Author Archive | trevoriiar

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner)
When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Register Here – To attend please REGISTER <<HERE>>, now

AuctionSuccessfully negotiating your contract with analyst firms and gaining best advantage from your contract is a key activity for all Analyst Relations teams. This initial meeting of a IIAR Discussion Group will open up the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Held under Chatham House Rules the aim is to (ultimately) produce an IIAR Best Practice Paper that combines the knowledge of all participants.
Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Lets have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER <<HERE>>. Attending IIAR Events is free for all members, there may be a small charge for non-members.
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IIAR Christmas Party – 9th December 2014

Tree01There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries.

This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday 9th December, from 5.30pm and we aim to surpass our Summer Party in venue, numbers and fun – not an easy task given the success of our summer parties !!

Free food and drinks await those who venture out amidst the winter snow.

All analysts and AR folk are welcome. Analysts and IIAR members get in for free – a good reason for joining the IIAR. There are also a limited number of guest tickets available at £75 each.

We can’t guarantee you a seat but we do promise you an entertaining time, whether you stay the whole evening or just pop by for a quick drink

Many thanks to our friends at Dell for sponsoring our 2014 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.

Please book the date in your diary and Register if you plan to come along by clicking <<Here>>

 

dell-blue_spot hi-resDell is an end-to-end technology solutions company, thriving on delivering technology solutions to customers to help them achieve more.

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New Portfolio of Decision Making Methodologies from IDC

IDC October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK Forum held on the 15th October is available <<here>>. Continue Reading →

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IDC, End-Users and Strategic AR – all at our latest London meeting

MK 2small Panel 1 smallWell, that was a late one but well worth it.

In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection Continue Reading →

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[GUEST POST] Building credibility to boost sales with IT Analyst Relations

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing.
Many thanks for allowing the IIAR to re-publish.

When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed to e. g. finance requirements to fund the growth or adding enough skilled people to their workforce) is that once they are moving out of their comfort zone they are facing prospects that are much more skeptical than those in their home markets. Continue Reading →

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Don’t Forget – IIAR UK Forum with IDC – 15th October

Don't ForgetIDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum

Date/Time: 15th October 2014, 5pm – 7pm BST
Location: Holborn, Central London – details sent when registered.
Register: <<HERE>> If you would like to join us please register soon.

Agenda: 

1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence with the end-user community. Continue Reading →

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“Wet Paint” ~ Refreshed IIAR Website

Refresh_1The IIAR is excited to announce the launch of our newly designed, fully refreshed, version of this IIAR Blog/Website, which goes live over this weekend, (4th and 5th, October 2014). Hopefully the transition will be smooth and the IIAR web presence will have a fresh new look over this weekend. Please excuse interruption in normal service during the change-over and any “construction in progress” pages, they will be updated soon. If you have any questions or feedback please feel free to contact us at info (at) analystrelations (dot) org

We hope you like it ! 

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IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

IDCHow do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme?

In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be answering at our next UK meeting.

Before this discussion, there’s an exclusive session with IDC.  Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC, will be speaking on its reach and influence with the end-user community. Continue Reading →

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IIAR Germany 2nd Stammtisch Event

Unfortunately this event has been postponed and will be rescheduled.
Apologies to all who had registered.

The IIAR German Chapter will be holding its 2nd Stammtisch Event on the 7th October 2014. Starting at 6pm CET German AR Professionals will be meeting at the Ella Restaurant, Munich. The topic for this meetings discussion is – AR measurement and its relevance for successful positioning of AR towards internal stakeholders. (German characteristics). If you are local, in the area or are able to travel why not join your fellow AR Professionals and come along. Register: <<Here>>.  Attending is free for IIAR Members, there is a small charge for non-members.

The next event of the IIAR German Chapter is a Webinar covering the German analyst landscape will be held in November 2014 – date to be confirmed. Details to follow.

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IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

progressive-digital-media-group-plc-logoFollowing the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy and strengths the two companies are now able to offer their  blue-chip customer base, through expanding its premium subscription based services into global markets.

The webinar was led by Ludovic Leforestier (AR Director at BearingPoint and IIAR Board Member) who was joined by:

Simon Pyper – CEO Progressive Digital Media Group
Russ Milburn – MD Product Development
Tim Royston-Webb – MD Business Information

 

The webinar presentation and recording are now available (for IIAR Members) <<here>>