Join @nerskine and @lludovic on the 9/7/13 @ 1600 BST for an IIAR Webinar on the @gartner_inc #ombudsman #archat
Search results for "ombudsman"
I read this post on the new Gartner Ombudsman blog today: How confidential is “confidential” information? It’s about what happens when an analysts defects to join your competitors. Granted, there is no simple answer and in reality we’re in a very incestuous industry, but kudos to Nancy Erskine for asking tough questions. Personally, my sense […]
Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to […]
2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company founded by Scott Galloway. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business […]
NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their […]
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner […]
The Gartner Ombudswoman has just blogged >link< about a new frequently asked questions document on the Gartner Magic Quadrant. Overall it’s really useful and contains many points that AR pros should know. For instance, did you know the analysts had to raise a business case for every new MQ? This is meant to limit their […]
Following the successful IIAR Forums with Ovum, the firm has decided to hold regular calls for the AR community. The first AR Community Call will be on Thursday 19th May 2011 at 0900 PDT / 1200 EDT / 1700 BST / 1800 CEST.
Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted […]