Gartner today announced a new, limited pilot for flagging significant mergers, acquisitions, major corporate changes that are considered impactful for a Magic Quadrant. (more…)
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Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a […]
Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
IIAR Analyst of the Year survey results and analyst landscape
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries […]
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard […]
The IIAR Tragic Quadrant: which analyst firms are impactful, relevant and easy to deal with?
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
Join #Gartner for an IIAR Webinar on the new Magic Quadrant: 23/7/13 @ 1600 BST #MQ #archat
Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction. […]
Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be […]
At the IIAR>, we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Analyst of the Year 2020 (more…)
Creatio is one of the fastest growing enterprise SaaS companies offering a leading low-code platform for process management and CRM. With amazing opportunities ahead of us, Creatio is looking for a Senior Analyst Relations and Technical Evangelist to make a significant impact on our analyst / influencer relations program results and brand awareness growth. (more…)
The Senior Manager, Analyst Relations will provide support for analyst relations for KPMG globally. This role will help manage the overall analyst relations agenda and coordinate leadership interactions with analysts to advance KPMG’s brand and capability recognition in the marketplace. This role will help drive our brand and capabilities around core KPMG service offerings and […]
Want to drive and scale analyst relations for some of the world’s most exciting tech companies? Ruder Finn West is seeking an Industry Analyst Relations (AR) Manager for several high-profile, dynamic tech leaders from Fortune 100 multinationals to start-ups as part of a growing AR portfolio. This is a dynamic client-facing role working with senior […]
Quantum is seeking an experienced, strategic and detail-oriented Analyst Relations (AR) Manager to effectively communicate Quantum’s vision, strategy, technology direction, key differentiators, use cases, and customer success with the industry analyst community, while influencing outcomes that are favorable to Quantum. (more…)
KPMG is currently seeking a Director, Analyst Relations to join our Growth and Strategy organization. Responsibilities: Initiate and coordinate leadership interactions with analysts to advance recognition of KPMG’s brand and capabilities in the marketplace by recommending, overseeing, and implementing a regular schedule of interaction with analystsDesign and drive relationship building with analysts and understand their calendar […]
Alteryx is seeking a strategic, accomplished and self-motivated Senior Analyst Relations Manager to build and drive our analyst relations program. The primary goal of our program is to increase thought leadership and influence favorable outcomes for Alteryx. The ideal candidate must have experience in media/analyst relations/communications with a successful track record of executing analyst relations […]
This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound information-sharing programs for our Intrinsic Security solutions. Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal stakeholders. Outbound AR programs will focus on developing […]