Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to […]
[GUEST POSTING] Debunking Five Analyst Relations Myths Read More »
On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been
[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies Read More »
Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development,
The Role VMware has built its reputation based on the power of disruptive innovation, technology leadership, and the extraordinary business value of virtualization. As VMware’s business broadens partnering with industry analysts becomes more critical. This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound education and information-sharing
[JOB POSTING] Industry Analyst Relations Manager, VMware / Staines, London, UK Read More »
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant
Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
IIAR Webinar: Gartner Research Methodologies including the Magic Quadrant Read More »
Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA Analyst Relations (AR) team to focus on the UK market. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in the UK and in
[JOB POSTING] EMEA Analyst Relations Manager, AWS, London UK Read More »
IIAR Analyst of the Year survey results and analyst landscape
IIAR Webinar: Tragic Quadrant Read More »
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
The IIAR Tragic Quadrant for 2017 Read More »
Analysts are recognizing Microsoft for its remarkable transformation. Beyond our tech innovations in cloud, data and AI, they appreciate our customer centricity, new culture and growth mindset. Data and AI are foundational to helping achieve the company’s mission of “empowering every person and organization on the planet to achieve more”. And the company is investing
[JOB POSTING] Director, Analyst Relations / Microsoft, Redmond, WA, USA Read More »
