Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. IIAR Tragic Quadrant 2018 v02 For new readers here, the Tragic […]
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Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
IIAR Analyst of the Year survey results and analyst landscape
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries […]
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard […]
The IIAR Tragic Quadrant: which analyst firms are impactful, relevant and easy to deal with?
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
Join #Gartner for an IIAR Webinar on the new Magic Quadrant: 23/7/13 @ 1600 BST #MQ #archat
Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction. […]
Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be […]
NICE Ltd, a rapidly growing publicly traded tech leader with a market cap of $6 Billion, is seeking a Public Relations/Analyst Manager to join as a tactical contributor for our Global Corporate Communications Team. This role focuses on writing, public relations, case studies, and messaging. The candidate should be experienced in driving key messaging with industry […]
Informatica is seeking an experienced communications professional to lead analyst relations for our MDM and data governance business units (90%). Secondarily, this role includes leading European analyst relations for Informatica (10%) (more…)
Marketing | Atlanta, GA, United States, Boston, MA, United States, NY, NY, United States, San Francisco, CA, United States, San Mateo, CA, United States Zuora is seeking a senior strategic Industry Analyst Relations leader to join an amazing team of global ZEOs to build a world-class AR function on top of a very strong foundation.For […]
Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here […]
Reporting to the Vice President of Communications, Citrix is hiring a global manager for its industry analyst relations program. We are seeking candidates with a proven track record for delivering high-impact and measurable results with a strong understanding of cross-functional connections to PR, marketing and sales. Individuals are expected to showcase strong executive presence, understand […]
AWS, IIAR, IIAR jobs Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA analyst relations (AR) team to focus on the French, Italian and Spanish markets. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs […]
Peggy O’Neill / VP Analyst Relations, Informatica, (@pegoneill, LinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community. Congratulations Peggy! (more…)
We are looking for an Analyst Relations professional to join our experienced and respected Analyst Relations team. We are award winning and pride ourselves in delivering significant value to internal Vodafone Business stakeholders and customers through analyst influence and insight. (more…)
Influencer Relations Europe, Ensono, Staines, UK We are looking for a creative, passionate and detail-oriented individual who can cover all UK aspects of public relations and analyst relations, with additional responsibility for Poland and India. As an agile company and an unknown brand, you have the consent to pilot new techniques and ideas. You must […]