Gartner today announced a new, limited pilot for flagging significant mergers, acquisitions, major corporate changes that are considered impactful for a Magic Quadrant. (more…)
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Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a […]
Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
IIAR Analyst of the Year survey results and analyst landscape
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries […]
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard […]
The IIAR Tragic Quadrant: which analyst firms are impactful, relevant and easy to deal with?
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
Join #Gartner for an IIAR Webinar on the new Magic Quadrant: 23/7/13 @ 1600 BST #MQ #archat
Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction. […]
Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be […]
This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound information-sharing programs for our Intrinsic Security solutions. Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal stakeholders. Outbound AR programs will focus on developing […]
The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the […]
Who is o9? Smart. Simple. Fun. All words to describe our environment at o9 Solutions. An exciting and high energy environment that drives us to grow and AIM 10x. The perfect place to be innovative, collaborative and dynamic as an organization. We’re always looking for great talent to join our o9 team. Company Overview o9 […]
PTC’s Corporate Communications team is looking for a new leader for its Analyst Relations program. This individual will assume day-to-day responsibility for PTC’s Analyst Relations program, chiefly responsible for facilitating the two-way exchange between PTC and industry analyst firms like Gartner, Forrester, and IDC. (more…)
FireEye is seeking an accomplished, strategic Analyst Relations Manager to build and execute our endpoint analyst relations program as well as other key business areas. Our primary goals are to increase positives dispositions with the most influential analysts, ensure favorable outcomes in key reports, and advise the business. (more…)
The Director Analyst Relations collaborates effectively across multiple CSG organizations and is responsible for driving both inbound and outbound information-sharing programs across all CSG business segments Revenue Management & Digital Monetization, Customer Communications Management, and Payments. Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal […]
Reporting to the Chief Communications Officer & SVP of Corporate Marketing, the Senior Director, Global Analyst Relations & Influencer Marketing is responsible for developing, leading and executing a global coordinated industry analyst and influencer relations program. This position translates New Relic strategy into meaningful conversations with analysts and other influential partners. These conversations will result […]
How to become an industry analyst? Until now, there was no path, no guild, no training -and no books about the subject. (more…)