPE (up from 7th).

Last year’s winner IIAR AR Team of the Year 2018 Cisco dropped down to 5th place in the megavendors AR teams ranking.

It’s a great pleasure to see Oracle back on top of the AR teams after a few tough years, congratulations to Ricarda and the team for this spectacular turnaround.

Ludovic Leforestier / IIAR Board Member (@lludovicLinkedIn)

More details on the scores will be given in our webinar on the 23/7.

Logo IIAR AR Agency of the Year

IIAR AR Agency of the Year 2019: Dennington AR

In its second year is the category AR agencies that are providing analyst relations services. With a big head start Dennington AR was rated into the winner position of 2019. The second place is being shared by last year’s winner Signe Loenberg (@signeloenberg, LinkedIn) of Loenberg AR and Destrier AR which is managed by our newly appointed board member Simon Jones (@SimonDestrierLinkedIn). Also ex-aequo in 4th place, we have Magnolia Analyst Relations, founded by Pam Crain (@pamcrain2002, LinkedIn) and Merritt Group.

It is the best feeling to receive an award for a job that I am passionate about and enjoy doing.  Being recognised by the analyst community makes me feel extremely proud of Dennington AR and its associates.  Delivering value to clients and ensuring analysts needs are met is absolutely fundamental along with maintaining trustworthy and credible relationships.  I would like to extend my thanks to the IIAR and all of the analysts who participated in the survey as well as congratulating Peggy, Oracle and all the other winners.”

Caroline Dennington / Managing Director, Dennington AR (@CdenningtonLinkedIn)

The IIAR survey analyses a deep field with 84 AR agencies identified by analysts, with a good balance between smaller, boutique AR specialised agencies, the top 30 agencies as well as large unspecialised agencies. .

“On behalf of the IIAR Board, it is a pleasure to award Caroline for her magnificent AR work and to Signe and Simon for being once again in the top three of excellent analyst relations services.” 

Ludovic Leforestier / IIAR Board Member (@lludovicLinkedIn)

See our IIAR list of AR agencies here.

Well done everyone who snatched an award and thank you for your ongoing commitment to best practice in analyst relations. We also appreciate the efforts of the analyst community to keep us informed and sharing their insights. 

Thanks in particular to Anja Steinman (@AnjaSteinmann, LinkedIn) for her precious help with this project.

See also the IIAR> press release: The IIAR Announces the 2019 Analyst Relations Professional, Team and Agency of the Year 2019.

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We’ll Miss You Claire Tue, 11 Sep 2018 06:18:12 +0000 Claire Dessaux

It was with great sadness that I heard Claire Dessaux, Managing Vice President, Research Content and Delivery at Gartner, died recently.

Claire struggled with health issues off and on in recent years, but she was still too young to leave us, and her premature death robs the world of a steadfast friend, reliable co-worker, and cheerful presence for those who knew her.

For the analyst relations community, it’s worth taking a moment to mourn her passing even for those who didn’t know her, as we lost a key advocate in Claire. In her role at Gartner, Claire pushed for more transparency, predictability, and communications with vendors. Longtime, experienced Gartner analysts would grumble about how Gartner management continues to mechanize research, making it increasingly templatized and fungible, but Claire understood the need for consistency, scalability, and getting away from the “prima donna analyst” that plagued Gartner pre-Gene Hall.

This was likely due to the fact that prior to joining Gartner, Claire had spent nearly a decade in analyst relations at one of the industry’s leading software vendors. Claire knew what it was like to be at a vendor and arguing with the world’s most powerful market researcher. She deeply understood vendor concerns and helped institute reforms that improved Gartner and bettered vendor relations. It’s telling that when you look at her LinkedIn profile, analyst relations was the first thing she put in her personal description. She loved the art and science of analyst relations and was a credit to our profession.

Gartner had her last, but she was one of ours.


Peggy O’Neill (@PegONeillLinkedIn) is Vice President, Industry Analyst Relations at Informatica

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