Author Archive | Ludovic Leforestier


FYI, we have received this from PAC today.

John Leigh from PAC (IIAR website)

Leading IT Services Industry Expert Joins PAC UK

London – March 3, 2011 – Pierre Audoin Consultants, the software and IT services analyst firm, is delighted to announce that IT Services industry expert John Leigh has joined its UK team.

John has taken on the position of Research Director, with a focus on leading the company’s research and consulting services in the flourishing Business Process Outsourcing (BPO) markets. Continue Reading →

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[IIAR event] AR Cafe with Efrem Mallach

Efrem Mallach, PhD will be in London for an IIAR Café at the occasion of the launch of his new boook.

Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs, is the first, probably the most complete “AR Bible” and was sold in small volume in hardback format. Until now.

We’re glad to announce the third edition, published by the IIAR as a more affordable paperback. Win Them Over is a practical book detailing how to craft an AR strategy and provides actionable AR plans templates and tools.
The author, Efrem Mallach will be in London at the end of the month to discuss the book and more.  He will host an IIAR AR Café at 1700 GMT in a SoHo location. Please RSVP to jacourtenay (at) analystrelations (dot) org or  if you would like to attend (Link for members).

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[ANALYST FIRM NEWS] Constellation goes green

Just got this press release from Ray Wang -yes, even the most SocMed analyst does press releases…

Press Release: Industry Analyst Pioneer Adrian Bowles Adds Sustainability Coverage For Constellation Research

01.18.2011 @ 9:00am posted by R “Ray” Wang

Westport, Connecticut – January 18, 2011
12:00 PM (GMT -5:00) Eastern Standard Time

Constellation Research Inc, a next generation research analyst and advisory firm helping clients navigate emerging and disruptive technologies, announced today that Adrian Bowles has joined as a Vice-President & Principal Analyst. Bowles will focus on technologies and practices that support sustainable business growth.

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Gartner details the MQ process

Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide ;  Published 19 July 2017 - ID G00314283 Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?,  do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.

Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).

No one asked for my opinions, so here they are:

  • it’s better to be in than not, even if in the niche quadrant
  • an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
  • an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
  • allocate enough time, about 100-120 man hours per MQ on the vendor side
  • make sure you manage your constituents expectations and get their support
  • IIAR members should read @edgyurko’s Best Practice Paper (link below)

Does this help? What is your experience? Do you have any tips?


Related posts:

13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).

All previous posts on the Gartner Magic Quadrant (and more)

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[JOB POSTING] Research Manager/ Director Storage

Research Manager/ Director Storage
Job Number: EMEA10-UK21
Location: United Kingdom, London
Hours: Full Time

IDC EMEA is seeking a storage industry expert to join its Systems and Infrastructure Solutions team. The successful candidate will become a key member within a large team of industry experts and will be looked upon to provide a leadership/management role for the team’s storage research practice, which includes two senior analysts.
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[JOB POSTING] Analyst & Influencer Relations Lead EMEA / Microsoft

Analyst & Influencer Relations Lead – EMEA / Microsoft

Enterprise customers look to industry analyst firms such as Gartner and Forrester for advice on many of their key IT buying decisions. These analysts provide analysis of market trends and vendor abilities that is valued by customers, policy makers, investors, partners and competitors as well as by vocal influencers. The role of analyst relations is to share information, foster relationships, garner opinions and input in order to establish and shape perceptions with the broad group of industry analysts who track Microsoft and the categories where we compete. Continue Reading →

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[JOB POSTING] Senior Manager, IT Influencer Relations / SAP (Palo Alto, CA)

Senior Manager, IT Influencer Relations

As a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts).
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Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer (I know it’s no longer called RAS and Dataquest, but the new names don’t sound nearly as good). Continue Reading →

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[JOB POSTING] Analyst Relations Director Europe / Tata Consultancy Services

Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues.  The successful candidate will join a dedicated team of AR professionals that handle TCS’ AR activities in Europe. Continue Reading →

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Around Alan Pelz-Sharpe from The Real Story Group in 10 questions

Today’s featured analyst is Alan Pelz-Sharpe (@alanpelzsharpe, blog) from The Real Story Group, a firm apparently not quite fitting my simplistic and arbitrary analyst ecosystem taxonomy. Their income comes solely from end-users and they’re specialised on the CMS space, quite a unique and interesting case if you ask me. Continue Reading →

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AR needs analysts, but could IfR expand to other industries?

Read this post on Tuesday and had a few thoughts:
Collective Conversation » ARcade » Blog Archive » Is Analyst Relations a prisoner of its own success within the IT sector?

There are, IMHO, 3 kind of business models for IT analysts:
– the prescribers (á la Gartner or Forrester)
– the number crunchers (IDC is the king of the hill there)
– the “vendor facing” analysts (it’s a very wide category, including specialised firms such as ESG, sales/CI focused firms like Current Analysis, pundits like Robin Bloor or custom research outfits)

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Why and how should you tier the analysts?

This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.

1. IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here:

2. Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.

Read also the conversation here:

Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).


IIAR Best Practice Paper on tiering


Other AR Best Practice posts

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[JOB POSTING] EMEA PR/AR Manager at Avanade

Careers with AvanadeAvanade posted the following job on its site: Europe-United Kingdom-London European PR/AR Manager. Interestingly enough, they delve into measurements for AR (members can see our IIAR Best Practice Paper here), though personally I’m sceptical in the feasibility of that lead tracking mechanism…
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Around Helena Schwenk from MWD in 10 questions

Helena Schwenk / MWDToday we have the pleasure to welcome Helena Schwenk (bio, @hmschwenk, blog) who just joined MWD to lead the BI practice and where she reunited with some ex-colleagues. And she’s also a runner, so I’m looking forward to seeing her in races!

  1. What are your coverage areas?
    I cover Information Management (IM), BI and analytics at MWD. This is a huge area so in order to do it justice from a research coverage perspective I am honing in on the areas that I believe offer the most value to enterprises. This will involve looking at topics such as how advanced analytics can improve the speed to business insight and help create sustainable advantage, lowering BI implementation and development costs with Cloud, SaaS, open source BI and plug-and-play appliances, how to squeeze more value from existing IM and BI investments and how disruptive technologies for high performance BI, analytics and data warehousing can provide value. These topics will all form part of my IM and BI research agenda which we’ll be publishing shortly. Continue Reading →

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Around Mike Fauscette from IDC in 10 questions

Michael Fauscette from IDCToday’s star analyst in our Around in 10 Questions series is Michael Fauscette who heads up IDC‘s enterprise software team. You can find Mike on Twitter under @mfauscette and on his blog

  1. What are your coverage areas?
    I run the Software Business Solutions Group at IDC which includes coverage on enterprise software: ERP, CRM, PLM, PPM, SCM, Collaboration and Social Software plus SaaS, Cloud, Open Source Software, Software pricing and licensing and software partners, channels and alliances. My personal research is mostly focused on emerging trends and hot topics in enterprise software which includes things like social business, the mobile enterprise, usability and cloud. Continue Reading →

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