trevoriiar

Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

Leave a Comment / AR, Guest Posts, Guest posts - AR pros, tips / By

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed …

[GUEST POST] Building credibility to boost sales with IT Analyst Relations Read More »

Don’t Forget – IIAR UK Forum with IDC – 15th October

Leave a Comment / Events, IDC, IIAR>, IIAR> Forum / By

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence …

Don’t Forget – IIAR UK Forum with IDC – 15th October Read More »

IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

Leave a Comment / Events, IIAR>, IIAR> Forum / By

How do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme? In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be …

IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct. Read More »

IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

Leave a Comment / PDM Group / By

Following the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy …

IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis Read More »

[JOB POSTING] Project Manager, Analyst Relations with PTC, North America

Leave a Comment / Jobs -AR roles / By

The Analyst Relations Project Manager is responsible for supporting our global AR program, which is designed to positively influence industry analysts (Gartner, Forrester, IDC, Aberdeen, CIMdata, Ovum, others), improve PTC’s leadership position in analyst reports, and, ultimately, increase sales. The Analyst Relations Project Manager helps support relationships and communication between PTC and industry analysts by …

[JOB POSTING] Project Manager, Analyst Relations with PTC, North America Read More »

IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14

Leave a Comment / IIAR>, IIAR> Discussion Group, IIAR> Virtual Chapter / By

Subject: IIAR – EMEA Service Providers AR Virtual Chapter Date: 9th September 2014 Time: 4pm BST, 5pm CET, 6pm EET Location: IIAR Webinar Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold …

IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14 Read More »

Tracking Analyst Influence: Is there an easier way?

1 Comment / Events, IIAR>, IIAR> Webinar / By

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here. Several IT buyer surveys have established …

Tracking Analyst Influence: Is there an easier way? Read More »

The IIAR UK Summer Networking event is back in 2014: Bigger and Better than ever!

1 Comment / IIAR>, IIAR> Networking Event, IIAR> News / By

For this year’s IIAR 2014 Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene? When: 15th July 2014 at 5pm …

The IIAR UK Summer Networking event is back in 2014: Bigger and Better than ever! Read More »

IIAR Discussion – AR Training and Certification – What do You Require ?

Leave a Comment / IIAR>, IIAR> Certification, IIAR> Discussion Group / By

Date: 1st August 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we …

IIAR Discussion – AR Training and Certification – What do You Require ? Read More »

[JOB POSTING] – Market Analyst Relationship Manager – Capgemini

Leave a Comment / IIAR>, Jobs -AR roles / By

Market Analyst Relationship Manager The Relationship Manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate them about Capgemini’s capabilities. The goal of the program is positive coverage in analyst reports and analyst recommendations of Capgemini to …

[JOB POSTING] – Market Analyst Relationship Manager – Capgemini Read More »

IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

1 Comment / IIAR> / By

Date: May 29, 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar – Register here or use the FORM below Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets …

IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way? Read More »

IIAR Stammtisch in Munich – 24th June 14

1 Comment / IIAR>, IIAR> AR café, IIAR> Germany / By

IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event The IIAR German Chapter announces its first  “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich. We will have an official part where Simon Jones (LinkedIn, @MrNesjo), …

IIAR Stammtisch in Munich – 24th June 14 Read More »

[JOB POSTING] Sr.Influencer Relations Manager, CenturyLink Technology, USA

Leave a Comment / IIAR>, Jobs - Other, Jobs -AR roles / By

Role: Senior. Influencer Relations Manager Location: United States / Anywhere Position Type: Full Time Job Description – CenturyLink Technology Solutions is looking for a talented and hard-driving individual to take a leadership role in as part of a team developing strategic relationships with high-profile industry influencers (analysts, influencers, bloggers). This senior influencer relations manager role will create …

[JOB POSTING] Sr.Influencer Relations Manager, CenturyLink Technology, USA Read More »

The IIAR UK Summer Networking event is back, Bigger and Better than ever!

1 Comment / IIAR>, IIAR> Networking Event / By

The UK Chapter of the IIAR is delighted to announce the date for this year’s IIAR Summer Networking (Party) Event, very kindly sponsored, once again, by Tata Consultancy Services. It will be held on the evening of  Tuesday 15th July, kicking off at 5pm BST. So SAVE-the-DATE now. We have exclusive use of a stunning penthouse bar overlooking London (right next to St …

The IIAR UK Summer Networking event is back, Bigger and Better than ever! Read More »

[JOB POSTING] – Two AR Manager Roles with Microsoft – Redmond, WA, USA

Leave a Comment / IIAR>, Jobs -AR roles / By

Senior Analyst Relations Manager The Commercial Communications Analyst Relations team is looking for a talented and hard-driving individual to take a leadership role in developing strategic relationships with high-profile industry analysts in support of the SQL Database, Azure SQL Database, and Biztalk products, and the data platform and business intelligence workloads. (Full details here) Analyst …

[JOB POSTING] – Two AR Manager Roles with Microsoft – Redmond, WA, USA Read More »