IIAR> Best Practices Paper: Running an industry analyst briefing
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Search Results for: constellation
A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019
London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the …
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Five social media truths for industry analysts
Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well? The pandemic has brought in a dramatic uptick in social media usage, accelerating …
The IIAR Tragic Quadrant 2018
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a …
[GUEST POST] Tips to Ensure a Productive Analyst Briefing
Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to …
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IIAR> Analyst Of The Year 2018: The Awards Unwrapped.
Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have …
IIAR> Analyst Of The Year 2018: The Awards Unwrapped. Read More »
[JOB POSTING] Senior Analyst Relations Manager, Business Applications / Microsoft, Redmond, WA, USA
Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of digital transformation research. As a result, we are looking for a technologically perceptive individual to craft and execute our analyst engagement strategy for Business Applications. Satya Nadella has identified business applications as one of Microsoft’s five customer-focused …
2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less …
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Do you need to pay Gartner to be in the Magic Quadrant?
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard …
Do you need to pay Gartner to be in the Magic Quadrant? Read More »
The IIAR Analyst Firm of the Year 2014
The IIAR Analyst Firms of The Year 2014 are @Gartner_inc @Forrester @IDC @ConstellationRG @HfSResearch @ventanaresearch @smbgroup @Just_Clarity #AOTY #ARchat
Kim’s Game Plan for Constellation
[ANALYST NEWS] @ConstellationRG announces today @PeterKim joins @RWang0’s crew as Chief Strategy Officer #archat #crchat. By @Alyssa4AR http://wp.me/p9yEt-3Wy
New Eastern star sighted in the Constellation
@constellationrg just announced a partnership with ITR -time to stop & have a look at those firms.
Constellation Research continues expansion with digital marketing appointment
By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in …
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Has time come for a disruptive analyst firm?
Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms. The shift of power from IT to Business signifies a move from Wine to Champagne…. …
[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin
I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray …
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And the IIAR Analyst of the Year 2011 is…
#iiaraoty: @pfersht, @zkerravala and @marksmithvr are IIAR analysts of the year, @gartner_inc, @forrester and @Horses4Sources firms of the year, @constellationrg best newcomer #archat”
[GUEST POST] Trends: Influencers Aspire For Market Maker Status by Ray Wang / Constellation
The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers
Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.
Five Worst Practices for Managing AR Headcount
In his last post on sizing an AR team, Evan Quinn offered some criteria for consideration. This follow-on post discusses worst practices that often lead to wrong-sizing and related performance issues with AR.
