Search Results for: ombudsman

BREAKING: Gartner gobbles brand benchmarking agency L2

Leave a Comment / AR, AR debates, Gartner, IT Analysis Firms / By

2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company founded by Scott Galloway. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business …

BREAKING: Gartner gobbles brand benchmarking agency L2 Read More »

IIAR> Analyst relations Best Practices

Our blog posts of best practices for analyst relations professionals Over the years, IIAR> members have shared numerous best practices on industry analyst & influencer relations, see the links below. They range from dealing with Gartner Magic Quadrant, Forrester Waves, IDC Marketscapes, and similar evaluations, escalating research issues to the Gartner ombudsman and similar processes …

IIAR> Analyst relations Best Practices Read More »

Kudos to the Gartner Ombudsman for asking tough questions

3 Comments / Gartner, IIAR> / By

I read this post on the new Gartner Ombudsman blog today: How confidential is “confidential” information? It’s about what happens when an analysts defects to join your competitors. Granted, there is no simple answer and in reality we’re in a very incestuous industry, but kudos to Nancy Erskine for asking tough questions. Personally, my sense …

Kudos to the Gartner Ombudsman for asking tough questions Read More »