Search results for "quadrant"

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. IIAR Tragic Quadrant 2018 v02 For new readers here, the Tragic […]

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The IIAR Tragic Quadrant for 2017

The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.

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Constellation and the curse of the (not so) magic quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries […]

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Do you need to pay Gartner to be in the Magic Quadrant?

It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard […]

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TGIF – analyst magic quadrant

Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be […]

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Public Relations Manager/Analyst Relations Marketing / NICE, Hoboken, NJ, USA

NICE Ltd, a rapidly growing publicly traded tech leader with a market cap of $6 Billion, is seeking a Public Relations/Analyst Manager to join as a tactical contributor for our Global Corporate Communications Team. This role focuses on writing, public relations, case studies, and messaging. The candidate should be experienced in driving key messaging with industry […]

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Sr/Director Analyst Relations, Zuora, USA

Marketing | Atlanta, GA, United States, Boston, MA, United States, NY, NY, United States, San Francisco, CA, United States, San Mateo, CA, United States Zuora is seeking a senior strategic Industry Analyst Relations leader to join an amazing team of global ZEOs to build a world-class AR function on top of a very strong foundation.For […]

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[JOB POSTING] Senior Analyst Relations Manager / Citrix, FL or NC, USA

Reporting to the Vice President of Communications, Citrix is hiring a global manager for its industry analyst relations program. We are seeking candidates with a proven track record for delivering high-impact and measurable results with a strong understanding of cross-functional connections to PR, marketing and sales. Individuals are expected to showcase strong executive presence, understand […]

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[JOB POSTING] Analyst Relations Manager / AWS, Paris

AWS, IIAR, IIAR jobs Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA analyst relations (AR) team to focus on the French, Italian and Spanish markets. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs […]

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[JOB POSTING] Influencer Relations Europe, Ensono, Staines, UK

Influencer Relations Europe, Ensono, Staines, UK We are looking for a creative, passionate and detail-oriented individual who can cover all UK aspects of public relations and analyst relations, with additional responsibility for Poland and India. As an agile company and an unknown brand, you have the consent to pilot new techniques and ideas. You must […]

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