IIAR> Best Practices Paper: Running an industry analyst briefing
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Search Results for: constellation
The IIAR Tragic Quadrant 2018
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a …
[GUEST POST] Tips to Ensure a Productive Analyst Briefing
Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to …
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Do you need to pay Gartner to be in the Magic Quadrant?
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard …
Do you need to pay Gartner to be in the Magic Quadrant? Read More »
[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin
I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR> meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray …
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Five Worst Practices for Managing AR Headcount
In his last post on sizing an AR team, Evan Quinn offered some criteria for consideration. This follow-on post discusses worst practices that often lead to wrong-sizing and related performance issues with AR.
