Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
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Senior Manager, IT Influencer Relations PURPOSE AND OBJECTIVESAs a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts). (more…)
Group Manager, Industry Analyst Relations Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and […]
Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but […]
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement […]
Where I’d like to leave you for now (and that’s a great start for the comment thread) is that it seems that at the large firms have lost some of thinking agility while growing up but they are still the influence kings when it comes to influencing deals. On the other side, there are lots […]
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists).
The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product […]
Well, almost…. Ovum kindly gave us an exclusive for the video below. Following Datamonitor’s re-launch of their consolidated IT research brands under the Ovum name, they have held two back to back events in London and New York: Collaborative Intelligence launch event. The London event featured “the Patriarch” Gideon Gartner (the founder of Gartner and […]
Sub-sections: [AR jobs] [IIAR Best Practices Papers] [Members area] IIAR Thought Leadership Who are industry analysts and what do they do? (post) (link to PDF for IIAR members) (direct link to PDF – public)Authors: Caroline Dennington (@CDennington, Linkedin) & Ludovic Leforestier (@lludovic, LinkedIn)Analyst Relations and Industry Analysts – The 7+7+7 Golden Rules of Engagement (post) (link to PDF […]
Sub-sections: [Why join the IIAR?] [The IIAR Code of Ethics] [IIAR news] [IIAR Members] [IIAR Working parties] [IIAR Best Practices Papers] [IIAR Board and secretary] By joining the IIAR, you’ll become part of a growing community that speaks with a strong voice on behalf of AR professionals across the industry. As a member, you will […]
Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted […]
(Our thanks go to Steve Keifer for writing this appreciation of Larry De’Ath, who died this time last year. Steve outlines Larry’s views on analyst relations, which were always notable. I first came across Larry in 1999, when he was at Merant, but really got to know him in 2004 after he joined GXS. It’s […]
The IIAR Best Practice Paper: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers” has been published.
Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members). It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David […]
Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst […]
Today, we’re delighted to welcome Michael von Uechtritz, Research Director with the Outsourcing and IT Services research team at Gartner, into the interview hotseat. What are your coverage areas? Business and IT Consulting What are your opinions of the IT Analysis Marketplace and where do you see it going? With some businesses being challenged by […]
In the second of our series of ‘email interviews’, we open up the IIAR blog to Robin Bloor (@robinbloor) of Hurwitz & Associates (and yes, the founder of Bloor Research) to share his views on the industry.