Gartner today announced a new, limited pilot for flagging significant mergers, acquisitions, major corporate changes that are considered impactful for a Magic Quadrant. (more…)
Search results for "quadrant"
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a […]
Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
IIAR Analyst of the Year survey results and analyst landscape
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries […]
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard […]
The IIAR Tragic Quadrant: which analyst firms are impactful, relevant and easy to deal with?
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
Join #Gartner for an IIAR Webinar on the new Magic Quadrant: 23/7/13 @ 1600 BST #MQ #archat
Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction. […]
Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be […]
The Challenge The industry analyst relations team at Qualtrics is a critical and key component to our business. We are growing at a rapid rate and are looking for a Global Industry Analyst Relations Leader who will be responsible for working closely with Qualtrics executives and key industry analysts to communicate the Qualtrics value proposition […]
As Head of Global Analyst Relations you will be the responsible person for creating and maintaining awareness and preference of Spryker with key media and analyst firms worldwide. Working closely with senior company leadership, your role will get Spryker favorably mentioned, referred to, and placed on the key analyst reports so as to build and […]
The next white paper in the IIAR>’s new series on best practice will focus on a topic that should be close to the heart of every AR professional: AR Measurement.
The role Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA analyst relations (AR) team to focus on the UKs and Nordic market. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in […]
By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and […]
The objectives of this role are to drive and execute improved industry analyst awareness and perception of Atos North America (NA) in the IT Services Services marketplace, to engage NA leadership in developing enduring analyst relationships and to position analysts to be advocates for Atos in the industry. The position reports to Senior Director, Atos […]
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! We are seeking an experienced Senior Analyst Relations Manager who will partner with the Director of Analyst Relations, where you will plan for, establish, nurture and oversee relationships with technology industry analysts to maintain and […]
Join our team and experience Workday! It’s fun to work in a company where people truly believe in what they’re doing. At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we’re serious about what we do. But we like to have a good time, […]