Search results for "quadrant"

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a […]

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The IIAR Tragic Quadrant for 2017

The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.

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Constellation and the curse of the (not so) magic quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries […]

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Do you need to pay Gartner to be in the Magic Quadrant?

It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard […]

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TGIF – analyst magic quadrant

Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be […]

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[JOB POST] Industry Analyst Relations Manager, VMware / Palo Alto, CA, USA

  This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound information-sharing programs for our Intrinsic Security solutions.  Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal stakeholders. Outbound AR programs will focus on developing […]

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Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the […]

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[JOB POSTING] Director Analyst Relations / CSG, Denver, CO, USA

The Director Analyst Relations collaborates effectively across multiple CSG organizations and is responsible for driving both inbound and outbound information-sharing programs across all CSG business segments Revenue Management & Digital Monetization, Customer Communications Management, and Payments. Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal […]

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[JOB POSTING] Senior Director, Analyst Relations / New Relic, San Francisco, California

Reporting to the Chief Communications Officer & SVP of Corporate Marketing, the Senior Director, Global Analyst Relations & Influencer Marketing is responsible for developing, leading and executing a global coordinated industry analyst and influencer relations program. This position translates New Relic strategy into meaningful conversations with analysts and other influential partners. These conversations will result […]

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